Gary Vaynerchuk’s The Thank You Economy

When my friends Rebecca Mead and Kathy Hokunson mentioned Gary Vaynerchuk‘s stop at R.J. Julia’s Bookstore in Madison, CT, I jumped at the chance to go see and hear him yesterday evening.

First impression – this dude is the real deal. Down to earth, even if he has made millions of dollars selling wine in his family business or starting Vayner Media, a marketing consulting company. Just check out the way he presents wine on his extremely popular Wine Library TV. When we met he was approachable and extremely generous with his time.

He was obviously at the bookstore to chat about his second book, The Thank You Economy. I had just received it through Amazon yesterday and had not had a chance to read it yet. His first book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, made a phenomenal impact on me. I recommend you get that book as well if you are just starting to explore social media.

The synopsis of his new book is this – our economy is changing to a point where we better become a whole lot more customer-centric, if we want to survive in the business we are in. Once I have read the book, I promise to post an online review. If you want to know more about it, check out The Thank You Economy.

As I said, Gary was extremely gracious when I asked him if he would spare two minutes to speak to you, my fellow photographers, about how the message in his book pertains to what you are now doing in your business. His is a terrific message and I welcome you to watch the video below. Then post your thoughts about what he said. Are you going to be making changes to the way you run your photography business? Share your thoughts with other photographers here.

Thank you, Gary, for your time and for launching this new feature on Tiffinbox called 2 Minutes WIth Tiffinbox. I welcome other authors, artists, photographers to contact me about being featured here as well.

UPDATE: For a quick review read my friend Scott Wyden’s review of The Thank You Economy.

Seshu | Editor, Curator & Publisher
Seshu is an Avon, Connecticut based family photographer who creates intimate, sentimental and natural portraits for families who want to celebrate the love they have for each other. He also edits and publishes Tiffinbox, yep, this very blog you are reading now!
Seshu | Editor, Curator & Publisher


As a photographer, I'm intrigued by how families and children express themselves. I also publish, a blog for inspired photographers.
So @ShootQ, nothing happens when I click on the HELP button under Atrium. At point I saw a message saying my account was suspended. - 11 hours ago
Seshu | Editor, Curator & Publisher
Seshu | Editor, Curator & Publisher

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  • scottwyden

    Great quick interview. You asked such an important question.

  • cfimages

    I bought and read Crush It a while back but it didn’t really grab me stylewise. I got something out of it and did recommend it to others though who I thought it would be better suited to. That said, based on the video above, I’m now tempted to check out the Thank You Economy.

    Hope to see more of these short videos in the future.

  • Tracey Brown

    That was great! I totally agree. Saying a simple ‘Thank you’ goes a long way and it’s the proper thing to do! Don’t understand why more folks don’t follow such a simple rule of courtesy.
    Thanks for sharing!

  • [ b ]

    Great interview. sounds like Gary listen to my WPPI presentation this year about the “big picture”. Too many photographers get hung up on Nikon vs. Canon, RAW vs Jpeg and Aperture vs. Lightroom debates and forget to keep the big picture in mind. It’s all about taking care of the customers and delivering an outstanding experience. Hand written thank you notes are required!

  • Pizzuti

    nice, on the fly interview!

  • lisa cour

    I like. I havent heard of him (should I admit that here??) or read any of his work (obviously!) but you have me interested now.

    I follow you on Twitter and am amazed at how much you “get around” and the things that you are in tuned to. I appreciate you sharing with all of us!

  • Trudy

    Thank you really does go along way. I have had several portraiture clients who seemed utterly flabbergasted when I gave them a thank you card with silver font and a handwritten note inside. I’m guessing wedding clients expect this but portraiture ones seem really shocked. It’s nice to do…making other people feel special.

    I read Crush It. It was good but felt intense but makes sense since that is Gary V’s personality. I’m interested in this book…I look into reading it this year.

    Good post…I like the idea of the 2 min video series.

  • David Dadekian

    Genius from Gary, as usual. Great thoughts. It was a pleasure talking with him. I’m sorry I didn’t realize you were there Seshu, would have enjoyed talking with you. Thanks for the video.

  • Rebecca Mead

    He’s so generous – and genuine. Great event and glad to share it with you.

  • Rashmi

    Such an important reminder Gary. A hand written thank you note is SO important. I know I always feel thrilled to receive one. Thanks for the video Seshu.. hope this becomes a regular feature!

  • Lauren Lim

    Fantastic! Seshu, you lucky duck. Meeting Gary Vee!! And such simple, powerful advice. Best advice ever, IMHO. Thanks for sharing, and getting this for the community!

  • Anonymous

    the SEO community to give you their insights on the company you plan to hire. Afterall, it’s always best to get a second or third opinion.

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  • Gilbert Ho

    Gary’s statement “It’s the end user that will always build your business.” was a great tip in itself. Thanks for posting this.

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  • canvas prints

    i think you have done a great job, well done

  • Feuza@unjerseybride

    agree with Scott and lots of golden nuggets here