Marketing

Are Senior Portraits Your Target Market?

Yesterday we had John Pyle talking about how to specialize in photographing high school seniors.Today’s guest post is by Jen Basford, a highly successful Edmond, Oklahoma-based photographer. Be sure to follow her on Twitter. Like most photographers, I love what I do. I mean, I REALLY love what I do. And my biggest passion is [...]

Photographers, Be Found Locally

This guest post is by John Simoneau the founder of “The Directory of Specialized Photographers” at LocalPhotographyGuides.com. He says, “I am a proud husband and dad to 2 Disney Princesses and love to chat about photography. Photographers. What if I was to tell you that search engine optimization (SEO) simply doesn’t matter anymore? Don’t worry [...]

4×6 Print, $6 Or $60, Who’s Right?

This is a guest post by Andrew “Fundy” Funderburg, the creator of the Fundy Album Builder and Fundy Album Proofer. Please check out the free trials available at http://www.fundysos.com. If you were looking to design albums yourselves, I highly recommend Fundy’s products. I’ve seen many forum posts on pricing prints for photographers and they usually [...]

What Is Your Big Idea For SnapKnot?

This is a guest post by SnapKnot, a website dedicated to helping engaged couples find their perfect wedding photographer. We have been very pleased with the response from the wedding photography community and engaged couples since launching SnapKnot in February of this year. Now that we are in our 10th month of operations, we are [...]

How To Define Your Target Market or Niche?

This is a guest blog is by Robyn Mayne, based in Sydney, Australia. She is a children’s portrait photographer, workshop facilitator and customer experience fanatic! Robyn owns Today is Different and provides photography courses, workshops, retreats and networking events for photographers. Follow Robyn on Twitter. Who are your customers? One of the basic elements of [...]

Kraft and Jute: Finding The Perfect Packaging Solution

This is a guest blog by Jessica Lewis, co-owner of KRAFT and JUTE, which provides personalized kraft-sleeves and wedding favors using 100% recycled paper. Co-owners Melisa and Jessica are hard working wives and mothers; Melisa is due with baby #2 in December! She is a professor of business and marketing at Edinboro University and is [...]

Revisiting “What’s Too Sexy for High School Seniors?”

This guest blog is by Andy Bondurant, co-founder and director of Senior Portrait Artists (spa) an organization dedicated to equipping and inspiring senior portrait photographers. spa holds an annual Event that will be held this year in Palm Springs, California, in February 2011. Feel free to follow Andy on Twitter (@spartists), Facebook or the spa [...]