G.E. Masana, a New York based wedding and portrait photographer has a boat-load of real-world experiences and advice on sales and marketing. If you are a wedding or portrait photographer, this post is for you.
I had the pleasure of speaking with G.E. Masana several months back about six specific strategies for wedding photography success:
The 6 Strategies For Wedding Photography Success
1. Be Strategy-Driven Rather Than Tactic-Driven
2. Strategy: Mean Something Significant To A Significant Number Of People, And For Which They'll Pay You Significantly More
3. Strategy: Responding To Inquiries – Stand Out From The Rest and Get Results
4. Strategy: Purpose Of The Phone Call Is To Set Up The Consult For Success
5: Strategy: “Just Get The Booking” and why
6: Strategy: Sales Without Pressure – Gently Guiding Your Prospective Clients To Sell Themselves On You
Mentoring & Courses
Click here for Mentoring, Coaching & Consulting Options
Maximum Wedding Album Profits contains business nuggets, aha! moments, insights and principles as well as a complete system for selling more wedding photos to place into your clients' wedding albums. A few booking strategies are thrown in for good measure.
Instead of a few hundred, you'll know how to set the stage to make thousands. I've averaged adding another up to $15,000 per wedding from regular every day couples with this system.
G.E.Masana's courses (yes, I bought these) are well-produced audio presentations that will help you move beyond the blocks you have:
How To Turn Phone Inquiries Into Paying Clients
Other Resources
Listen to G.E. Masana's tips on sales or selling in Ben Hartley's Six Figure Photography podcast.
Buy the book: When They Say That, You Say This: For Wedding and Portrait Photographers – The Strategy for Handling Sales Objections
A Very Special, Time-Limited Offer
From G.E. Masana:
“So as you know, I'm playing with the idea of teaching wedding photographers my complete systems, strategies and tactics, which would cover everything from marketing to handling inquiries to getting bookings to after the wedding sales: the entire what to say, what to do and how to do it. No fluff and no cheer-leading, no theories, just solid info, everything 100% tested, proven and true.”
If you are interested in learning the strategies from booking to marketing your wedding photography clients, contact G.E.Masana right away. This offer is only for 5-10 wedding photographers, so you must act quickly.
Please include your name, location, how many weddings you do now and how many you want to do in the future, and how much money did you make photographing the weddings you say you have photographed.
If you enjoyed the interview and this post, would you please do me a favor and share it among your wedding photography friends please? Thank you!
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Hi Seshu,
Thank you for the fantastic blog.
The six strategies highlighted in the post will help both fresh and experienced photographers. A specific plan and implementation are required to achieve the success in the photography business.