Spiderman

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Spider-Man in India. Not sure about the dhoti, but the concept to have a super-hero fighting evil in India sounds good to me. The press release (see link below) seems to be well-timed for the June 30 release of the Spider-Man sequel.

SPIDER-MAN INDIA!

SPIDER-MAN EXTENDS FRIENDLY NEIGHBORHOOD TO STREETS OF BOMBAY!

Bangalore, India (June, 2004), Marvel Enterprises, Inc. & Gotham Entertainment Group, Indian publishing licensee of Marvel Comics and the leading publisher of international comic magazines in South Asia, announces the launch of Spider-Man India.

Spider-Man India interweaves the local customs, culture and mystery of modern India, with an eye to making Spider-Man?s mythology more relevant to this particular audience. Readers of this series will not see the familiar Peter Parker of Queens under the classic Spider-Man mask, but rather a new hero, a young, Indian boy named Pavitr Prabhakar. As Spider-Man, Pavitr leaps around rickshaws and scooters in Indian streets, while swinging from monuments such as the Gateway of India and the Taj Mahal.

Mumbai's (Bombay's) first web-swinging Super Hero will be joined by a reinterpretation of the classic Spider-Man villain, the Green Goblin — reinvented as a Rakshasa, an Indian mythological demon.

“We feel this is one of the most exciting and unique projects in comic history,” said Gotham Entertainment Group CEO Sharad Devarajan. “Unlike traditional translations of American comics, Spider-Man India will become the first-ever ‘transcreation,' where we reinvent the origin of a Western property like Spider-Man so that he is an Indian boy in Mumbai and dealing with local problems and challenges?

Marvel Enterprises President of Publishing, Gui Karyo offered, “Marvel has continuously done its best to push the boundaries of traditional comic books and to look for new venues for our characters. Gotham is helping us to expand the Marvel brand with a truly global vision.”

The first four issues of the new comic series will be published and released by Gotham Entertainment Group in India. Marvel Comics will provide publishing details for the States at a later date.

For additional images on the new Indian Spider-Man go to:http://www.gothamcomics.com/spiderman_india/

Contact:

FOR GOTHAM ENTERTAINMENT GROUP, LLC

USA: Sharad Devarajan; (732) 335-1094; sharad@gothamcomics.com
INDIA: Suresh Seetharaman; +91 9844077707; press@gothamcomics.com

FOR MARVEL ENTERPRISES, INC.
Andrew Lis; (212) 576-4022; alis@marvel.com