Apple's Turn

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I am usually not one to jump on a bandwagon, but a few days back, I openly proclaimed my loyalty to Apple.

As you will see below, the company that brought us the Macintosh and more recently the iPod , wears its heart on its sleeve; where it matters. Despite one of the hottest “selling” seasons, Apple has moved away from pushing it wares to show compassion in this time of great need. The company's web site says it all.

Conversely, Microsoft which to great hoopla opened up a division in Hyderabad, India is more concerned now about stamping out Spam.

Perhaps it is a wee bit unfair to pick on the behemoth in Redmond, Washington. But I find the great difference in approach quite telling of the company's priorities.

Am I buying a new Macintosh in 2005? You betcha! And the advertisement you see below is intentional. Go Apple!