Tiffinbox

How To Make Your Photography Business Magnetic & Memorable

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As a business owner, marketing to the right clients is top most on my mind. I am sure you are thinking the same thing. Life is too short to be working with the wrong clients. Right?

Angela Pointon is a business coach and author based in Philadelphia. Her articles in Professional Photographer Magazine are the first ones I read because they are timely and useful. Not only does Angela have an MBA, she worked for an agency for a number of years seeing trends and crafting strategies for brands to have sustainable businesses. She knows what she is talking about and as a one-time photographer, I know she has our backs!

I spoke with Angela about her course, Magnetic Business Masterclass. It's one that I enrolled in when she first offered it last year. This next Monday, she will be kicking off another five-week run of the course for a very limited number of photographers who are serious about hand picking their clients and making a mark for themselves in this business.

Listen to Angela talk about Magnetic Business Masterclass. I put her in the hot seat to tell me what makes it special and unique.

If you don't have the time (make the time then) or you you believe in silver bullets to solve your business issues, don't bother signing up for this course. It's going to take some work, but one where Angela is ready to help you through. For those who complete Magnetic Business Masterclass, she is offering a special bonus where she will spend 30 minutes with you brainstorming and finessing your marketing material. I can't tell you what she charges by the hour, but that half-hour is pure gold!

So, tell me, if you decide NOT to sign up for Magnetic Business Masterclass, what would you do to make your business so attractive to the right potential clients that you have to create a waitlist? How do you stand out in your community? Share your tip below!

Looking Ahead With The Presidents Of The Professional Photographers Of America

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In advance of his presentation at the monthly CTPPA meeting, I spoke with Professional Photographers of America‘s (PPA) national president, Michael Timmons on a range of topics about the PPA and how it serves photographers.

I also spoke briefly with Tina Timmons, about her role in leading PPA Charities. Find out about a wide array of opportunities that await you where your business and a charity can partner up and help each other out.

Learn more about the CTPPA gathering on May 27th with Michael and Tina Timmons. It runs from 2 pm to 10 pm at the Crowne Plaza Hotel, in Cromwell, Connecticut.

The Youngrens Will Teach You To Discover Your Ideal Client

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The Youngrens, that's Erin and Jeff, based in San Diego, California are industry leaders, presenters and mentors to many photographers.

You may remember that a few months back, I interviewed them about why it is important for photographers, especially wedding photographers, to blog for their business websites. If you missed their free webinar hosted by ShootDotEdit, you can still check it out here. Just fill in your info and you'll be spirited into the replay section of the ShootDotEdit website.

One more thing, the Youngrens also have a free six-week course on effective blogging. I would jump on that right away! And, they walk their own talk. Check out their blog, too. Any surprise why they are so good at what they do and how incredibly popular they are in their community?

Another Free ShootDotEdit Webinar

On May 20th, the Youngrens are leading another free webinar thanks to ShootDotEdit on finding your ideal client. It's a topic that most photographers avoid until it is almost too late and then have to start from scratch. The Youngrens, suggest working on defining your ideal client first, so that you can begin serving them in a way that is going to make both them and you truly happy.

Imagine not having to take on clients who aren't a good fit? Are you suddenly awash with a sense of relief? I bet you are.

I caught up with Erin & Jeff to chat about this new webinar and why it is so crucial for photographers to identify and work with their ideal photography client. Give this short chat a good listen:

The Photographer's Shop

In addition to dispensing sound advice on blogging and business topics, the Youngrens also have a robust shop for photographers where you can buy contracts, email templates, workflow guides and schedule consulting sessions with Jeff and Erin. Coming this summer to the shop will be a self-guided “Discover Your Ideal Client” resource that the Youngrens are pumped about.

More about the “Discover Your Ideal Client” Guide:

The Youngrens will be launching a downloadable self-guided course in mid-June that will walk you through the steps of discovering and profiling your unique ideal client. With the course, you will walk away with a crystal clear picture of who your dream clients are and how to attract them to your business. To stay in the know about this head on over to their photographer site and make sure you’re signed up for their newsletter.

New SEO Cookbook & Course Launches Today! Which Recipes Will You Use?

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A few days back, I sat through a webinar. Yes, a webinar on SEO (Search Engine Optimization), that inevitably led the presenter to pitch me a SEO course for $497.

The Situation

It was a wonderful presentation except for one problem: the presenter didn't really speak to me and my business directly. She had no knowledge of the photography world and what I need as a photographer. I naturally began to tune out. Now, if she had addressed my concerns head on, I would have likely dropped my credit card and bought the full-blown course.

Don't get me wrong. She is extremely good at what she does. She is an industry leader, but she failed to make it about me. And that's really the situation in most cases isn't it?

When we are eager to make things better for our business, including attracting the right clients to our website, we often don't consider if the advice that's available to us is really meant for us. In my experience, I come away with the right solution when I am referring to the right resource. If the resources aren't a good fit, then they are both a waste of time and waste of money.

Agreed?

The Solution

As your curator, I'm happy to introduce Zach Prez. He is the founder of PhotographySpark. In the last few years, he has created some incredible resources for photographers. Take for example the Business Planning Cookbook he co-authored with Angela Pointon. Or, The Pinterest Marketing Guide for Photographers he produced with Design Aglow. Both runaway best sellers among photographers. They both are packed with actionable steps and worksheets so you aren't just given the information and left to figure it out on your own.

Today, he is relaunching another popular book called “Recipes to Rank Cookbook” as SEO Cookbook (3rd Edition). Zach is also introducing us to his new SEO Cookbook Course this week.

If you are a photographer and you are confused by what to do when it comes to SEO, you can't go wrong with Zach's advice. His recipes, and that's what they are so you can take a few at a time to deploy on your site to see how they work out for you, are simple and easy to follow.

I insisted that I speak with Zach because what he has done is revamp his earlier versions of the book. But he has gone a step further in the right direction by also launching the SEO Cookbook Course. I wanted to know what the two options were about. The launch price is $249 (regular price is $299) and you can't go wrong by signing up now for the SEO course.

SEO Course For Photographers

When you sign up for the SEO course, you'll receive the following:

– 60-page SEO Cookbook PDF
– Video Course with 30+ videos
– Bonus Worksheets
– Support area to ask Zach questions
– Exclusive webinars with Zach 4 times per year

If you watched the video interview above, you'll know what the differences and advantages are of signing up for the SEO course. Yes, you do receive the ebook as well when you sign up for the course, but it is the video clips (screen sharing) of the recipes that are pure GOLD. Know of anyone else who will patiently show you how to set up your website's SEO?

The Course is your best option for understanding the critical success factors in search, and get answers to the difficult questions about your personal SEO goals.

If you have listened or read or watched all the wrong people on the Internet to learn about SEO, isn't it time you listened, read and watched the right people? Learn more about the book and the course here or click the big graphic below. If you do decide to buy the course, please come back here and let us know how things have changed for you and your business.

SEO Cookbook & Course by Zach Prez

Jason Grubb, On Pinterest Marketing For Photographers

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The number of social media tools appears to be growing each week, doesn't it? If you are just getting started in your photography business, you may be feeling totally overwhelmed like I do on some days. Where is the time to curate content and engage with prospective clients online? And is the ROI, or return on your investment (again, time), justified?

I guess what I am asking you is this: Are you booking paying clients through social media? If not, listen up.

The last time Colorado wedding photographer Jason Grubb stopped by at Tiffinbox we chatted about how photographers can use Instagram. Did you get a chance to take a look at that post? Did you register and listen to Jason's suggestions on using Instagram?

This time around, Jason and I talk about using Pinterest. If your target clients include women, sit up and listen to what Jason has to say about using Pinterest. While his perspective is from that of a wedding professional, as a family portrait photographer in Connecticut, I learned a few things too.

Jason is leading another free webinar, on using Pinterest, thanks to ShootDotEdit.com. Register here today. The webinar is on May 6th. If you have enjoyed the ShootDotEdit webinars, give my friends there a shout-out will ya?

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So, what social media platforms are you on right now? Which ones appear to be working? Comment below!

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