Are you converting your website's visitor's to paying customers? It's a really simple question isn't it?
Your answer can either be “yes” or you can say “no.” Those are your only options. If it's the former, good on you friend. You've cracked the code and your rolling in it.
Or, are you?
I just shuttered two websites that weren't converting to my satisfaction. The business still exists but the sites are gone. Why? What happened?
Simple: The websites spoke to me more than they spoke to my clients. This is a cardinal mistake that most photographers make. They spend a good deal of money and time making a site look pretty, not fully understanding that their potential clients who are ready to pay them for your services are not interested in any of that fluff.
So, what IS important for your clients? That's in fact the process of discovery I'm personally embarked on now thanks to Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website [aff], by Psychology For Photographers.
You are probably thinking why make such a fuss, right? These days it is so easy to buy a template, slap some images down and start a blog (which some people like me don't update very regularly). Yes, there is nothing to it if you want to do it the wrong way.
The right way takes a bit of elbow grease. Jenika, who publishes Psychology For Photographers, includes what are called “dreamsheets” (as opposed to worksheets) that nudge you along. Complete these and you'll be astonished at what your website should really look and feel like for your clients.
You may want to read that last sentence again.
Done? Good.
If you are truly in service of your clients, shouldn't your website reflect that from the first time your client connects with you and your work? I personally think Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website is a boon for photographers. If you are struggling with your business and you aren't attracting the “right” clients, it may be time to reassess how your website is resonating with your future clients. If it isn't, and I would say 95% of them do not, then it's time to fix it.
And you can do it yourself. This is more about understanding your client's perspective than working with web technology. This e-book will help you quickly tap into your client's needs and desires and guide you into delivering what they want in their lives. Far from being mumbo jumbo, Jenika who is a graduate from Yale delivers from a deep well of behavioral neuroscience. Simply put, she understands how our brains work.
Now, I am going to keep you all abreast of my progress with this, but between now and Saturday, Jenika has dropped the price from $159 to $119.
UPDATE: Jenika has extended the sale through Monday, May 27th, so here is your 2nd chance at grabbing this product
If I were you, I would not wait to grab it now. Get all the details about this e-book here: Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website.
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[…] funny how things just seem to come together when one decides to pivot. I spoke about scuttling two of my websites and changing course. Part of my new adventure involves being absolutely sure what my future […]