It's January and snowstorm #Colbie just dumped a ton of snow in the north-eastern seaboard. My first inclination is to slide back into the bedsheets and stay there till April. But I have photography businesses to run and that means the hustle is on, 24-7.
But does it need to be always on? Is it not conceivable that the photography businesses could continue to grow even without my presence. Oh, sure, I will still be the visionary behind the images, but as you all know being a photographer is different – vastly different – than being in business as a photographer.
I can feel this frustration in the industry today. How do we create a sustainable and thriving photography business and remain sane? Right? Right. We are all in this together. Thankfully, we don't have to look too far for answers.
You could sign up with a business coach. And, business books are aplenty. Yet, I only read a select few every year that are immediately helpful.
In my opinion, Mike Michalowicz' books – The Toilet-Paper Entrepreneur, The Pumpkin Plan and Profit First, are three books that are within reach of my workstation. They are full of anecdotes and analogies that drive home themes and topics that are easy to understand and better yet, easier still to put into practice.
When I found out that the Connecticut chapter of the ASMP had invited Mike Michalowicz to speak on February 5th, at Yale University, I swung into action to see if I could speak with him about the book and his upcoming presentation. Special thanks to Jane Shauck and Mike's assistant, Kristina Bolduc, for making this interview happen.
If you enjoyed that short conversation, feel free to subscribe to Mike's incredible YouTube channel, where you can experience his wit and wisdom in short bites.
If you are going to be in the New Haven, Connecticut area, make plans to register for this presentation by Mike Michalowicz who will go into much greater detail about using The Pumpkin Plan for your photography business. I expect to be there in the audience taking notes. Join me!
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