Media Transasia is all set to launch an edition of Maxim magazine in India.
Piyush Sharma, the associate publisher of the new magazine says that Maxim's new Indian edition will be similar to other editions, but the content “will be adapted to suit Indian sensibilities.”
I am curious to know how these “Indian sensibilities” are defined and by whom. Thoughts anyone?
Sepia Mutiny says
Indians love their newspapers
Time Magazines Asia edition features an article on the ambitions of multinational media conglomerates and their efforts to grab a piece of the the Indian newspaper market, which has always been difficult to penetrate: Its a sign of the ti…
Sepia Mutiny says
Indians love their newspapers
Time Magazines Asia edition features an article on the ambitions of multinational media conglomerates and their efforts to grab a piece of the the Indian newspaper market, which has always been difficult to penetrate: Its a sign of the ti…