An internship with Brian Storm and MSNBC.com several years ago knocked into me the notion that if journalists were to survive in this tumultuous media business they had to evolve. It's as simple as that.
For some time now I have wanted to post this link to an article by Storm (it's a bit dated in only one small fact – Brian Storm is no longer with MSNBC.com) so that you too will see the writing on the wall.
Evolve or evaporate.