communication Archives

9 Tips For Clear, Consistent Client Communication

February 2, 2012 by Shuva Rahim 3 Comments

Today's guest post is by Shuva Rahim of Accent Photographics. Shuva specializes in photographing couples and families in Eastern Iowa, splitting her time between Iowa City and Davenport. You can read her blog, friend her on Facebook or follow Shuva on Twitter.

Put yourself in a prospective client's mind. This person loves your photography and wants to know more. What impression do you present of yourself?

Good client communication is not about taking great photos, but about trust and follow-through. Even after the job is done your client should leave without lingering questions. So here are 9 tips – things I do and recommend – to help enhance your client relationships.

1. Introduction.

On first contact ask what this person wants photographed, the time frame in which he or she wants the session done by and then clearly explain your process. Even if the info is on your website, don't assume it's been looked at by the individual.

2. First Date.

Get to know your prospective client in person with a pre-session consultation. Pre-session meetings can help decide if you and the individual are the right fit for each other, further establishing the kind of client you want. If there is a good fit, the pre-session ideally should be used as a scheduling meeting and to talk specifics about the session. Best case is to meet with all the parties who will be photographed.

3. Ask Questions.

Keep the conversation focused on them, not you. Get to know who they are, the relationship among everyone who will be photographed and what makes them tick. Then talk about you.

4. Social Media.

It's easy for photographers to promote our work on Facebook, Twitter and blogs. So much so that we can take it for granted. Not everyone is equally active online. If you use Facebook to promote your business, make sure ahead of time that posting photos and tagging them is OK with your clients.

5. Expectations.

Give general information in advance on how long the session will likely take, how soon photos can be ready to view and when an order is expected to be completed. Repeat this information before and after a session. Be realistic, but always under-promise and over-deliver.

6. Highlights.

After the pre-consult, send a letter or email highlighting the main points of your client meeting. That way everyone is on the same page with expectations.

7. Show Thanks.

Send a thank-you note after a session. I use SendOutCards, which allows you to electronically deliver a card that the client will receive in the mail. Sending a card immediately after a session shows how much you appreciated photographing that client and CARE about them.

8. Extras.

Include one or a few additional prints, candy, a gift card or whatever you deem appropriate as something a little extra in the order as a token of appreciation.

9. Become friends.

If a client enjoyed their experience with you, he or she is likely to want to develop a relationship beyond that of a client and service provider. Whether that means being Facebook friends or getting together for coffee once a month will depend on the person. Regardless, if you have a good vibe with a client be real with that individual, and be willing to show who you are as a person.

What other tips would you add to this list? Let us know below in the comments section.

9 Steps To Building A Better Photography Brand & Boosting Your Business

January 25, 2012 by Ellen Petty 2 Comments

This guest blog is by Ellen Petty, the Head Brandslinger at Identity Kitchen, a marketing and design studio specializing in photographers. She and her business partner Marty Thornley launched a new line of affordable all-in-one WordPress portfolio sites designed specifically for professional photographers at PhotographyBlogSites.com.

Just yesterday, they announced new lower pricing on their self managed, all-inclusive BlogSites. As a special thank you to the Tiffinbox audience, they would like to extend an extra $50 off your first year when you use the code TIFFINBOX50.

Let’s Start at the Beginning. What is Branding?

Your brand is your touchpoint. Everything from how you answer your phones to the auto-responder on your email. Yes, it’s the big picture items; your website, your business card, your space, but it is the cohesiveness, that glue that gives a clear picture to your potential clients. There are some companies, (Starbuck’s anyone?) They do this very, very well. Talk about the Starbucks cup, how it fits perfect in your hand. Not a waxy exterior, not styrofoam, a little thinner than a regular takeout coffee. How much planning do you think went into just the coffee cup? Now let’s talk interior, advertising, their charities, the music, the Wifi.

“That's great for Starbucks”, you say, but how can I create a killer brand for my photography business? Here are 9 steps to not only get you started, and make sure you stay on track.

1) What’s Your Mantra?

Your brand essence, sometimes called your brand mantra, is the heart and soul of your business. Sometimes defined in a few words. Your brand essence is “Who you are”. Try and define your brand in six words or less. If I said “Maiden voyage…iceberg…not enough lifeboats” you would know Titanic. How can you define who you are?

Start with describing your work, yourself, your approach. Ask, who am I, who is this business? Choose 5-6 words that best describe you and your business.

2) Who Am I?

This is your brand positioning; what makes my business different from my competition? Is it the service that you give? Is it the kind of photographs you take? Is it the kind of photographer you are?

One of the most important rules in positioning your business and your brand is to know your competition. Once you know what you are up against, once you understand your competition you can figure out how you are different AND create a unique business perspective and carve out your very own market share.

3) Define Your Target Audience?

Do you know your target customers? Who are you going after? Engaged couples? Parents? Parents to be? What is their demographic? How do you want to come across to them?

This is where you really think about who your client or potential client is. Where do they shop, what toothpaste they use, how much disposable income they have, are they like you are they not like you?

4) Get Inspired

Now that you know who you are, what makes you/your studio different, who your competition is and who you are talking to…it’s time to get inspired, and really push that creative envelope. Look to places outside the photography industry for inspiration. Fashion, architecture, music, fine art, even food. Wherever your muse lies, don’t be afraid to interpret. Pinterest is a fantastic place to create style boards and have a sneak peek into other creative formulas.

Below is an example of an inspiration board and how we translated it into the online brand design for Studio Diana.

5, 6 & 7) The 3 C’s; Get Creative, Make It Cohesive, Keep It Consistent

Ok, you have your strategy, you have your inspiration boards, now it’s time to get creative. Whether you are designing your brand yourself or hiring an outside designer, this is where the magic happens. The “Ah-?ha” moment. The spark, that can be realized as your own personal touchpoint or brand.

Once you choose a design path make sure there is a thread or a few that keeps your brand cohesive and consistent across all mediums. Print, online, advertising, promotion, and sales. Don’t be afraid to loosen the reins on your brand as you move between mediums, keeping your brand consistent, does not mean choking it. This is where it may be helpful to bring in a professional.

Below are some examples of the creative process of Partridge Lane Studios. Also, an example of how we kept the look cohesive from printed material to the online presence.

8) Choose Your Best Work

If you have completed the last 7 steps, we know you can make choices. Don’t question yourself now. It’s time to choose your best work. Go through your body of work and choose your best 5, 10 and 20 pieces. Those should always be front and center on all your promotional vehicles. Be strong, if you feel a piece does not live up to the standard of these choices, they should not appear in your portfolio. Your online galleries should be between 20 & 30 photos per gallery. Always aim to put your very best foot forward.

9) Be Unique

If you have followed these steps you should arrive at a brand that is unique, because it is you. If it is true to who you are as an artist, it is right.
One of my favorite sayings when it comes to finding your true voice in life and in branding is by Oscar Wilde, “Be yourself, because everyone else is already taken.

Revisiting “What’s Too Sexy for High School Seniors?”

November 4, 2010 by Guest 25 Comments

This guest blog is by Andy Bondurant, co-founder and director of Senior Portrait Artists (spa) an organization dedicated to equipping and inspiring senior portrait photographers. spa holds an annual Event that will be held this year in Palm Springs, California, in February 2011. Feel free to follow Andy on Twitter (@spartists), Facebook or the spa blog. Find out more about how spa and spa Event can help your senior portrait business by visiting www.spartists.com.

One of the problems that confront photographers who create high school senior portraiture on a regular basis is the question “What's too sexy?” It seems like every time I get together with a group of photographers, this discussion comes up. Everyone deals with it. I've posted on this question several times over the past year, and it has been one of the most viewed blog posts on the spa Blog to date.

In short, there is no real easy answer. You may please the senior, but not the parent or the parent but not the senior. Or you may be able to please both the senior and mother, but totally miss on the father. It's a fine line to walk no matter how you approach it.

Quite a few years ago we learned a great tip from fellow senior portrait photographer Gary Box. He says there are three things that make up a portrait that may be viewed as too sexy.

1. Outfit
2. Pose
3. Facial expression

His rule is that you can get away with using any two of the above three at one time. However, once you combine all three, you will have an image that has crossed the line and officially become too sexy. So if a senior brings in an outfit that will expose quite a bit of cleavage be careful with either the pose or expression (as well as being willing to talk with the parent and senior about the outfit chosen and how it may look).

Now, here may be the bigger and more important question – even though you've pleased the client how do you choose an image for your advertising? It was a question that was raised in the spa Talk membership forum just the other day – “Is this advertisement too sexy?”

I recently read a great article about branding and marketing about how a funny image or advertisement is good but it does not compete with an image that creates shock. Both engage emotion, but the one that shocks causes movement in the viewer more often than the one that is funny. In all honesty, if you aren't getting an email, phone call or letter every year or so that says you've crossed the line, you may not be close enough to the edge.

Again, it's a fine line. A really fine line. When working to attract clients and potential clients to your studio the reality is that sex sells, but at the same time too much sex repels. The same three rules apply in advertising, like they do in shooting an image for a client.

It's important to remember that in the end, high school seniors are kids. Many times they aren't even 18 years old. They aren't models, how you project them in your advertising can change the image they carry in their world (both for good or bad).

So, what do you think – have you been told that your work crosses that line? Do you agree that none of the images of high school seniors are “too sexy”, just right or completely inappropriate? Comment below. A dialogue is usually a spark for bigger ideas. Your voice is heard here!

Woot Camera To The Rescue

October 25, 2010 by Guest 2 Comments

This guest blog is a second for Jen May Pastores. Her first post was about her Cambodian photo project.

Beyond the online sphere of social media, smart phone efficiency, and the praise of technological advances that the world goes gaga for there is still an unfulfilled satisfaction that plagues many of us. It’s a real desire for a true connection without the abbreviations or vagueness that often travels through digital walls. Symptoms of this desire starts with often checking emails for replies, scanning Twitter for mentions, and counting likes and comments on Facebook. This is where Woot Camera intervenes to present a pleasant breakaway from the modern day overload.

Woot Camera is a personal project that sends a disposable camera to strangers across the world. It arrives in a purple box in the mail–sent from the previous photographer–and when opened a personal handwritten note sits on top to greet the new photographer. Included are instructions to take a single, creative image with the Woot Camera and then send it off to the next person. When completed the camera returns to me and the exposures will be developed and shared online. It’s a fun example of balancing the intimate joys of a tangible connection and sharing it with the multitude of users on the Internet.

All participants signed up last month when I first released the project and since then Woot Camera has traveled to five cities on the east coast. Other places like Canada, Dubai, Japan and more cities in the states are on the itinerary, as well. Participants have expressed excitement in sharing this experience and are eager to see the results. Who wouldn’t enjoy discovering a package in the mailbox in front of their home that encourages creativity and new friendship?

Woot Camera will continue to rescue the dissatisfied, gadget-addicted-junkies with a second round of participants starting before the holidays. The best part about this is that anyone can start their own traveling camera project. Tie a disposable camera around a tree or leave one on the subway. The possibilities start with you giving back in a unique way. Photojojo, an online source of the best photo tips and DIY projects around, is also another great place to discover fun ideas.

Follow Woot Camera’s journey on Twitter (@wootcamera) or sign-up to be a part of the project.