Jenika McDavitt Archives

For the last three years, I've announced and honored three truly amazing photographers who are also remarkable teachers. The previous Tiffinbox Award winners are: David duChemin, Spencer Lum and Jamie Swanson.

This year is no different. I've followed and learned from Jenika McDavitt's wonderful blog, Psychology for Photographers, as have thousands of you. Her blog posts are one reason I chose her to win this year's Annual Tiffinbox Award. If you don't know about her blog, I urge you to go check it out now. Yes, right now.

Ok, now that you are back … I have to tell you the other reasons Jenika rocks it hard in this tough business.

She has distinguished herself by creating two amazing resources for photographers – Irresistible Words (for those of us who dread writing copy for our websites or blogs) and From Portfolio to Profit Engine: How to Build an Absolutely Irresistible Photography Website (Jenika walks you through the very best way to set up your website to make it useful and attractive for your clients). Jenika has bundled them both so you can buy them together.

When I conveyed my desire to honor her, Jenika immediately offered to give all of you something special in return. I truly love her generosity. So, starting at 12 pm today through 11.59 am on Monday, August 25th, you can save $30 by using the following code: TBOX30. Just click the affiliate links in this post please.

The one other resource that made me money right away was Jenika's “How Clients Make Decisions about Money” – I highly recommend this free resource because it gives you the ability to put her advice into action very quickly to see whether or not the changes make a difference. Trust me when I tell you, that when I presented my clients with a new pricing guide based on Jenika's recommendation, my numbers went up! She not only shows you how, but tells you why her advice works.

Here are some of my favorite blog posts by Jenika on her website, Psychology for Photographers:

How To Get Anyone To Keep Reading

7 Non-Money Reasons To Price Your Photography Profitably

The 7-Minute Website Writing Makeover

How To Get People To Hire YOU, Even If You Charge More

And, there are so many more articles on her site that one day I told Jenika that I could spend a few weeks just reading her blog. As I said, Jenika's teaching is useful, timely and wholly result-oriented.

I guarantee you will get something out of her website that makes absolute sense to you and your photography business. Go ahead and bookmark Psychology for Photographers today!

Jenika McDavitt's seminal From Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website turned heads and made a slew of photographers reconsider how they were designing their websites, who they were designing it for and why current “templates” were essentially failing at converting your visitors to clients.

If you think of “Irresistible Website” as the container, what should go into it are obviously your irresistible images and your irresistible words. Right?

So you say you are all set with your website. How about your blog? How is your pricing worded?

A few months ago, after I read Jenika's e-book (yep, totally irresistible writing in there) How Clients Make Decisions About Money, I changed the way I presented my pricing and immediately saw positive results. Over the summer, I enrolled in Jenika's first “Persuasive Writing” course and learned, perhaps for the first time, how words and images can be married to each other and live happily ever after on my site.

The new course, Irresistible Words, is essentially an off-shoot of the more expensive offering: “Persuasive Writing.” Why is “Irresistible Words” less expensive you ask? Well, for one, it's a self-study course. “Persuasive Writing” involved more one-on-one hand-holding by Jenika and she could only limit that to a small number of eager students like me. While she will be offering “Persuasive Writing” or a course like that in the future, if you need to get started on your web copy, your blog posts, your pricing verbiage, or anything word related, I highly recommend you jump in before November 6 (when the price is going up) and buy “Irresistible Words” for $119.

If you don't have From Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website, this might be a great time to get both that and Irresistible Words for $249 (by November 6, 2013).

On November 7, the price for each returns to $249. So, buy it now!

If you are revamping your website, this might be just the thing for you. Just beginning in photography, these two products are going to lay the foundation for a truly remarkable career in this business. In fact, I've told Jenika a number of times that I wished I had had access to these resources when I was starting in the photography business some 18 years ago.

Look, it's no accident that Jenika's website Psychology For Photographers ranks so highly for its content. Her website is one of a handful that I read everyday. She practices what she preaches, giving real-life examples and solutions.

In my mind, there is no better resource for photographers that bridges the business of photography to the client experience. Win more clients who are a good fit for you, then you get to stay in business. Trust me, I know.

I chatted with Jenika about Irresistible Words and Irresistible Website and how photographers can use both to restructure their businesses. Check it out below:

Announcing The 4th Annual Tiffinbox Award

Why It’s Important To Make Your Words Irresistible