photographer Archives - Page 10 of 18

Photographers, How Do You Stay Creative?

July 18, 2011 by Seshu | Editor & Publisher 5 Comments

A few days ago, I ran out of space on my Dropbox account. It wasn't intentional but I received a pleasant reminder from the service to upgrade. While the service is exceptional (one can access files from any connected computer, iPad or iPhone), it's much too easy to simply throw all kinds of data up to it and then forget about it.

So, I looked at the upgrade options and felt that the 50gb at $99/year would make most sense. Then I wondered what I had “dropped” into that box. Most of the files were old – images I had shared with family or friends and were no longer needed. So, I went on a mission to simply prioritize and delete those large files one by one. Well, believe it or not, by the time I was done, I was back down to using only 1gb of space.

Did I now feel like I needed 50gb of space? Unlikely. So, that's how I saved myself $99.

All of this was inspired by a blog post and video that Musea posted called “29 Ways To Stay Creative.” Check it out.

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

One of the ways the video suggests one can stay in the creative zone is to have a clutter free desktop. More easily said than done but when I also read that studies have shown how a cluttered lifestyle can increase blood pressure, I got to really thinking about how I can pare things down around me and in the cloud.

So, the first thing I did was to deal with my Dropbox account. If I had sprung for the $99 upgrade and had 50gb to play with, I would have likely just stuffed that server with more data files. Was my approach creative or just practical? I think a little bit of both.

By the way, if you don't have a free Drobox account already and want one, click here. That 2gb of space may just be all that you need.

How do you stay creative? Do you have a process that you can share with us that works for you? Is exorcising clutter your goal too? Share your comments below. I am attacking my email inbox next.

People Still Read, The Power Of Words

July 4, 2011 by Seshu | Editor & Publisher 1 Comment

A Japanese proverb goes something like this: “One written word is worth a thousand pieces of gold”

Granted this is a thinly veiled commercial for an online content marketing company, but this video is a must-see for all photographers.

a) It's for photographers who don't think blogging is all that useful
b) It's for photographers who have embraced blogging but only post images on their sites and don't express themselves in words as well
c) It's for photographers who spend their time only lurking on social media sites like Facebook and Twitter and don't consistently engage with their audience/target market

Now that you know WHY words can make a difference I bet you are scratching your head about HOW to go about blogging for your photography business.

First, I highly recommend Zach Prez's ebooks – Photography Blog Success AND Photography Web Marketing Guide. These two guides are filled with great information and you can't go wrong. I am plugging them here as affiliate only because I think it is worthy of being promoted because they are so useful.

Still not convinced you should write? Hit this blog post I wrote – Read, To Write. Then go read Juan Mireles' synopsis of Jasmine Star's approach and what makes her so successful.

Other awesome resources for you to consider:

Blog Topics by Chris Brogan and friends – a weekly email that will help you come up with a variety of posts if you start to suffer from writer's block. “For $9.97 a month, you get over 40 topics and tons of writing advice.”

I am a huge fan of Kristen Kalp. Her ebook, “Circus Circus” is like a laser guided missile that will hit its target – writing for your business. It's not just about blogging, though that is covered briefly. If you need help writing even a bio, an about me page, a manifesto about what you bring to your target market that is unique, then you've gotta get it.

I am just getting into this book now – Bird By Bird: Some Instructions on Writing and Life – but it came highly recommended, so I figured I would pass that recommendation along to you as well.

Quick And Simple Photo Shoots

June 24, 2011 by Dan Watkins 3 Comments

Today's guest blog is by Dan Watkins, a widely-published photographer based in Boston, Massachusetts. He is a frequent contributor to the Improper Bostonian. Follow him on Twitter.

I was recently on-location at a Boston restaurant, photographing some food to accompany a magazine piece, when the manager struck up conversation. He reminded me that, when scheduling the shoot, I had mentioned only needing about twenty or thirty minutes to photograph. He then said he was ‘curious' to see what I would produce in such a short time.

The word curious appears in quotes because the tone in his voice led me to believe he actually meant ‘skeptical'. After talking with him more, it turned out most photographers the restaurant had worked with previously did produce great images, but either took a really long time doing so or used so much lighting equipment and modifiers that it became a serious disruption to the restaurant's customers and staff.

This conversation made me realize that there must be something to the adages ‘keep it simple' and ‘less is more' – even when applied to photography. So how can one keep it quick and simple on shoots?

Plan Ahead

My 20-30 minute estimate was based on the fact that we would only be shooting one or two dishes and that I was going to shoot predominantly with available light (adding just an off-camera speedlite if necessary). Since I knew the dishes would need to be prepped, cooked and plated, I also knew I could use that time to check out the location, look for a few good angles to use as backgrounds, and start setting my camera and flash accordingly. I was confident that a half hour would be more than enough time to get plenty of options for the magazine.

Minimize Lighting Gear and Utilize Available Light Instead

There are instances where shooting with ambient light rather than relying heavily on additional equipment is okay. Sure it's fun to see what sort of stylized images you can create with a four-light or more setup, but that might be something better suited for personal work instead of a client shoot in a public space. Just because you've grown an arsenal of lighting and modifiers doesn't mean there's anything wrong with leaving them home and going back to basics now and then. Less equipment also means less to go wrong, allowing you to focus more on making great photos!

Know How to Control The Available Light

Using ambient light as a main light source isn't enough if you aren't sure how to make it work for you. Pay attention to the quality, color and direction of the light on location and use it to your advantage. For example: using your aperture to control how warm or cool a space lit with tungsten appears on camera, or angling subjects so windows behind them or to the side provide a nice rim-light to separate them from the background.

Trust Yourself

Many photographers are far too critical of themselves. While this mentality might have its advantages while editing down a portfolio, for example, it usually doesn't help while on a shoot. Part of the reason a client hires a professional photographer is for their eye. They trust you have the confidence to portray their subject effectively, and so should you.

Know When You've Got The Shot and Move On

Gut feelings play a part in other aspects of professional photography – from what clients we choose to work with, to negotiating creative fees – so there's no reason to ignore them on a shoot. If it feels like you've got the shot, you probably do. It's easy to feel the pressure to over deliver and keep photographing a subject from every possible angle to ensure the client has many options. Most clients, however, prefer choosing between a few really strong images to narrowing down hundreds of minor variations.

While I hadn't even considered my minimal gear and fast-paced process on similar shoots before this conversation, the simple and quick nature of the session was not lost on the manager. In fact, as soon as I finished he asked about my availability and interest in coming back to photograph for the restaurant.

None of this is to say you should always rush through your shoots. Nor should you leave your strobe kit packed away long enough to gather dust. But knowing when and how to work quickly and simply to bring out a location's most flattering light, as well as having the confidence to know when you've got the shot and wrap things up, are definitely attributes that some clients will notice and appreciate.

Photographers, Does Google Have Your Back?

June 16, 2011 by Seshu | Editor & Publisher 7 Comments

A familiar lament among wedding and portrait photographers goes like this – “I found my images on another photographer's site and they are using them as their own.”

Thievery online isn't anything new. People have been, um, “borrowing” images for a long time. As one person erroneously told me, “If it's on the web, it's public domain.”

Yeah, right.

If you are a professional you'll want to protect your images. I recall Michael Grecco‘s tedious, but necessary workflow where he sends a batch of his images to the US Copyright Office ever time he wraps up a photo shoot. That takes some discipline, no doubt.

Registering your images at the US Copyright Office is the first step. But I have to wonder how many of us actively do it. When ownership of an image online does come into question, we've had TinEye for some time. You may have also used Myows (which claims to provide free online copyright protection).

Now Google wants to get into that sandbox too.

While Google doesn't offer to protect your images, it appears that this new service will help you search for them. So, if you were to have any question about where or how your images are being used, all it would take is popping them into the search engine and finding where it appears online. Given their larger database, I suspect this is going to be an important tool for photographers who are serious about their art.

Now, what else could you do to protect your images? Well, here is something that my friend Mark Higgins told me about. Instead of retaining your original file name, say, “DSC_3456.jpg,” rename it like so – “110616-smith-park-sb-001.jpg”

So, try and give each of your images a unique file name, if you can.

The other thing that might help is to use the “Alternate text” field to fill it in with text describing the image. This is easily done if you have a WordPress blog. As you upload an image, you'll be given a set of fields to fill out if you wish. The Title and Alternate Text fields (red in color in the screengrab below) are the most important as search engines count on these fields to understand and file away or index what it is they are looking at.

If the description of the image matches the content of your blog post, then search engines are more likely to link the two and give it a higher priority.

When it comes time to ascertain whether you are indeed the owner of an image or a clutch of images, there would be no doubt in anyone's mind, based on the information that you have baked into the files before they go online, that you photographed them.

There is more to search engine optimization, of course, so take the time to learn about it from the best. I highly recommend Zach Prez's Web Marketing Guide + Photography Blog Success ebooks. Yes, they are both affiliate links but I promote them only because I have found it very beneficial to me and feel they may be of use to you as well.

So, will Google's new ‘Image Search' option give photographers some peace of mind that their images aren't being used or misused anywhere outside of their control?

To give credit where credit is due, this blog post was inspired by A Photo Editor.

Update: It's nice to see other photographers discuss this new Google service. Read my friend Scott Wyden's review.

How To Specialize Photographing High School Seniors

May 24, 2011 by John Pyle 4 Comments

John Pyle Photography specializes in High School Senior Photography and is a three time national senior portrait artist (spa) winning studio. He and his wife, Sallye Anne, own and operate John Pyle Photography in Columbus, Georgia and enjoy their soon to be 2 year old daughter, Julie Anne. Follow John on Twitter.

When I first began specializing in seniors (about 4 years ago) weddings were the buzz in the photography world. People were laughing because I was on “that Facebook site.” Others thought all you needed was “passion”, a 5D camera and a 1.2 lens to become a wedding photographer. Now it seems that everyone with a camera wants to photograph high school seniors. The marketplace and Facebook have become saturated with photographers tilting the lens to create images for high school grads. So how do you separate yourself from fan pages, logos, and self proclaimed “artists” in a growing and crowded senior market?

My point is you don’t have to sink in a massive pool of mediocrity if you are doing what it takes to stand out.

Competition

Before full time photography I was in pharmaceutical sales. I sold one of the most popular drugs in the market with only one competitor for 6 years. When a new competitive drug launched, everyone was panicked that our market share and business would crumble. But the opposite occurred. Despite the drug being slightly cheaper than the one our company sold OUR sales grew! Why? Because there was more noise being made about the market, the drug, and the disease state it treated. Sometimes competitors can actually grow your business. Especially if your work and sessions clearly stand out.

Yesterday a client told me she was surprised at how many “photographers” are on Facebook when she began looking to book a session. She also said that it was actually very clear who did quality work because so much of the “noise” coming across Facebook from other “photographers” was not ”good at all”.

My point is you don’t have to sink in a massive pool of mediocrity if you are doing what it takes to stand out. This may start by educating your clients on what quality is and by valuing what you do. If you don’t value your own work then people aren’t going to randomly decide to value it for you. Worry about your customers while competitors worry about you.

Know Your Customers

When photographing high school seniors you better target everything to seniors right? WRONG. Seniors are a unique population to photograph because you are essentially targeting several clients in one; seniors, parents, family, siblings, peers, classmates … etc. Meet with the seniors and their families prior to shoot to clearly define the goals, likes, and dislikes before a session. You want customers to be thrilled with your images, excited about the session and be proud enough to show off the images. Sit down and analyze your customers to include defining who you want your ideal customers to be.

I talk with a lot of wedding photographers who are frustrated that they aren’t attracting brides who value their work, invest in their business, send referrals, and praise them to friends on Facebook. Some are advertising 75% off of everything, giving away free books, free CDs, free engagement sessions, etc. That’s fine if you don’t need income. But if you do need income you can’t be afraid of the word “profit”. It is still a business and being blessed enough to create images and work in your “passion” is still not enough to pay for gas or buy groceries.

Knowing your customers means knowing business also. A great lesson to be learned is if you sell on price, what happens when you aren’t the cheapest anymore? And if all your customers choose you based on price then that may be the only thing they value about you. Perfect your craft and learn how to run a business.

Social Media

When utilizing Facebook and a blog/website make sure you show what you want to shoot. If you are constantly posting images of flowers, babies, concerts, airplanes, the beach, brides, and parks while claiming to specialize in senior photography don’t be surprised if your senior business doesn’t grow. You can’t sell what you don’t show.

Customers (current and future) don’t need to see 463 images from a session. Limit what you show and choose what you show very carefully. This includes personal pictures and information as well. Personal pages are as much business pages for people and political statements, bad jokes, angry comments, and insults turn everyone off. Remember teenagers, seniors, parents, and grandparents are on your Facebook now. It’s also a good idea to monitor the images you post online for inappropriate comments. Every picture we post we are tagged in for this very reason.

Network

Seek out other businesses outside of photography including those that target your market. Find out what they are doing right, and what works and doesn’t work for them.

Invest in yourself and your business. Joining professional organizations, online forums, attending quality workshops, and experiment with new styles of shooting and lighting.

These will all improve your business and your creativity. The days of secret locations, mystery editing techniques, and hiding in darkrooms are over. You cannot be complacent in the senior market.

Finally seniors are a very rewarding population to photograph. They keep you young and force you to stay current. But you must enjoy interacting with people and creating experiences on your sessions if you want to grow this segment of your business. Seniors only graduate once. You can’t even say that about people getting married anymore.

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