Photography Business Archives - Page 7 of 9

The Most Critical Element To Running A Photography Business

August 22, 2012 by Angela Pointon Leave a Comment

Angela Pointon loves photographers and artists. She studied photography, but had a love affair with business and marketing. She decided to combine all three together when she started Steel Toe Images. She coaches and inspires photographers and other artists to kick major butt through her one-on-one sessions, blog, emails, workshops and her first book (coming soon), called “ A Swift Kick In The Pants: Business Smarts For Us Creative Types”. Follow Angela on Twitter, Facebook or her blog.

I’m here to prove one thing and one thing only: that every photographer and artist can be a good businessperson, too.

You probably haven’t led dozens of successful businesses.

You probably don’t have an MBA.

Heck, you barely consider yourself a businessperson at all. An artist? Yes. A business person, sales person and marketer? Humph.

But guess what? I’ve got good news.

There is an undeniable truth that you might not know. There is a secret the world has been hiding from you until now. There is something so unbelievably amazing; you’re going to smile when I tell you. Many really awesome artists who earn loads of money aren’t trained or academically educated in the fundamentals of business, either.

So how do they do it?

There are four things that an artist must have in order to be a good—no make that great—businessperson. And the very first thing is the most critical element you must have: Gut Instinct.

I’ve got more good news for you. We all have gut instinct.

We all have something innate in us that tells us what decisions are good, and what decisions are bad. You can choose to listen, or you can choose to ignore it to the point where you don’t recognize or even hear it anymore.

So what makes some photographers successful and others not so much?

Understanding how to listen to your gut instinct, how to decipher between instinct and fear and how to make wiser decisions in your business using gut instinct is the most critical measure of whether your business will succeed or not.

Join me on Wednesday, September 19th from 8:30 – 9:30PM east coast time for a FREE live webinar to learn all about how to listen to, understand, and utilize your gut instinct. Can’t make it on that date? Register anyway and we’ll send you a recording of the event whether you attend or not. Space is limited. Reserve your space and register now.

Want to really kick some butt? Join me for the entire series of four webinars where you’ll learn about each of the four critical elements you must have in order to succeed. Learn more and find out how to register here.

Angela & Tiffinbox are combining forces on a four part webinar series starting in September 2012. Learn more here. All money raised goes to support Tiffinbox.

How To Concentrate On Your Photography

August 2, 2012 by Seshu | Editor & Publisher Leave a Comment

We've all been there. At the beginning. Where we didn't know anything, or we knew a few things about photography but were awfully rough at the edges.

Sure, we were proud of those first images but didn't know an f/stop from a door stop, didn't know our way around Lightroom or Photoshop, our wedding photography business was complicated and our album designs looked more like a quilt, a hodgepodge of images thrown onto a page.

Look, even I'll admit I have been there.

We all had to start somewhere. With practice and the right tools things just came together for me. One more thing helped – having the right mentors walk with me on this journey. I am sure you've felt this way as well – you wanted, no needed, somebody to hold your hand.

For me, Rob and Lauren of Photography Concentrate have done just that through their photography tutorials.

To celebrate the relaunch of their site they're having a mega sale! For a very limited time you can get any of their four tutorials for 30% off!! The sale is starting right now, so you can grab them today! They have:

• Simple Wedding Photography [affiliate link] (Reg. US$39.95, On Sale for only US$27.97)? An e-book that teaches you everything you need to know about photographing weddings, and the business behind it.
• Extremely Essential Camera Skills [affiliate link] (Reg. US$49.95, On Sale for only US$34.97)? A multi-media tutorial designed to help you get control over your camera, and get creative and confident with your photography.
• Super Photo Editing Skills [affiliate link] (Reg. US$79.95, On Sale for only US$55.97)? A video tutorial that teaches you how to bring the best out of your images using Adobe Lightroom 4.
• Awesome Album Design Skills [affiliate link] (Reg. US$79.95, On Sale for only US$55.97)? A video tutorial that shows you how to quickly design beautiful albums using Adobe InDesign.

All of their tutorials are digital products available for immediate download, so you can start learning right away. The sale prices are automatically applied, so it's nice and easy to save big!

Thankfully, the photography industry has changed over the last 10 years where sharing information has become more of the norm. It's rather rare for Photography Concentrate to hold a sale like this, so, if you have been eyeing their tutorials, this is the time to get it.

Oooh, before I forget, you could win a $200 gift card to Amazon.com if you comment here.

If you buy any of the Photography Concentrate tutorials now through August 9th (when the sale ends), please come back here and let me know in the comments section below what you thought of them.

As always, I will never recommend anything to you unless I have given the products or services a try myself. Please do note that you should safely assume that all links in this post are affiliate links.

Can You Help Me Light A Spark?

March 19, 2012 by Seshu | Editor & Publisher 26 Comments

As a photographer in Avon, Connecticut I have been reaching out to parents through my portraits website and to brides in Connecticut through my wedding photography website. I have volunteered my time, offered numerous portrait sessions for silent auctions and even photographed the Cub Scouts troop in town. All this to say, I am not going any where and I want to put roots down right where I live.

On March 23, I am going to join a group of other professionals in my town present to a select group of Avon High School students. Our presentations are meant to spark an interest in them for what we do, so that they may some day down the road do what we do now. And yes, the half-day program is called SPARK.

“Students will be exposed to a variety of topics beyond the usual classroom fare. The goal of the workshops is to introduce students to a wide variety of interesting topics; a day of exploring something new they may have an interest in learning more about or perhaps even finding a career or hobby.”

For the presentation, I plan on going back and giving the students a quick look at how I started in this business. I'll even go into my WHY. Slideshows are an obvious choice to get them engaged in what I will be talking about.

But I am here to ask for your help:

What should I impart to the students? What do you consider the most important thing that students, who are 14 through 18 years of age, going to need to know from a working professional about photography?

I need your help. In the comments section below, please take a moment and pen two suggestions. If you see someone else suggest something you had in mind, that's fine. Still, tell me. I figure if more people feel the same about a topic that must be addressed at this point and time, then I better hop to it.

So, can I count on you? I want to hear from photographers of all genres, if possible. I would love to understand your perspective on these questions.

Look, I value your time. In return for your suggestions below, you'll be entered (one entry per person only) into a drawing for one of two books by Jerod Foster called, Storytellers: A Photographer's Guide To Developing Themes and Creating Stories With Images.

The two best commenters (and their suggestions) win the two books that Jerod so generously offered to my audience. I'll decide on the winners by Thursday, March 22 at 3 p.m. EST.

Are you in? I am really looking forward to your input. With your help on March 23rd, it will be less MY presentation and more OUR presentation. Thank you!

9 Tips For Clear, Consistent Client Communication

February 2, 2012 by Shuva Rahim 3 Comments

Today's guest post is by Shuva Rahim of Accent Photographics. Shuva specializes in photographing couples and families in Eastern Iowa, splitting her time between Iowa City and Davenport. You can read her blog, friend her on Facebook or follow Shuva on Twitter.

Put yourself in a prospective client's mind. This person loves your photography and wants to know more. What impression do you present of yourself?

Good client communication is not about taking great photos, but about trust and follow-through. Even after the job is done your client should leave without lingering questions. So here are 9 tips – things I do and recommend – to help enhance your client relationships.

1. Introduction.

On first contact ask what this person wants photographed, the time frame in which he or she wants the session done by and then clearly explain your process. Even if the info is on your website, don't assume it's been looked at by the individual.

2. First Date.

Get to know your prospective client in person with a pre-session consultation. Pre-session meetings can help decide if you and the individual are the right fit for each other, further establishing the kind of client you want. If there is a good fit, the pre-session ideally should be used as a scheduling meeting and to talk specifics about the session. Best case is to meet with all the parties who will be photographed.

3. Ask Questions.

Keep the conversation focused on them, not you. Get to know who they are, the relationship among everyone who will be photographed and what makes them tick. Then talk about you.

4. Social Media.

It's easy for photographers to promote our work on Facebook, Twitter and blogs. So much so that we can take it for granted. Not everyone is equally active online. If you use Facebook to promote your business, make sure ahead of time that posting photos and tagging them is OK with your clients.

5. Expectations.

Give general information in advance on how long the session will likely take, how soon photos can be ready to view and when an order is expected to be completed. Repeat this information before and after a session. Be realistic, but always under-promise and over-deliver.

6. Highlights.

After the pre-consult, send a letter or email highlighting the main points of your client meeting. That way everyone is on the same page with expectations.

7. Show Thanks.

Send a thank-you note after a session. I use SendOutCards, which allows you to electronically deliver a card that the client will receive in the mail. Sending a card immediately after a session shows how much you appreciated photographing that client and CARE about them.

8. Extras.

Include one or a few additional prints, candy, a gift card or whatever you deem appropriate as something a little extra in the order as a token of appreciation.

9. Become friends.

If a client enjoyed their experience with you, he or she is likely to want to develop a relationship beyond that of a client and service provider. Whether that means being Facebook friends or getting together for coffee once a month will depend on the person. Regardless, if you have a good vibe with a client be real with that individual, and be willing to show who you are as a person.

What other tips would you add to this list? Let us know below in the comments section.

9 Steps To Building A Better Photography Brand & Boosting Your Business

January 25, 2012 by Ellen Petty 2 Comments

This guest blog is by Ellen Petty, the Head Brandslinger at Identity Kitchen, a marketing and design studio specializing in photographers. She and her business partner Marty Thornley launched a new line of affordable all-in-one WordPress portfolio sites designed specifically for professional photographers at PhotographyBlogSites.com.

Just yesterday, they announced new lower pricing on their self managed, all-inclusive BlogSites. As a special thank you to the Tiffinbox audience, they would like to extend an extra $50 off your first year when you use the code TIFFINBOX50.

Let’s Start at the Beginning. What is Branding?

Your brand is your touchpoint. Everything from how you answer your phones to the auto-responder on your email. Yes, it’s the big picture items; your website, your business card, your space, but it is the cohesiveness, that glue that gives a clear picture to your potential clients. There are some companies, (Starbuck’s anyone?) They do this very, very well. Talk about the Starbucks cup, how it fits perfect in your hand. Not a waxy exterior, not styrofoam, a little thinner than a regular takeout coffee. How much planning do you think went into just the coffee cup? Now let’s talk interior, advertising, their charities, the music, the Wifi.

“That's great for Starbucks”, you say, but how can I create a killer brand for my photography business? Here are 9 steps to not only get you started, and make sure you stay on track.

1) What’s Your Mantra?

Your brand essence, sometimes called your brand mantra, is the heart and soul of your business. Sometimes defined in a few words. Your brand essence is “Who you are”. Try and define your brand in six words or less. If I said “Maiden voyage…iceberg…not enough lifeboats” you would know Titanic. How can you define who you are?

Start with describing your work, yourself, your approach. Ask, who am I, who is this business? Choose 5-6 words that best describe you and your business.

2) Who Am I?

This is your brand positioning; what makes my business different from my competition? Is it the service that you give? Is it the kind of photographs you take? Is it the kind of photographer you are?

One of the most important rules in positioning your business and your brand is to know your competition. Once you know what you are up against, once you understand your competition you can figure out how you are different AND create a unique business perspective and carve out your very own market share.

3) Define Your Target Audience?

Do you know your target customers? Who are you going after? Engaged couples? Parents? Parents to be? What is their demographic? How do you want to come across to them?

This is where you really think about who your client or potential client is. Where do they shop, what toothpaste they use, how much disposable income they have, are they like you are they not like you?

4) Get Inspired

Now that you know who you are, what makes you/your studio different, who your competition is and who you are talking to…it’s time to get inspired, and really push that creative envelope. Look to places outside the photography industry for inspiration. Fashion, architecture, music, fine art, even food. Wherever your muse lies, don’t be afraid to interpret. Pinterest is a fantastic place to create style boards and have a sneak peek into other creative formulas.

Below is an example of an inspiration board and how we translated it into the online brand design for Studio Diana.

5, 6 & 7) The 3 C’s; Get Creative, Make It Cohesive, Keep It Consistent

Ok, you have your strategy, you have your inspiration boards, now it’s time to get creative. Whether you are designing your brand yourself or hiring an outside designer, this is where the magic happens. The “Ah-?ha” moment. The spark, that can be realized as your own personal touchpoint or brand.

Once you choose a design path make sure there is a thread or a few that keeps your brand cohesive and consistent across all mediums. Print, online, advertising, promotion, and sales. Don’t be afraid to loosen the reins on your brand as you move between mediums, keeping your brand consistent, does not mean choking it. This is where it may be helpful to bring in a professional.

Below are some examples of the creative process of Partridge Lane Studios. Also, an example of how we kept the look cohesive from printed material to the online presence.

8) Choose Your Best Work

If you have completed the last 7 steps, we know you can make choices. Don’t question yourself now. It’s time to choose your best work. Go through your body of work and choose your best 5, 10 and 20 pieces. Those should always be front and center on all your promotional vehicles. Be strong, if you feel a piece does not live up to the standard of these choices, they should not appear in your portfolio. Your online galleries should be between 20 & 30 photos per gallery. Always aim to put your very best foot forward.

9) Be Unique

If you have followed these steps you should arrive at a brand that is unique, because it is you. If it is true to who you are as an artist, it is right.
One of my favorite sayings when it comes to finding your true voice in life and in branding is by Oscar Wilde, “Be yourself, because everyone else is already taken.