The Most Critical Element To Running A Photography Business

Angela Pointon loves photographers and artists. She studied photography, but had a love affair with business and marketing. She decided to combine all three together when she started Steel Toe Images. She coaches and inspires photographers and other artists to kick major butt through her one-on-one sessions, blog, emails, workshops and her first book (coming soon), called “ A Swift Kick In The Pants: Business Smarts For Us Creative Types”. Follow Angela on Twitter, Facebook or her blog.

I’m here to prove one thing and one thing only: that every photographer and artist can be a good businessperson, too.

You probably haven’t led dozens of successful businesses.

You probably don’t have an MBA.

Heck, you barely consider yourself a businessperson at all. An artist? Yes. A business person, sales person and marketer? Humph.

But guess what? I’ve got good news.

There is an undeniable truth that you might not know. There is a secret the world has been hiding from you until now. There is something so unbelievably amazing; you’re going to smile when I tell you. Many really awesome artists who earn loads of money aren’t trained or academically educated in the fundamentals of business, either.

So how do they do it?

There are four things that an artist must have in order to be a good—no make that great—businessperson. And the very first thing is the most critical element you must have: Gut Instinct.

I’ve got more good news for you. We all have gut instinct.

We all have something innate in us that tells us what decisions are good, and what decisions are bad. You can choose to listen, or you can choose to ignore it to the point where you don’t recognize or even hear it anymore.

So what makes some photographers successful and others not so much?

Understanding how to listen to your gut instinct, how to decipher between instinct and fear and how to make wiser decisions in your business using gut instinct is the most critical measure of whether your business will succeed or not.

Join me on Wednesday, September 19th from 8:30 – 9:30PM east coast time for a FREE live webinar to learn all about how to listen to, understand, and utilize your gut instinct. Can’t make it on that date? Register anyway and we’ll send you a recording of the event whether you attend or not. Space is limited. Reserve your space and register now.

Want to really kick some butt? Join me for the entire series of four webinars where you’ll learn about each of the four critical elements you must have in order to succeed. Learn more and find out how to register here.

Angela & Tiffinbox are combining forces on a four part webinar series starting in September 2012. Learn more here. All money raised goes to support Tiffinbox.