Unmistakable: Why Only Is Better Than Best

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The Unmistakable Creative podcast is one of the best. Why? The guest, the topics, the range of questions, the depth of the conversation, the interviewer.

Yes, all of those make it near impossible to stop listening and learning.

Srinivas, or Srini, Rao is the founder of Unmistakable Media and it's essentially his show. I've followed his online experiments and when he started the podcast, I immediately subscribed to it.

Now, after nearly 600 episodes, Srini is launching his fourth book, Unmistakable: Why Only Is Better Than Best. The book launches on August 2nd and there is still time to snag the cool bonuses he has to offer.

I sat down for a quick chat with Srini about the book, about his website and mission for creative entrepreneurs like yourself. Give the interview a listen:

Look, you are a photographer (I am going to assume you are, if you are reading articles on Tiffinbox). You chose an unconventional path to pursue. Kudos to you. As Srini will probably concur, having made that choice, finding success isn't guaranteed.

True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only.

Do you want to stand out in your business niche? If you are reading this, I am going to safely assume that you want to be unmistakable too. But being the best isn't the only way to stand out. In fact, Srini argues that being the ONLY one people think of in whatever space you want to reign supreme is the way to go. How do you do that? What are the steps to becoming “the only”? Well, you and I are about to find out in his new book.

So, buy Srini's book, Unmistakable: Why Only Is Better Than Best now. If Srini's podcast is any indication, I am will to bet the book is going to be super special too. Yes, I have ordered my copy!