Regardless of photographic genre, the primary factor a client will use to make their photographer hiring decision is going to be the photographer's images; if they see that you can produce great photos, that's going to be the most important thing. But there are a number of supporting factors that distinguish a true professional photographer; things that aren't always visible in your photos; but they contribute behind the scenes to being able to consistently deliver a great client experience.
A Professional Has Redundant Gear
I never arrive at a photo shoot with only a single camera, lens, or light; and neither should you. Like everything else, camera gear will break, whether it's just worn out or accidentally damaged. An equipment failure shouldn't derail a wedding, senior portrait session, commercial shoot, or other client endeavor. Responsible pros will own or rent an appropriate amount of gear to work through the occasional problem.
A Professional Photographer Is Insured
As a professional, it's good business to have insurance. Equipment insurance will cover your essential tools you use to make photos. Liability insurance will protect you if a client trips over your tripod. Errors and Omissions insurance will protect against other failures such as missing a critical photo in a scene that can't be re-staged. If you're not yet insured, consider the risks.
A Professional Photographer Knows Other Professional Photographers
It's the night before a big wedding. Or the morning of a day in your studio booked solid with clients. Maybe you're slated to head out first thing in the morning to set up for a day of executive portraits on location for a large company. And now you're violently ill. What's going to happen? A pro is going to have established connections with other pro photographers in the area that could potentially cover in a pinch.
Be Professional and Proud
Be a professional; and be proud of that. Your clients want great-looking photos, but they also want assurance that you've done the work to make sure that can happen. Let them know about what makes you a pro; it's a benefit to your client and they ought to know that you've thought about these factors. I can help them understand the value in hiring you rather than that guy off of Craigslist that'll do the job for 1/4 of your rate.
So, do you agree or disagree with Aaron Hockley? What other factors would you add to this list? Sound off below in the comments section!
Latest posts by Aaron Hockley (see all)
- 3 Factors That Make You A Professional Photographer - January 26, 2014
- 3 Important Tips For Photographers To Choose The Right Social Media Channel - March 15, 2013
- In A Rut? Photograph Something Different - January 11, 2012
Leave a Reply
You must be logged in to post a comment.