Why Stories?
If you lived in the US between 1985 and 1987, you probably watched a show on the NBC television network called Amazing Stories.
While the 45-episode series explored fantasy, horror and science-fiction, as a 15-year old boy, I was hooked. I wasn't the only one, though. I recall that series being the subject of many discussions at school between friends who were also watching it with me.
Why?
Well told stories, whether it was your grandma or a Steven Spielberg production (which Amazing Stories was), have a way of capturing people's imagination, delivering a message with impact and motivating or inspiring action.
But narrating stories is a skill that doesn't come easy. Much less an epic story, I have struggled all my life to tell a joke without swallowing the punchline. So, if telling stories is powerful and it can captivate audiences near and far, online and off-line, how does one embrace the process of storytelling that it becomes second nature?
Storytelling Is Sacred
Enter Patrick Moreau of Muse Storytelling. He staunchly believes he has the process figured out. His company Stillmotion routinely wins awards, including five Emmy's, for documentaries the company has produced for its clients.
When it comes to storytelling from the heart, we believe you can learn more from a well-informed friend than you can from the finest academic institutions. We bring this personal approach to our storytelling processes, books, online courses, intensive workshops, filmmaking consultation, mentorships, and speaking events in the world at large.
Patrick Moreau is quite literally, obsessed with story. He believes that story is unparalleled in it’s ability to bring people together. And so he spends his days telling stories through his filmmaking at Stillmotion and helping others be empowered by story through their Muse Storytelling process.
He believes that we must “guide the heart, but move the heart” – that we need to connect emotionally if we want to change the behavior or perspective of our audience. It’s a philosophy that’s been presented to global business leaders at the United Nations in 2014 as well as at TedX (see below).
He’s worked for some big brands, directed several documentaries, won some Emmy’s, but more than any of that, he’s a real dude that loves the craft of filmmaking and how it’s a skeleton key to unlock so much wonder in this world.
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The Interview
I had a wonderful opportunity to speak with Patrick about Muse Storytelling and his work at Stillmotion:
Examples of Stillmotion's Work
Click on the photographs below to get a glimpse of the work Patrick and his team at Stilmotion have produced in the past.
Patrick Moreau at TedX
Do you still need to be convinced about storytelling? Here is a TedX talk that Patrick gave just last year:
Tools To Build Stories – Register For Storybuilder
So, how does one construct a story? If you are a filmmaker or a photographer, you have a lot of factors to consider and keeping track of them all is challenging.
Patrick Moreau and his team are on the cusp of releasing a tool to help you build your stories. It's called Storybuilder and it launches on May 23rd. Register for the launch and receive 3 months to give the new tool a whirl for free.
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