It's so appropriate that this blog post appears in October, the month Halloween is celebrated in the United States.
Danny Iny, is an author who quickly became known as The Freddy Krueger of blogging.
He is most recently the author of two seminal and free marketing e-books, Engagement from Scratch and Naked Marketing Manifesto.
Danny, as busy as he is on a variety of projects, agreed to audit my site, Tiffinbox based around these essential questions:
Who are you and what do you do? [01:15]
When did you start the site and how has it grown since? [02:05]
Can you give us a sense of what the numbers are like? [02:40]
Who is your target audience? What do you offer that is appealing to them? [03:20]
How are you getting the attention of your target audience? [04:55]
How does the site make money? What kind of things does the site promote? [08:15]
What is your conversion rate? [10:50]
How do you go about creating a cycle of commitment and reward, asking readers for an increasingly large commitment and in turn offering a bigger reward, and so on? [13:20]
If you could go back in time and give some advice to Seshu of 2003, what lesson would you give? [21:25]
Now, I know what you are thinking. You are saying to yourself, “Gee, this is all about Tiffinbox, what does it have to do about me and my business.”
Well, what you'll hear in the audio applies to you. Trust me. I learned a ton about how to approach my photography business from Danny, even though we were talking about this photographer's community.
[podcast]https://s3.amazonaws.com/nakedmarketing/nm_audit_seshu.mp3[/podcast]For example, check out his advice on how to leverage Pinterest. Sure, that's something I could do for Tiffinbox, but it could very well apply to our collective marketing efforts for our own businesses.
Soon after I spoke with Danny, Angela Pointon and I collaborated on a webinar series (this is on going and you should totally sign up) with Tamara Lackey, Rosh Sillars and Skip Cohen as guests. Danny's suggestion of offering a FREE webinar was brilliant. Over 100 people registered for it.
This is a candid chat with a guy who knows his stuff. Not only does he ask some very poignant questions, but he gives me some very specific solutions too.
Give it a listen now and tell me one thing you learned from our chat that you will apply to your photography business. You can also read the transcript.