Did you know that at one time Orlando, Florida family photographer Isabel Azalia designed lasers? Now, she reads her client's minds.

Totally true!

More than what or how she does this, the question should be why she does it.

Isabel spent the last six years formulating client quizzes that she sends out in efforts to get to know them and ultimately serve them better. The better the experience, the thought process goes, the greater the chance they will buy more and refer future clients.

As a scientist, she needed something more precise and so she developed her personality tests and questionnaire that dives deep into a client's psyche so she can capture that family as they truly are and make the whole photography experience stress-free.

Interviw With Isabel

Intrigued by her client quizzes, I asked to speak with her to find out more. Here is our conversation about how she uses client quizzes in her family portrait photography business:

So tell me, how well do you know your clients? Be honest with yourself. When the phone rings you book a session, but more often than not, you have no clue who they are, what their likes and dislikes are, how they see themselves or what they ultimately want in photography artwork for their home.

Wouldn't you want to change that? You will get to serve your clients at a high level. In the process you'll create a sustainable business that is known in your community.

Client Quizzes

For more details about Isabel's client quizzes.

Customizing Your Quizzes

Isabel is making her client quizzes available to you so that you can customize them with your own logo and then share them with your clients before your next portrait session. Talk about a huge WIN.

What would knowing more about your clients do for your business? Will you use client quizzes to serve your clients?