Today's guest blog is by Phil Hollows, the Founder and CEO of FeedBlitz, the email and social media automation service and premium FeedBurner alternative. He’s also the author of “List Building for Bloggers” – the leading book on email marketing and social media for people like us. See how to set up email services on FeedBlitz and follow Phil on Twitter.

Who, you? Neglectful? No, way!

Surely I’m talking about that other guy down the street. You take great care of your clients, your art and your business. Right? What could you possibly be neglecting?

You see, while we’re all busy worrying about blog posts and Facebook and Twitter, you’re probably neglecting your site’s most important asset – its email subscribers.

You’re not alone – tens of thousands of other bloggers, businesses and enthusiasts are making the same mistake right now. Tools, themes and widgets have enabled us all to become accidental email marketers, letting a fabulous resource go to waste.

The good news is, with a little work, you can make a huge difference to how quickly your list grows, how well subscribers engage, and – ultimately – into building your business through repeat sales and referrals.

Why? Because becoming an email subscriber is work. Squiggly letters to sign up. Dual opt in. Because of this work, though, these people are really committed to you. They loved what you say enough to put themselves through this process just so that they can hear from you again – what a compliment!

So don’t neglect them. Here are a few core tips, taken from my book “List Building for Bloggers” (use the code TIFFINBOX at check out for a 40% discount) that you can put into place right now:

1. Put your email subscription form above the fold.
2. Have exactly one email subscription form; choices can confuse.
3. Incentivize visitors with a reason to sign up.
4. Deliver that reward when they do using a custom landing page or autoresponder.
5. Brand your mailings so they stick in readers minds.
6. Subscribe to your own mailings so you get the real subscriber experience.

Once your list is growing and becoming more engaged, it can be used to help reward your most committed readers. A Facebook “like” is an air kiss – casual, with no commitment. An email subscriber’s commitment gets your foot in the door. Give them the same focus and attention they’ve shown you.

You can use that commitment and that trust. For example, as well as having your content emailed to them from your blog you can:

a. Ask for referrals.

b. Offer exclusive promotions and discounts (especially during quiet times of year)

So go on. Step it up! Stop being an accidental email marketer. Take a little care and take advantage of this powerful, universal medium. You won’t regret it!

So, do you have a list of people to whom you write to regularly? What lessons have you learned from your experience? If you don't have a list, would this blog post motivate you to start one? Let us know!

Remember to use “TIFFINBOX” when you check out List Building For Bloggers and get 40% off!

This is a guest post by Dean Levitt, Mad Mimi‘s Chief of Culture. Based in Brooklyn, Dean spends altogether too much time thinking about email, people, music and hanging out in the park.

I've always been a huge fan of poetry, especially the sonnets of Edna St. Vincent Millay. I think that the “aha!” moment with poetry came to me at the Boston Museum of Fine Art while strolling through a photography exhibit. I saw some line somewhere about photography capturing a moment in emotion (or the other way around depending on your outlook) and it kinda hit me how similar the two arts are. Poetry (at least the kind of poetry I enjoy) is a wordy photograph.

No one understands better how one medium can be two things than photographers. There's a world of difference between a “photograph” and a snapshot, miles between prose and poetry and a gulf between an email that “markets” and an email that reaches out and connects. That's what we do! We connect… Think of your email marketing service as a way to share, touch, explore and exhibit. Whether your art form is expressed professionally as a portrait or wedding photographer or in purely aesthetic shots for the joy of it, you can utilize the available tools to stay visible and grow (as a business and as an artist).

Poetry is a wordy photograph.

Our entire culture has moved into a system of immediate sharing. Via Flickr, Facebook, Twitter and email, we're constantly sharing and updating. This only gets annoying when we're bombarded by advertising, marketing and spam. Anyone still use MySpace? It's like trying to add a slogan into a rhyming couplet! Take a step back and think about the beauty inherent in the social mediums rather than the possible benefit to yourself.

Building an email with Mad Mimi provides an easy way to share with hundreds (or thousands) of people in moments but it's only really sharing when it's personal and sincere. Take advantage of these tools in our lives to give a moment of your time to tell your friends, clients, customers and potential customers what's on your mind, what you're thinking and what is coming up professionally and personally. It makes receiving an email more like a coffee break with a good friend.

Emails provide a lovely way to exhibit your latest works by embedding images directly into the email accompanied by the story with it; whether is the story of a lifetime captured in a portrait, or the love shared at a wedding. Your email becomes a gallery. It's like a wormhole really – an gorgeous powerful email received at a desk whips the reader into a gallery where the photographs transport the viewers out of their moments into the moment captured by you.

So stop marketing and be a photographer, even when you're being an email marketer.

Please do email me and I'd be happy to help you with the boring technical bits of building lovely emails!

Dean and Mad Mimi have been instrumental in my launching MANTRA, a monthly e-newsletter about my wedding photography. While an in-depth review of the service and my experiences will be published soon here, I went ahead and became an affiliate of Mad Mimi. If you were to click the links or the image in this post, I do get a small commission. Thank you and thanks to Mad Mimi.