Andrew Funderburg is the founder of Fundy SOS, a software company that creates remarkable tools for wedding and portrait photographers. His Fundy Album Builder [affiliate link] recently won the Hot One Award by the Professional Photographers of America.

Most couples seek photographers who can deliver beautiful wedding albums. Most often, though, photographers find themselves hitting the breaks when trying to sell those wedding albums. What prevents them from making the sale?

“Fundy” as he is known has some advice for wedding photographers looking for ways to increase their profit margins. Check out this video that I created when I met up with him at the Mystic Seminars event in early January.

Please note that Fundy's is one approach to selling wedding albums to clients. How do you approach it? Would you be open to sharing your thoughts with us? Please comment below!

Today's guest blog post is by Zach Prez. He says: “I'm a dad and social cyclist who loves to talk marketing over a cup of Lipton tea. I write about SEO, email marketing, social media, and web design for photographers over at http://photographywebmarketing.com”

Last week I was walking through the dreaded mall with my family. As I browsed the storefronts and window displays I realized marketing at play. I’m carrying what feels like 200 pounds of shopping bags, pushing a stroller and am in no mood to browse. I take about 5 seconds to glance at each store’s design and promotions and decide with my subliminal consciousness if I skip it or take a closer look. I peek through the window as I shove some more goldfish crackers into my toddlers’ mouths. Do I have time to go in? Anything in there I need to buy?

I often think about the amount of marketing that goes into those windows; hooks and promotions used to get me in the door. Then there’s the marketing inside the store to turn me from a person browsing to a new customer. Many things at play move me toward a purchase: clear navigation, lack of clutter, style, social proof, no wait time, product placement, and marketing messages. The same 7 concepts apply to your website and become critical in converting the window shoppers to paying customers. The first item, clear navigation, is discussed below and you can pick up details on the other 6 in my Photography Web Marketing Guide.

Create Clear Navigation

Start with navigation because edits are fast, easy, and you need to move your customers toward a decision as quickly as possible without losing their interest.

A homepage is the most visited and most important page of the site. Many new visitors (potential clients) begin here. In looking at your homepage, is it clear what you want them to do?

If I were to offer you a potential client right now and send them to your homepage, what do you want them to do? Think about exactly what you want them to read or click. My guess is you want them to contact you and book an appointment immediately more than you want them to read your blog or mobile website.

Plan out specific goals for the page and the importance of each goal on a scale of 1 to 5. For example:

• Contact me to schedule an appointment – 5
• View my photo gallery – 5
• Subscribe to something (Email, Facebook, Twitter, RSS) – 3
• View my photography blog – 1
• View informational text or other important pages (About me, Pricing, etc) – 1

In this case, your homepage should look like this

View My Photo Gallery	Contact Me to Schedule an Appointment
Subscribe for great information: Email | Facebook | Twitter | RSS
View my blog
Text about me Links to important pages

Notice how each section has clear text that tells the user what to do (View… Contact… Subscribe…) and the least important information is smallest and at the bottom of the page. The same can be said for top navigation on a site or blog.

As a new user to your website I want:

• examples of photos (Galleries)
• information about the photographer (About)
• pricing information (Pricing)
• contact information (Contact)

Those should be the first links in your navigation. Don’t confuse people with clever names like Investment. Does that mean pricing? As a user I’m not sure and might not click it. Remove any unnecessary links like Client Proofing since that has no relevance to new customers.

Effective navigation can be easily obtained by reducing the amount of choices given to a user. If you have kids you know what I mean. Offer them 10 different candy bars and you’ll be in a decision stalemate for eternity. Offer 1 or 2 and they’ll choose quickly. Focus your user’s attention on the most important actions by removing clutter.

Want to learn more from Zach Prez? Buy his new e-book, “Photography Web Marketing Guide” that takes on a whole lot of topics that will be of interest to working photographers who want to excel in their online marketing efforts.

If you liked the post, or have a perspective you think might help us understand this topic better, please post your comments below.

This is a guest post by Alethea Cheng Fitzpatrick, NYC based architect, interior designer, photographer AND mom! Alethea has her own business, nestingNYC (formerly alethea cheng fitzpatrick photography). Her first guest post here was “Please Don't Just Give Your Clients A CD or DVD!”

You know how many families want beautiful family portraits in their home but have a hard time getting through the entire process?

As an architect/interior designer and baby photographer, Alethea takes care of the whole thing from start to finish, meeting families in their homes and designing, creating, delivering and installing the perfect custom portrait wall gallery to complement their home and lifestyle.

My eighteen month old son is going through a very affectionate stage (well, apart from when he's screaming his head off in the stroller and looking up at me with teary eyes filled with betrayal because I won't carry him).

He comes up to me, pulls my arms around him and says “‘ug!”

Sometimes he says “mommy ‘ug!”

Yes, it is as heart melting as it sounds.

But it's also particularly meaningful because of an amazing piece of advice I recently received from Kristen Kalp, business and marketing genius at Brand Camp Blog and an incredible photographer in her own right at Essential Imagery.

“Coffee coffee coffee,” she said. “Take people out for lots and lots of coffee. And measure your success in hugs.”

This little piece of advice has changed everything for me – how I think not only about my business but also about my life.

I don't interpret this advice literally. It might not be coffee, it might be a two and a half hour lunch… with cocktails… on a weekday. And hey, I live in New York City, some people kiss and hug everyone … and some people don't really like to hug at all.

But what it means, to me, is that you should surround yourself by people you love, and who love you. It means business dates, not business meetings. It means connecting with people, asking them what their biggest challenges and dreams are, and finding out how you can help them.

It means believing that you have something amazing to offer – and offering it.

It means that all of a sudden something has clicked for me and I finally understand how to grow my business in a way that feels good.

It means that I have fallen in love with marketing.

I've never hated marketing, and as an architect, I probably was “into it” more than most. I started my own business after having my son as a) I went crazy taking photos of him and gained a new appreciation for the power, meaning and value of portrait photography and b) I wanted the flexibility so I could continue to be mostly at home with him. It's also true in retrospect that I've always wanted to have my own business, ever since I started one as part of an extra-curricular activity in high school, but I had become waylaid from that goal over the years.

Even with over ten years of experience as a creative professional with lots involvement on the business side, and even though small business owners are always talking about how surprised they are at how much time they have to spend marketing … well, there's no other way to say this. I was still surprised! I feel a little silly about it now but yes, I suppose I did somehow think that I could put up a website, tell all my friends, and run a few facebook and craigslist ads and I would be up and running in no time!

Well, needless to say it has taken a little more work than that. It's one thing to hear that running your own business involves a lot of marketing, but actually experiencing it is a whole different thing. I have been truly humbled by how much there is to learn, but it has also been thrilling to learn so much so quickly… and think of how much money I've saved by not going back to school to do it!

The good news is that the “hug” approach to marketing means that marketing and, ugh, the even more dreaded (to me) “networking” don't feel like marketing or networking – it feels like living your life. In other words, it feels very natural.

I do think that it means you have to be in the right place to begin with. You have to not only love what you do, but you have to love where you are and the people that you get to meet and work with. Where that is will change over the course of your life. It certainly did for me when I became a mother in a way that was completely unexpected to me – I wanted to be a mother all the time!

Now I know that to some, that may sound like a complete nightmare, and they enjoy their professional life where they get to exist outside of parenthood. I can totally understand that. But for me, that was the last thing I wanted to do, and it still is.

“Being a mother all the time” does not, for me, mean spending all my time with my son, at least not since he was a tiny baby. That would not be good for either of us. But it means building a professional life for myself that integrates well with being a mother not just practically in terms of hours and flexibility, but conceptually. It means building a professional life for myself based on who I am as a person. It means integrating the professional and the personal much more than I ever dared to do before.

Being a mother is part of what enables me to be the photographer, designer and business owner that I now am – it's one of my assets and I draw on it constantly. And it explains why returning to my old and formerly much loved professional life suddenly seemed and continues to seem so unfathomable. I don't want my professional and personal life to compete, I want them to complement one another and feed off one another.

I hear a lot of talk in the photography industry these days about shooting from the heart, following your passion, and doing what you love, and not just from crunchy granola types either. Again, these are easy words to say, but I'm starting to experience how true it is, not just from a creative perspective but from the business side too.

Measure Your Success In Hugs

So simple, yet so powerful, it impacts everything – who you talk to at the next event and how, what your website looks like and says, what your offerings are, the relationships you establish with other businesses and vendors, and how you work with and follow up with clients.

I'll have to come back in a year to tell you the longer term impact, but so far, all signs indicate that it's going to be really great.

I love connecting with new people, telling them about my business and following up with them. Everyone has been so excited and supportive.

I really look forward to filling my monthly newsletter not with sales and marketing copy but with information that I hope will be valuable and interesting to new and expectant parents and families with young children. I feel good about forwarding it to people, rather than self-conscious that I am “marketing” to them.

I've had some fantastic business dates with people I have quickly come to love and I can't wait to see what those relationships bring. I know it will benefit them, their clients and my clients as well as my business – it's win/win/win/win! And honestly, I'm more excited about what I can do to help them than what they can do for me.

In the same way, I'm no longer afraid to ask for business, because I'm not asking for something, I'm offering something.

Finally, I get to create beauty out of joy and happiness every day… and people hug me for it. It doesn't get much better than that.

Who are you going to hug today? And who will hug you?

If you're looking for amazing insight into where you should be going with your photography business, check out Brand Camp Blog and talk to Kristen!

This guest post is by Pavithra Meera Ramasubramanian, a San Diego-California based photographer turning passion into profession by photographing Nature, Portraits, and Lifestyle. Learning is the key and you can see her work progress by following her on Twitter and seeing her work on her blog.

Learning photography as an art and becoming a professional is a hard balance to understand. I just began my journey towards becoming a professional and this is the biggest lesson that I am still learning.

I love photography and my passion drives me towards it. So after finishing my Biology degree this past year I set myself to becoming a professional photographer. The one question that keeps running through my mind when I’m learning the ins and outs of this industry is: Are you working for yourself or someone else as a Professional Photographer?

Coming from a culture that strongly believes in biology or engineering as the career of choice, it has been very hard to endure the numerous questions and advice on why I shouldn’t pursue this field. Although career changing is not so uncommon these days, it has been hard for me to convince not only my family but also my friends that this is what I want to do. It was bestowed on me, a South Asian woman, that I should pursue a normal life with a safe job. And Photography, as I have learned, is not the normal or safe job according to the people I encounter.

I say this because I have had to sit through many birthdays and parties where people just hand me their point and shoot camera and say something like: “since you want to become a pro photographer … take our picture.” More than a compliment it had been said in a condescending manner. I go home thinking wait is that all I get to do? Where is the art or vision in photography if there seems to be little respect or little satisfaction of having composed something beautiful? So photographers just work to please others but not themselves?

These moments in the past really have brought me to ground to rethink photography and my vision. In that period, I started forming a huge gap between my camera and me. It was very difficult understanding what people want and what I want out of me. It wasn’t bad that I was questioning myself but the fact that I was questioning what I am passionate about was something I wasn’t ready for.

Everyone needs a good support system to be successful in what we do. Whether it is our family, friends or the best of all a good audience for our photography, we all need some kind of push to help us love our work. It was at my low point that my family gave me the right push. They began to truly believe in me by being right by my side and pushing me to take the next step. They guided me to start asking some serious questions to myself and to listen to my heart. I started to find my inner peace to know that you win some and you loose some. It was tough to deal with people who didn’t appreciate my work but it was even more grateful to know that I have a good group of viewers enjoying my photographs. It was these viewers who helped me understand that I have the ability to find beauty in everyday life.

For those of you who are just entering into this field and changing a hobby to a passion here are some things that you should consider and understand:

1. Take both forms of advice, good and bad – but apply what you know and feel is right, the one that helps you move forward.

2. Don’t do it alone- take all the support you can get- this is the biggest key to help you succeed.

3. And remember at the end of the day you have to answer to yourself- your thoughts and your happiness- if you do something you love, you will work hundred times harder at it and prove many people wrong.

You will soon find yourself in a place where you will know how to combine both the artistic world of photography and see that others are also pleased with your work. And learn that you have a clear complete vision of who you are and what your photography means to you.

This is a guest post by Ingrid Spangler. Ingrid has been involved with photo sharing and social media (before it was called social media), with an account on Flickr going back to 2004, and before that was active on Fotolog and Fotola for two years. She has been with AdoramaPix for over 3 years, and is responsible for all the social media, as well as copywriting, promotions and marketing. She has been an avid photographer from the time she was a child, and studied film at Temple University in Philadelphia, where she learned to shoot on a Bolex 16mm movie camera as well as studying film theory and visual aesthetics. Some of her favorite all-time photographers are Lee Friedlander, Robert Frank, and Harry Callahan. Currently, Ingrid says, “I'm just crazy over Matt Eich and Noah Kalina. I'm lucky that in my job I get to see lots of photographs and I'm constantly inspired by the work I see rolling out of our printers everyday.”

Choosing an online lab for your print fulfillment can be overwhelming. There are a lot of labs out there, how do you wade through all the choices and find the right lab for your clients' images?

Start by asking what is most important to YOU. Is it price? Is it quality? Is it a wide selection of products? Is it having access to knowledgeable customer service?

Of course I'm sure you've answered that ALL these things are important. You want the highest quality materials and print quality at the best price. You want to be sure that you have access to someone who has the power to make things right if there is ever an issue with an order. Is it possible to get everything you want in one lab?

Store and More

Let's start with the order process and the website's ease of use. I'd look for a lab with plenty of storage for your images and the ability to share links directly back to your images. This is important because you want to be able to maintain your images for as long as your clients are going to want to order copies. This could be indefinitely! Lots of clients may come back a year or more after a wedding or portrait session to reorder prints for themselves or as gifts; you won't make a sale if their images have expired and/or are no longer available.

Try Before You Buy

Does the lab offer test prints? This is important for a couple reasons. First, it allows you to experience the order process, if it's difficult or not user-friendly, now is the time to find out, not when you have sweaty palms and a deadline looming. Test prints will also allow you to gauge turnaround time and how well your potential lab keeps you informed of your order's progress. Do they let you know when your order has shipped? Do they provide tracking numbers, if applicable? Do they let you know in a timely manner if there is a problem with your order?

Your test order should also give you the chance to try out the various papers and processing options that the lab offers; compare what a glossy print versus a matte print looks like. Do they offer color corrections and how do those affect your images?

Will or can the lab print your studio name or copyright information on the back of the prints? How does this show up?

Control

It's not just a Janet Jackson song. What kind of control does the lab give you over your images?

Cropping

As you know, digital images are often in different proportion than many traditional print sizes. If the aspect ratio of the image file does not match that of the print size chosen, how does the lab deal with this discrepancy? Ideally, you should be able to control the cropping, if necessary, or at the very least see how the lab will print the images.

ICC Profiles

Does the lab offer ICC profiles? With a properly calibrated monitor, profiles allow you to soft-proof your photos and see your images the way the lab will print them. Profiles (along with a calibrated monitor) are the key component in maintaining the most control over color and what your final printed images will look like.

Auxillary Products

Can you do one stop shopping for prints, photobooks, canvases, etc?

Quality

This is probably the most important thing to look for when shopping for a lab. What good are all these other options without quality materials and quality personnel producing your prints?

Are you familiar with the reputation of whatever brand of materials are used? If not, do you like the way the prints look and feel? Is there a good choice of different kinds of papers for different types of images? Do they print in-house or outsource? Is there some kind of quality control in place?

How is your potential lab's customer service structured? Can you get to a living, breathing person on the phone (or instant messenger, live chat, etc.) if you need to? If you have a question or if there is an issue with your order, how is it handled? Are the customer service agents knowledgeable? Ideally, they should work in the lab (not be outsourced), understand the workflow and know the products offered inside and out.

The bottom line is that your reputation is only as good as your photography and people will judge your photography mostly by the prints they see.

Your clients will see your images for a short time online or in print when they see proofs, but they'll live with them for a much longer time. Make sure they have good thoughts about you whenever they look at their prints by choosing a lab that does justice to your photography!

Get $10 in print credits when you sign up with AdoramaPix – http://www.adoramapix.com