Jeff Jochum is a strategic business coach based in Denver, Colorado. But that's just where he lives. He has clients just about anywhere you can throw a dart. His clients are a good mix of photographers like you and me, and small business owners who are aching to stand apart in a crowded marketplace. Indeed, I am one of his students.

One of the things I have learned from Jeff is about “specialism.” Notice I didn't say he taught me to be a specialist. There is a difference and you can find out what that difference is in this short conversation I had with Jeff just a few days ago.

If you live in Connecticut or nearby, it will be well worth your time to come and meet Jeff Jochum. He will be hosted by the CTPPA on October 22nd, where he will present “Take A Giant Step Into Specialism.”

For more details, please check out this page. The event runs from 5 pm to 10 pm. Knowing how passionate Jeff is about helping photographers, I expect this to be one of the best CTPPA presentations of the year. Come to take notes and challenge Jeff's theories. He actually welcomes it!

UPDATE: Yesterday's presentation by Jeff Jochum was a huge success. Thank you all for coming. Do you you have questions about his video coaching program, that he only indirectly referred to when he spoke about “specialism.” Ask them here. I might be able to nudge Jeff to answer them for you.