Angela Pointon is the founder of Steel Toe Images. She inspires photographers and other creative people to kick major butt through her consulting sessions, blog, emails, workshops and her first book (coming soon), called “ A Swift Kick In The Pants: Business Smarts For Us Creative Types”. Follow Angela on Twitter or on Facebook.

Should You List Your Prices, And If So, Where?

Pretty much every photographer I meet asks me this question. And whether you’re just starting out or have been around for years, it’s something that challenges many.

Never In Expensive Print

A photographer I met with recently was about two years into the business. They thought that glossy brochures were a mandatory marketing “must” and printed a boatload when their business first launched. That was mistake #1. Mistake #2 was printing them with prices mentioned. When you need to increase prices (which they did), those brochures become useless. Ouch.

Price sheets should be printed off one or two at a time, never more. As your business grows, your price will typically increase. You never want to have a price written somewhere that isn’t easy to change.

Maybe On Your Website

If you receive most of your business through referrals, these consumers already have a price point in mind, because they probably already asked your past client. But if your business is a blend of referrals and completely fresh clients, you might be thinking that pricing can help attract them to you.

Consumers are busy these days. If you do not list your pricing, some will be frustrated that your price isn’t listed publicly for the entire world to see. So if you aren’t going to list prices (more on that in a minute), make it very easy for them to request it. Have your phone number and a quick form on the website (asking just a 3-4 questions… not a gazillion) and respond within 24 hours with an unbelievably well written and remarkable email or amazing phone conversation about what makes your business different. Attached to that, include your most recent price list.

But Seriously, Why List It?

Now we get to the why. Why… I mean, really… why list pricing on your website? What do you feel it is going to accomplish? You do not want someone choosing you based on price. So why go there right away?

If you and I were going on a date, I wouldn’t ask you how much you were planning on spending on me the first time we met. And you shouldn’t let people be so rude as to judge your value from a website visit alone, either. After all, what makes your business unique and what establishes your value is so much more than a price.

But ignore me if you must. If you’re going to list prices, be a tad vague. List starting prices and clarify that exact pricing will be provided. Give yourself the opportunity to at least engage with them, discuss your style and what you have to offer before you can have the only deciding factor be price.

Don’t Wait Too Long

If you do decide to remove pricing from your website, telling a potential client your pricing at a face-to-face meeting is too late. You’ve already invested time in them, and remember: you are qualifying them as much as they are qualifying you. Before you sit down with anyone, communicate how you’re unique and what you have to offer, and state your typical pricing range or send them your pricing sheet. Ask them if it’s within their budget. If it’s not and they aren’t willing to adjust their budget to afford you, you’ve saved yourself a ton of time. Spend that precious time on more qualified clients, instead.

How has listing or not listing prices worked for you or against you? I’d love to hear your stories!

Angela Pointon loves creative people. She studied photography, but had a love affair with business and marketing in graduate school. She decided to combine all of it together when she started Steel Toe Images. She inspires photographers and other creative people to kick major butt through her consulting sessions, blog, emails, workshops and her first book (coming soon), called “A Swift Kick In The Pants: Business Smarts For Us Creative Types.” Angela resides just outside Philadelphia. She lives with her amazing architect husband and their two small boys. All of them are vegetarian (yay!), and they rock out to fantastically awesome music from time-to-time (especially on Friday nights).

If your photography business is like most, there is seasonality to it. Meaning, when it rains it pours and when it’s dry it’s a desert.

I know many of you are in your busy season now. Clients are calling, you’re spazzing, you need sleep, you’ve got too much to do.

The great news is: you can bring sanity to every season – busy or slow. How?

You need to create three lists.

I don’t care if your lists are on a blackboard, a scratch pad or in a fancy color-coded excel file… but they have to be written down. This is important. Lists DON’T WORK if they’re in your head. As brilliantly creative as you are, you cannot keep an organized, separated set of three lists in that pretty little head of yours.

So once you figure out where you’re gonna store these lists, you need to create them. The good news is it’s super quick to do.

Listen up.

List #1: What I have to accomplish this week.

Every Monday morning you’re going to spend 15 minutes creating a list of what you HAVE to do that week. You’re going to write approximate time lengths next to each task so that you know how many hours of work you have ahead of you for that week. Add the hours up and make sure it isn’t going to kill you. If it is, see what makes sense to push to next week (or get some help… or a cloning machine).

List #2: What I have to accomplish today.

Each and every morning of the week you’re going to spend 5 minutes creating your list of what you HAVE to accomplish that day. In creating this daily list, you’re taking tasks off of your weekly list and you’re putting them on your to-do list for the day. Your weekly list is becoming shorter day-by-day. How delightful!

List #3: What I have to accomplish when I’m slow.

As you’re driving, in the shower, walking the aisles of the grocery store or talking to friends, you’re always coming up with “wouldn’t it be cool if” ideas of pure fabulousness. Don’t let these sparks of brilliance become dim and never see the light of day. Instead, put them on your “slow time” list so that you can refer to them as business is becoming slower. You can proactively plan to tackle these awesome ideas (using List #1 and List #2 in the same ways) when you have some spare time. Never again will you be waiting for the phone to ring, getting worried and depressed. Instead, you’ll be rocking out by creating something awesome that you thought of to improve your business, your brand, your photos, your service or whatever!

Now look at you! What an awesomely organized and well-managed person you’ve become. All with three simple little lists.