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5 Ways Jeffrey Shaw Will Fast Track Your Photography Business To Success

February 12, 2014 by Seshu | Editor & Publisher

We all want our photography businesses humming with happy clients, right? (let's nod in agreement) Often, though, we don't know how to get from where we are to where we want to be in our businesses. That's fine. It's a learning process and it takes time. Imagine, though, if in addition to your own effort (hey, elbow grease is always required in photography) you had someone guide you through five ways that will fast track your photography business to success? Won't that be fun? Won't that be a little bit easier? Won't that save you time? Won't that help you make more money and quickly? For me, it's a yes to all those questions.

I routinely look to my peers to see what they are doing, not so much so that I copy them, but to learn and adapt some of their steps to my own method of working and delivering photography to my clients. I just came to know about this wonderful series of workshops that my friend Jeffrey Shaw is hosting for photographers.

Jeffrey Shaw Portrait Photographer Based In Manhattan, New YorkJeffrey is a photographer with a 30-year track record of success, an author, a speaker, a teacher and a mentor to many in his mastermind courses.

Several months ago, I met Jeffrey and was blown away by his approach to business. I also knew instantly that he is a gifted teacher. His philosophy and methodology were in synch to how I wanted to pursue my photography business in Connecticut.

So, when Jeffrey has a course or even presenting a webinar, I tend to sit up and plug in to listen to what he has to say. The workshop series Jeffrey has just launched cover the following topics:

Remote Sales – February 12th, from 1 pm to 3 pm EST
Auction System – February 19th, from 1pm to 3 pm EST
Touch Points – February 26th, from 1 pm to 3 pm EST
Perfect Clients – March 12th, from 1 pm to 3 pm EST
Features vs. Benefits – March 19th, from 1 pm to 3 pm EST

The workshops are individually $75 each or you can buy and check them all out for $300.

I spoke with Jeffrey a few days ago and here is our chat about the workshops he is offering:

So, you are probably wondering whether you should jump in and register. I get that. I am exactly where you are. Lots of options out there, but for quality education one would have to travel, book a hotel, spend a few days away from the family and then come back home to deal with that imploding email inbox. I've been there and done that and I won't do that again. I prefer being able to learn on my time, from the comfort of my own home where I can quickly put into practice the kinds of things Jeffrey is set to teach me/us. More importantly, what makes Jeffrey's workshops so enticing to me is that I know they are filled to the brim with incredible value. Just knowing Jeffrey and how he has over-delivered in the past makes me very confident in recommending this series of workshops to you.

Here is your chance to have Jeffrey fast track your photography business to success in 2014. Do you want in?

The first one is set for today, at 1 pm. Join me.

Filed Under: Business, Photography Tagged With: Business, fast track, Jeffrey Shaw, Workshop Series, Workshops, your photography

“Going Amateur”

December 29, 2010 by Stuart Sipahigil

This is a guest post by Stuart Sipahigil. He is an amateur photographer in the traditional sense of the word; that is, he does it for the love of the craft. His photographs have won awards, appeared in publications, and have made their way into homes and businesses around the country. Stuart also teaches workshops to help other amateur photographers find great photographs close to home. Stuart’s work can be found at TheLightWithout.com.

So, you're “just” an amateur photographer… but you've discovered that you have a love for making photographs and you seem to be pretty good at it. Your friends and family are telling you they love your photographs and several have said you are “good enough to be a professional.” Maybe you've entered a local photography contest or two, and you've done pretty well. Or perhaps you've even sold a few prints of your photographs to the local coffee shop or restaurant.

Now you're thinking to yourself, “maybe I could be a professional photographer,” and then, “how would I do that?” So you check out a couple of books about being a pro photographer — David duChemin's VisionMongers: Making a Life and a Living in Photography or Dane Sanders' Fast Track Photographer, for example — and discover that it's actually quite a bit of hard work. You already have a career right now and well, it's paying the bills and you're doing okay, even in this economy. Shifting gears to becoming a pro is a big change and would disrupt your life quite a bit. It might be doable, but it would be painful, and you're just not sure it would be worth it.

So now what do you do?

Traditionally, there were the only two paths available to you: turn pro, with all of the responsibilities that entails and the costs associated with it. Or remain an enthusiastic amateur, occasionally selling a print or two at your local art fair, or maybe shooting your cousin's wedding for a few hundred bucks (and thus, pissing off an entire group of professionals—but that's another story). However, I think there are several other choices you can make; several other paths you can trod that don't involve becoming a traditional “pro” to find satisfaction as a talented amateur photographer.

The Internet has changed everything. You have many more outlets for your work now than ever before. Traditionally, if you wanted to get your photographic work out into the public eye you had only a few choices; magazines, gallery showings, or stock photography, for example. Today, you can sign up for a blogging service and start your own photography blog, publishing your work to a worldwide audience in about five minutes. If you're a little more ambitious, you can self-publish your own “coffee table” book of your photographs using services like Blurb or Inkubook. Or publish a photography ebook, either on your own or through a publisher like Craft & Vision. All of these things were prohibitively expensive and perhaps even impossible to do on your own only five years ago.

There used to be an old saying, “Those who can, do. Those who can't, teach.” That's simply not true these days (and it never really was). Many professional photographers like Joe McNally, David duChemin, and Zack Arias — all terrific photographers — offer workshops and seminars about the vision, the craft, and the business of photography. But not everyone is ready for (or can afford) workshops with these big names.This can create an opportunity for you to step up and use your skills to help others that are as passionate about this craft as you are. Is there a local arts center in your town? This can be a great place to start and to hone your teaching skills. If you don't have that opportunity, why not just try leading a few photo walks, either on your own or in concert with Scott Kelby's Worldwide Photo Walk in July? Signing up to be a walk leader is easy and can get you started on the path to becoming a photographic instructor.

Are you good at talking about photographic tips and techniques? Do you think you can interview other photographers? Maybe you should start a photography podcast. In a few minutes, you can set one up in Apple's iTunes and publish it to a worldwide audience on a regular basis. The folks at Faded & Blurred have done just that, combining it with their own regular photo walks and a lively online community to create a terrific resource for passionate photographers.

If you are currently a professional photographer, you too can benefit from “going amateur.” I don't mean that you should give up your business and find something else to do, but to try to carve out a little time in your life to do some work for yourself. Personal projects are your connection back to why you started in the field to begin with: your love of photography, the feel of the camera in your hands, and the joy of seeing something that moved you appear on film or in the LCD. There is enormous value in removing the pressures of running a successful photography business and just do it for yourself.

Maybe there are other opportunities that you could use to expand your business (and reputation) as well. Matt Brandon, a professional travel and humanitarian photographer, publishes regular interviews with other pros like Ami Vitale, Gary S. Chapman, and Chris Orwig on his Depth of Field podcast. David duChemin created the Craft & Vision eBook publishing business by starting with a few of his own ideas about photography. Chase Jarvis has added The Best Camera, a best-selling book and phone app, as well as the Creative Live educational video series to his successful endeavors. Many other pros are adding to their repertoire of services by taking advantage of these new avenues.

And if your photography business isn't very successful, why not step back and take a fresh look? Is it just a production job for you now: prepare, shoot, post-process, deliver? Have you lost that love for the art that you used to make? Perhaps it's time to re-think photography as a professional career. That may seem a bit harsh, but I'm simply saying your photographic life might be more rewarding without the pressures of trying to make a living at it. Or perhaps you just need to shift gears and, like some of these other pros, add some new roles to your career, such as broadcaster or teacher. There may be opportunities available to you that you just haven't considered.

There are great rewards to becoming a professional photographer if you're willing and able to put in the time and effort it requires, but there is no shame in trying to be a great amateur photographer. Making money with photography doesn't always equate to making exceptional photography. If you love photography and want to do more than just make slideshows for your friends and family, there are more opportunities now than ever before. Overcome your doubt and hesitation, step out and see what you can accomplish as “just” an amateur.

Please support this site and buy Stuart's awesome e-book, Close To Home, through the Craft & Vision website. [affiliate link]

Filed Under: Photo Books, Photo Exhibit, PhotoBlog, Photography Tagged With: amateur, amateur photographer, david duchemin, event photographer society, fast track, photographer, Photography, photography contests, Photojournalism, professional photographers, stock photography, stuart sipahigil, Wedding Photography

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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