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“Going Amateur”

December 29, 2010 by Stuart Sipahigil

This is a guest post by Stuart Sipahigil. He is an amateur photographer in the traditional sense of the word; that is, he does it for the love of the craft. His photographs have won awards, appeared in publications, and have made their way into homes and businesses around the country. Stuart also teaches workshops to help other amateur photographers find great photographs close to home. Stuart’s work can be found at TheLightWithout.com.

So, you're “just” an amateur photographer… but you've discovered that you have a love for making photographs and you seem to be pretty good at it. Your friends and family are telling you they love your photographs and several have said you are “good enough to be a professional.” Maybe you've entered a local photography contest or two, and you've done pretty well. Or perhaps you've even sold a few prints of your photographs to the local coffee shop or restaurant.

Now you're thinking to yourself, “maybe I could be a professional photographer,” and then, “how would I do that?” So you check out a couple of books about being a pro photographer — David duChemin's VisionMongers: Making a Life and a Living in Photography or Dane Sanders' Fast Track Photographer, for example — and discover that it's actually quite a bit of hard work. You already have a career right now and well, it's paying the bills and you're doing okay, even in this economy. Shifting gears to becoming a pro is a big change and would disrupt your life quite a bit. It might be doable, but it would be painful, and you're just not sure it would be worth it.

So now what do you do?

Traditionally, there were the only two paths available to you: turn pro, with all of the responsibilities that entails and the costs associated with it. Or remain an enthusiastic amateur, occasionally selling a print or two at your local art fair, or maybe shooting your cousin's wedding for a few hundred bucks (and thus, pissing off an entire group of professionals—but that's another story). However, I think there are several other choices you can make; several other paths you can trod that don't involve becoming a traditional “pro” to find satisfaction as a talented amateur photographer.

The Internet has changed everything. You have many more outlets for your work now than ever before. Traditionally, if you wanted to get your photographic work out into the public eye you had only a few choices; magazines, gallery showings, or stock photography, for example. Today, you can sign up for a blogging service and start your own photography blog, publishing your work to a worldwide audience in about five minutes. If you're a little more ambitious, you can self-publish your own “coffee table” book of your photographs using services like Blurb or Inkubook. Or publish a photography ebook, either on your own or through a publisher like Craft & Vision. All of these things were prohibitively expensive and perhaps even impossible to do on your own only five years ago.

There used to be an old saying, “Those who can, do. Those who can't, teach.” That's simply not true these days (and it never really was). Many professional photographers like Joe McNally, David duChemin, and Zack Arias — all terrific photographers — offer workshops and seminars about the vision, the craft, and the business of photography. But not everyone is ready for (or can afford) workshops with these big names.This can create an opportunity for you to step up and use your skills to help others that are as passionate about this craft as you are. Is there a local arts center in your town? This can be a great place to start and to hone your teaching skills. If you don't have that opportunity, why not just try leading a few photo walks, either on your own or in concert with Scott Kelby's Worldwide Photo Walk in July? Signing up to be a walk leader is easy and can get you started on the path to becoming a photographic instructor.

Are you good at talking about photographic tips and techniques? Do you think you can interview other photographers? Maybe you should start a photography podcast. In a few minutes, you can set one up in Apple's iTunes and publish it to a worldwide audience on a regular basis. The folks at Faded & Blurred have done just that, combining it with their own regular photo walks and a lively online community to create a terrific resource for passionate photographers.

If you are currently a professional photographer, you too can benefit from “going amateur.” I don't mean that you should give up your business and find something else to do, but to try to carve out a little time in your life to do some work for yourself. Personal projects are your connection back to why you started in the field to begin with: your love of photography, the feel of the camera in your hands, and the joy of seeing something that moved you appear on film or in the LCD. There is enormous value in removing the pressures of running a successful photography business and just do it for yourself.

Maybe there are other opportunities that you could use to expand your business (and reputation) as well. Matt Brandon, a professional travel and humanitarian photographer, publishes regular interviews with other pros like Ami Vitale, Gary S. Chapman, and Chris Orwig on his Depth of Field podcast. David duChemin created the Craft & Vision eBook publishing business by starting with a few of his own ideas about photography. Chase Jarvis has added The Best Camera, a best-selling book and phone app, as well as the Creative Live educational video series to his successful endeavors. Many other pros are adding to their repertoire of services by taking advantage of these new avenues.

And if your photography business isn't very successful, why not step back and take a fresh look? Is it just a production job for you now: prepare, shoot, post-process, deliver? Have you lost that love for the art that you used to make? Perhaps it's time to re-think photography as a professional career. That may seem a bit harsh, but I'm simply saying your photographic life might be more rewarding without the pressures of trying to make a living at it. Or perhaps you just need to shift gears and, like some of these other pros, add some new roles to your career, such as broadcaster or teacher. There may be opportunities available to you that you just haven't considered.

There are great rewards to becoming a professional photographer if you're willing and able to put in the time and effort it requires, but there is no shame in trying to be a great amateur photographer. Making money with photography doesn't always equate to making exceptional photography. If you love photography and want to do more than just make slideshows for your friends and family, there are more opportunities now than ever before. Overcome your doubt and hesitation, step out and see what you can accomplish as “just” an amateur.

Please support this site and buy Stuart's awesome e-book, Close To Home, through the Craft & Vision website. [affiliate link]

Filed Under: Photo Books, Photo Exhibit, PhotoBlog, Photography Tagged With: amateur, amateur photographer, david duchemin, event photographer society, fast track, photographer, Photography, photography contests, Photojournalism, professional photographers, stock photography, stuart sipahigil, Wedding Photography

Crafting Your Photographic Vision Leads To Success

September 1, 2010 by Guest

Daniel Milnor, AvatarThis guest post is by Daniel Milnor who splits his time between the chaos of Southern California and the spiritual landscape of New Mexico. He is happiest with his notebook, Leica and trusty leather boots, sizing up whatever situation is happening in front of him.

Milnor is the author of the blog, Smogranch, which allows him to speak his mind, post his mother’s poetry and bring together like minded people around the globe. Connect with him on Twitter.

For being a “creative industry” we sure love to conform.

A trend develops, no pun intended, and suddenly the industry publications, blogs, advertising, seminars and trade shows are filled with what is hot, new and temporary.

I’ve never completely understood this.

This isn’t unique to photography. Look at television. One reality show becomes a success and suddenly three or four similar shows pop up, all slightly less relevant than the original. Within a year or two the public is saturated, bored and searching for a new thrill.

Today’s photography world is filled with more photographers than ever before as the barrier for entry into the professional world falls lower and lower.

So what gives? How do we look to the future with a positive glow in our eyes?

Well, to me it comes down to finding our individual vision and refining our style, and accomplishing this isn’t possible by following industry trends or what’s hot.

Finding your vision comes from intense soul searching, time in the field and mastering the basics of photography, things like light, timing and composition, not to mention actually having something to say, something unique and native only to you, or me, and not simply what the industry wants us to say.

Children's Portraiture by Daniel Milnor

Often times, words like “vision, soul, passion, style,” are thrown around with reckless abandon, but most of the time this is only for show. These things, these traits are easy to talk about but very difficult to actually acquire. The good news, you already have them and all you have to do now is find them inside yourself.

Why do you need vision? Style?

Well, in essence, your vision is the most valuable thing you have. Making unique imagery, instantly recognizable imagery, is what will create the demand around your business.

Yesterday I received an email from a potential portrait client who said, “I had another photographer booked to photograph my kids, but after I saw your work I canceled with them and knew you were the photographer I was looking for.”

Mirage by Daniel Milnor

If I followed the industry trends, used all the same tools that the masses of photographers were using, then how does the client differentiate between my work and the masses? What do I have to negotiate with?

If I’m using camera A, lens A, Photoshop action A, Filter A, and you are using all these same things, then where is the value in my work? Why would anyone hire me over the photographer down the street?

When photographers conform and follow the masses, what typically happens is the job comes down to price and how much the photographer is prepared to give away. What gets lost? The photographs.

This is NOT the situation you want to find yourself in.

When you produce unique imagery clients recognize they are seeing something they can’t get everywhere. This doesn’t’ mean you are going to book every job, the reality is far from this, but what becomes the focal point of the negotiation is the IMAGERY.

My point with this little story is that finding your vision isn’t easy and might require time alone and asking some serious questions.

“Who am I with a camera in my hand.”
“What am I trying to say?”
“What do I REALLY want to do?”

You might think this last question is an easy one but I can’t tell you how many photographers I’ve spoken with who have simply followed what the industry has told them to do, or what they feel “They have to do.”

How did I find my vision?

I found my vision by NOT working as a photographer. I began working as a photographer, full time, around 1993. By 1997 I knew something wasn’t right. I was working but I wasn’t particularly thrilled with what I was producing and after looking back at what I had produced over the entire year I realized I didn’t have anything to show.

So, I took a job working for Eastman Kodak and signed a non-competition letter stating I wouldn’t accept any assignments during my time working for the company. I sold all of my equipment except for one Leica M body and one lens.

Over the following four years I learned much about the industry, other photographers, but more importantly I had the time to learn about my own work.

Over the four years I worked for Kodak I shot extensively on the side, not for anyone else, strictly for myself. When I picked up a camera I had only my own vision in mind.

After four years I looked at what I had accomplished and finally recognized who I was with a camera in my hand.

I made the decision to leave Kodak and become a photographer once again only this time I had a personal vision to lead my way.

Mirage In The Desert, by Daniel Milnor

Had I NOT stopped working as a photographer I don’t think I would have ever come close to finding my vision. The industry and the controls being placed on me were just too powerful. There was little room to explore and what was expected of me was cut and dry.

My jobs today come more from me making suggestions than from a client telling me what to do. This is a very liberating feeling. When I book a portrait shoot or a wedding I book it because my work looks different and I have a clear vision of what I want to accomplish. Working this way feels like you are part of a creative collaboration as opposed to having to adopt to someone else’s idea of what images should look like.

My advice? Think about studying photography, really studying. Take classes, go to bookstores, go to galleries, museums and study what photography really has to offer. Learn who the masters were and are, and not just those in your genre. I’ve learned FAR more about how to photograph a wedding by looking at documentary work than I ever have from the wedding industry.

Also, think about taking on a long-term personal project, a project that is entirely controlled by you and preferably something outside your normal comfort zone.

Children's Portraits by Daniel Milnor

And finally, approach one of your best clients and suggest a new direction.

We can make all kinds of excuses about conforming, about not taking the time to find our unique point of view, but ultimately we simply owe it to photography to continue to explore the limits of our vision.

Finding your vision can be frustrating, confusing, sure, but when you begin to see a pattern or begin to see the proverbial light at the end of the tunnel the positive feeling will far outweigh any struggles you had to endure.

So go forth, take chances, break some eggs and keep your eyes open for the spark that can set you free.

Desert Mirage by Daniel Milnor

Milnor is a former newspaper, magazine and commercial photographer who now tries to work solely on his own projects, projects that allow him to work in the fashion he feels most likely to produce images that go beyond the temporary. Milnor is also a member of the advisory board at Blurb, a print on demand book publishing company comprised of some of the most creative and talented folks he has ever encountered.

He has taught at Art Center College of Design, The Santa Fe Photographic Workshops, The Julia Dean Workshops and is scheduled to teach in Peru, California and New Mexico in 2010. He has also found considerable success with his portrait work, which is represented by the agency Masterfile.

Filed Under: Commentary, Photography Tagged With: craft, crafting, creative industries, current trends, daniel, daniel milnor, event photographer society, industry trends, milnor, photographer, Photography, Success, vision, vision led, visual arts, Wedding Photography

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