Do you ever wonder what your value proposition is to your potential client? In other words, what do you bring to the table that your “rightest” client will eat up and then thank you for it by paying you what you are really worth?

It's a simple question. But it's not so easy to answer or explain. Thankfully, Angela Pointon of Steel Toe Images has a new book out called “Worth More: A Simple Way To Create The Photography Brand, Pricing and Packages That Command The Money You Deserve.” [affiliate]

Long title, I know.

I just got done reading an advance review copy and I have to tell you the worksheets and exercises she puts you through are the very first steps any photographer must take to create a sustaining and successful business. It's critical that you define who your clients need to be and then work through your pricing and packaging that meets your target client's expectations. There is really no better way to synchronize your values with those of your clients.

From Worth More: “So we’re going to figure out your ONE awesome thing by conducting another written exercise. And honestly, there’s a chance you’re not doing anything awesome right now.”

When things are in sync, you get to make a living at something you love to do. No one can or should deny you that, especially you. So, here is what I am urging you to do. Watch this video below. Based on what you hear from Angela, figure out if you ant to be a thriving photographer or a struggling photographer. If it is the former, buy Angela's book. It's on sale from today through June 23 for $79. It goes up to $99 after that date.

Angela also sent me this infographic that allows you to compare the two different photographers in the world: thriving or struggling –

Now, let me be very clear about one thing. As I read through the e-book, Angela wants you to complete exercise after exercise so that the answers guide you to some startling and positive conclusions. If you are the type that buys info products and just sits on them, don't buy this book. That would be a sheer waste of money. However, if you are open to trying new things and actually doing what Angela prescribes, I'll guarantee that you will see incredible results.

So, why should you buy Angela Pointon's e-book? Very simply, reading it and doing the exercises will be transformative (with a little elbow grease) for your bottom line. Imagine not having to struggle to find the “rightest” clients. Imagine having time to spend with your loved ones. Imagine being able to create a nest egg that keeps growing. All because you spent a few hours gaining some much needed clarity on whom you want to serve and why.

For me saving $20 is still something. I'm going to bet it is for you too. So, get the book before the price jumps on June 24th.

Angela Pointon loves photographers and artists. She studied photography, but had a love affair with business and marketing. She decided to combine all three together when she started Steel Toe Images. She coaches and inspires photographers and other artists to kick major butt through her one-on-one sessions, blog, emails, workshops and her first book (coming soon), called “ A Swift Kick In The Pants: Business Smarts For Us Creative Types”. Follow Angela on Twitter, Facebook or her blog.

When you're working by yourself for yourself, you're often left to your own (bad) devices. So how do you manage to pay attention, get stuff done and keep on keepin' on toward each one of your goals?

Make yourself accountable to someone.

If you’re anything like me, I value a bit of “nagging” in my life. I like when people ask me “what’s up with such and such for your business?”

For me, running my business is a lot like going to the gym. When I go by myself, I might not get the most sweat-induced workout in. But, if I am working out with a personal trainer, I am damn sure I do what I am supposed to (or I risk disappointing that trainer!). The same goes for my accountability coaches. My coaches happen to be my husband (he’s tough!) and some of my business heroes that I’ve connected with over the past few months.

Planning and perfection are just other words for procrastination.

Know yourself. Are you going to plan the bejesus out of everything you need to do? Are you obsessed with getting things “just right” before you move on? Have you ever said, “but it’s not perfect, yet.”

Some of us go over and over and over something so much that we get bored of what we’re working on and move onto the next thing before we even reveal anything to anyone. Being disciplined also means knowing when something is good enough to ship to the rest of the world.

Want to find out more about being disciplined?

Tamara Lackey, an unbelievably successful photographer and highly disciplined business owner, is joining Angela Pointon and Tiffinbox for a live webinar on Wednesday, October 3rd from 8:30 – 9:30 PM EDT. We’ll be discussing exactly what it takes to be disciplined in your photography business. Register for this webinar, along with three others in the series, here.

This webinar session is part of a series of four webinars, all available for just a $25 donation (all donations go to support Tiffinbox). This webinar series will sell out. Learn more here.

Can’t attend live? Don’t worry. All registrants receive a recording of each webinar.

Inside this webinar series you’ll get access to the brains and experiences of people who’ve worked with hundreds of businesses just like yours. In addition, the photographers speaking have published books, taught hundreds of photographers and have work featured in places like Vogue, O-The Oprah Magazine, Professional Photographer Magazine, and many more. Reserve your spot by registering immediately here.