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Portable Power Options For Photographers

July 29, 2011 by Seshu | Editor & Publisher

Yesterday, Tony Urban talked about off-camera lighting on location. If you are photographing early in the morning or later in the day, it's much easier to use your smaller Speedlites for the kind of results Tony produces for his clients.

But when you aren't so lucky about picking the time of day and your stuck having to fight that big fiery ball in the sky called the Sun, you are going to need something more powerful, like a studio strobe. Check out how Justin Van Leeuwen does it with an Elinchrom Quadra System.

I recently bought a few used Elinchrom monoblocs for the expressed purpose of using them outside, in the sun and to over power it. That's all well and good, but I was left wondering about how I would power it in the field.

Paul C. Buff's Vagabond IIWell, I initially bought the Paul C. Buff Vagabond II, now being discontinued. It is one very heavy option and I tell you I didn't use it much at all because it was such a pain to lug around. Photographer Blair Phillips has come up with an interesting way to carry it around, so if you have a Vagabond II, you should check the LR-02 Light Rover.

Paul C. Buff's Vagabond MiniI sold my Vagabond II unit and for some time I did not have another option. But the folks at Paul C. Buff came out with the much lighter Vagabond Mini. The wait to get one of those units, when I ordered them, was 2 to 3 weeks. That may not be the case anymore. At $240, it was a no brainer. Plus, Rob Galbraith's review of the Vagabond Mini convinced me that this was the unit to buy for what I wanted to do. Knowing its capabilities, I am not one to expect a faster recycle time than 3 or 3 1/2 seconds at full pop. So, I just shoot accordingly.

But there are clearly other options out there. Cris Mitchell of ProPhotoResource suggested that I look at Innovatronix Explorer XT as an alternative to the Vagabond II. It too is solidly built and has rave reviews from its legions of fans.

Tronix Explorer MiniToday, I received an email about Tronix Explorer Mini. And here, according to the company, are the top reasons for buying it. Check out the video below that shows you how quickly the unit recycles. While it calls itself a “mini” it is only so relative to its big brother the Tronix Explorer XT3 (coming soon).

I wonder if Rob Galbraith will get his hands on this unit so that he could compare it with the Vagabond Mini. I sure hope so! If you consider yourself handy with tools and gadgets and like to put things together, take a look at this Instructables tutorial to create a portable power box for photographers.

Which option would go for and why? Tell us in the comments. If you found this post useful, please share it with your tribe using the social media icons you see directly below this post. Thank you!

Filed Under: Lighting, Photography Tagged With: photographer, Photographers, portable power, studio strobes, the field, Tronix Explorer Mini, Vagabond Mini

Photographers, How Do You Stay Creative?

July 18, 2011 by Seshu | Editor & Publisher

A few days ago, I ran out of space on my Dropbox account. It wasn't intentional but I received a pleasant reminder from the service to upgrade. While the service is exceptional (one can access files from any connected computer, iPad or iPhone), it's much too easy to simply throw all kinds of data up to it and then forget about it.

So, I looked at the upgrade options and felt that the 50gb at $99/year would make most sense. Then I wondered what I had “dropped” into that box. Most of the files were old – images I had shared with family or friends and were no longer needed. So, I went on a mission to simply prioritize and delete those large files one by one. Well, believe it or not, by the time I was done, I was back down to using only 1gb of space.

Did I now feel like I needed 50gb of space? Unlikely. So, that's how I saved myself $99.

All of this was inspired by a blog post and video that Musea posted called “29 Ways To Stay Creative.” Check it out.

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

One of the ways the video suggests one can stay in the creative zone is to have a clutter free desktop. More easily said than done but when I also read that studies have shown how a cluttered lifestyle can increase blood pressure, I got to really thinking about how I can pare things down around me and in the cloud.

So, the first thing I did was to deal with my Dropbox account. If I had sprung for the $99 upgrade and had 50gb to play with, I would have likely just stuffed that server with more data files. Was my approach creative or just practical? I think a little bit of both.

By the way, if you don't have a free Drobox account already and want one, click here. That 2gb of space may just be all that you need.

How do you stay creative? Do you have a process that you can share with us that works for you? Is exorcising clutter your goal too? Share your comments below. I am attacking my email inbox next.

Filed Under: Photography, Web/Tech Tagged With: cloud storage, clutter, creative, data synchronization, dropbox, file hosting, online backup services, photographer, Photographers, spaces

People Still Read, The Power Of Words

July 4, 2011 by Seshu | Editor & Publisher

A Japanese proverb goes something like this: “One written word is worth a thousand pieces of gold”

Granted this is a thinly veiled commercial for an online content marketing company, but this video is a must-see for all photographers.

a) It's for photographers who don't think blogging is all that useful
b) It's for photographers who have embraced blogging but only post images on their sites and don't express themselves in words as well
c) It's for photographers who spend their time only lurking on social media sites like Facebook and Twitter and don't consistently engage with their audience/target market

Now that you know WHY words can make a difference I bet you are scratching your head about HOW to go about blogging for your photography business.

First, I highly recommend Zach Prez's ebooks – Photography Blog Success AND Photography Web Marketing Guide. These two guides are filled with great information and you can't go wrong. I am plugging them here as affiliate only because I think it is worthy of being promoted because they are so useful.

Still not convinced you should write? Hit this blog post I wrote – Read, To Write. Then go read Juan Mireles' synopsis of Jasmine Star's approach and what makes her so successful.

Other awesome resources for you to consider:

Blog Topics by Chris Brogan and friends – a weekly email that will help you come up with a variety of posts if you start to suffer from writer's block. “For $9.97 a month, you get over 40 topics and tons of writing advice.”

I am a huge fan of Kristen Kalp. Her ebook, “Circus Circus” is like a laser guided missile that will hit its target – writing for your business. It's not just about blogging, though that is covered briefly. If you need help writing even a bio, an about me page, a manifesto about what you bring to your target market that is unique, then you've gotta get it.

I am just getting into this book now – Bird By Bird: Some Instructions on Writing and Life – but it came highly recommended, so I figured I would pass that recommendation along to you as well.

Filed Under: Blogging, Marketing, Photography Tagged With: blogging, blogs, circus circus, evoke, internet, japanese proverbs, moving people, photographer, Photographers, Photography, target market, the power of words, web marketing, world wide web, write words

Keep A Work Log, Your Life Will Thank You

June 20, 2011 by Jocelyn Mathewes

Today's guest blog post is by Jocelyn Mathewes, a wedding and lifestyle photographer who works in both Boston and Baltimore. Given that it is a Monday and the start to your work-week, I figured her topic was highly appropriate. Follow her on Twitter and read her blog.

It's happened so often now, I've finally taken the time to listen: when folks look over my shoulder and see me taking notes, or have a chance to glance at my work notebook, they all say the same two things: “My, you're organized!” and “I love your handwriting!”

Handwriting and Notes

Yes, it's important to be organized (and there are several wonderful resources you should make use of below), but I'm here to tell you one thing that will be utterly amazing if you don't do it already…

Keep Track of Your Time

Much like the way financial advisers tell you to track every penny so you know where you're spending your money, track every minute of your work so you know where you're spending your time.

When I worked as a graphic designer in-house at a non-profit, I had to keep detailed records of all my activities and projects we worked on. The design department didn't really have a budget on its own; all of our work was funded by other peoples' budgets. When the end of the week came, we had to enter every increment bit of time we spent on a project to keep the engine going. My timesheet was a patchwork quilt of craziness!

This sounds daunting, scary, and annoying as hell, doesn't it? I'm going to tell you why it's SO IMPORTANT that you do this in your own business.

As it turns out, knowing where your time goes is an incredibly valuable thing, because it gives you feedback on how your business functions, and what (and how much) activity it involves.

I'm a mom with small children, and this is my part-time full-passion business. I know many others are in this very situation, or similarly restrictive ones. The moment they step away from the computer or return home from a shoot, they're flooded with the patter of feet, the dishes in the sink, or some party or practice to get to.

Having that restriction is a huge motivator to know where my time is going. Every minute I get to spend on my business is absolutely precious, because there's no guarantee I can make up work later in a day without sacrificing some part of my personal life or leisure. (I mean this literally! Have you seen the cost of childcare lately?)

Tracking your time reveals:

– inefficient processes that need to be refined.
– large chunks of work that could possibly be outsourced.
– repeated tasks that could be batched together for more efficiently.

Tracking your time also:

– shows what percentage of your effort going in to each area of your business.
– lets you estimate future task lengths based on past experience.

Organized Notebook Closeup

How I Do It

I have a notebook that I keep by my desk. Each spread is a week in my work life. Early in the week I enter in my tasks and prioritize them. As I go day by day, I write down the times I worked on certain projects, and tally the hours. I have set categories of activities that I keep track of in a separate tally.

Work Week Overview

Every so often (and this isn't entirely regular), I take all these numbers and enter them into a simple Excel spreadsheet. The spreadsheet tracks number of hours worked on each of the days of the week, and the number of hours spent in particular categories I've determined are of interest to me. It then tallies the averages and spits out percentages: the heartbeat of my work.

The categories I'm interested in tracking are:

– shooting (time spent behind the camera or on my way to/from a shoot)
– editing (time spent in Lightroom or Photoshop, working on a shoot)
– correspondence (e-mail, phone calls, snail mail, and the like)
– marketing (social media time, designing marketing materials, distributing materials, and blogging)
– meetings (viewing sessions, prospective client meetings, conference calls)
– design (album designs as well as general in-house design work for my branding)
– administrative (filing, Quickbooks and accounting, analyzing my SEO, anything introspective)

Notebook Tally

Looking at all these tasks and percentages and numbers can make a person cross-eyed! But I'll tell you: it sure helps me to understand and the weeks where I worked hard and felt extra pressure, and where that pressure went (was I designing a lot, or was it a heavy shooting week?).

Also, knowing that particular kinds of activities take up a certain amount of time helps me designate days that I devote to that activity. Things that require minimal interruption (like editing and admin tasks) will happen on different days from more interruptive activities (like correspondence or social media tasks).

Worklog In Excel

If you like, feel free to download my little hackneyed spreadsheet and re-purpose it to your liking.

Of course, there are plenty of other electronic-based time tracking resources out there, but I prefer the paper version, because it forces me to take time and examine my priorities in a deliberate way. I also prefer to keep my work tasks and personal tasks in separate physical places, so that when I'm off work, I'm off work (a tough thing to do when running a business out of your home!).

Make it Yours

My system won't work for everyone, of course. The important thing I want you to take away is this: find a way to track your time. Build a system that works for you, and that gives you the insight into your activities that you need! Your life will thank you.

Productivity Resources

Making Ideas Happen
Scott Belsky of Behance.net, writes in an inspiring and clear way about what makes creative people (or teams) productive and effective.

Getting Things Done
David Allen's classic is a must-read for anyone who wants to get a little more task-oriented. Read more about it here.

43 Folders
Merlin Mann has an amazing set of articles available. Be sure to read his treatise on how to set up a “tickler file”.

Moleskine
Beautiful planners and notebooks that are just hecka fun to use.

Freckle
Time-tracking software for the iPhone and internet, also with invoicing capability (seems super useful for graphic designers).

So, tell us … do you track your time like Jocelyn? Do you have another system? What has worked for you and why?

Filed Under: Business, Photography Tagged With: notebooks, organize, own business, Photographers, Photography, profitability, profitable business, resources, spreadsheet, tracking time, work, work log

Go On Hot Dates With Your Website

June 17, 2011 by Seshu | Editor & Publisher

One clear problem I see online is that websites are starting to all look the same. Web designers are no doubt busy working on new designs all the time, but take a quick look at what is available on a site like ThemeForest and you'll see what I mean. I am frankly quite bored with the choices there.

So, “what's the solution wise guy,” you ask. Simple. Distinguish yourself from your competition by creating or having a website designed that speaks to who you are and what your specific needs are.

Here are two examples of what I am talking about – Essential Imagery and Totally Rad Actions. These websites are an extension of their fun and may quirky personalities. They both produce great work but what's that little something that's making you stick around longer? Think about it. Think very hard about it.

So customizing your website is really your only option. But how do you go about doing that? Do you simply slap together elements willy-nilly and hope that it makes visual sense? No way, right? We all have a vision for what we would like to see, but there are very few photographers who are also good at design. I am a huge believer in working with experts who have the experience and street-cred to produce web sites that stand out.

One such person is Sarah J. Bray, a web designer and strategist based in Virginia Beach.

Here's a short interview with her:

She discusses what is required to differentiate yourself online and offers a program called Hot Dates With Your Website that will guide you through making all the right changes to your website.

Your website wants to take you on a hot date. Read its letter to you -- it's really sweet.The “Friday” Sarah refers to in the video is TODAY. If you want in, today is your day to do it. She is closing the program for some obvious reasons – 1) the more intimate the group, more gets done and 2) everyone will be working on about the same things on their websites so people can actually have meaningful conversations about their successes and challenges.

So, click the banner you see right above this line or visit Sarah's site.

Full disclosures – I paid for this program. Because I think the first few “dates” have been useful to me, I am recommending it to you through an affiliate link. You are going to see lots of changes here on Tiffinbox and it will all be wholly due to the hot dates I am having with my website.

If you do sign up for this, please comment below and I'll connect with you through the private Facebook group Sarah has set up for all of us.

Thanks to Kristen Kalp of BrandCamp for introducing me to Sarah.

Filed Under: Photography, Web/Tech Tagged With: bray, create custom website, dating, hot date, hot dates, Hot Dates With Your Website, personality, Photographers, programming, sarah, Sarah J. Bray, strategist, strategy, unique websites, web design, web designers, Website, website designs, your website

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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