Asha's essay, “Sales. Never dirty. Always Soulful” made me sit up and take note.

Thanking one of her fans for following her, Asha said this:

“I have always seen the sales a sacred dance for sure (as long as we are offering products that we believe in). Such a powerful profession to connect with people, to test our own integrity, to be of service, and to experience our worth both in the vocation sense & the financial sense.”

Are you as jazzed about what she says about “selling” as I am? I certainly hope so.

Asha is a spiritual and business coach based in Massachusetts. I invited her to be a guest on TiffinboxTV because or her long history of working with creative entrepreneurs, including photographers. In fact, she readily admits that Glen Cooper, a successful wedding photojournalist, who happens to be her husband, was one of her first students.

For most photographers, October is a busy month. Thankfully, right? Both portrait and wedding photographers are hustling and delivering their images to their clients and there isn't a moment to even think about next year. Yet, Asha says this is really the time to to start thinking about what's going to happen with your business in the new year.

She is on a mission to work with creative entrepreneurs – women and men – who are looking for powerful inner transformations. Discover your inner genius here. She leads mastermind courses at the beginning of the year for her students. If you don't want to wait till January, Asha has a new seven-week course called: Take Your Inner Genius To The Bank. It is now open for enrollment for a very limited time.

We sat down to talk about a variety of topics including sales, branding, workflows and creating systems:

Are you ready to uncover and monetize your genius? If you are clear with your goals, laser focused on what needs to be done on a daily basis and feel that you are not in business just for the sake of making money, but really interested in making an impact in your community or country, consider Asha's new program that will get you on the right path.

One of the things Asha says is this:

“When you raise your prices, we are really asking for greater excellence of ourselves and greater excellence of the kind of clients we attract.”

Would you like to raise your prices in a way that feels authentic to you and you are able to truly serve your photography clients in an excellent way? Then it is time to take your genius to the bank!

P.S. I am not an affiliate partner and I did not receive a monetary compensation for hosting this interview. I truly believe in Asha's mission and feel you might be encouraged to sign on to study under her so that your business flourishes. If you have any questions, please do not hesitate to ask in the comments section below. Thank you!

RJ Kern is ranked as one of the top 50 wedding photographers in the US. But that's just one genre of photography that he rocks. He is a passionate artist who pursues personal projects at every opportunity.

“I've gone from a coffee shop show to two solo gallery shows and a group exhibition in less than a year … all after deciding to invest in my art long-term and not pour my money into an MFA (I applied, got rejected last year) and put it into my personal work.”

In this interview for Tiffinbox, we sat down to talk about what inspires him to do personal work. Lean in and listen closely to how RJ phrases his off-season work. I think you will find it interesting. It's not so much that it is something he can do or will do sometime in the future, but he HAS to do it right now!

Check out his personal work here. Learn more about his animal portraits here. His series of couples in love at Burning Man is something else. Lastly, learn from RJ about how to develop a photographic style.

Do you pursue personal projects? Would you think of photographing sheep and goats as a personal project? If you think the concept and the quality of the work is amazing as I do, click the comments box below and leave RJ a note. I am sure he would appreciate it.

The Youngrens, that's Erin and Jeff, based in San Diego, California are industry leaders, presenters and mentors to many photographers.

You may remember that a few months back, I interviewed them about why it is important for photographers, especially wedding photographers, to blog for their business websites. If you missed their free webinar hosted by ShootDotEdit, you can still check it out here. Just fill in your info and you'll be spirited into the replay section of the ShootDotEdit website.

One more thing, the Youngrens also have a free six-week course on effective blogging. I would jump on that right away! And, they walk their own talk. Check out their blog, too. Any surprise why they are so good at what they do and how incredibly popular they are in their community?

Another Free ShootDotEdit Webinar

On May 20th, the Youngrens are leading another free webinar thanks to ShootDotEdit on finding your ideal client. It's a topic that most photographers avoid until it is almost too late and then have to start from scratch. The Youngrens, suggest working on defining your ideal client first, so that you can begin serving them in a way that is going to make both them and you truly happy.

Imagine not having to take on clients who aren't a good fit? Are you suddenly awash with a sense of relief? I bet you are.

I caught up with Erin & Jeff to chat about this new webinar and why it is so crucial for photographers to identify and work with their ideal photography client. Give this short chat a good listen:

The Photographer's Shop

In addition to dispensing sound advice on blogging and business topics, the Youngrens also have a robust shop for photographers where you can buy contracts, email templates, workflow guides and schedule consulting sessions with Jeff and Erin. Coming this summer to the shop will be a self-guided “Discover Your Ideal Client” resource that the Youngrens are pumped about.

More about the “Discover Your Ideal Client” Guide:

The Youngrens will be launching a downloadable self-guided course in mid-June that will walk you through the steps of discovering and profiling your unique ideal client. With the course, you will walk away with a crystal clear picture of who your dream clients are and how to attract them to your business. To stay in the know about this head on over to their photographer site and make sure you’re signed up for their newsletter.

“Whether you call it hustle, get up and go or grit, I noticed some of your reaction times seemed delayed. The athleticism and “eye of the tiger” hunger felt like it was missing.”

Facing The Truth

Those honest, heart-felt words came from a dear friend with whom I had photographed a couple of weddings. Though I was the one who had initiated the correspondence and asked him for feedback, he was still right to call me out. Isn't it refreshing that a critique isn't sugar-coated?

The truth stung for about 15 minutes. Then I got sideswiped by a blood test that showed that I was borderline diabetic. Yes, it runs in the family and if you follow me on Facebook or Twitter, you also know that I love to eat vegetarian food. A lot of it. I was so sure that I could evade the disease until I was 60 years old. You know, diabetes … “it's an old-person's disease,” I thought to myself.

The doctor gave me some choices, thankfully nothing involved taking medications on a daily basis (it might come to that at some point, though). He said I had to lose some weight. I was a whopping 190 lbs. To put things into perspective, I am only 5'8 1/2″ tall. Yes, I was over weight by some 30 lbs. That was my wake up call, back in July 2014. While the progress has been slow, I am proud to tell you that I have lost 15 lbs. So, I am half-way there!

First Steps

Here's how I did it. First, I want to thank my wife for supporting me and insisting that I hit the gym. In December while the rest of the country was partying and cutting into Christmas cakes, I committed myself to going to the gym at least every other day. At the gym, I walked initially at a pace of 3.5 miles per hour. In the first few months, I couldn't walk/run for more than 20 minutes. I felt tired and exhausted, but I kept at it. I would often come home feeling good about the walk/run. I had to split it up at this point because I really couldn't run the entire time.

At home, I limited what I ate. I cut my portions down and I began the day with a green juice. Thanks to Joe Cross of Reboot with Joe and his movies Fat, Sick & Nearly Dead, for the initial inspiration.

My doctor told me that I had to pretty much quit eating breads and pastas. Being a vegetarian that just threw me for a loop. While I don't eat starchy Italian food everyday, I do enjoy my peanut-butter & honey with bananas sandwich. Instead of munching down two of those sandwiches, I have limited to just one, if that. Sometimes there is so much more green juice left over from breakfast time, that I end up finishing up my second glass of green juice for my lunch!

Anyway, I am making the time to eat right, sleep right and workout right. I try and avoid sitting at my computer all day long. I drink copious amounts of water, green and black tea and keep hydrated even on a cool day.

So, those were the symptoms and the solution to a problem that I am sure I am not the only one facing. I wanted to dig deeper into why all of this was happening to me.

Unwinding For Photographers

I suspect stress was causing me to over eat. And I was clearly reaching out for things that had no business being in my body – think, sugary cereal snacks right before I went to bed or granola bars that had more sugar and fat in them that would make a dietician blush. So, while I started to eat the ‘right' foods and I cut down my portions, I still had to deal with daily stress.

We all have that beyond the stress of running a business, right? Kids not well, so you have to run them to the doctor in the middle of the day. Or, the washer and dryer needs servicing and you are there waiting for the repair technician to come home and he is 45 minutes late. Yeah, we have all those little dramas taking place in our lives too.

One thing I have turned to is meditation. It is almost never longer than 10 minutes at this time, but I shut every electronic device except for my iPhone off and sit quietly for about 10 minutes, breathing in and breathing out. Just listening to my own breath is a good reminder of why I am on this planet. Why don't you give it a shot right now. Close your eyes and just breathe in, and breathe out slowly and deliberately.

One reason I have my iPhone still on is because I switch between Headspace and Buddhify, both good applications for meditation. I won't go into greater detail about both of them here, but will just say that if you don't know how to meditate or feel like you don't have the time, these apps will solve those problems for you quickly.

Being Indian, I am embarrassed to say that I know almost nothing about yoga. But if you want to unwind there is nothing better than to stretch your own body. There are yoga centers all over the place now, so that shouldn't be so difficult to find. However, if you are going to be more comfortable practicing yoga at home, do consider Vanessa Joy's course on CreativeLive.

The Healthy Photographer

Sofia Negron is a New York City based photographer who just recently launched The Healthy Photographer. It is a blog for photographers that guides them through fitness, mindfulness, and nutrition. We had an opportunity to speak about her new initiative.

About three years ago, I had to go through shoulder surgery. I had what was called a “labrum tear” and it was due to carrying heavy cameras, lenses or camera bags on my shoulder for 10 to 18 hours a day during weddings. If you are a wedding photographer, you know what I am talking about.

This blog post on Sofia's site talks all about avoiding shoulder injury. It is well worth your time to check it out!

A Different Perspective

Ramit Batra is a destination wedding photographer based out of India, and has photographed weddings worldwide. A mechanical engineer by education, Ramit quit his senior management job profile in 2008, to become a Wedding photographer. Having documented more than 250 weddings, Ramit is one of the most sought after destination wedding photographers in South Asia.

Almost a year or two back, Ramit and I spoke about how health affects photographers and how we are often loathe to take care of our own bodies. He was so enthusiastic about writing a guest blog post for Tiffinbox, that I have decided to publish it below. Give it a read:

Enough has been said about photography gear. But the most important gear that the photographers neglect, is their body. Like Charlie in ‘Two and a Half Men' I am sure I heard most of you raising a hand and saying ‘Guilty' in a not-so-proud way. And if you did, read on.

1. Shooting Too much

If you are a busy photographer & more of a one man (or woman) show, you have been neglecting sleep, activity, games & basically all things healthy, to run a profitable business. You cannot time when or what you shoot or predict a possible date for a shoot. But you can choose to say ‘No' when loaded with work.

I learned the importance of this little word last year. I cannot emphasize enough the importance of declining a project. Just because you have one day at leisure or an evening free, doesn't mean you cramp yourself up with another little shoot, like an engagement session.

Everyone needs time to recover after 3-4 days of continuous shooting, especially Big fat Indian Weddings. And although you might have your own threshold of working-without-taking-a-break, I usually add a 75% buffer to the time I spent shooting; to help me get back to normal. So for a four day shoot, I would put a three-day gap and block the entire seven days.

2. Your Body

Your body is the most important gear that you can have. And to carry out a brilliant shoot, it is necessary that your fitness levels are high!
I often get students, assistants and associate photographers complaining of pain in the wrist/forearm/ankle/heel. If you get that too – you need to check these:

a. Pain in the Wrist and Forearm = You are not holding the camera properly.

Blackrapid straps have been a lifesaver, now I don't have to carry the camera around my neck all the time (thank you, Blackrapid!). But a very minor downside to that is the grip. Because you bolt your camera at the bottom, you cannot use your left hand to ‘shelf' the camera properly. which means, your right hand grip is doing the hold, click and change of settings, all at the same time.

The solution: Make sure you put in enough support with your left hand, cupping the lens, so much so that your right hand is free of any weight, and is only used to control the camera.

b. Pain in the Heel and Ankle = You are not squatting/kneeling properly.

If you have shot an Indian wedding, you know where all the details are during the ceremonies. Right on the floor. And you will end up squatting and bending for a picture and getting up the next instance. The posture here is key. A lot of people (including me) get down on one foot and one knee. And when you get up, you are putting ALL your body weight on the ball of the foot, whose knee was touching the ground.

The solution : Kneel, putting both knees down for support. And when you stand, do not take a push from the foot behind you, always the foot in front of you. Or better still, squat with both feet put on the ground (not a very complimenting pose – beware) – but very stable & safe.

3. Nutrition & Hydration

Six to 12 hours of photography means – you are on your feet most of the time, you are working hard, carrying weights and burning about 100-125 calories per hour. Broadly that means you use up about 800-1200 calories on a wedding day, shooting! Not only do you need energy, but water and salt too!

Nutrition bars are great, but they are mostly high in protein, and not ideal to pump you with energy instantly. Energy drinks are great too, but they come with a distinct hangover, making one grumpy after 2-3 hours. I am a big fan of Webber (and RBR F1 Team) but the race lasts for 1-2 hours only, and so does the positive effects of the energy drink.

I generally keep nutrition bars and energy drinks for towards the last 1-2 hours of the shoot. When you start, you need a lot of Water, salts and minerals, carbs and even sugar. Fruit juices and sandwiches are great for the first 3-4 hours, soda, coffee and a protein rich meal will do you good mid-way. And yes, more water.

4. Exercise

Each photographer has his own favorites, and a lot of photographers whom I interact with regularly would agree on these basics:

a. Before a shoot

– Always stretch before a shoot. The most important stretches are – Back Stretch, Hamstring Stretch, Shoulder Stretch, Tricep Stretch, Hip-flexor stretch.*

– Do a few pushups, Lunges & Sit-ups *** (25% of 1 working set). For example, on a regular day, if you can do 3 sets of 20 push ups, do 5-6 before leaving.

Just so much so that your body knows that it is going to be subjected to some kind of exercise next. It takes about 5-10mins to follow this process, but if you follow this on a regular basis, you will feel a lot more energetic at the shoots.

b. On non-shoot days

– Work out, play some sport, do some activity for at least 5 hours/week. Running & Swimming can help you gain major stamina. And you don't need to be at your Home destination for a run or a swim, so no excuses for that too!

5. Gear

Ah, I know I am contradicting my very first statement. But one must remember camera support gear is evolving at keeping our comfort in mind, and it is foolish to not invest in these.

I use and recommend the biggest possible cabin-baggage sized ThinkTank rolling bags instead of backpacks for all shoots – this keeps your shoulders free from any weights when you are traveling. I also use BlackRapid double straps to hang two cameras, rather than having a spare lens on a belt – which makes sure the weight on your shoulders is balanced, without putting unnecessary stress on your back. I also use shoulder sling straps rather than hand grips – to make sure I am not holding the camera when I am not shooting.

Keeping Healthy & Following a good routine goes a long way in maintaining a great photography business. Less downtime. More power to you!

(* Please consult your personal trainer/doctor before doing this. Please follow necessary precautions while performing exercises. If you don't know what these are and how they must be done, please do NOT experiment by looking at YouTube videos, but learn from a trained professional at your local gym)

Tracking Fitness, Nutrition & Sleep

Now, it's not just important to actually set aside a time to workout, do yoga, or meditate, but you must have a way of tracking all of that to see if the work you put into it creates the positive results you hope to achieve.

I've already mentioned a couple of apps above that will help you meditate, but thanks to wearable devices like Fitbit, Jawbone and even the Apple Watch, wearable devices are on the upswing. I have vied for a Fitbit Charge HR for a long time, but my friend and fellow photographer Mark Higgins swears by the Polar Flow. Beyond just exercise and meditation, these devices and their online or smart phone apps can also track what you eat.

As an added bonus, if you read all of this and you are still with me, check out the Official Couch to 5k app. Feeling inspired and want to make changes? My recommendation (and I am not a doctor obviously) is to make incremental changes every day. Drastic changes almost never stick around and you are liable to fall off of the wagon.

Does this blog post resonate with you? If it does or this entire post is something you have been pondering, please leave a comment and start a dialogue with other photographers. Do you work out, do you practice yoga or meditation, are you particular about your diet? Do you consider yourself a healthy photographer? Tell us!

Feel free to share this post with your photographer friends now. We are in this together!

Scott Robert Lim is quite the talker. But he walks the walk too. He is an internationally recognized photographer who has spent over 15 years photographing weddings. He is also a mentor to many photographers around the world.

Lim's CreativeLive courses are always very popular because he never holds back on teaching. In fact, he told me that these days he sees himself more of a teacher than anything else. So, it didn't come as a surprise that he was teaching through a free webinar again. This time the topic is something close to Lim's heart – tips to booking a $10k wedding.

We spoke recently in advance of the free ShootDotEdit webinar about the state of the industry and what wedding photographers need to have in place before seeking high-end clients.

“>Register today to learn more of Scott Robert Lim's secrets to booking your first $10k wedding!

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