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Portable Power Options For Photographers

July 29, 2011 by Seshu | Editor & Publisher

Yesterday, Tony Urban talked about off-camera lighting on location. If you are photographing early in the morning or later in the day, it's much easier to use your smaller Speedlites for the kind of results Tony produces for his clients.

But when you aren't so lucky about picking the time of day and your stuck having to fight that big fiery ball in the sky called the Sun, you are going to need something more powerful, like a studio strobe. Check out how Justin Van Leeuwen does it with an Elinchrom Quadra System.

I recently bought a few used Elinchrom monoblocs for the expressed purpose of using them outside, in the sun and to over power it. That's all well and good, but I was left wondering about how I would power it in the field.

Paul C. Buff's Vagabond IIWell, I initially bought the Paul C. Buff Vagabond II, now being discontinued. It is one very heavy option and I tell you I didn't use it much at all because it was such a pain to lug around. Photographer Blair Phillips has come up with an interesting way to carry it around, so if you have a Vagabond II, you should check the LR-02 Light Rover.

Paul C. Buff's Vagabond MiniI sold my Vagabond II unit and for some time I did not have another option. But the folks at Paul C. Buff came out with the much lighter Vagabond Mini. The wait to get one of those units, when I ordered them, was 2 to 3 weeks. That may not be the case anymore. At $240, it was a no brainer. Plus, Rob Galbraith's review of the Vagabond Mini convinced me that this was the unit to buy for what I wanted to do. Knowing its capabilities, I am not one to expect a faster recycle time than 3 or 3 1/2 seconds at full pop. So, I just shoot accordingly.

But there are clearly other options out there. Cris Mitchell of ProPhotoResource suggested that I look at Innovatronix Explorer XT as an alternative to the Vagabond II. It too is solidly built and has rave reviews from its legions of fans.

Tronix Explorer MiniToday, I received an email about Tronix Explorer Mini. And here, according to the company, are the top reasons for buying it. Check out the video below that shows you how quickly the unit recycles. While it calls itself a “mini” it is only so relative to its big brother the Tronix Explorer XT3 (coming soon).

I wonder if Rob Galbraith will get his hands on this unit so that he could compare it with the Vagabond Mini. I sure hope so! If you consider yourself handy with tools and gadgets and like to put things together, take a look at this Instructables tutorial to create a portable power box for photographers.

Which option would go for and why? Tell us in the comments. If you found this post useful, please share it with your tribe using the social media icons you see directly below this post. Thank you!

Filed Under: Lighting, Photography Tagged With: photographer, Photographers, portable power, studio strobes, the field, Tronix Explorer Mini, Vagabond Mini

Photographers, How Do You Stay Creative?

July 18, 2011 by Seshu | Editor & Publisher

A few days ago, I ran out of space on my Dropbox account. It wasn't intentional but I received a pleasant reminder from the service to upgrade. While the service is exceptional (one can access files from any connected computer, iPad or iPhone), it's much too easy to simply throw all kinds of data up to it and then forget about it.

So, I looked at the upgrade options and felt that the 50gb at $99/year would make most sense. Then I wondered what I had “dropped” into that box. Most of the files were old – images I had shared with family or friends and were no longer needed. So, I went on a mission to simply prioritize and delete those large files one by one. Well, believe it or not, by the time I was done, I was back down to using only 1gb of space.

Did I now feel like I needed 50gb of space? Unlikely. So, that's how I saved myself $99.

All of this was inspired by a blog post and video that Musea posted called “29 Ways To Stay Creative.” Check it out.

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

One of the ways the video suggests one can stay in the creative zone is to have a clutter free desktop. More easily said than done but when I also read that studies have shown how a cluttered lifestyle can increase blood pressure, I got to really thinking about how I can pare things down around me and in the cloud.

So, the first thing I did was to deal with my Dropbox account. If I had sprung for the $99 upgrade and had 50gb to play with, I would have likely just stuffed that server with more data files. Was my approach creative or just practical? I think a little bit of both.

By the way, if you don't have a free Drobox account already and want one, click here. That 2gb of space may just be all that you need.

How do you stay creative? Do you have a process that you can share with us that works for you? Is exorcising clutter your goal too? Share your comments below. I am attacking my email inbox next.

Filed Under: Photography, Web/Tech Tagged With: cloud storage, clutter, creative, data synchronization, dropbox, file hosting, online backup services, photographer, Photographers, spaces

People Still Read, The Power Of Words

July 4, 2011 by Seshu | Editor & Publisher

A Japanese proverb goes something like this: “One written word is worth a thousand pieces of gold”

Granted this is a thinly veiled commercial for an online content marketing company, but this video is a must-see for all photographers.

a) It's for photographers who don't think blogging is all that useful
b) It's for photographers who have embraced blogging but only post images on their sites and don't express themselves in words as well
c) It's for photographers who spend their time only lurking on social media sites like Facebook and Twitter and don't consistently engage with their audience/target market

Now that you know WHY words can make a difference I bet you are scratching your head about HOW to go about blogging for your photography business.

First, I highly recommend Zach Prez's ebooks – Photography Blog Success AND Photography Web Marketing Guide. These two guides are filled with great information and you can't go wrong. I am plugging them here as affiliate only because I think it is worthy of being promoted because they are so useful.

Still not convinced you should write? Hit this blog post I wrote – Read, To Write. Then go read Juan Mireles' synopsis of Jasmine Star's approach and what makes her so successful.

Other awesome resources for you to consider:

Blog Topics by Chris Brogan and friends – a weekly email that will help you come up with a variety of posts if you start to suffer from writer's block. “For $9.97 a month, you get over 40 topics and tons of writing advice.”

I am a huge fan of Kristen Kalp. Her ebook, “Circus Circus” is like a laser guided missile that will hit its target – writing for your business. It's not just about blogging, though that is covered briefly. If you need help writing even a bio, an about me page, a manifesto about what you bring to your target market that is unique, then you've gotta get it.

I am just getting into this book now – Bird By Bird: Some Instructions on Writing and Life – but it came highly recommended, so I figured I would pass that recommendation along to you as well.

Filed Under: Blogging, Marketing, Photography Tagged With: blogging, blogs, circus circus, evoke, internet, japanese proverbs, moving people, photographer, Photographers, Photography, target market, the power of words, web marketing, world wide web, write words

Go On Hot Dates With Your Website

June 17, 2011 by Seshu | Editor & Publisher

One clear problem I see online is that websites are starting to all look the same. Web designers are no doubt busy working on new designs all the time, but take a quick look at what is available on a site like ThemeForest and you'll see what I mean. I am frankly quite bored with the choices there.

So, “what's the solution wise guy,” you ask. Simple. Distinguish yourself from your competition by creating or having a website designed that speaks to who you are and what your specific needs are.

Here are two examples of what I am talking about – Essential Imagery and Totally Rad Actions. These websites are an extension of their fun and may quirky personalities. They both produce great work but what's that little something that's making you stick around longer? Think about it. Think very hard about it.

So customizing your website is really your only option. But how do you go about doing that? Do you simply slap together elements willy-nilly and hope that it makes visual sense? No way, right? We all have a vision for what we would like to see, but there are very few photographers who are also good at design. I am a huge believer in working with experts who have the experience and street-cred to produce web sites that stand out.

One such person is Sarah J. Bray, a web designer and strategist based in Virginia Beach.

Here's a short interview with her:

She discusses what is required to differentiate yourself online and offers a program called Hot Dates With Your Website that will guide you through making all the right changes to your website.

Your website wants to take you on a hot date. Read its letter to you -- it's really sweet.The “Friday” Sarah refers to in the video is TODAY. If you want in, today is your day to do it. She is closing the program for some obvious reasons – 1) the more intimate the group, more gets done and 2) everyone will be working on about the same things on their websites so people can actually have meaningful conversations about their successes and challenges.

So, click the banner you see right above this line or visit Sarah's site.

Full disclosures – I paid for this program. Because I think the first few “dates” have been useful to me, I am recommending it to you through an affiliate link. You are going to see lots of changes here on Tiffinbox and it will all be wholly due to the hot dates I am having with my website.

If you do sign up for this, please comment below and I'll connect with you through the private Facebook group Sarah has set up for all of us.

Thanks to Kristen Kalp of BrandCamp for introducing me to Sarah.

Filed Under: Photography, Web/Tech Tagged With: bray, create custom website, dating, hot date, hot dates, Hot Dates With Your Website, personality, Photographers, programming, sarah, Sarah J. Bray, strategist, strategy, unique websites, web design, web designers, Website, website designs, your website

Photographers, Does Google Have Your Back?

June 16, 2011 by Seshu | Editor & Publisher

A familiar lament among wedding and portrait photographers goes like this – “I found my images on another photographer's site and they are using them as their own.”

Thievery online isn't anything new. People have been, um, “borrowing” images for a long time. As one person erroneously told me, “If it's on the web, it's public domain.”

Yeah, right.

If you are a professional you'll want to protect your images. I recall Michael Grecco‘s tedious, but necessary workflow where he sends a batch of his images to the US Copyright Office ever time he wraps up a photo shoot. That takes some discipline, no doubt.

Registering your images at the US Copyright Office is the first step. But I have to wonder how many of us actively do it. When ownership of an image online does come into question, we've had TinEye for some time. You may have also used Myows (which claims to provide free online copyright protection).

Now Google wants to get into that sandbox too.

While Google doesn't offer to protect your images, it appears that this new service will help you search for them. So, if you were to have any question about where or how your images are being used, all it would take is popping them into the search engine and finding where it appears online. Given their larger database, I suspect this is going to be an important tool for photographers who are serious about their art.

Now, what else could you do to protect your images? Well, here is something that my friend Mark Higgins told me about. Instead of retaining your original file name, say, “DSC_3456.jpg,” rename it like so – “110616-smith-park-sb-001.jpg”

So, try and give each of your images a unique file name, if you can.

The other thing that might help is to use the “Alternate text” field to fill it in with text describing the image. This is easily done if you have a WordPress blog. As you upload an image, you'll be given a set of fields to fill out if you wish. The Title and Alternate Text fields (red in color in the screengrab below) are the most important as search engines count on these fields to understand and file away or index what it is they are looking at.

WordPress Image Uploader - Title and Alternate Text Fields In Red

If the description of the image matches the content of your blog post, then search engines are more likely to link the two and give it a higher priority.

When it comes time to ascertain whether you are indeed the owner of an image or a clutch of images, there would be no doubt in anyone's mind, based on the information that you have baked into the files before they go online, that you photographed them.

There is more to search engine optimization, of course, so take the time to learn about it from the best. I highly recommend Zach Prez's Web Marketing Guide + Photography Blog Success ebooks. Yes, they are both affiliate links but I promote them only because I have found it very beneficial to me and feel they may be of use to you as well.

So, will Google's new ‘Image Search' option give photographers some peace of mind that their images aren't being used or misused anywhere outside of their control?

To give credit where credit is due, this blog post was inspired by A Photo Editor.

Update: It's nice to see other photographers discuss this new Google service. Read my friend Scott Wyden's review.

Filed Under: Photography, Web/Tech Tagged With: blog, copyright, google, images, internet, internet search engines, misuses, photographer, photography online, search, search engine optimization, tineye, web search engine, world wide web

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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