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12 Keywords You Should Be Using On Your Blog

March 24, 2017 by ShooDotEdit

12 Keywords To Use For Web Traffic In Your Blog

As a wedding photographer, your blog is a perfect tool to attract ideal clients to your photography business. When you incorporate keywords into your blog posts, you increase the chances your content will be placed in front of couples looking for a photographer. Wedding photo editing company ShootDotEdit publishes plenty of blog posts each year and understands the importance of featuring keywords in each post. Today, they have a few keywords to share, which you should use on your blog.

When you add keywords to your blog and images correctly with SEO techniques, it can rank as one of the top posts on search engines. These keywords can be featured in your blog posts (your images, title, and Yoast SEO). Including keywords into your blog that are specific gives you a larger chance of reaching ideal clients. How do you know which keywords will work for you? Here are 12 keywords you should be using in your blog to place your posts in front of your ideal clients.

The Specifics

In your blog posts, include keywords to share your specific specialty with searching couples. A couple who lives in New York City, and want to get married at Central Park, are more likely to enter keywords into search engines that relate to the specific location. A bride and groom who live in Northern California and desire to have an outdoor wedding will most likely search for keywords relating to the specific location. Use keywords, such as:

1. Denver Wedding Photographer: This describes a specific location where you shoot the majority of your weddings, so clients know to reach out to you if they are getting married in that location.

2. Destination Photographer: When you shoot destinations, this is a keyword you must use to attract ideal clients to your blog. Since you do not have one location that you shoot all the time, this keyword places you in front of clients who desire a destination wedding.

3. Wedding Photographer in Phoenix: To switch up the keywords you use in your blog posts, and on your images, think of what your ideal clients may type into a search engine. This keyword is likely one your clients will search for when looking for a photographer.

The Locations

As a couple searches for the perfect venue, they also look up locations where they want to get married. Looking online for images of wedding locations can include keywords which gives them an idea of how their wedding photos will look. Use keywords that describe the location where you shot the past wedding you are sharing, such as:

4. Town: Including the town’s name as part of your keywords is helpful for potential couples in the surrounding area, especially if it is a smaller town that may not have many search results on Google.

5. City: Because a city is larger than a town, using this keyword allows you to expand your reach in the location where you shot the wedding images you share.

6. State: When you add the state to the keywords you share in your blog, you continue expand your reach. Since the state is not very specific, be sure to also add in the city or town for your keywords. This helps your clients understand where you like to shoot within the state.

The Venues

Before booking or choosing a photographer, the couple wants to view the venue and envision their wedding day. Add in the venue name, and link out to it, of where you shot the wedding you are sharing in your post. Keywords for the venues could be:

7. Maui, Hawaii Wedding, Haiku Mill: Although couples may not directly search for this hotel and location, placing them together creates a larger chance your post will appear when either the hotel or location are typed into a search engine.

8. Rustic, Indoor Wedding, Union Hill Inn: When a couple knows what type of venue they want to get married at, they are more likely to use keywords that relate to it. If a bride and groom desire this type of wedding, your post (and the featured venue) will appear.

9. Romantic, Outdoor Wedding, Treehouse Point: Outdoor venues are popular for many couples. Adding that into your keywords can help you reach couples interested in this type of wedding photography.

The Descriptions

As clients search for a wedding photographer, they may simply look for the style of the wedding they desire. This is especially true if they are searching for the style before they book the location. Keywords that are description-based can include:

10. Rustic Wedding: For a past wedding on your blog that is the style of a rustic wedding, use this keyword in your blog posts to appeal to ideal clients who desire it for their day.

11. Black Tie Wedding: With this type of wedding, there is an overall mood that represents the shoot. Use this keyword to attract clients interested in this type of wedding photography.

12. Casual Wedding: When a couple knows they want to have a casual wedding, they may use this keyword in search engines. This keyword can help them look at images from a past wedding you shot, and get an idea of what it will look like for their day.

Keywords are a necessary part of your blog and SEO strategy. When your SEO strategy is properly used, your blog posts rank higher on search engines. How else can you optimize SEO for your business through your blog, social media channels, and website? Download our SEO Basics for the Wedding Photographer to find out!

Filed Under: Blogging, Home Middle Right, Photography

11 Reception Tips To Help Your Wedding Photography

January 30, 2017 by ShooDotEdit

The wedding day shoot is full of crucial moments for you to capture. But, with unforeseen challenges with the timeline, lighting conditions, and other unknown elements, it can often be challenging to know exactly which images you need to document. The wedding reception is the perfect opportunity for you to capture candid moments and memorable images of your couple with their guests. To help you focus on the necessary images your couples will love, ShootDotEdit is sharing 11 reception tips to help your wedding photography.

1. Grand Entrance

During the cocktail hour, the guests anticipate the arrival of the newlyweds to the reception. This moment is the first time they will be introduced to their friends and family as husband and wife, which will result in some memorable images for the couple. Make sure you snap a ton of pictures of the excitement on the bride and groom’s faces, and if you have a second shooter, have them take photos of the guests’ faces as well.

Reception: First Dance, © Vanessa Joy

© Vanessa Joy Photography | http://vanessajoy.com/

2. First Dance

After they are introduced, the newlyweds will move into the first dance. The first dance is a special moment for the couple and represents the journey they took to get to this important day. While they dance, switch up the angles you shoot at to capture a variety of images. You can shoot through the perspective of the guests, get close-up document their expressions, and shoot from higher and lower angles to mix up the photos you share with the couple.

3. Reception Uplighting

During the reception, there may be additional options for lighting to help you create stunning images for your couple. Uplighting is commonly brought by the DJ or band to assist in creating a unique color, dimension, and texture for the walls at the reception. When shooting with reception uplighting, look for a smooth and light-colored wall to enhance the photos. This helps you highlight the uplighting your couple chose, and create images they will love.

4. Toasts

Although they may not be the most exciting images to capture, the wedding toasts are anticipated by your couple and those closest to them. Often times, challenges arise when shooting these images because of guests and their cell phones, or speakers who stand in front of the couple as they talk. Use this moment to showcase candid moments with the couple, as well as to highlight the speakers, and capture the celebratory moments with the couple and their guests.

5. Traditional Dances

From the father/daughter dance to the mother/son dance, to the money dance, there are several traditional dances your couple may choose to include during their reception. One of the easiest ways to capture the dances and expressions is to move along with them as they dance. Remember not to stand too close to them so they can be themselves and give you expressions that will make their images dynamic.

6. Cake Cutting

As the reception moves along, most couples take advantage of cutting the cake together. Before the couple cuts the cake, take a solo shot of it to highlight it and its unique details. Take another photo of your couple next to the cake to add variety. Shoot them as they grab the knife to slice the first piece of cake, and when they feed a piece to one another. These are all images your couple will love and will keep the memories with them for years to come.

7. Bouquet Toss

Once the traditional dances and cake cutting are over, there are still a few exciting traditions left to document. Discuss the shot beforehand with the bride, and ask her to slowly throw the bouquet so you can shoot her in action. If you have a second shooter, have them focus on the ladies while you work with the bride. This way, you both capture the anticipation and excitement on their faces during the bouquet toss.

8. Garter Toss

After the bouquet toss, it’s time for the groom to toss the garter to the single men. If time permits, ask the groom if you can take a posed shot of him before he actually throws the garter. Similar to the bride and the single ladies, document the excitement on the groom and guys’ faces (and don’t forget to get a few photos of the fight for the garter). These are moments your couple will want to remember, which is why it’s so important to include these photos from the reception.

9. Dancing

When the traditional reception activities are over, your couple and their guests are ready to celebrate. From the Cupid Shuffle to the YMCA, there are plenty of moments for you to capture. To capture the shots that matter, without getting in the way of the crowd and their dancing, use a longer lens. The longer lens makes it seem as if you are closer to your subjects and the background, which means your photos look like you are right in the center of the action.

Table Shots at Wedding Reception © Vanessa Joy

© Vanessa Joy Photography | http://vanessajoy.com/

10. Table Shots

Yes, it is very boring. But, table shots aren’t for you. They are often very meaningful to the couple. Table shots showcase the details the couple chose, and help share more about their style. Once guests are seated at the table, you can also take a few images of them as they socialize with one another. This is a great memory for your clients as they view their images. Plus, research has shown that table shots with guests are some of the most purchased prints in your online gallery.

11. Details

Before the wedding day, the bride and groom spent months on the specific details of the day. There are so many details that go into the wedding day, and this includes the details of the reception. Arrive early to the location to take an overall shot of the reception, and then capture the details up-close. Ensure you document the table tops, floral décor, the stage where the DJ or band will be, and any gift bags for the wedding guests.

The wedding reception is filled with memorable moments for you to document for the bride and groom. Do you know which images to capture throughout the wedding day? Our Guide, 127 Essential Wedding Images You Must Capture, provides you with a photography playbook to grab every important image. Grab your copy today!

Filed Under: Home Middle Right, Photography, Weddings Tagged With: clients, Photographers, Photography, reception, shot list, successful wedding photography, wedding reception

If These 6 Speakers Can Get To Inspire Photo Retreats This Year, You Have No Excuse

January 10, 2017 by Seshu | Editor & Publisher

Conference Season Is Upon Us

It's photography conference season, if you haven't noticed. Imaging USA, produced by PPA is on right now. WPPI‘s annual meeting and expo has apparently moved to a new space and will run in early February.

As I have said before, those are conferences that you should go to … at least once.

But if you prefer something more intimate and intellectually stimulating, check out Inspire Photo Retreats. It is coming up quickly. This year, like last year, it will be held in Newport, Rhode Island, from February 27 through March 1. Please visit and register for it here.

Inspire Photo Retreats: February 27, 28 and March 1, 2017 In Newport, Rhode Island.

Four things dictate a photography conference's level of success:

1) Personal experience

Does your personal experience motivate you to keep coming back?

I can't recall attending any other annual photography get together more times than Inspire Photo Retreats. There is a vibe that is both positive and uplifting to me. This conference couldn't come at a better time in the year when I am starting to plan out the year and consider how my business will be shaped. When I attend, I can be sure of meeting amazing people and having a memorable experience. The conference is topped off at 250 participants and continues to foster a sense of community and fellowship that the larger conferences simply cannot provide. If this is what you are looking for, you are in the right place.

So the answer is, yes, I would love to go back to Inspire again and again.

2) Organizers

Is the conference organized and efficient? And are the organizers open to suggestions for change?

Eric Foley, Enna Grazier and Mark Higgins are all busy photographers. But every year, for the last several years, they have dedicated themselves to producing a phenomenal event that is rich in quality content. It's no easy matter to put this photography conference on, but they do so with the help of great volunteers and a hotel staff that is now well-tuned to their needs. I give Eric, Enna and Mark full credit for elevating their conference game each year. They provide a safe space for everyone to express themselves, in a format that truly feels like you are at a retreat. Year after year, they make it a point to send out a survey after the conference to see how they can improve the overall experience for everyone.

High marks for the trio on this one because I have seen this conference grow, not so much in size thankfully, but in quality.

3) Speaker Lineup

Are the speakers simply dumping information or are they teaching you a skill?

Sean D'Souza of Psychotactics has a great metric for workshops and conferences. If they are simply an information dump, he gives them a failing grade. What makes his own workshops stand out is the fact that you will never leave without learning a skill – a skill you can put to use right away.

The speakers at Inspire Photo Retreats do the same thing. There is information, for sure. But the skills that they teach are actionable. While there is some overlap, year to year, the organizers go to great lengths to find speakers who will add value to those who attend.

I spoke with six speakers (see below), but there are 19 speakers in all, over the course of three days. From my experience, every speaker prepares to wow with information that is actionable. I'm willing to bet I won't find a seat again when Spencer Lum speaks. Or, how about Sarah Dugan who will be teaching us to work with cyanotype and produce salt prints. Did you want to learn how to market using video? Kate McElwee is set to teach you just that. Wendell Fernandes, whom I haven't met, will help you hone in on creating and sustaining client relationships. Want to learn about the lucrative and colorful world of multicultural weddings? Petronella Lugemwa is the right person to do it. And there are others, each bringing their A game to a conference that they love.

4) Wonderful Vendors

How engaged are the vendors? Is the trade show only an opportunity for vendors to sell to us or for us to get to know them and their products?

What's a conference without a trade show, right? Well, again, the trade show at Inspire Photo Retreats feels different. Thanks to the limited number of participants, there is more time and more opportunities to sit down and talk with the vendors who will support you through the year. I recall having a wonderful time speaking with Kate Kauffman of Fundy Designer, Joel Wiebner of Perfect Image, Colin Breece of ShootProof and Kyu Don Kwak of Pictobooks.

I found pockets of time to steal away and speak with the vendors. ShootDotEdit, with Jared Bauman's leadership, really set the tone for what vendors can expect at Inspire Photo Retreats. As Bauman told me a few years ago, “We are in it for the long haul.” I believe every vendor understands and accepts this paradigm; you come year after year, not so much to sell but to see how to help photographers problem-solve.

Interviews With Speakers

I was asked to speak with six presenters – Dani Diamond, Andrew Funderburg, Jen Rozenbaum, The Scobeys, Vanessa Joy and Huy Nguyen – and record their aspirations for this conference.

Dani Diamond

The Scobeys

Andrew Funderburg

Jen Rozenbaum

Vanessa Joy

Huy Nguyen

You'll agree it's a diverse group of speakers. Do look at the full line up of speakers at Inspire Photo Retreats this year.

Community, The Common Theme

Whether it is on TiffinboxTV or here on the blog, I've talked about stepping away from your business to recharge your creative batteries. There is no better conference than Inspire Photo Retreats that will help you do just that.

Think of what you will learn, think of who you will speak with, think of the networking opportunities, think of just being away from home for a few days and think of the community you will begin building.

Whether you are a portrait or wedding photographer, there is a speaker who is meant just for you. So hop off of that fence and register now.

Join me at Inspire Photo Retreats this year!

Filed Under: Conferences, Home Middle Left, Photography Tagged With: Community, conference, Education, Gathering, Inspire Photo Retreats, Learning, new england, newport, Photographers, Photography, rhode island, speakers, vendors, winter

The Modern Portraits Master Course, Five Courses In One

December 28, 2016 by Seshu | Editor & Publisher

If you take a moment to think about it, Mario Masitti is right. Lighting, posing, editing, sales, and marketing are all topics that are critical for portrait photographers.

Over the last five years, Mario has taught photographers the in's and out's of portrait photography – both the craft and the business.

Five Courses In One

After making multiple individual courses available, Mario recently bundled them all up for you, the portrait photographer.

The Modern Portraits Master Course by Mario Masitti is a bit of a monopoly. You get Mario's take on Lighting, Posing, Marketing, Editing and Sales.

Go ahead and click the links above to explore each of the options. You'll notice that they are each marked at $94.99. But you can score the entire course – all five “modules” – for only $394.99 (and if you are quick, you can get 25% off that price when you use the code: NEWYEAR25.

Variety & Depth

I haven't seen anyone offer so much under one banner course. And, if there are such an options out in the interwebs, I suspect it costs twice or thrice as much.

Poking into some of the course material, I can tell you that the master course has a ton of visual examples; photographs from actual photo shoots with clients and links to videos, where Mario talks you through situations that you will encounter. Each module has its PDF ebook to go with it, so you never feel left out in the cold.

The Modern Lighting course, for example, includes a 56-pae PDF ebook, a 25-minute supplmental lighting video and two special bonuses.

Mario's Crazy Guarantee

This straight from Mario's website: “Every Sessions With Mario product is backed by a 100% Money Back Guarantee. If you don’t absolutely love the course, it’s on me!”

Feel more comfortable now buying Mario's The Modern Portraits Master Course

Mario's promise:

This Master Course was designed for portrait photographers looking to take their portraits AND their business to the next level – to shoot better images, edit faster, market smarter, and sell bigger. With no-frill videos, beautiful PDFs, and awesome challenges, the Master Course equips you with what you need to grow into a 6-figure portrait photography business and rock your next seasons in 2017!

Interviewing Mario

It was a pleasure to connect with Mario, especially to discuss this new venture called The Modern Portraits Master Course. Check out our chat below:

Learn Lighting, Posing, Editing, Sales and Marketing In The Modern Portraits Master Course by Mario Masitti

Filed Under: Business, Home Middle Right, Marketing, Photography, Sales Tagged With: editing, Education, Lighting, mario masitti, Marketing, modules, Photographers, Photography, portraits course, posing, sales

What Would It Mean To Read Your Portrait Client’s Mind?

December 27, 2016 by Seshu | Editor & Publisher

Did you know that at one time Orlando, Florida family photographer Isabel Azalia designed lasers? Now, she reads her client's minds.

Totally true!

More than what or how she does this, the question should be why she does it.

Isabel spent the last six years formulating client quizzes that she sends out in efforts to get to know them and ultimately serve them better. The better the experience, the thought process goes, the greater the chance they will buy more and refer future clients.

As a scientist, she needed something more precise and so she developed her personality tests and questionnaire that dives deep into a client's psyche so she can capture that family as they truly are and make the whole photography experience stress-free.

Interviw With Isabel

Intrigued by her client quizzes, I asked to speak with her to find out more. Here is our conversation about how she uses client quizzes in her family portrait photography business:

So tell me, how well do you know your clients? Be honest with yourself. When the phone rings you book a session, but more often than not, you have no clue who they are, what their likes and dislikes are, how they see themselves or what they ultimately want in photography artwork for their home.

Client Quizzes By Isabel Azalia

Wouldn't you want to change that? You will get to serve your clients at a high level. In the process you'll create a sustainable business that is known in your community.

Client Quizzes

For more details about Isabel's client quizzes.

Client Quizzes: Big Picture Buyer

Client Quizzes: Analytical Buyer

Customizing Your Quizzes

Isabel is making her client quizzes available to you so that you can customize them with your own logo and then share them with your clients before your next portrait session. Talk about a huge WIN.

What would knowing more about your clients do for your business? Will you use client quizzes to serve your clients?

Filed Under: Home Middle Left, Photography, Photography Business, Sales Tagged With: client quizzes, Family Portraits, Marketing, portrait experience, psychology, questionnaires, sales

4 Tax Items to Take Care of Before Year End

December 27, 2016 by ShooDotEdit

The end of the year brings with it the first thoughts of the upcoming tax season for small business owners. Tax season, in the early part of the year, brings with it a very unique paradox. By the time you sit down to look at your taxes for the year prior, it’s too late to do anything to better prepare your business for them.

I reached out to wedding photography editing company, ShootDotEdit, to share about this topic that sneaks up on business owners each year. Keep reading to learn a few important items to work on now to set yourself up for success once tax season is here.

At ShootDotEdit, we help wedding photographers with post production and share tips to assist in business growth. Some of the things you get to do as a photographer and business owner are thrilling and allow you to stretch your creative muscles. Other parts of your role as owner are unappealing for most, like the upcoming tax season. Taxes are probably the last thing you want to think about while you’re enjoying the holiday season, but they are a necessary part of your business. To make it as pain-free as possible, we’ve put together 4 tax items you should take care of before the year is over.

*Disclaimer: Tax laws very state by state. You should always consult a tax professional to get specific advice for your business.

1. Prepare for Estimated Tax Payments

One of the first items to take care of is to prepare for estimated tax payments. Since tax law varies, do your research to find out whether you need to make these payments, or if you are exempt. Most business owners must pay this, but knowing for sure can help in your planning. To prepare yourself, continue to research how much you will pay in estimated tax payments. This is one thing you do not want to be a surprise, so try to get as close as possible with the number you will owe.

2. Gather Contact Info

The next item to consider is to ensure you have accurate information for all contractors or employees. This includes their current address and phone number, so you can send them the proper documents when the time comes. Gather this information before the year is over, so you can avoid any complications or issues once tax season is here. Nothing is worse than having to worry about what to do when you accidentally send a 1099 form to the wrong address, especially when you have so much else on your plate.

3. Catch Up on Bookkeeping

Another item on your list to take care of is to catch up on bookkeeping. During busy season, it can be difficult to keep track of all paperwork, invoices, and other information from your clients. Catch up on bookkeeping now to avoid stress and headaches around tax time. If you have not started on your bookkeeping, set a deadline to keep yourself motivated. You could also hire someone to take care of your bookkeeping if it is something you do not want to handle.

4. Plan Ahead

A final item to prepare before the end of the year is to think and plan ahead for any big expenditures you need to make for your business. This can include new gear, remodeling of your studio, or taking on a separate business venture. Keep in mind, some items can be counted as a tax deduction for this year. If you plan to make a large purchase of new gear, consider buying it this year to take advantage of the deduction when you file your taxes. The more you plan ahead, the easier it will be to know what you owe (and what you can benefit from on your taxes).

When you start with these items, you will have an easier (and less stressful) time with your taxes next year. What else can you do to prepare your business for next year? Our Guide, How to Grow Your Wedding Photography Business, contains 50+ pages of actionable tips and tricks to help you focus on what’s most important to work on in your business.

Download your free copy today!

Filed Under: Business

Damien Lovegrove’s Portraits Using The Fujifilm X System

December 19, 2016 by Seshu | Editor & Publisher

More Than A Fujifilm Fan Boy

As a lifelong Nikon photographer, a few weeks ago, I sat down to talk with Damien Lovegrove about creating portraits using the Fujifilm X system.

You see, I'm in transit right now; from primarily using my Nikon D750 DSLR to using a mirrorless camera system. My choice without any doubt is the Fujifilm X system. After owning their X100T for a couple of years, I now feel ready to get the Fujifilm XT-2 … BUT … which lenses should I buy? Or, will my off-camera flashes sync with the new system?

Lots of questions were swimming in my head and I couldn't think of a better resource to tap to answer those questions than Damien Lovegrove. So, that's how my brief interview with him came to be.

Introducing Damien Lovegrove

Sure, Damien's a photographer. But he is so much more. He is a teacher (be sure to subscribe to his YouTube channel) and an author (his new books are truly remarkable). And he is also a Fuji X Ambassador.

If you look at his photography, you'll notice his phenomenally disciplined sense of lighting and creating a delicate mood. If you listen to my conversation with him, you'll hear of the origins of his approach. It's all quite intriguing. So, give it a listen!

The Interview

The Portraits Book

If you are a portrait photographer and a Fujifilm mirrorless camera system user at that, then Damien's new book, Portraits, is a must-have. I was astounded by the depth and breadth of Damien's explanations. He is a tireless teacher, stopping and explaining details when most other photographers gloss over that minutiae.

“Everything I know about portrait photography is in this book. I hope it helps you to achieve a lifetime of enjoyment from your photography,” says Damien.

Portraits by Damien Lovegrove

Here's what you can expect from Damien's Portraits book:

• 356 richly illustrated pages

• 384 high res photographs with all the exposure and lighting details used to create them

• Over 50,000 words of creative vision that took me over two years to write

• Everything you need to know in one place

• An expert design with a layout that delivers the best reader experience for you

• Two resolutions of output (high or standard definition) to suit your broadband speed and device capacity. (Choose after making your purchase)

• A print edition may become available in 2017. If you purchase the e-book, the amount you pay will be credited against the printed version

The Fujifilm X System Guide

The Fujifilm X System Guide book is one that I will treasure. As I say in the interview above, I am in the process of moving to a Fujifilm X System and this guide book is perfect in the way it highlights the distinctive features of both cameras and lenses that one would consider buying.

Fuji X-System Guide by Damien Lovegrove

Here's what you can expect in this book:

• 92 richly illustrated pages

• Details of the cameras and lenses that are currently available

• Explanations about the camera settings that Damien uses

• The benefits of individual cameras and lenses

• Recommendations for ideal lens sets

• High res photographs with all the exposure and lighting details used to create them

• Two resolutions of output (high or standard definition) to suit your broadband speed and device capacity. (Choose after making your purchase)

Learn More About Damien's Books

You get 20% off of Damien's books when you use the code – tiffin – This is available only for a limited time, so do not wait. If you haven't bought Christmas presents for yourself or for your favorite photographer, this bundle is perfect!

Want to learn more about Damien's books on creating portraits using the Fujifilm X system? Check out these other blog posts that sing their praises too:

Fujilove, Piet van Den Eynde and Matt Brandon

Stay In Touch With Damien Lovegrove

Catch up with Damien on his blog or on his dedicated portrait website.

The secret of making consistently good photographs is to stay inspired and be passionate about photography. Inspiration fuels the learning of new techniques, and passion generates the motivation needed to continually practice. – Damien Lovegroe

A Sample Of Damien's Stunning Portfolio











Support This Site

If you are shopping for camera bodies or lenses, consider buying them through the affiliate links sprinkled on blog posts like this one. Thank you for supporting Tiffinbox!

For your benefit here are the links to the cameras mentioned above:

Fujifilm XT-2
Fujifilm X100T
Nikon D750

Rico Pfirstinger's The Fujifilm X-T2: 120 X-Pert Tips to Get the Most Out of Your Camera

For a limited time you can buy Rico Pfirstinger's book, The Fujifilm X-T2: 120 X-Pert Tips to Get the Most Out of Your Camera for 40% off! Use code: RNXT2

Filed Under: Books, Home Middle Right, Interviews, Photography

Which Social Media Platform Should You Focus On For Your Photography Business?

December 5, 2016 by ShooDotEdit

In the competitive world of wedding photography, social media is a fast and effective solution for you to find, attract, and book clients for your business. Because there are so many platforms available to you, which platform is best for you and your photography business? To help you discover which platform is best for you, I reached out to ShootDotEdit to provide insights into each social media platform.

At ShootDotEdit, we love to help you eliminate the stress of post production from your wedding photography business. In the bigger picture, though, we are here to help you grow your business, including how to maximize your social media presence. Let’s be honest – social media can be a very effective way to grow your business, but it can take a lot of time. There are numerous social media platforms, ranging from Facebook and Twitter to Instagram and Snapchat. Below, we share tips on how to tell which social media platform is best for your business, so you can focus your efforts on which one will have the biggest impact for you!

Consider focusing on Facebook if…

You know your target audience.

Facebook is a great platform for you to use to attract ideal clients to your website and blog. Of the advanced features Facebook has for business owners, one of the top features is you can set custom audiences to place specific content in front of your target audience.

Custom By Nicole Photography

Image Compliments of Custom by Nicole Photography

In the Advertising tab, choose the objectives for your campaign, including your ideal client’s age, gender, relationships status, and connections. Set the qualifications for your target market based on what you know about them. For example, do you find a lot of your ideal clients get married at vineyards? You can target your posts toward people who are engaged and like the Facebook Page of various wineries in your area. Facebook also lets you retarget your posts toward people who have already visited your website and blog. So, when one of your couples shares their blog post images from their wedding with all of their friends and families, you can use this traffic in Facebook for a future audience.

Does using Facebook in this way involve a learning curve? Yes, no doubt. Understanding who you want to reach can help you effectively utilize Facebook, and help direct what content you share with your audience.

Consider focusing on Instagram if…

You have a unique and recognizable style.

Instagram is an entirely image-based platform, which naturally lends itself perfectly to wedding photographers. Instagram is best used to showcase your unique and recognizable style in front of specific audiences.

Custom By Nicole Photography

Image Compliments of Custom by Nicole Photography

Because Instagram is so image-focused, the unique attributes of your style are on full display. When you share images on Instagram, you show potential clients what type of work you do and who you are as a photographer. Ensure you share the best and most unique images from your engagement sessions and wedding shoots. These are photos that are consistent to your style, and showcase your skills as a photographer. Don’t forget to use relevant hashtags [http://shootdotedit.com/2016/02/19-hashtags-you-need-to-use-on-instagram/] to place your photos in front of clients who are perfect for you. Hashtags allow you to target your unique images to specific audiences.

Consider focusing on Snapchat if…

You incorporate your personal life into your brand.

Snapchat is ideal for the photographer that incorporates their lifestyle into their brand. The platform is built on ongoing video stories for high levels of engagement. For the busy wedding photographer, it is ideal. The reason for this is because it doesn’t require you to schedule anything out in advance or create a content calendar.

Unlike Facebook, Twitter, and Instagram, Snapchat can be used effectively at your convenience. You can send individual messages to your followers, and also build stories with your videos and images. When you build a story, your videos and images are available for view for at least a day, meaning many of your followers can view it and get to know you more. Use Snapchat to share about the things you do outside of your wedding photography business, but relate to your target market. Going back to our winery example above, Snapchat would be a great platform to share your wine tasting adventures with your ideal clients!

Consider focusing on Twitter if…

You probably shouldn’t focus on Twitter at all. :)

Twitter’s effectiveness to market personal service business’ like photography has always been questionable. It’s not that Twitter can’t work for your photography business, but more that it provides you less return for your time.

Custom By Nicole Photography

Image Compliments of Custom by Nicole Photography

If you use Twitter, make sure you link out to your other social platforms and (of course) your website and blog. With Twitter’s specific image requirements, it can be difficult to have your images displayed exactly how you envisioned.

Rather than including an image on your Tweets, link out to your Instagram or Facebook page for your followers to see the photo there. Not only do you give followers the chance to view your unique photography style, you also encourage them to follow you on those sites. Use this opportunity to also link out to your website and blog, so followers can see other examples of your past work.

There are benefits to each of the social media platforms, so it is important to focus on one that allows you to easily attract and create connections with ideal clients. Above all, focus on the platform where your potential clients are. If you receive the most interaction and bookings from Facebook, place the majority of your energy into the strategy for your Facebook business page. Or, if you notice most people visit your website and blog from Instagram, focus on a strategy to increase the number of bookings you receive from the platform. Discover additional ways to maximize social media for your business with our Comprehensive Guide to Social Media for Wedding Photographers!

Filed Under: Business, Featured Post of the Day!, Marketing Tagged With: marketing by photographers, Photography Businesses, Social Media Marketing, using Facebook, using Instagram, using Snapchat, using Twitter

Crafting An “Irresistible You” To Communicate Your Personality

November 1, 2016 by Seshu | Editor & Publisher

Jenika McDavitt of Psychology for Photographers fame just announced a new resource today called Irresistible You.

Have you bought Irresistible Words or Irresistible Website from her?

Buy them as a bundle here.

If you have bought one or the other, or both, then you know how useful her tips are, right? If you haven't, please do click the links above to find out more.

Why should you buy Irresistible You?

Look, just like you, I struggle to write about myself online. The dreaded blinking cursor is a recurring nightmare. I bet some of you feel the same way.

So this course will teach you how to write about yourself in business! You get to naturally communicate your personality and connect with clients without feeling like you're boring or bragging.

Do you need help coming up with work for your website, blog or even social media posts – that sound like YOU wrote them instead of a machine?

You get that and more with Irresistible You.

Jenika McDavitt's Irresistible You – Personal Branding & Client Communication

The Interview With Jenika

To find out even more about this new course, I sat down to chat with Jenika a few days back. Check our our short discussion:

Finding It Hard To Stand Out?

In a crowded marketplace of amateur and professional photographers, how are you standing out? What are you doing to establish yourself as a brand? How are you showing up on the world's stage?

Here's my advice for you if you are just starting out. Before you even begin considering a website for your photography business, figure out what your client communication needs to be and how it needs to sound. I highly recommend Jenika's Irresistible Words program, but what would make your approach stronger is if you worked on Irresistible You first.

Course Contents

What do you receive when you buy Irresistible You?

You will receive a PDF and class material that's divided into four weeks. Jenika will also be sending out email reminders to keep you motivate, plus bonus interviews with the likes of Christine Tremoulet, Brooke Snow, Nick McArthur, and other experts.

Class Contents:

– What clients actually want to hear about you
– Five psychological influences that make personal sharing a smart business strategy
– Talk about yourself without feeling self-absorbed or boastful
– How to pick stories to share that draw people in
– The “it girl” secrets to dominating online (that even an introvert can steal)
– How to sound like yourself when you write
– The never-ending blog content generator – a strategy for always having something new to say
– How to write an About page that you love
 
Specific pain points that this class debunks and solves:

“I don't know how to show clients who I am.”?
“I don't know what people want to hear!”?
“My life is just not that interesting.”?
“I am an introvert / private person and I don't want to share that much.”?
“Whenever I go to write about myself, it comes out sounding dumb.”?
“I don't know how to sound like me.”
?”How do I avoid sounding unprofessional?”?
“I sound like every other photographer!”

Irresistible You is being offered at a special introductory offer (only $119) through November 10th. After that date the price jumps to its regular price of $219.

So, what are you going to do now? Get lost in a sea of sameness or stand out and be counted? The choice is yours. If you don't know how to go about it, that's where Irresistible You comes into play. Check out Jenika's site.

I know and trust you will make the right decision.

Filed Under: Blogging, Featured Post of the Day!, Interviews, Photography Business

Why A Signed Contract Beats A Gentleman’s Agreement

October 3, 2016 by Seshu | Editor & Publisher

The Confession

Bear with me …

Confessing my screw-ups in public does NOT come easy at all. Yet, I have to do it.

I have two of them to offer you. Two quick lessons that will save you from a similar fate and will likely make you more money down the road.

Last week, I got myself into trouble. Real trouble. Business trouble, and not the criminal kind.

A vendor (let's leave his specialty out of the conversation for now) contacted me a few months ago about a date and an event he wanted photographed. He and I had had a gentleman's agreement. All was well and then he went on an extended vacation without exactly telling me when he would be back.

I held the date for him and then emailed him twice, attempting to confirm the timeline for the shoot. All I heard back were … crickets.

Then a frantic email arrived last week from him: “Seshu, why aren't you on the schedule?”

I was flabbergasted.

I had held the date as long as I could but I had another client call in during the time the vendor was away.

Business is business, right? So I booked the portrait session but made sure it was at the tail end of the same day (just in case I had to photograph the event anyway).

I told myself that I will be done photographing the vendor's event and then be able to make it to my own client's portrait session.

But that didn't sit well with the vendor. His expectations were different and because we hadn't discussed the details or put them down on paper, it was all very ambiguous to both of us.

And he got mad. Then I got mad. Well …

Don't Give Miscommunication A Chance

Ambiguity kills relationships. So, last Thursday after going back and forth on email about the snafu, miscommunication or what he perceived as me trying to “double book” (which I never do), we broke our ties.

Forever.

Ugh!

Yeah, I should have picked up the phone and just called the guy right? That's another lesson for another day.

It wasn't the the loss of revenue that has troubled me the most since the incident. What aches my soul is now his perception of me has changed … forever.

Good news travels fast and bad news, faster.

Where I Failed

In a world of amateurs, I failed to be the professional. I didn't produce a contract that spelled everything out for the vendor so that he knows what to expect – arrival times, departure times, the number of photographs (enhanced or not), delivery time for the final photographs and the delivery method etc.

Being a professional, I have learned, is about having agreements that everyone, well, agrees to. Having it in writing makes it legally binding, in the end helping everyone involved. Having a contract brings clarity and business peace for all.

Contracts are intended to set the bar of expectations and inform the clients of the photography relationship process. – Rachel Brenke

Rachel Brenke's Contracts

If you haven't heard of Rachel Brenke, she is a photographer AND a lawyer who publishes one of the most helpful websites called The LawTog.

To celebrate her birthday, this week alone, ALL of her contracts are on sale right now. If you don't have a contract specific to your situation, I would urge you to seek her's out.

Rachel Brenke's The Lawtog – Signed Contracts Bring Peace Of Mind

It is awfully tempting to “Google” photography contracts and just swipe one from the Internet.

My advice: Do not do it.

Foremost is the reason that those other contracts aren't guaranteed to have been written by a lawyer (much less seen by one for accuracy and veracity). Secondly, you have no guarantees that the lawyer has truly your best interests in mind.

This is where Rachel shines – not only has she gone through law school, she is a photographer who for years perfected her contracts.

So, you are probably wondering, if I knew about Rachel's contracts why I didn't use hers, right?

That was screw-up number two. And it totally stinks.

The Sale Ends Soon

Don't wait too long to snag Rachel's photography contracts. Whether you are a wedding photographer or a portrait photographer, there is something in there for everyone.

The sale ends on October 7th. Use the code: mybirthday20

Yes, I make a small commission when you buy using my link, but that's not why I am mentioning Rachel's contracts. She has helped hundreds of photographers and I believe she will be able to help you out too.

Would you want clarity and peace of mind versus confusion, chaos and lost opportunities? The choice is clear. Get the right photography contracts here.

Filed Under: Business, Home Middle Left, Photography Tagged With: agreements, Contracts, customer service, meeting expectations, Rachel Brenke, signatures

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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