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How To Make Your Photography Business Magnetic & Memorable

July 16, 2015 by Seshu | Editor & Publisher

As a business owner, marketing to the right clients is top most on my mind. I am sure you are thinking the same thing. Life is too short to be working with the wrong clients. Right?

Angela Pointon is a business coach and author based in Philadelphia. Her articles in Professional Photographer Magazine are the first ones I read because they are timely and useful. Not only does Angela have an MBA, she worked for an agency for a number of years seeing trends and crafting strategies for brands to have sustainable businesses. She knows what she is talking about and as a one-time photographer, I know she has our backs!

I spoke with Angela about her course, Magnetic Business Masterclass. It's one that I enrolled in when she first offered it last year. This next Monday, she will be kicking off another five-week run of the course for a very limited number of photographers who are serious about hand picking their clients and making a mark for themselves in this business.

Listen to Angela talk about Magnetic Business Masterclass. I put her in the hot seat to tell me what makes it special and unique.

If you don't have the time (make the time then) or you you believe in silver bullets to solve your business issues, don't bother signing up for this course. It's going to take some work, but one where Angela is ready to help you through. For those who complete Magnetic Business Masterclass, she is offering a special bonus where she will spend 30 minutes with you brainstorming and finessing your marketing material. I can't tell you what she charges by the hour, but that half-hour is pure gold!

So, tell me, if you decide NOT to sign up for Magnetic Business Masterclass, what would you do to make your business so attractive to the right potential clients that you have to create a waitlist? How do you stand out in your community? Share your tip below!

Filed Under: Business, Interviews, Marketing, Photography Tagged With: angela pointon, business coach, Business Owners, Magnetic Business, Photography Business, Sustainability Business

Why Is Boudoir Photography Making A Big Comeback?

July 10, 2015 by Seshu | Editor & Publisher

Molly Marie, a boudoir photographer in Eau Claire, Wisconsin has created a niche for herself. She is so good at what she does, she actually teaches other photographers how to pose, create a business and market and photograph boudoir sessions.

Several months back (you can see me layered up in winter clothing), I spoke with Molly about her business, why boudoir sessions are making a come back, why these sessions are important for women and how male photographers are gaining prominence in this genre of photography. Give this a listen now!

NOTE: Enroll in Molly's Boudoir Shooting Camp now. Doors open on July 12th!

Here are some examples of Molly's work –

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

Molly Marie Boudoir Sessions, Eau Claire, Wisconsin

If you are wondering if boudoir photography is porn, read this article by Molly. Already photographing boudoir sessions and want to improve your business? See these 8 resources to up your game. Also check out her ebook, “Gain Clients And Sales Without Working For Free.”

Do you shoot boudoir sessions? Are you starting to offer it to your clients? What questions do you have for Molly? Ask them below!

Remember, if you are just getting started, you don't want to miss her Boudoir Shooting Camp that starts on July 12th. Sign up now!

Filed Under: Home Middle Right, Interviews, Photography Tagged With: Boudoir Photographer, Boudoir Photographers, boudoir photography, Improve Your Business, Male Photographers, Molly Marie, Shooting Camp

The Blumes Will Teach You To Make $1500 Per Hour, Promise!

July 2, 2015 by Seshu | Editor & Publisher

The headline isn't a mistake and it's not hyperbole either. Eileen and Phillip Blume, wedding and portrait photographers based in Athens, Georgia will teach you to make $1500 per hour shooting mini-sessions. Indeed, that's what they do whenever they announce their portrait sessions.

At Shutterfest 2015, a conference produced by Sal Cincotta in St. Louis, they presented a two-part seminar called “Maximizing mini sessions: Make $1500 per hour.” The room was packed with photographers, all eager to learn their secrets. Even though I couldn't find a seat, I stood for nearly two hours and took copious notes. It was one of the top presentation at Shuttefest and I do hope they are asked to present again.

UPDATE: Now through July 11th, The Blume's are making their Shutterfest presentation available for download … for FREE!

Who doesn't want to make $1500 per hour? Right? Well, Eileen and Phillip didn't hold anything back. They walked us through all their steps, one-by-one that guarantees them this high rate of return for their time. Soon after their presentation, I made a bee-line to them and asked if I could interview them about their successes. They both readily agreed to connect with me after the conference and true to their word, we set up a time to conduct a short interview.

In this short chat, we talk about how they structure their mini-sessions and dive deep into how and why they decided to offer mini-sessions in their community. Give this a listen!

One of the things they offered for sale at Shutterfest was a CD called “Maximizing Mini Sessions: The Complete Kit.” Included in the kit is a beautifully designed 30-page PDF that outlines the exact steps they take every time they launch a mini-session in their neighborhood. You'll also find a mini-session contract and a document to help you streamline ordering appointments. The Blumes also have thoughtfully provided a folder of customizable design templates that you can use to announce or advertise your own mini-session. I got the Shutterfest show special of $80, for this wonderful resource. At even its full price, I would say this is a bargain because it will save you time and get you on your way to setting up your first mini-session.

While this post is really about the Blumes and the mini-sessions they offer, check out their fabulous wedding photography:

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography, Atlanta, Georgia Wedding Photographers

Blume Photography - From Posed To Playful EbookDo you want to learn about how The Blumes inspire their portrait clients to go from stiff poses to fun, interactive ones? Get their free e-book, “From Posed to Playful” now! Just sign up for their newsletter and they'll hook you up!

Do you offer mini-sessions? Are you profitable? Do you make $1500 per hour as well? Would you like to? Am I kidding … of course you do! Click the graphic below if you are interested in buying Maximizing Mini-Sessions: The Complete Kit.

Maximizing Mini Sessions, by The Blumes

Filed Under: Home Middle Left, Interviews, Photography Tagged With: atlanta, Complete Kit, Georgio, mini-sessions, Phillip Blume, Photographers, Photography, portrait photographers, Portraits, Sal Cincotta, The Blumes, Wedding Photography

What Photoshop Techniques Do You Want To Learn From Lindsay Adler?

June 30, 2015 by Seshu | Editor & Publisher

Lindsay Adler is a renowned portrait and fashion photographer based in New York City. It is quite likely that you have seen her teaching on CreativeLive or KelbyOne.

On July 1st, she will be conducting a free webinar thanks to ShootDotEdit. While she is a master as lighting, posing and photography, she also commands a great level of respect from her peers for her retouching, using Photoshop. Indeed, the free webinar she is teaching is called Photoshop Techniques for Photographers.

Lindsay and I managed to speak briefly about her background in the industry, why she is compelled to teach and of course about her upcoming webinar on Photoshop. Give this chat a listen now:

Be sure to buy and read Lindsay's books:

Creative 52: Weekly Projects to Invigorate Your Photography Portfolio
Shooting in Sh*tty Light: The Top Ten Worst Photography Lighting Situations and How to Conquer Them
Fashion Flair for Portrait and Wedding Photography
The Linked Photographers' Guide to Online Marketing and Social Media.

Reading and learning from her blog is time well spent. And, she has lots of wonderful resources to buy through her online store.

For a small sample of Lindsay's work, scroll down! Do you now see how amazing she is with Photoshop? Register today for her webinar.

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

Lindsay Adler, Portrait & Fashion Photographer in New York City

And if you are looking for other opportunities to learn from industry leaders, skip on to ShootDotEdit‘s website and check out all the free educational webinars here.

Filed Under: Home Middle Right, Interviews, Photography, Workshops Tagged With: adobe photoshop, Digital Art, Fashion Photographer, Lindsay Adler, photo manipulation, Photography Lighting, Photography Portfolio, Photoshop Techniques, Retouched, Will Teach

Why Does RJ Kern Pursue Personal Projects Through The Year?

June 25, 2015 by Seshu | Editor & Publisher

RJ Kern is ranked as one of the top 50 wedding photographers in the US. But that's just one genre of photography that he rocks. He is a passionate artist who pursues personal projects at every opportunity.

“I've gone from a coffee shop show to two solo gallery shows and a group exhibition in less than a year … all after deciding to invest in my art long-term and not pour my money into an MFA (I applied, got rejected last year) and put it into my personal work.”

In this interview for Tiffinbox, we sat down to talk about what inspires him to do personal work. Lean in and listen closely to how RJ phrases his off-season work. I think you will find it interesting. It's not so much that it is something he can do or will do sometime in the future, but he HAS to do it right now!

Check out his personal work here. Learn more about his animal portraits here. His series of couples in love at Burning Man is something else. Lastly, learn from RJ about how to develop a photographic style.

Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern

Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern

Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern

Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern

Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern
Geographic Animal Portraits by RJ Kern

Do you pursue personal projects? Would you think of photographing sheep and goats as a personal project? If you think the concept and the quality of the work is amazing as I do, click the comments box below and leave RJ a note. I am sure he would appreciate it.

Filed Under: Home Middle Right, Interviews, Photo Projects, Photography Tagged With: Animal Portraits, Coffee Shops, personal projects, Portraits, RJ Kern, sheep, Wedding Photography, Weddings Photographer, Weddings Photographers

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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