Marketog For Photographers

You may recall I wrote about Marketog back in January 2016.

So many of you jumped in enrolled when Jamie Swanson of The Modern Tog, opened up her marketing course for photographers. Since then, Jamie has developed an awesome community and helped hundreds (if not thousands) of photographers through her other courses, her Facebook forums, and her many ebooks she has shared for free.

On September 25th, Jamie is kicking of the very last time she will be teaching through Marketog. Retiring the course wasn't an easy decision, but Jamie is clear on making it available one last time before 2017 comes to a close. Her heart and her enthusiasm hasn't waned one bit. She is just as thrilled to see photographers learn, execute and see results as ever before.

Essentially, this is why Marketog is so popular among photographers – it's wholly results oriented. If you are struggling to find clients, she will teach you how. If you are wondering why people have stopped visiting your site, Marketog will help you with that too. The course is all about attracting more clients to your business. If you are looking to book clients and don't know how, this course is for you.

The Interview With Jamie

Sign Up For The Free Webinars

For this launch week only, Jamie is offering FREE webinars where she walks you through what she is offering through Marketog.

Simply sign up through Messenger (don't worry, she won't post anything on your Facebook wall or anything like that), and you will be offered a few dates. Sign up for the webinar time and date that works best for you.

Is Marketog For You?

It's not easy question to answer. While our goals might be similar, every one of us is on a different path, in our craft or commerce. I believe a strong business is a great way towards the freedom we seek; the opportunity to be artists and produce artwork that speaks to us and our clients. So, running an efficient and successful business is a critical component of who we are as photographers.

What Marketog promises to deliver, is to create a credible and repeatable system. As Jamie says in the video above, the course intensive. Plan on rolling your sleeves up and getting your hands dirty. For six weeks, you'll be challenged and your heart and mind will want to resist. But challenge yourself to go through the modules. I am sure that you will see a remarkable difference in how your business sees results.

Here are the six steps she covers in Marketog:

• How to get more of the right kinds of clients
• 6 game-changing strategies to turn inquiries into clients
• How to turn your website into an inquiry-generating machine
• How to get repeat clients and more word-of-mouth advertising
• How to get other business owners to send you their best clients
• Your marketing toolkit for effective marketing

The Bonus If You Sign Up Today

If you sign up for Marketog today before midnight CDT, you will receive a free copy of The Go-To Guide for Client Emails (100+ Email Templates for Photographers). This retails for $147.

The real bonus of course is seeing your photography business soar. Jump in, do the work, ask questions (Jamie will be involved in the forum, but this is the last time she is offering such close attention), see results

Why Are You In Business?

If you are in business, you should be making money at some point, right?

Jamie Swanson of The Moderntog has it dialed in when it comes to teaching photographers how to market their business – to move from mere passion into the sphere of profit.

If you are dedicated to your craft, you would have noticed how you have progressed due to your discipline and focus. The business side of the equation is no different. It too needs your constant attention. Ignore it at your peril and in a short time you will have nothing more than a hobby to call your own.

That might just be the ticket for a lot of people currently in the industry. Nothing wrong with being a hobbyist or a weekend photographer, while you still have your day job. For some photographers, the grass is always greener on the other side anyway and you living that life might mean a more comfortable and stress-free existence.

That said, if you are going all in, and you are going to spend the next 20+ years as a professional photographer, you are going to need to market your photography business and do so really well.

The Marketog Course

Back in 2014, I spoke with Jamie about Marketog and since then she has made a few additions to her tried-and-tested course.

Here are the six steps she covers in Marketog:

How to get more of the right kinds of clients
How to turn inquiries into clients: 6 game-changing strategies
How to turn your website into an inquiry-generating machine
How to get repeat clients and more word-of-mouth advertising
How to get other business owners to send you their best clients
Your marketing toolkit for effective marketing

Open Enrollment … Now!

Jamie is about to open enrollment for the course again, for a limited time (today through January 24th). Despite her busy schedule (look, she has five kids and home-schools them all), I managed to convince her to spend a little time with me being interviewed about the six-week commitment you are about to make for yourself.

The Free Sample

Grab this FREE sample lesson to get a sense of what you will learn from the Marketog course.

Follow Along At Your Pace

One other thing, while the course runs for six weeks, you have access to all the course materials for life. So, if you don't get to it as the course starts on January 25th, relax! Just log in when your schedule permits it, and walk through the modules step-by-step at your own pace. Jamie makes it super easy to follow along, but there is a good deal amount of work to be done. If you are spinning your wheels, pop into the Facebook group Jamie has set up for you to ask questions or share your successes.

Ready To Sign Up?

Are you ready to jump-start your photography business with a solid plan for marketing it? Will you enroll for Marketog now that you a little bit more about the course? Do you still have questions? What would get you off the fence? Tell me below in the comments section and I will do my best to help you out. You see, like you, I am enrolled in this course as well and honestly, I am lingering on module 3 right now. Come join and inspire me to complete all six modules of Marketog with you!

Back in the 1960's if you wanted to make it big in the entertainment industry, you needed to get a nod from Ed Sullivan. Most of this generation missed watching The Ed Sullivan Show but it was what launched The Beatles in America.

Yesterday, I was listening to This American Life and Act One was about a comedy duo, Charlie Brill and Mitzi McCall who were going to be on the Ed Sullivan Show in 1964. As David Segal narrates it, the duo had rehearsed rigorously for their big break on the show. It was an exciting time for them, no doubt. They were going to be superstars. Or, so they thought. Then Mr. Sullivan, after watching their rehearsal, asked them to change their show up. Yes, right there and then. Weeks of planning had started to circle the drain for the couple. They really had no choice. They had to get in there and make the most of it.

If you listen to the show, you'll understand why Ed Sullivan requested a change in their skit. There must have been hundreds of 14 to 16-year old girls in the audience that evening. Ed Sullivan instinctively knew which comedy skits would work and which wouldn't. But Brill and McCall had no concept of their audience.

Why were the teenage girls in the audience? Yes, it was The Beatles they came to see that night. There were five or six other acts in addition to The Beatles but nobody really remembers any of them.

So, what does any of this have to do with photography and perhaps your photography business? Not knowing your audience is going to hurt you. Worse, you are going to be quickly forgotten. If you want to be a hit in your community, figure out who is going to scream their heads off for you and the work you love to produce.

Thankfully, Jamie Swanson of The Modern Tog, shows us how to do just that through her six-week marketing course called Marketog. She will help you define your ideal clients who not only love what you do for them but will gladly pay you for it without making a fuss. When there is a balanced value exchange between you and your clients, everyone wins. Right?

Enrollment for Marketog closes today, for the last time this year. The next time you will be able to take the course will be sometime next year. Jamie consistently adds content to the course and therefore more value. The fact that this course is being offered for only $79 a month (for 12 months) baffles me. You can also pay the one time payment of $799 and save yourself some money in the long run. Jamie is also offering a 45-day risk free guarantee. You can go through the entire course, do the work and see the results for yourself.

This is what Jamie says – “It doesn’t even matter if you’ve never booked a client in your life, or if you already have some experience under your belt. Because Marketog takes you from step 1 all the way to success.”

Now, can you afford NOT to be in front of the right audience? Is your big break just around the corner, but you are just not prepared for it? With Marketog, you learn the most powerful business skill – attracting the right clients for your photography business. I outline everything Marketog covers here.

Look, I am going to be real with you. If you are making $5000 to $6000 a month in your photography business, you could still learn to do better from enrolling in Marketog. But if you are retooling your business or starting from scratch, Marketog is the best thing you can do for yourself.

Yes, being careful about your spending is a wise move until you simply don't act when a great opportunity like this presents itself. That's what worries me about most photographers. I see their excitement to create photographs, but the thrill simply isn't there with the business side of things. Until you start attracting the right clients for your business, you are in essence a hobbyist. I suspect most of us started at that point, but when it comes time to upgrade equipment or software or pay our mortgage, a hobbyist wage isn't going to cut it. Your photography business is going to need a boost.

Couple of years ago, Marketog gave me that kick in the pants I needed to invigorate my photography businesses. It might help you too.

Remember, enrollment closes today. At least seven of your peers have used the links in this post already to begin their new journey. Will you join them or do you prefer to remain anonymous?

Looking for a sample lesson? Here you go! Also Jamie just released a short PDF on “How To Educate Your Clients On The Value Of Professional Photography.” Click the graphic below to download it for free. Not only do you get a bonus lesson out of it, you get a glimpse of Marketog's quality. Jamie's writing is engaging, lucid and always useful.

For the last three years, I've announced and honored three truly amazing photographers who are also remarkable teachers. The previous Tiffinbox Award winners are: David duChemin, Spencer Lum and Jamie Swanson.

This year is no different. I've followed and learned from Jenika McDavitt's wonderful blog, Psychology for Photographers, as have thousands of you. Her blog posts are one reason I chose her to win this year's Annual Tiffinbox Award. If you don't know about her blog, I urge you to go check it out now. Yes, right now.

Ok, now that you are back … I have to tell you the other reasons Jenika rocks it hard in this tough business.

She has distinguished herself by creating two amazing resources for photographers – Irresistible Words (for those of us who dread writing copy for our websites or blogs) and From Portfolio to Profit Engine: How to Build an Absolutely Irresistible Photography Website (Jenika walks you through the very best way to set up your website to make it useful and attractive for your clients). Jenika has bundled them both so you can buy them together.

When I conveyed my desire to honor her, Jenika immediately offered to give all of you something special in return. I truly love her generosity. So, starting at 12 pm today through 11.59 am on Monday, August 25th, you can save $30 by using the following code: TBOX30. Just click the affiliate links in this post please.

The one other resource that made me money right away was Jenika's “How Clients Make Decisions about Money” – I highly recommend this free resource because it gives you the ability to put her advice into action very quickly to see whether or not the changes make a difference. Trust me when I tell you, that when I presented my clients with a new pricing guide based on Jenika's recommendation, my numbers went up! She not only shows you how, but tells you why her advice works.

Here are some of my favorite blog posts by Jenika on her website, Psychology for Photographers:

How To Get Anyone To Keep Reading

7 Non-Money Reasons To Price Your Photography Profitably

The 7-Minute Website Writing Makeover

How To Get People To Hire YOU, Even If You Charge More

And, there are so many more articles on her site that one day I told Jenika that I could spend a few weeks just reading her blog. As I said, Jenika's teaching is useful, timely and wholly result-oriented.

I guarantee you will get something out of her website that makes absolute sense to you and your photography business. Go ahead and bookmark Psychology for Photographers today!

The Modern Tog, published by Jamie Swanson, just named Tiffinbox among the top 10 photography blogs. This honor has been bestowed on the site three years in a row!

I am humbled by this recognition and want to thank you, my audience and my enthusiastic guest bloggers who feel just as strongly about sharing useful, actionable information that will elevate photographer's craft and business.

The other nine amazing blogs are:

Psychology For Photographers
The Law Tog
A Camera and A Dream
Joy Vertz
Photography Concentrate
Photography Spark
Elizabeth Halford
DED PXL
Ground Glass

Please do yourself a favor and visit each one of the other blogs too. I assure you that they will add value to your life and business. They do to mine.

Meanwhile, if you are keen on guest blogging on Tiffinbox, please check out the submission guidelines here. Pitch me with an idea that you feel you need to share with other photographers. Also, if you would like to see a particular topic covered, please mention it below. Your voice matters here!