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Learn To Light It Up With Piet Van den Eynde

April 3, 2018 by Seshu | Editor & Publisher

Learning Flash Photography

I recall my first attempts to learn flash photography and I failed miserably. I had one of those speedlights that pointed only in one direction and so my photographs were, let's just say, interesting and not very flattering.

It wasn't until I encountered a Nikon SB900 that I realized that a) the head could swivel and b) it could be placed off of the camera. This was all pretty exciting, but the flash was set on manual and I didn't have any structure to take the first steps into this (for me) new genre of photography.

So, I languished for a while before thankfully being rescued by Zack Arias. His simple, no-nonsense One Light Workshop set me afloat in a new and exciting direction. It's a resource I still recommend beginners.

Light It Up!

Pien Van den Eynde Portrait by Mike SchnablIf you are going to go in all the way with flash photography, you might as well go all in. That's where the Belgian photographer Piet Van den Eynde comes in.

Piet (pronounced as ‘Pete') just released an updated and expanded second edition of his book, Light It Up! Techniques for Dramatic Off-Camera Flash [aff].

It's a 185-page behemoth of all kinds of great information about flash photography. He doesn't gloss over anything in the 12 chapters of this ebook.

You'll see below why I recommend Piet's book, Light It Up, as a must-have and must-read for photographers learning the new skill off-camera flash photography.

What's In The Ebook

In Piet's own words:

In the first two chapters, I cover some slightly boring yet incredibly important theory about light in general and flash light in particular. With all the hype regarding off-camera flash, you’d almost forget that there was a time when ashes were mainly used on-camera. That's why Chapter 3 is all about “on-camera ash,” where I show you some of the advantages and inconveniences before diving into the heart of this eBook: working with remote flashes.

Chapter 4 covers the basic techniques of working with one one off-camera flash. I start with a simple scenario of one flash and a couple of cheap accessories, such as an umbrella or a small soft box. In Chapter 5, I show you how to quickly set up a Nikon or Canon to wirelessly trigger an external flash. If like me, you’re working with another camera brand, the procedure is comparable. Chapter 6 provides a fail-safe walk-through on how to put the theory into practice.

Chapter 7 outlines some practical case studies, including images that were shot during a one-year bicycle trip where I only had access to limited gear. The photos show that with only one light, your creative options soar. Chapter 8 discusses the more advanced techniques of working with multiple ashes that can be bundled into a more powerful light source to compete with the sun, or set up in different parts of your scene to create a portable on-location studio.

Gear-wise, Chapter 9 continues where Chapter 4 left off with an introduction to some lighting accessories to complement the basic gear set up. Chapter 10 has more cases where I also show you how to work with portable studio flashes on location. This type of flash has become much more affordable in recent years, with the cheapest third-party portable studio flashes often costing less than the high-end brand name hot shoe flashes, all while offering 6 to 10 times more light output. Their higher output allows you to use them in situations where a single speedlight wouldn’t suffice.

Finally, Chapter 11 addresses flash photography and image editing. Like any other photo, flash photos often benefit from corrective or creative post-processing. In this final chapter, I walk you through a couple of examples.

Pretty comprehensive, right?








What You'll Learn In Light It Up!

• How light behaves the way it does and how you can use the physics of light to your advantage

• Why using flash is not always a matter of increasing the quantity of light but rather changing its quality

• Why the brighter the sun shines, the more you’re in need of a flash

• How to save money when shopping for a flash system: the advice in this eBook will save you its purchase price many times over. You really don’t need the most expensive flash or softbox. Most images in the book were made with gear that costs less than half of what the big flash brands charge

• How you can get started with off-camera flash by using the built-in flash of your camera as a commander for an external flash

• Why modifiers are more important than the actual lights you use

• Why you should plan ahead when you start buying into a flash system

• How you can create super rich light on a budget by combining lighting techniques with some basic Photoshop skills

Early Bird Offer + Bonuses!

Piet just let me know that if you buy Light It Up now using this link, you’ll receive a 10% discount (use code: seshu10), on the Standard Edition (ebook only, $24.95) or the Deluxe Edition ($34.95, for the ebok, 3 videos and 5 Lightroom presets).

What Are In The Videos?

Piet explains even more about his flash workflow in the set of three bonus videos totaling 45 minutes. In the first video, ‘For The Birds’ you see him creating an iconic image of an Indian Sadhu on the Ganges, from capture to final edit in Photoshop. In the second video, ‘Layering Lights’, he builds upon the concepts that he explains in the post-processing chapter of the eBook. Finally, in the last bonus video, ‘Creating Light’, he takes you through a number of his images and explains his reasoning and lighting setup.

Buy Light It Up! today.

A Quick Review

My favorite saying and I act on it is this: The learning never stops! And to that end, finding credible teachers who happen to be active photographers is one of my missions, for your sake and mine. I've followed Piet's work for a number of years through and have been impressed with his energy and enthusiasm for traveling in what I would consider challenging parts of the world.

Add flash photography to his travel agenda and you have the makings of a teacher (pardon the pun) going the distance to show you what you are capable of doing with the right information and acquired skills. His ebooks (and I have several of them through Craft & Vision) are thorough, with the right examples, and more importantly, the right explanations. Too often, ebooks are nothing more than portfolio pieces. But Piet's ebooks double as that and as resources you will dive into whenever you have a question about flash photography.

One other thing really attracts me to Piet's work and it's his transition to Fujifilm mirrorless cameras. Like him, I am moving away from my Nikon DSLR's for the day-to-day work of family portraits, business portraits or events. Just yesterday, I photographed at a local dental clinic in Avon, Connecticut, photographing eight employees for their new website. I used Piet's advice from the book to set up my speedlights; one through a softbox and one hair-light modified by a MagMod diffuser.

Light It Up is a resource you will return to again and again in the future. I guarantee it!

Filed Under: Books, Featured Post of the Day!, Lighting, Photography Tagged With: ebook, flash photography, learning photography, learning to light, off-camera lighting, Piet Van den Eynde, resources for photographers, updated ebook

Enrollment For “No Stress WordPress” Course Opens

February 27, 2018 by Seshu | Editor & Publisher

Why The Stress?

Let me assure you that you aren't the only photographer to have issues launching your website. Go to any photography conference or even a local gathering, and you'll hear a common refrain: “I'm working on my website.”

That's code for: “I am still trying to figure it all out.” And there is absolutely no judgment, ok? I am in the same boat as you.

Let me break it to you gently – a lot of photographers like you and I are finding it challenging to establish a presence online. Yes, WordPress is a ubiquitous platform and you may have heard that one can easily optimize WordPress websites for search engines. All true, but designing one from scratch isn't always easy or fun. And you can only watch so many YouTube videos to chase down the exact solution you are looking for.

I have to admit that WordPress templates are wonderful and they are a great way to start one's web design. But they can be limiting, if you don't know the in's and out's of WordPress. So, if you are a photographer who needs to gain back control of your domain, pay close attention to what I am about to say.

No Stress WordPress: Dave Foy's Course For Non-Coders

No Stress WordPress

Dave Foy of Design Web Build just reopened enrollment for his course, No Stress WordPress. It's open for a very limited time, until Friday of this week.

If you are even remotely interested in understanding how WordPress works but think you will need to be neck-deep in code, think again. Dave Foy has worked as a web developer for 14 years. Before that, he was a primary school teacher in the United Kingdom.

In his course, No Stress WordPress, he will teach you to design your website using WordPress and a plugin called Elementor. The instruction is comprehensive without it being overly challenging. He walks you through a “starter site” that you can then reuse again and again. He walks you through the jargon, truly making the experience stress-free. And I personally like the way he teaches. The course is very well structured and moves at a pace that is just right. While I may have used WordPress for a number of years, I discovered a lot of new and useful information. In fact, Tiffinbox (this website) will be redesigned using the steps he has outlined in his course!

Interview With Dave Foy

I spoke with Dave Foy at length about “No Stress WordPress” today:

If you have considered designing a website for your photography business, but you found yourself stuck in the process, this post provides you with a solution that you simply cannot ignore. Sign up now for No Stress WordPress. If you wish to split your payments, there is that option. However, if you are ready to make changes now, you can receive some fast-action bonuses if you commit to this course before March 1 at 5 pm EST.

On The Fence?

Still on the fence about “No Stress WordPress“? I understand the trepidation. However, do know that it is a one-time purchase and Dave Foy routinely updates the course when changes are required. Plus he is incredibly responsive to your questions in his private Facebook group. Lastly, to just get a taste of his teaching style, I implore you to check out his free mini-course. Just watch one of the four videos and then decide if his teaching style and the content is what you need to finally finish your WordPress-based website.

Full Disclosure

Yes, the links for the course, No Stress WordPress, are affiliate links. As you know I only promote the very best resources to you after diving into it myself. And in this case, I paid the full price of this course when Dave launched it back in November. I believe wholeheartedly that when you sign up and do the work, you will easily experience a five to 10 fold return on your investment. Plus, with the course being updated all the time, you don't need to worry that you have bought yet another course that has gone stale. Dave is committed to teaching and staying current with the latest advances in WordPress and the Elementor plugin.

Filed Under: Design & Illustration, Featured Post of the Day!, Marketing, Photography, Web/Tech

Black Friday & Cyber Monday Specials For Photographers

November 24, 2017 by Seshu | Editor & Publisher

Every year I do this, a good number of you step up and use the affiliate links on this post to buy the products you have either heard about or have saved up to invest in for your business. As always, every purchase you make helps pay for this website's hosting, redesign and general maintenance. I am thankful for your support!

Please continue to to visit this post through the end of the day on Cyber Monday, November 27th. I'll add new offers and edit those that have ended or no longer available.

ShootProof offers gorgeous galleries, contracts & invoices, integrated print labs, cloud archiving, mobile apps, and MORE – all with no commission fees! #FocusOnWhatMattersMost and let ShootProof do the rest. New customers save 40% on yearly plans and existing users get 40% off plan upgrades. Plus, receive a FREE studio success bundle packed with templates, how-to-guides, and more. Offer ends 11.27.17

ShootProof, Black Friday & Cyber Monday Deal 2017

Jenika McDavitt's Psychology For Photographers Resources

Today through Cyber Monday:

Irresistible Website

Award-winning class for a reason! Turn your website into a 24/7 salesperson that speaks to the exact needs and desires of the exact person you most want to draw.

Irresistible Words

Makes what you're already doing faster and more effective. Learn to write blog posts in 20 minutes or less (that people actually read and share), know exactly what you're going to say when you sit down, and create sales copy that actually does the job so you can do more of what you love.

Irresistible You

Why does that person get attention online, while you seem to wait around for people to notice? It's not “personality,” it's a method. Learn all the secrets to presenting yourself online + the secrets popular posters use to get attention (even if you're an introvert).

The ONLY time of year the entire Psychology for Photographers shop is on sale!

Save $50 off any single course.
Save $109 total when buying two courses together.
Save a total of $170 by buying all three together.

No code needed, sale price waiting in your cart! Offer cannot be combined with any other offer or past purchases.

FStoppers Video Workshops

To receive $30 off use code “BF30” for the following:

Fstoppers Intro to Lightroom: The Ultimate Crash Course – Now only $99.99
Photography 101: How to Use Your Digital Camera and Edit Photos in Photoshop – Now only $69
Making Real Money: The Business of Commercial Photography – Now only $269.99

To receive $50 off these individual tutorials, use code “BF50” for the following:

Photographing The World 1: Landscape Photography and Post-Processing with Elia Locardi – Now only $249.99
Photographing the World 2: Cityscape, Astrophotography, and Advanced Post-Processing – Now only $249.99
Dylan Patrick's The Cinematic Headshot – Now only $149.99
Joey Wright: Swimwear Photography – Lighting, Posing, and Retouching – Now only $249.99
Peter Hurley: Perfecting the Headshot – Now only $249.99
Mike Kelley's Where Art Meets Architecture 2 – Now only $249.99
Mike Kelley's Where Art Meets Architecture 3 – Now only $249.99

To receive $50 off these combo packs, use code “BF50” for the following:

Peter Hurley: The Art Behind the Headshot and Perfecting the Headshot – Now only $349
Peter Hurley: Illuminating the Face and Perfecting the Headshot – Now only $449
Peter Hurley Tri Pack: The Art Behind the Headshot, Illuminating the Face, and Perfecting the Headshot – Now only $549
Mike Kelley: WAMA 1 and WAMA 2 – Now only $449
Mike Kelley: WAMA 1 and WAMA 3 – Now only $449
Mike Kelley: WAMA 2 and WAMA 3 – Now only $449
Mike Kelley: WAMA 1, WAMA 2, and WAMA 3 – Now only $649
Elia Locardi: Photographing the World 1 and Photographing the World 2 – Now only $449

Photography Concentrate

Two of the best teachers I know are Rob and Lauren Lim of Photography Concentrate. Their ebooks have ushered me along the path of a working photographer for years now. I highly recommend their ebooks which are now all on sale through Cyber Monday.

Use the code: PCBLKP17 to shave off 50% of all their resources on their site.

Pixellu Smart Albums & Smart Slides

SmartAlbums is a must-have album builder that’s intuitive, quick, and simple. Check it out at www.pixellu.com and buy before November 27 to save $100 on your purchase!

SmartSlides is the world’s simplest slideshow maker, allowing photographers to build gorgeous slideshows in just a few minutes. Save big by signing up at www.pixellu.com before November 27 – the Pro annual plan is just $1 per month for the first 6 months!

The dates of the Pixellu sale are as follows: Nov 20th through November 27.

Pixellu Black Friday & Cyber Monday Sale

Melanie Anderson's The Focus Tour

One of the best things about a community that meets often (like CTPPA or Inspire Photo Retreats) is just that: there is a sense of community, connection and even camaraderie among photographers.

But sometimes, that is not possible. Family obligations, work obligations or distance can be factors. So, it's no surprise that Melanie Anderson was one of the first photographers in the industry to see the need for creating such a community online.

She calls her site “Focus 365” – https://www.tiffinbox.org/find-your-focus-365 – and for a limited time, you can get access to it PLUS nearly 120+ individual courses taught by some of the best working photographers on the planet. The catch is two-fold: there are only 100 seats available and this deal disappears when those seats are all gone!

Visit the site – https://www.tiffinbox.org/find-your-focus-365 – yes, it is an affiliate link – and click on BLACK FRIDAY PROMO to get all the details!

PhotoBizXposed Premium Podcast & FB ADs Workshop

One of the best (I would say definitely in the top 10) podcasts is Andrew Hellmich's PhotoBizXposed. For a very limited time for Black Friday, he is offering a 50% off his premium subscription. His immensely popular FB Ads course is also on sale. Check it out!

Buyer Personality Quizzes by Isabel Azalia

Back in this post about buyer personality quizzes, I interviewed Isabel Azalia about her buyer personality quizzes. These are definitely unique products for photographers.

Depending on the genre of photography services they are seeking from you, all kinds of questions you can ask them will give you a better understanding of who they are, what their personalities are best suited for and ultimately how best to serve them.

In addition to those quizzes, Isabel now has a series of quizzes that will help you and your client decide how best to dress for the photo session. These are all on sale through Cyber Monday (that's tomorrow). Use the code is blackfriday2017 that gives 60% off of everything.

Fundy Designer Goes On Sale!

Fundy Designer is a comprehensive platform for designing albums, sharing designs and even creating slideshows. It's wicked fast, too! For Cyber Monday, take $100 off your purchase. You'll make that $100 up in about 2 minutes, I promise you.

Fundy Designer's Cyber Monday 2017 Deal: Save $100

Zack Arias's Dedpxl Sale

Everything on Zack Arias' Dedpxl.com site is 50% off. No codes necessary. Those of you who are starting out using your flashes or strobes … this is the workshop that helped me get over my fear of using flashes. I would totally recommend that One Light 1.0 and One Light 2.0 workshops in a heartbeat. No one … NO ONE … comes close to explaining the use of flash as eloquently and usefully as Zack. Please consider all the other opportunities to learn from Zack through this site as well.

Filed Under: Black Friday & Cyber Monday, Featured Post of the Day! Tagged With: applications, Black Friday, buying photo edquipment, Cyber Monday, for photographers, hardware, sales, software, tools of the trade, tradition

How To Build A Loyal Audience For Your Creative Business?

November 17, 2017 by Seshu | Editor & Publisher

Why Do You Need A Tribe?

Having followers on social media is one thing, having a loyal audience is quite an another. When you build a tribe of followers and they turn their loyalty into supporting your creative endeavors, both they and you win.

This is the central premise of Pete Mosley‘s forthcoming guide book about fostering a loyal audience for your creative business.

Who Is Pete Mosley?

Pete Mosley, is a writer, speaker, and coach based in the East Midlands, in the United Kingdom.

His first book – ‘Make Your Creativity Pay‘, was published in July 2011. The second – ‘The Art of Shouting Quietly – a guide to self-promotion for introverts and other quiet souls', was published April 2015 and is now available as a paperback, on Kindle and as an audiobook.

He is on a mission to help creative entrepreneurs find the point where the stories we tell ourselves and the stories we tell others come together. To that end, he is working on his third book that will delve into the idea of creating a loyal following for our work; a tribe that will support our creative endeavors.

Speaking With Pete Mosley

After reading The Art of Shouting Quietly, I had to interview Peter and after a few months of back-and-forth emails, he finally committed to a short interview. Give this a listen please:

Topics In The Interview

  • Why “confidence” is a mercurial thing?
  • Promoting yourself with confidence
  • What's the root cause of the lack of confidence?
  • How do you fight imposter syndrome?
  • Extroverts aren't always confident either
  • Building a community or a loyal audience for your work
  • Communicating authentically with your audience
  • Connecting genuinely with people as your values mesh

What's Next For You?

I highly recommend Pete Mosley's books: Make Your Creativity Pay and The Art of Shouting Quietly. I would suggest you read those first. Then, if the content there resonates with you, consider supporting Pete through this special Patreon page. I am eagerly waiting for the third book to drop because the topic is timely and the content is actionable. Pete promises to show you the many ways to grow a loyal audience for your business.

Make Creativity Pay, by Pete MosleyThe Art of Shouting Quietly, by Pete Mosley

Filed Under: Business, Featured Post of the Day!, Interviews, Marketing Tagged With: author, books for creative entrepreneurs, books for introverts, finding and creating a tribe, loyal audience, patreon, Pete Mosley, speaker, united kingdom

Considering Marketog For Your Photography Business?

September 18, 2017 by Seshu | Editor & Publisher

Marketog For Photographers

You may recall I wrote about Marketog back in January 2016.

So many of you jumped in enrolled when Jamie Swanson of The Modern Tog, opened up her marketing course for photographers. Since then, Jamie has developed an awesome community and helped hundreds (if not thousands) of photographers through her other courses, her Facebook forums, and her many ebooks she has shared for free.

On September 25th, Jamie is kicking of the very last time she will be teaching through Marketog. Retiring the course wasn't an easy decision, but Jamie is clear on making it available one last time before 2017 comes to a close. Her heart and her enthusiasm hasn't waned one bit. She is just as thrilled to see photographers learn, execute and see results as ever before.

Essentially, this is why Marketog is so popular among photographers – it's wholly results oriented. If you are struggling to find clients, she will teach you how. If you are wondering why people have stopped visiting your site, Marketog will help you with that too. The course is all about attracting more clients to your business. If you are looking to book clients and don't know how, this course is for you.

The Interview With Jamie

Sign Up For The Free Webinars

For this launch week only, Jamie is offering FREE webinars where she walks you through what she is offering through Marketog.

Simply sign up through Messenger (don't worry, she won't post anything on your Facebook wall or anything like that), and you will be offered a few dates. Sign up for the webinar time and date that works best for you.

Is Marketog For You?

It's not easy question to answer. While our goals might be similar, every one of us is on a different path, in our craft or commerce. I believe a strong business is a great way towards the freedom we seek; the opportunity to be artists and produce artwork that speaks to us and our clients. So, running an efficient and successful business is a critical component of who we are as photographers.

What Marketog promises to deliver, is to create a credible and repeatable system. As Jamie says in the video above, the course intensive. Plan on rolling your sleeves up and getting your hands dirty. For six weeks, you'll be challenged and your heart and mind will want to resist. But challenge yourself to go through the modules. I am sure that you will see a remarkable difference in how your business sees results.

Here are the six steps she covers in Marketog:

  • How to get more of the right kinds of clients
  • 6 game-changing strategies to turn inquiries into clients
  • How to turn your website into an inquiry-generating machine
  • How to get repeat clients and more word-of-mouth advertising
  • How to get other business owners to send you their best clients
  • Your marketing toolkit for effective marketing

The Bonus If You Sign Up Today

If you sign up for Marketog today before midnight CDT, you will receive a free copy of The Go-To Guide for Client Emails (100+ Email Templates for Photographers). This retails for $147.

The real bonus of course is seeing your photography business soar. Jump in, do the work, ask questions (Jamie will be involved in the forum, but this is the last time she is offering such close attention), see results

Filed Under: Business, Featured Post of the Day!, Interviews, Marketing, Photography Tagged With: Business, course, Jamie Swanson, Marketing, Marketog, Photographers, Photography, six week course

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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