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Get This Free Twitter Guide By Photoshelter

April 9, 2014 by Seshu | Editor & Publisher

My first foray into social media (even before it was called that, I believe) was on Twitter. I didn't know what I was doing. I was a skeptical dabbler.

Now approaching 9000 followers (small compared to some other very popular people), I credit Twitter for being the catalyst for my headshot portrait photography business in Connecticut.

More on how all that worked out another time, but I wanted to let you know that my friends at Photoshelter have launched a new guide on using Twitter that you should download and read. Like all of their other guides, this one packs a punch and even I have learned a few things about using Twitter. The guide is free, and you get to learn about something that you use anyway, even for fun. If you do use it as a channel for your business, reading this new guide on Twitter is a no-brainer.

Photoshelter Twitter Guide

The guide includes:

  • 10 ways to grow a Twitter following and increase engagement – including sharing behind-the-scenes photos and tweeting about what’s trending
  • Top Twitter features for businesses that will help you market your work better
  • Legal considerations before using Twitter, plus best practices to help keep your work safe
  • Tips to measure your success and determine if your efforts are working
  • Plus more
  • Get the free Twitter guide from Photoshelter here.

    If you use Twitter, go ahead and list your Twitter handle in the comments section below. I'll check each one out and follow those of you who are actively using Twitter. My Twitter handle is @PicSeshu.

    Do we have a deal? I look forward to connecting with you on Twitter.

    Filed Under: Home Middle Right, Marketing, Photography Tagged With: best practices, guide, Headshot Portrait, New Guide, Photography Businesses, photoshelter, portrait photography, social media, technology, Twitter, Twitter Handles, Twitter Usage, websites

    Get The Guide To Create A Successful Photography Portfolio

    April 24, 2013 by Seshu | Editor & Publisher

    It's spring and you want to post new images to your website and create a photography portfolio your clients are going to love. But you don't know how to go about it. Either you are just starting out in the business or you have been in the photography industry for a while. Either way, your portfolio needs a kickstart. What's your next step?

    Being flummoxed is natural. So, with me, deep breath in. Deep breath out. You still with me? I'll cut to the chase.

    PhotoShelter, again, has published a guide that is worth checking out. It's called “Creating A Successful Photography Portfolio.”

    Create A Successful Photography Portfolio | Guide by PhotoShelter

    The guide includes:

    – 11 secrets to creating a successful photography portfolio website
    – Tips to set the right tone and attract dream clients
    – Ideas for showcasing personal projects to help win jobs
    – 5 portfolio review myths debunked

    Those who download the free guide will also automatically be entered to win a free Website Image Edit with top consultant Amanda Sosa Stone. Details about this special opportunity on the PhotoShelter blog.

    The guide is free, useful and timely, especially if you are starting to refresh your websites a new photography portfolio. I recommend you download it now!

    Filed Under: Photography Tagged With: guide, Photography Portfolios, photoshelter, portfolio, portfolio website

    4 Steps For Creating Wedding Images Magazines Will Love & Get You Booked

    January 18, 2012 by Lara White

    As a wedding photographer for almost 10 years, Lara White has always loved the business side of photography. She shares her passion for business and marketing strategies with photographers through her PhotoMint blog and recently authored a free book for photographers interested in learning how to get their images published. Follow Lara on Twitter.

    Want to get published? Follow these easy 4 steps and you will be on your way to creating images that wedding magazines find irresistible.

    The first thing you need to know is that wedding magazines and blogs are all about details. Their readers can never get enough details. So that right there should tell you that your submission needs to be at least 75% or more details, and you need to have that on your mind when you are shooting your next wedding that you think has a shot at getting published.

    1. Plan Ahead

    Take the time to plan ahead for your shoot and how to get the most out of it. Speak with the planner and the florist to get an understanding for the décor and the florals. Will there be a cool escort card table, and if so, how will you capture it prior to the guests spilling into the cocktail hour? How about ceremony details-can you get to the ceremony area prior to the guests, in time to capture how the ceremony looks prior to guests putting their purses down and otherwise cluttering up the area? Ask the catering manager to keep the reception doors closed until the reception, and that you'll be coming in for a few minutes to capture the room before the doors open.

    2. Allow Plenty Of Extra Time For Capturing Details

    It takes time to capture details in a way that “sells” them. Allow yourself the extra time needed to spend time in the reception finding just the right angle for capturing the centerpieces. Arrive early while the bride is just starting makeup, and you'll have plenty of time to “play” with the details in the bride's room. These can include the dress, shoes, jewelry, bouquet, invitation and other items with personal meaning.

    3. Don't Be Afraid To Rearrange & Declutter

    Nothing ruins a great detail shot like a half empty glass or a partially eaten plate of appetizers. Think of your detail shots like a product shot. You want the image to “sell” that detail. It's OK to rearrange things a bit or remove bits of clutter from your image. Think of yourself as styling the details. It's perfectly ok to take the salt and pepper shakers (or the table number sign if it's ugly) off the table for your shots of the centerpiece. Take the bouquet out of the cardboard delivery box and find a beautiful spot with nice lighting. It only takes a moment and will vastly improve your images.

    4. Consistent Photoshop Style

    If you create certain looks or styles in Photoshop, be consistent. For example if you go for a desaturated vintage look on some of your images and some of them are just in a “standard” look. Most magazines and blogs prefer to have all the images in a set done as a consistent style and look. Otherwise the overall theme and feeling of the images is lost.

    The more time you spend working on mastering the art of detail shots, the better you'll become. And the better you are at capturing details, the more likely you are to find your images in the next issue of your favorite wedding magazine. If you'd like to learn more tips about getting published, check out Get Published: A Guide for Wedding Photographers.

    It takes time and patience to learn to create images magazines will be interested in publishing, but it's well worth the investment of time, because your brides will love those images too.

    Remember – You can pick up Lara's e-book, Get Published for free. No strings attached. I've read it and it's full of great, actionable topics. Get it now!

    Filed Under: Marketing, Photography Tagged With: Brides, create image, creating, guide, image publishing, images, lara white, magazines, Photographers, Photography, publish, quick guide, Wedding, wedding images, Wedding Photography

    Short Guide For Photographers | Start Right Or Start Over

    August 3, 2010 by Guest

    Chelo Keys, AvatarThis guest post is by Livingston, New Jersey photographer Chelo Keys.

    If you’re a part-timer working hard to be taken seriously, save yourself from some of the mistakes I’ve made.

    It’s no secret that part-time and emerging photographers have to work hard to shake off the “weekend warrior” label. First, it’s hard to be taken seriously when there are so many part-timers entering the market at super low rates. Second, it’s very difficult to form good relationships in the photographic community when both your weekdays and weekends are taken up. With that said it’s easy to find yourself in a place of isolation, stumbling in the dark and making mistakes as you try to build a sustainable business. But even if you’re thinking of throwing in the towel, the good news about being a part-timer is that it’s never too late to start over, reassess your business and earn respect amongst your colleagues.

    I’ve made some whopping mistakes starting out. But, I’m in the mist of a huge overhaul and can say that the following helped me chart a path to starting anew.

    Practice Humility

    Picking up a camera for the first time and thinking you know everything about the business is seriously obnoxious. I did this, so I know. If you’re doing this, stop it. I once worked for a prominent photography studio. Their practices were “old school” but the clients were rolling in and the sales were piling up. I was convinced that they were doing it wrong because they didn’t blog, Facebook or have a fancy flash website. Instead of soaking it in and taking notice of what they were doing right, I was pig-headed, left the job and thought I could do it better myself, but far from it. I failed and flailed. Lesson learned: Never rebuff anyone that is successful.

    Accept Critique

    I don’t think there is anything more anxiety provoking than taking critique from colleagues. But if you have the ear of a successful and trustworthy professional, take advantage of her or him. I recommend face-to-face critique. But remember, there is nothing more frustrating than advising a person that has selective hearing. Make sure to be open and don’t take it personally. If their advice is sound and you rebuff them, it will only bolster the idea that part-timers are Uncle Bobs with no regard for building skills.

    Be Respectful

    Things are hard when you’re just starting out, working part-time or transitioning to full-time. You need advice, but maybe you’ve found that other professionals are reluctant to speak with you. First of all, it’s my belief that good teachers should be paid for their time. Personally, I don’t mind answering questions because I don’t think I’m a super star. But I have contacted prominent photographers in the past and expected them to spend their precious time divulging everything to me. How rude! Don’t do what I did. Instead, contact the person that inspires you and make it clear that you are willing to pay for their time. Most importantly state that you are looking for advice on your business and not wanting to know every detail about theirs. Who knows, maybe they won’t want to be paid – but don’t make the assumption that they owe you anything. I’m happy to say that I’ve found a great teacher thanks in part to being respectful of their time.

    Don’t Be A Groupie

    This goes along the same vein as being respectful. I’m very eager to learn anything I can from successful professionals and it took me a while to learn that prominent photographers are real people. I remember second shooting for someone I really admired. I spent so much time star struck that in the end my photographs of the day left little to be desired. I may have also made the person uncomfortable. Needless to say, they never called me back. I also remember landing a small part-time job with a studio I was completely enamored with. I was so blinded with admiration that I exaggerated my skills, asked way too many questions and found myself fired 2 weeks later. Remember, fawning is not always taken well by others.

    Don’t Brag

    It’s unbecoming. There is nothing wrong with posting that you’ve booked another wedding on Facebook or Twitter. However, when colleagues state that they are having a difficult time in this economy, don’t counter with “Don’t know what you mean! I’m doing better than ever!!” Especially if your prices are still relatively low and you’re not able to fully sustain yourself on your photography income. Remember, part of this business is about building good relationships.

    Be Professional

    This should go without saying but you should be paying taxes and have insurance, even if you are part-time. You should develop a sound business plan and formulate rates that adequately cover your expenses and don’t undermine the industry. We’ve all heard the “you have to start somewhere” excuse. But believe me, after undervaluing myself for close to 3 years I’d rather the “somewhere” I started from was an educated and sound place!

    Take it Easy

    This is the last and most important point. Don’t rush into things like I did. You’ll find yourself paying for mistakes long after they are made. I’m excited to say that there are some great changes coming to my photography business and that the path ahead is promising. That’s the other great thing about being part-time – you can take the time to do things right. But, if you’ve stumbled around like me you can always, always start over.

    Your comments below will inspire a dialogue. We want to hear your opinions. So, step up and speak up!

    Filed Under: Commentary, Photo Biz, Photography Tagged With: albums, chelo, fulltime, guide, guides, keys, labor, livingston, new jersey photographers, photographer, Photographers, Photography, photography studios, weekend warrior

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    About Seshu

    Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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