This guest post is by Dr. Dhiraj Kacker, CEO and co-founder of Canvera, an online digital photography company based in Bangalore, India. Dhiraj has numerous patents and publications to his name in the field of Digital Imaging. Dhiraj can be found online on twitter, his company blog or his personal blog.

With the advent of digital photography and the simultaneous rise of the Internet the entire photography landscape has been revamped in the last decade. This audience knows these changes quite well so I won’t dwell on all of them but rather I’ll focus my post on the technology and craft that goes behind a product that was spawned by this revolution: Photo Books.

I don’t know how many people actually sit back and think about it but it is quite remarkable that today we can actually get a single copy of a book printed at a reasonable price and turned around fairly fast. In the traditional book publishing world the economics just would not make sense unless there were at least say a 1000 copies of a book to be printed. There are many services that provide the ability to print one-off books:

a) Consumer grade photo books by companies such as Shutterfly, Snapfish, Kodakgallery

b) Self publishing service providers such as Blurb, Amazon etc. that focus on generic publishing not just photo content

c) High-end photobook and album manufacturers such as Graphistudio, Asuka, Queensberry etc. that provide a much richer variety in covers, papers, finishing and other customizations. These are the favorites with professional photographers because they best showcase the work of a pro.

Canvera falls in the last category and we have slowly but surely added more and more options as we engaged with more photographers and understood their needs. There is however a constant tension between how many options we can offer versus producing a high quality output and keeping fast turnaround times. What makes this difficult is that there are many different pieces that have to come together in an exact sequence without requiring any one person or set of people to keep track.

Take for example a flush mount book with a custom cover and a personalized box with pictures. The inside of the book is printed on a silver halide machine and bound. The cover and the box wrap are printed on a wide-format printer (in Canvera’s case). The cover goes for separate finishing and then through barcodes is matched at a separate station with the book block and then bound together. The same happens with the custom box. Now there are complications in the process: the silver halide printer and wide-format printer have to be producing the same colors at all times, we can’t afford to have anyone trying to match colors on a book by book basis; individual sheets may have to get re-printed for a variety of reasons; QA may reject the finishing of one of the pieces and that may have to get re-done and matched back with the remaining finished pieces.

None of this is possible to do at scale without significant automation and technology. But adding options brings with it significant complexity as well. Even seemingly simple things such as adding more cover varieties, paper types or hot foil stamping fonts requires us to think through the full workflow: what equipment do we need, where will the raw materials be available on the production floor, how will quality analysis happen etc. We keep trying to push the envelope in adding choices (and at times have gotten burned!) but it is a balancing act.

At Canvera our driving philosophy behind everything we do is as follows:

a) 80% of what makes a good photo book or album is the photography! No matter how many digital photography touch-up tools have been created and how many effects one can do, the pressure on a pro to produce great pictures is as high as ever. In fact I’d argue that with an explosion in images fueled by the web and multitude of capture devices, consumers have subconsciously developed a greater appreciation of what makes a good picture.

b) Fast turnaround time matters a lot. Take the case of wedding photography: For the bride and groom 90% perfect pictures and album received within 10-15 days of the occasion are much more valuable than the absolute perfect set received 6 months after the event. At Canvera therefore, once we get an order we try to put it in the mail within 48 hrs.

c) Quality of printed products should be high and predictable. It is not good enough that the samples are great, but every single product produced every single time without requiring any special treatment should be produced at high quality.

With these driving principles, we focus more on turn-around-time and end-to-end workflow to ensure speed and quality while hopefully letting the photography do most of the talking. This does not mean that we don’t keep adding options, but we do try and think through the full implications first.

Here are things for you to consider when choosing a photo book or album company (beyond of course liking the samples):

1) What kind of front end tools (web or client based) do they provide to capture the order correctly? If there is complexity of choices in the order that the front end tools are not capturing and you are sending instructions over email/phone, chances are that mistakes will happen..

2) As the company grows, do they have processes in place to maintain their turn-around-times and quality at high volumes or are they better off as a low volume hand-made producer?

3) Do the variety of options on the books and albums lend themselves to more mistakes? Is the company ready to handle that much complexity?

4) What kind of color consistency is there in their production work flow?

As I said earlier, at Canvera we are taking the approach that first and foremost the photographs should do the talking. That’s key. And we as the photo book and album manufacturers should get out of the way by quickly turning around a high quality product with the right colors morning, evening or night, even if it means in the short term compromising a little on the variety we offer.

What do you think? How do you pick your photo book and album company? Do you agree/disagree with this thinking?

Happy New Year! You are probably feeling energized and ready to get into a whole host of new projects, right? Some of us, though, may still feel like we are stuck in a rut. That's natural but there is a solution. And Aaaron Hockley is about to give us a solution. Read on. This is, of course, Aaron Hockley‘s second guest post on Tiffinbox. I hope you read his previous post before you got started with the new year.

What's your genre? Do you normally photograph weddings? Are you a fine art photographer? Do you make headshot after headshot?

Think different. It's not just an Apple marketing line.

I've found a great way to expand my view of the photography world, increase my technical knowledge, and stretch my creative brain is to photograph a subject that's outside of the realm of my usual set of work. In my case, professionally I'm most often found photographing business conferences and events, corporate work, and portraits. I recently had the opportunity to engage in something new: sports photography.

A photographer friend was able to help me obtain credentials to photograph the state high school football championship and it gave me a chance to create images in a new environment. Previously I've never done any serious sports photography, but it was a good exercise in flexing my photo skills for a new situation.

I found that the technical aspects (the indoor domed stadium's lighting and the fast-moving action) were handled without much challenge, but the difficult part was in the football-specific moves, plays, and activities that kept me on my toes. It wasn't too hard to start producing football photos which were correct from a technical standpoint but that were otherwise dull. Producing something *interesting* meant that I had to get my head not just in the photography game, but in the football game as well. Compelling images meant thinking about the football plays, anticipating where the ball might be thrown, looking at where a runner might travel, and ensuring that my camera was pointed in the right direction to capture the moment.

While the specifics of my football game were sports-oriented, a similar creative exercise would exist if a sports shooter were to photograph children, or a wedding shooter were to spend time making images of a product, or a photojournalist were to work with studio portraiture.

Avoid getting stuck in a rut by photographing something different; you might be pleasantly surprised with the results. At worst you'll exercise some new ideas, at best you might find something you really like and want to explore as a new side of your photography adventures.

Today's guest blog is by Melissa Lyttle. She has been a photojournalist for the St. Petersburg Times since 2005, where she is committed to documenting the lives of people in her community (and occasionally fulfilling her desire to travel and step foot on all seven continents by sneaking off to work on international stories). A native Floridian, Melissa was born in Tampa and raised in Jacksonville went to college at the University of Florida in Gainesville and got her first job at the Sun-Sentinel in Fort Lauderdale. Her work has been recognized by POYi, the Atlanta Photojournalism Seminar, NPPA's Best of Photojournalism, the Southern Short Course, the Alexia Foundation, the Casey Medal and UNICEF. She is also the founder of APhotoADay, an online photo community comprised of over 1,600 members. Do follow her on Twitter and check out her blog.

Being a photographer in Pakistan is tough, but not for the reasons I was warned about. I kept up on the news, obsessed over old stories about Daniel Pearl and new stories about kidnappings and violence, talked to other photographers who have worked there, and tried to gather all the information I could before my trip. Once there, I never felt threatened or bristled with any of the anti-American sentiment that we, “the media,” seemed to be talking a lot about these days in the wake of Osama bin Laden's death and the Raymond Davis incident. Instead, what I felt was such an intense curiosity from the Pakistani people that it sometimes made working more difficult.

I can probably count the number of westerners the reporter and I saw during our entire trip on one hand, so when you went out on the street, we really stuck out — even when dressed in a traditional shalwar kameez and with a scarf. We had a lot of interviews set up, and specific story ideas we were pressing during our three week trip, but when we stopped at random (consider it feature hunting in another country, if you will), I generally had about 90 seconds from the time I got out of the car before I felt like I was in the middle of a mosh pit, with people coming out of the woodwork, crowding around, pushing trying to get a better view or hear what we were talking about.

Sometimes it was overwhelming, and it made it impossible to be that proverbial “fly on the wall.” Sometimes the fleeting moment would be gone in a flash, with people overly aware of us and shouting that universal phrase: take my picture. Once I even had to go sit back in the car for a few minutes to let the crowd dissipate because I felt a little claustrophobic and a lot frustrated. But other times it was entertaining, people wanted to shake our hands, asked us to pose for pictures with families, asked us questions about where we are from, what we're doing in Pakistan, and perhaps the most common, how we like their country.

And truth be told, I really did like Pakistan. I can't imagine a country where people are more hospitable, and I can't count the glasses of hot tea with milk I was invited to have in the home's of total strangers who wanted nothing more than to know more about us, practice their English, and remind us that their country is more than what the headlines eluded to. It was also a great reminder for me to try and show that side of Pakistan in our own coverage.

John Pyle Photography specializes in High School Senior Photography and is a three time national senior portrait artist (spa) winning studio. He and his wife, Sallye Anne, own and operate John Pyle Photography in Columbus, Georgia and enjoy their soon to be 2 year old daughter, Julie Anne. Follow John on Twitter.

When I first began specializing in seniors (about 4 years ago) weddings were the buzz in the photography world.  People were laughing because I was on “that Facebook site.” Others thought all you needed was “passion”, a 5D camera and a 1.2 lens to become a wedding photographer. Now it seems that everyone with a camera wants to photograph high school seniors. The marketplace and Facebook have become saturated with photographers tilting the lens to create images for high school grads. So how do you separate yourself from fan pages, logos, and self proclaimed “artists” in  a growing and crowded senior market?

My point is you don’t have to sink in a massive pool of mediocrity if you are doing what it takes to stand out.

Competition

Before full time photography I was in pharmaceutical sales. I sold one of the most popular drugs in the market with only one competitor for 6 years. When a new competitive drug launched, everyone was panicked that our market share and business would crumble. But the opposite occurred. Despite the drug being slightly cheaper than the one our company sold OUR sales grew! Why? Because there was more noise being made about the market, the drug, and the disease state it treated. Sometimes competitors can actually grow your business. Especially if your work and sessions clearly stand out. 

Yesterday a client told me she was surprised at how many “photographers” are on Facebook when she began looking to book a session. She also said that it was actually very clear who did quality work because so much of the “noise” coming across Facebook from other “photographers” was not ”good at all”. 

My point is you don’t have to sink in a massive pool of mediocrity if you are doing what it takes to stand out. This may start by educating your clients on what quality is and by valuing what you do. If you don’t value your own work then people aren’t going to randomly decide to value it for you. Worry about your customers while competitors worry about you. 

Know Your Customers

When photographing high school seniors you better target everything to seniors right? WRONG. Seniors are a unique population to photograph because you are essentially targeting several clients in one; seniors, parents, family, siblings, peers, classmates … etc. Meet with the seniors and their families prior to shoot to clearly define the goals, likes, and dislikes before a session. You want customers to be thrilled with your images, excited about the session and be proud enough to show off the images. Sit down and analyze your customers to include defining who you want your ideal customers to be.

I talk with a lot of wedding photographers who are frustrated that they aren’t attracting brides who value their work, invest in their business, send referrals, and praise them to friends on Facebook. Some are advertising 75% off of everything, giving away free books, free CDs, free engagement sessions, etc. That’s fine if you don’t need income. But if you do need income you can’t be afraid of the word “profit”. It is still a business and being blessed enough to create images and work in your “passion” is still not enough to pay for gas or buy groceries.

Knowing your customers means knowing business also. A great lesson to be learned is if you sell on price, what happens when you aren’t the cheapest anymore? And if all your customers choose you based on price then that may be the only thing they value about you. Perfect your craft and learn how to run a business.   

Social Media

When utilizing Facebook and a blog/website make sure you show what you want to shoot. If you are constantly posting images of flowers, babies, concerts, airplanes, the beach, brides, and parks while claiming to specialize in senior photography don’t be surprised if your senior business doesn’t grow. You can’t sell what you don’t show. 

Customers (current and future) don’t need to see 463 images from a session. Limit what you show and choose what you show very carefully. This includes personal pictures and information as well. Personal pages are as much business pages for people and political statements, bad jokes, angry comments, and insults turn everyone off. Remember teenagers, seniors, parents, and grandparents are on your Facebook now. It’s also a good idea to monitor the images you post online for inappropriate comments. Every picture we post we are tagged in for this very reason.  

Network

Seek out other businesses outside of photography including those that target your market. Find out what they are doing right, and what works and doesn’t work for them. 

Invest in yourself and your business. Joining professional organizations, online forums, attending quality workshops, and experiment with new styles of shooting and lighting.

These will all improve your business and your creativity. The days of secret locations, mystery editing techniques, and hiding in darkrooms are over. You cannot be complacent in the senior market.  

Finally seniors are a very rewarding population to photograph. They keep you young and force you to stay current. But you must enjoy interacting with people and creating experiences on your sessions if you want to grow this segment of your business. Seniors only graduate once. You can’t even say that about people getting married anymore.  

My wedding season is winding down, but my children's portrait photography sessions are starting to pickup. It's just the nature of things as we cycle from one season to the next.

In my pursuit to be better than I was last year, I looked around to see whose work and expertise could elevate me as an artist. One name that kept popping up to the top of my head was Tamara Lackey.

Let me at the outset tell you that Tamara is a friend. We first met at a workshop hosted by Jesh de Rox. Tamara and I continued to stay in touch (and that's one good way to be on top of someone's mind, eh?) but both our studios got busier and things got a little quiet. Then all of a sudden I heard that Tamara had written a book called The Art of Children's Photography.

Subsequently, I met her at Learnfest, another workshop hosted this time by Tamara, Audrey Woulard, Lena Hyde and Laura Novak. (Learnfest is now on an indefinite hiatus and that's why the link points to a very good review of that workshop!)

In early January of this year, Tamara announced that she had co-produced a DVD with Rex Ballard, called Inside Contemporary Children's Photography. I sent Tamara a message saying that I was intrigued by the DVD and wanted to know where I could buy it. Her prompt response was to simply ask for my address. A couple of days later I received her generous gift. So, let me be clear that I did receive this DVD gratis. This blog post, however wasn't solicited by her or me. It was truly an after thought because I absolutely loved what Tamara was able to teach me in 90-very-quick-minutes. I say “quick” because it left me wanting to hear and see more.

Her breakdown of different kinds of children and how to approach them was my biggest take away. I have two kids of my own whom I photograph constantly, but that doesn't make me an expert on all the different kinds of kids there are in the world. Tamara, of course, generalizes to some extent. But her opinions come from the vantage point of a lot of experience. Just look at her images and you will be amazed at how intact the children's souls remain. In some children, she is playful and down-right goofy. While working with some others – those who are cranky or shy, her approach is much more reserved and quiet. In any of the scenarios, you can tell that being respectful of children is very important.

There is also a fairly detailed section of the DVD where Tamara and her studio director talk about how to run a successful portrait photography business. If you are starting out, this is going to be doubly valuable to you.

I wholly recommend this DVD if you are considering specializing in children's photography or at least making it part of your business.

Be sure that your approach is going to be different (and Tamara and I hope that it will be), so please don't think of this DVD as a template for what you MUST do. Think of it as a template of what you CAN do. These are suggestions and very good ones that will help you make your business sing if you adopt even just a few of them.

I wholly recommend this DVD if you are considering specializing in children's photography or at least making it part of your business. Tamara's approach is genuine and her love of children is as clear as a sunny day. The DVD itself is very well produced. After all, Rex Ballard's litany of achievements as a Director of Photography and Cinematographer include National Geographic and The History Channel.

You can buy this helpful tutorial as a DVD or a download here. [This isn't an affiliate link and I don't get a dime for promoting it!]

BONUS: If you are going to be in New York City this Friday (October 29, 2010), Tamara Lackey will be presenting at Photo Plus Expo. She is an enthusiastic speaker and her presentation is not to be missed.

UPDATE: Tamara has generously given Tiffinbox readers a $30 discount if you buy her DVD by Friday – November 5, 2010. That brings your price down to $169. This is NOT an affiliate offer and I don't make a dime for promoting it here. Yeah, it's that good. Get it!