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How To Capture A Couple’s Authenticity

January 27, 2014 by Ashley Poisella

It’s funny how some of the moments that have impacted us the most as photographers come from the most unexpected places or at the most unpredictable times. Sometimes we don’t even realize their influence until much much later. For me, that mother of the groom at that wedding all those years ago was one of those moments.

My husband Chris and I were shooting her son’s wedding and at one point during the day she pulled us aside. At this point my mind was racing thinking about what was so important she felt like she had to tell us then and there. She proceeded to say that she wanted to personally tell us how much she loved her son and new daughter in law’s engagement photos from their engagement session a few months prior. She thought they were just beautiful. And then, it came. What she said next changed everything. She said, “I loved the photos because they were just SO THEM.” She didn’t mention the beautiful light or gorgeous scenery. She didn’t compliment us on the flattering poses, the exposure or anything like that.

Ashley-Therese-Photography-Garrison-Wedding

Ashley-Therese-Photography-Botanical-Garden-Wedding

The “So Them” Factor

Weeks went by and what she said still stuck with me. It was one of the most amazing compliments I felt like I could receive as a photographer. I wanted all of my couples and their families to look at their own photos and feel the same way she did about her son’s. I wanted to truly capture what I have come to call the “So Them Factor.”

Ashley-Therese-Photography-CT-Beach-Engagement-Session

Ashley-Therese-Photography-CT-Engagement-Session

The “So Them Factor” is the story, details, and personality that makes an individual and couple unique and therefore special. I wanted to capture the way Ava scrunched her nose when she was genuinely laughing so hard at her fiancé Steve’s jokes – something she has always done since she was a little girl. Her grandma does the same thing. I wanted to capture how Haley would randomly kiss Gavin’s hand as they walked together hand in hand – something she started doing when he was really sick a few years ago. For them it was a way of saying “I love you” with no words. I wanted to capture how big Emily and Brad’s smiles were as they squeezed one another hands back and forth as they sat next to one another – something they had done on their first date and continued to do throughout the years. I couldn’t have thought up direction or poses to elicit these authentic responses. But by knowing a couple and not giving too much direction, I gave them the space to be authentically themselves.

Authenticity versus Over Posing

What has helped me in capturing my couple’s uniqueness and chemistry – their “So Them Factor” – has been truly getting to know my couples. And not just getting to know how they met and hearing about the proposal. But by spending quality time with them and really observing and listening to their story; who they are and what makes them special as individuals and together as a couple. What they have been through, what they have overcome, their victories and imperfections and at the end of the day what makes them THEM. I then use this insight as I am photographing. So instead of telling a couple, for example, to face one another with hands on one another’s waists, his hands lower than her's and for her to turn her head 90 degrees and then both of them laugh really hard, I could tell them to hold one another tight and think about the time when he called her phone and was gushing about how much he loved her only to realize her grandma had answered her phone. Instant genuine laughs as they recall this memory. Conversation between the two. Authentic smiles.

Ashley-Therese-Photography-Wesleyan-Barns-Wedding

Dominican-Republic-Wedding---AshleyTheresePhotography

As another example, maybe I see a golden retriever during their shoot and we all start recalling the story they told me during their consultation about how she tripped over a stranger’s dog leash in NYC and the person that helped her up was him. That’s how they met and their story began. These are all things that make them unique and special. They are all part of their story that is theirs and theirs alone.

I have found that for me, giving my couples too much technical or impersonal direction during a shoot and over posing them drains the uniqueness of a couple. It no longer matters who the couple is but becomes all about the pose. But when I really know the couple and they feel comfortable, I can give them permission to be themselves … permission to relax, have fun, and celebrate their story. I can capture them with no walls up. They have genuine laughs, hold hands the way they naturally would and occasionally position themselves with one another with minimal direction from me. They aren’t over thinking how they should stand or look or breathe. They are being authentically themselves in the moment, and THIS is what I want to capture. Because as the end of the day, when they look at their photos, I want them to say “these photos are beautiful and so US.”

NYC-Winter-Engagement-Ashley-Therese-Photography

Filed Under: Home Middle Right, Photography, Weddings Tagged With: A Couple, Ashley Therese Photography, Authenticity, Couples, Photography

How To Get “The Big Picture” Of Your Photography Business

January 14, 2014 by Seshu | Editor & Publisher

Mr. Farnsworth was a terrific music teacher. Affable, yet stern. He would tell me each time I would return to take drum lessons, “Seshu, failing to practice is practicing to fail.”

It’s taken me nearly 30 years to absorb that. Sometimes, it would be obvious that getting my stuff done in time was beneficial and sometimes procrastination would get the better of me and I paid dearly. Still, creating a plan or a workflow and being organized simply has not come naturally to me.

Is that how you feel at least a few times a year? Do you feel that being organized would create at least a semblance of efficiency? Have you struggled to keep track of your client contact information or sales tax deadlines? Are you sometimes delivering your client orders later than when you promised them?

My friend Eric O’Connor, a wedding photographer in Chicago, tried to get me to think in about workflow. Several times. I remain in awe at how his allows him to photograph 30 weddings a year and be a father and a husband.

“Creating a system,” he told me once, was the ticket to being stress-free and happy.

I have a short stack of scratch paper filled with workflow ideas and what I would do the minute a potential client rang me. I had steps that I would follow after the portrait session was booked. But what would come after the shoot and in what order? Sadly, I had too many ideas and no action. This is mostly because having and maintaining a system requires clarity of thought and the “D” word … discipline.

Thankfully, Design Aglow is the photographer’s friend. I lean on the team there to provide me with ideas and templates. Just in time for the start of the new year, they launched a photographers’ studio planner called The Big Picture.

The Big Picture: Essential Studio Planner

The Big Picture: Essential Studio Planner

The Big Picture: Essential Studio Planner

Like all their templates, The Big Picture, does not disappoint when it comes to how it is presented. Minimalistic design meets elegance. The introductory section says, “it’s a repository for your hopes and dreams.” So true.

The Big Picture guides you through a short writing exercise where you enunciate your goals. Then you are gently coaxed into breaking down your goals into actionable tasks. Huge win for me.

There are templates for daily, weekly and monthly activities surrounding your studio. The exercise is in writing it all down and being able to refer back to it constantly. I think this is brilliant because it instills that sense of discipline and accountability to oneself that I mentioned above.

Keeping track of clients, venues and vendors (mostly for wedding photographers) is now easy as 1-2-3. There is a questionnaire and a time table that helps you through your online and off-line (local) marketing.

Want to track your website and blog statistics? Yes, there is a rather intricate table for that too. The Big Picture also includes income and expense reports that you fill out and also a mileage tracker (which I have usually forgot to log in the past).

The Big Picture ends with a long list of recommended business books one should read to stay informed and inspired. There were quite a few in this list that I hadn’t even heard of before. So, Design Aglow, thanks for that too!

I don’t think this team has missed any detail when it comes to putting this studio planner together. I know as I launch my new website and business this month, The Big Picture is going to help me stay focused and remain efficient through the year. It’ll be a binder that I take with me to client meetings and I’ll refer to it when I am trying to assess my business. It promises to provide me a macroscopic view of my business and will tell me about its health from month-to-month. I no longer have to fret about keeping tabs on my workflow or if my quarterly sales tax payments are late.

Now, there are a couple of things I would have liked to have seen in The Big Picture download: 1) InDesign files to further customize the templates and 2) perhaps down the road, an electronic version that we can refer to while we are in the field, say an iPad application that could display all of these bits of information?

[UPDATE: Both InDesign & Photoshop files are included! I had failed to open all of the folders that came as part of the zip'd download file! Sorry about the error!]

That said, The Big Picture is a remarkable achievement because it so neatly brings so many elements of one’s business in an easily accessible folder or binder. I know there are several other options in the market but as a die-hard Design Aglow fan, I have to urge you to take a look at this product first.

On January 15th (that’s tomorrow), the introductory pricing of $69 ends. Make this the first business expense you enter into The Big Picture for 2014!

In other words, buy it now.

Filed Under: Business, Most Popular Posts, Photography Tagged With: artists, Business, Clarity, efficiency, organization, photographer, Photographers, Photography, planning, productivity, Success, tracking progress

The Tiffinbox Black Friday & Cyber Monday Bonanza

November 29, 2013 by Seshu | Editor & Publisher

If you are in the US, Black Friday and Cyber Monday are huge days for online and big box stores. The savings can be enormous if you play your cards right. After searching far and wide I've curated the best offers I believe will elevate your craft and business.

Photography Concentrate Black Friday 2013


Before you scroll down, here is a simple reason why you should use the links to shop for the things you need: Tiffinbox is a labor of love. I try and find you the very information, have the most intriguing interviews and insights that help you become better photographers and business owners.

Over the years, I have assumed the expense of running this site and every year I seem to spend more to upgrade its design and host it on a fast, spam-free web host. It's expensive but you are worth it. By buying products and services here you are supporting this site for the long haul. I hope you feel what I do for you is valuable. I thank you for your patronage today, tomorrow and into the future. I look forward to serving you.


BUSINESS

Psychology For Photographers is offering Irresistible Words for $199 and Portfolio to Profit Engine for $109 or get both for $299.

Joy Vertz offers $50 off her popular course, Referral Plan That Works

WORKFLOW & SALES

Queensberry Albums offers you 40% off the first year of any annual paid plan for Workspace

Preveal is being offered at a steep discount at $25 $49 – grab this!

ShootProof is offering its 1500 image plan at only $35 (regularly $100)

Jared Bauman's new Wedding and Portrait Email Templates – use: black2013friday

PHOTO EDUCATION & TUTORIALS

Photography Concentrate – 40% off all ebooks and tutorials

Modern Tog has several products for sale for a limited time:

Easy Client Manager at 66% off

Easy Client & Money Manager – $50 off

Easy Client & Money Manager + Photography Pricing Guide – $50 off

The Go To Guide To Client Emails – $50 off

Photographer's Questionnaire Library – 59% off

Enter here for The Modern Tog's iMac Giveaway

DESIGN TEMPLATES & SOFTWARE

Fundy Software is offering 30% off on the following products:

Album Builder
Blog Collage
Image Brander

BUSINESS FORMS

Business Forms By Nifty Knowledge Rocks – 75% off – use: “blackfriday”

Rachel Brenke's The Law Tog is offering 30% off of all of her business forms – use: “BlackFri30”

WEB RELATED

Get 27% off the awesome Photocrati theme

NextGen Galery Pro, one of the best known WordPres gallery plugins is 25% off for a limited time

Gravity Forms – one of the most crucial WordPress plugins you need to use on your site. Use: “wpbeginner”

Flothemes – Use: 25GOODNESS to receive 25% off any Flothemes WordPress theme

SEO Cookbook by Photography Spark: Easy Recipes To Rank Higher – $60 off –

LIGHTROOM PRESETS & PHOTOSHOP ACTIONS

Totally Rad – 35% off all presets and actions

Mastin Labs – 50% off the Portra 400 Preset Pack – film emulation at its best!

VSCO Presets

Adobe Cloud – Photoshop & Lightroom for $9.99/month

Code + Hustle – Storyboard and Batch+ at insane prices!

WEB HOSTING

WPEngine – Tiffinbox is hosted here! Totally awesome customer support. Get this if you can!

Small Orange – my headshot portrait site, Connecticut Headshots, is hosted here. Very reasonable monthly rates and also prompt email based support.

BlueHost – my old host but an old favorite if you are starting out.

HostGator – a well known low-cost web host that is quite popular as well.

BOOKS

Craft & Vision books are all 50% off for a very limited time

Simple SLR Complete e-book bundle

Christopher O’Donnell Ebooks:

The Art of Color Processing
The Golden Hours
The Golden Hour Portfolio
The Art of Bokeh
The Portfolio of Bokeh
The Complete Ebook Collection

Angela Pointon's ebook will get you thinking about how you are Worth More

Create, share and learn lighting at Strobox through their e-books that are now all $4.75 each.

Strobox Volume 1
Strobox Volume 2
Strobox Volume 3

Which vendors would you like to see here? Whom am I missing? Let me know in the comments below. I will do my best to include them as I update this post today, Black Friday and through Cyber Monday. So, please bookmark this post and keep coming back as I find other awesome deals for you.

Thank you again for supporting Tiffinbox!

Filed Under: Home Middle Left, Photography, Photography Business, Special Sale Tagged With: Awesome Deals, Black Friday, Bonanza, Cyber Monday, Cyber Monday Deals, Photographers, Photography

Jab, Jab, Jab, Right Hook: Gary Vaynerchuk’s New Book

November 26, 2013 by Seshu | Editor & Publisher

Friends from Inspire Photo Retreats, welcome!! Read the post, watch the interview below and then scroll down some more for some special offers just for you!

Gary Vaynerchuk knows a thing or two about selling wine. But he also knows how you (yes, you) can stand out in a noisy, social world. He has even written a book about it and it comes out today!

Gary Vaynerchuk - Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy, Social World

Gary is an energetic entrepreneur who someday wants to own the NY Jets. He is also frenetically involved in social media. Twitter, Facebook and Tumblr are his chosen platforms and he dominates each one like no other. I've been following him online, watching his videos (about wine or running business) and have read his books, Crush It!: Why NOW Is the Time to Cash In on Your Passion & The Thank You Economy, cover to cover. I love his tell-it-like-it-is style of writing and his fearlessness to experiment to see what works and what doesn't.

Like the last time, when Gary launched his book, The Thank You Economy, I had the opportunity to sit down with him to about his new book, Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy, Social World.

Jab, Jab, Jab, Right Hook launches today, so if you get the chance, buy it right away. Make it part of your winter reading.

Here, however thanks to this interview's sponsors, ShootProof & Queensberry Albums, you now have a chance to win ONE of 50 copies that will be given away.

Simply follow these 5 steps to be entered into the drawing:

1) Post a comment or ask a question that's pertinent to this new book below (include a valid email address)
2) LIKE Tiffinbox on Facebook – http://facebook.com/tiffinboxmedia
3) LIKE ShootProof on Facebook – http://facebook.com/shootproof
4) LIKE Queensberry on Facebook – http://facebook.com/queensberryalbums
5) Share This Post on your Twitter or Faceboook accounts and use these hashtags – #tiffinbox #jjjrh

Winners will be notified by email. So, please include an email in the comments section below. If you don't have a valid email address or if I can't contact you, you forfeit the book and it will be shipped to the next person I choose.

Tiffinbox Interview Sponsors: ShootProof & Queensberry Albums

I want to once again thank ShootProof & Queensberry Albums for sponsoring this interview with Gary Vaynerchuck.

ShootProof is the online hub for professional photographers. ShootProof empowers event photographers to share, sell and print their work with no commission fees. ShooProof is innovative, they listen, and they focus on helping photographers increase sales while simplifying the proofing, buying and fulfillment process with their clients. Use code: “PDN13” to receive $50 off one year to any ShootProof plan.

Queensberry has it's history based in albums, books and weddings but really has always really been about helping photographers make more money and/or save time. Their desire is that they inspire people to aim high and do something great and deserving of the life they've been blessed with. Today Queensberry‘s heart is still firmly beholden to professional photography and is now so much more than just great wedding albums with services including Professional Printing, Professional Art and Design and of course it's cloud application, Workspace.

The Queensberry Special Offer: 40% off the first year of any annual paid plan for Workspace, Queensberry‘s image hosting and sales platform. Use this promotional code when subscribing: TIFFINBOX

Please consider working with both ShootProof and Queensberry as they exemplify the entrepreneurial spirit that each one of you has in you to create beautiful, meaningful work.

Good luck and happy reading!

Filed Under: Books, Home Middle Right, Marketing, Photography Tagged With: book, Business, Gary Vaynerchuck, How To Tell your Story In A Noisy Social World, Marketing, Photographers, Photography, small business owners

Black Friday, Cyber Monday, Awesome Giveaway By Photography Concentrate

November 26, 2013 by Seshu

My friends Lauren & Rob Lim of Photography Concentrate are Canadians. And, they celebrated Thanksgiving back on October 14.

But for the US Thanksgiving holiday and for Black Friday and Cyber Monday especially, they wanted to do something special. They have gone ahead and offered all of you a 40% discount on ALL their tutorials and ebooks. This is huge and it isn't something they will likely repeat for another year.

Look, we all want to be better at photography than we were last year. At least, I would hope those of you who read Tiffinbox feel that way. From several of you who have privately emailed me and thanked me for introducing you to resource, a website or a tool that has elevated your craft or business, I know I am pretty good at curating the very best offers out there for you.

The tutorials and ebooks that Photography Concentrate has offered in the past have always been mentioned here because Lauren and Rob Lim consistently produce useful, actionable resources for photographers. Every ebook I receive from them is so full of incredible examples that are not only expressed succinctly but also illustrated beautifully.

These are books you will use over and over again. I promise. How do I know? Because I use them again and again all the time.

Photography Concentrate Black Friday 2013

The sale starts on Black Friday (that's this Friday) and ends on December 2nd, Cyber Monday. Buy the e-book or tutorial you really need for yourself or your business.

And Lauren and Rob are sweetening the deal even more, giving you a chance at winning a $1000 shopping spree at B&H. Bookmark this post and come back here between Black Friday and Cyber Monday to buy your favorite Photography Concentrate e-book or tutorial. You won't regret it!

Learn more about this special, time-sensitive offer here.

Filed Under: Education, Home Middle Left, Photography, Photography Business Tagged With: Black Friday, concentrate, Cyber Monday, Cyber Monday Sales, Ebooks And Tutorials, lauren lim, Photography, rob lim, Thanksgiving

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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