Blogs began as personal journals – ones that were kept private or open to the world. Now they are so much more than diaries. They are a way of communicating with your clients. Call it “marketing” if you will, but it works. If you are in need of learning something specific, there is likely a blog that covers that niche.

Photography is no different, though there are tons of photography blogs out there, including this one. What I've envisioned, of course, is to make this site truly community driven. That means hosting guest bloggers, entertaining opposing viewpoints in the comments section and being open to suggestions on making this site better for everyone.

To an extent, I have to be careful about what I publish and even promote. I am contacted virtually every week by a vendor looking to have her or his products and services mentioned here. And I am happy to promote them if (and it's a big IF) the products and services are truly helpful for other photographers.

There are times when I am sent review copies of magazines, books, scripts and Photoshop actions. Obviously, once these are sent to me, I get to keep them. If I am sent camera equipment to test, I do have to return those of course. While I am open to receiving these gifts and opportunities to review items, I am clear on one thing – if the items do not meet my standards or aren't going to be very helpful for other photographers – I reserve the right to not mention it here. Does that sound fair to you? There is little or no point in berating a product or service in public when we all know that we are all just trying to make a go of it. I do and have in the past emailed the vendor privately with my thoughts. So, please be sure that I do act as a filter, for your benefit.

The blog post about creating blog montages was clearly helpful to Richard Esposito, a Connecticut-based wedding photographer. Read his testimonial below:

“Thank you for the suggestion with using Storyboard! I used to do these collage type blogs in the past and it was way too time consuming. I just gave up. I write actions like this all the time, but I didn't have the time to even think this up. The Storyboard script for Photoshop is beyond just an action with all it's options. I purchased it and it will now be a big part of my blogging workflow. As you know, I'm a bit of a workflow junkie. Thank you Seshu and Storyboard! I'm loving the Tiffinbox blog.”

Or, this one by Stacey Doyle on Twitter just today:

I am loving @brandcampblog's Circus Circus to help me with my writing! Thank you @PicSeshu for your review! http://bit.ly/ewlClz

So, here is my question to you – Do you love the products and services mentioned here on Tiffinbox?

Was it an e-book like Ed Verosky's series on Taking Portraiture To The Next Level or Stuart Little's recent tutorial on creating rounded corners in Lightroom 3?

Tell me which blog posts you have found useful. Would you like to see more reviews, tutorials, or both? Email me at seshu at tiffinbox dot org. I look forward to hearing from you all. If you have suggestions on products and services that you feel photographers would find useful, please contact me as well. I am always open to learning about what is out there.

When it comes to Photoshop actions, I have a short stack of them that I depend on for retouching my portrait and wedding photography images. I go to these almost all the time, for all my images. We'll talk about which one of those actions made the cut, in a subsequent blog post. So please do remind me.

Jodi Friedman of MCP Actions sent me an email asking me to test a new set of Photoshop actions that she was launching called MCP Fusion Photoshop Actions. So, let me at the outset tell you that I received them gratis for the expressed purpose of reviewing and writing about them here.

The MCP Fusion Photoshop action set combines the most versatile and user-friendly workflow actions with beautiful color and black and white conversions, bringing you an action set with infinite possibilities.

It makes sense to review actions only when you have some really good examples. The image below is from a headshot portrait session I recently completed for my client Carole M.

Straight out of camera, otherwise known as SOOC:

Enhanced using the Liquify filter in Photoshop + MCP Actions' Eye Doctor and The Dentist:

Enclosed action:

Beach House action:

Sentimental action:

Pendulum action:

Color Fusion Mix-n-Match action – Peachy/Rustic/Sentimental/Shades Of Gray:

In addition to the usual actions to enhance color images, this set includes ways in which you can convert images to black & white. Most of the black & white actions I've seen online have been pretty heavy handed at this, but the Black & White Fusion Mix-n-Match is particularly useful because like its Color counterpart, you are allowed to turn on and off layers and of course dial in the opacity for those layers just to get your desired effect. I really enjoyed this level of control to consistently produce images.

Black & White Fusion Mix-n-Match action – One Click Black & White/Highlight Helper:

See more sample images on Jodi's site and check out this video to show you how you would set these actions up in Photoshop (18 minutes):

The Review:

I'll make this short and sweet. I had a lot of fun exploring these actions. Like any other set of Photoshop actions, I am likely to pick and use only the ones that feel natural to me and for what I want to deliver to my clients. In this regard, to each her/his own. There are several among the MCP Fusion Photoshop Actions have just been added to my short stack. Some of those actions you have just seen above. As I promised at the beginning of this post, I'll have a new article describing those to you in greater detail soon.

I almost never use any action at full throttle, that is the opacity is set to less than 100%. What is that magic number? It's very hard to pin down and kinda silly to even divulge because your images and tastes are different than mine. And these actions by MCP are no different. I toned it down several notches to meet my artistic sensibilities.

The mix-n-match actions were great, but even on a fast iMac, they took about 20 seconds to run. This isn't a shortfall of the action set, but I have to admit it did surprise me a bit. And as Jodi put it, that's 20 actions all running at the same time. If you are trying to get something done quickly, try then the individual actions that come bundled within this set. The mix-n-match is much too comprehensive and may be overkill for what you want to achieve. That said, I liked the multiple options the actions gave me. In my opinion, Photoshops actions are as perfect as you want them to be for your own workflow, sense of style or approach to photography.

Jodi's Photoshop actions are well-known in the industry for a reason – she consistently provides a quality product and her level of support via video tutorials, or in my case a quick email response to a quick question, was always greatly appreciated. If you are open to gaining some control back into how your images should look, you will want to get this Photoshop actions set.

Unsolicited words of advice:

1) Have a vision for how you want to retouch your images. What you present to the world says a lot about who you are as a photographer and an artist. Adding actions willy-nilly is no way to correct a badly exposed image. So start there first. No idea what I am talking about? Try this book by David duChemin. Figure out what the end product needs to be, how it will be applied and who your target audience is. Those answers will direct you into the appropriate use of these or any other Photoshop actions.

2) Make sure your monitor is calibrated. If you want WYSIWYG, this is one of the first steps you should take.

3) Use these actions on un-cropped, high-resolution images first. Then resize and sharpen at the very end of your workflow. The MCP Fusion Photoshop Actions include two nifty actions that will do just this for you, so rest easy.

4) Uncle Ben said it best: “With great power, comes great responsibility.” Just because you can use actions and mix-n-match them up, does not give you license to do so. Well, you could, but then your images are going to make your audience gag a bit.

5) Be aware that as you start adding more actions and you mix-n-match them as you can, your file size is going to inflate and your computer is liable to slow down to a crawl. So have lots of RAM and have a scratch disk for Photoshop to play nice.

6) Have fun. If you aren't having fun when using these or any other actions, that means you are just going through the motions of creating art for your clients and ultimately yourself. So, pace yourself, experiment and stick to the plan (ie. see number 1)

7) You are going to be naturally drawn to some actions over others. Let your gut instinct guide you. You'll know when you have crossed the line, or your friends or even clients may let you know pretty directly. Learn from these trials and move on. Don't cling to an action as the be-all and end-all of all your images. Keep making images and you will find Photoshop actions that are best used to enhance those specific frames. It is a learning process, so don't force it.

If you've enjoyed this post and want more like it, please let me know in the comments below. Also, please support this site by buying the e-books you see here. They have each been reviewed for quality and value and I am sure you will find them just as useful as I have for my photography business.

Tiffinbox, at its core, is about providing solutions and resources for photographers, by building a community of “go-givers.”

Will you join me in making this happen?

For 2011 and beyond I am looking to grow Tiffinbox into something much bigger. As the diversity of guest blogs have shown in 2010, I know that a group effort is much more interesting for all.

7 Things You Can Expect From Tiffinbox In 2011?

1) Video Interviews with photographers

2) Tips on how you can use social media to grow your photography business

3) Portfolios from emerging photographers that will inspire you

4) Reviews of the following:
– popular Photoshop Actions and Lightroom Presets
– photography equipment
– workshop DVDs, seminars and conventions
– online solutions to streamline your studio workflow

5) More fun contests and giveaways of products you will actually use

6) Opinion-editorials on a variety of topics (some even controversial because we still need to discuss them!)

7) A brand new design that will make it easier to find and share information and connect with other photographers

Seeking Your Support

So, if you are just starting out, or, you've been in the photography industry, for a while, I would love to hear from you. If you have any questions, suggestions, tips or heck, even strong opinions about one topic or another, please feel free to email me at – seshu at tiffinbox dot org.

I might be able to answer your question(s) or someone who has guest blogged here might jump in. Or, even better, someone who hasn't written for Tiffinbox before might offer an answer in the form of a quick article.

a) Guest Blogging For Tiffinbox

My heartfelt thank you's to ALL the 2010 guest bloggers here on Tiffinbox.

If you are interested or even ready to guest blog for Tiffinbox, feel free to submit your ideas now. I am scheduling guest posts for 2011 and will publish them in the order they are received. The sooner you send me your pitch, the sooner your post will show up on the site.

If you have been following my Twitter stream @PicSeshu, you'll know that I am pretty good about promoting the articles you see here on Tiffinbox.

The benefits of guest blogging can be summarized by these three points:

1) Helps you take the first steps in establishing yourself as a credible authority
2) Link back to your site from mine (happens to be a PR5 site)
3) Gain a loyal following of your own if you publish regularly here

b) Tiffinbox began as a labor of love. It will remain so for the most part, but I do have expenses to deal with. If you find the content here valuable, please consider the following 7 ways to support this site:

1) Express yourself. Write a guest blog post.

2) Make a small monthly donation of $1 or more (my PayPal address is – fei8ht at gmail dot com)

3) Buy the e-books you see on the right hand side of this site. I wouldn't recommend anything if I didn't think it was of value. Yes, I make a small commission off of each sale.

4) Buy all your camera equipment from Adorama using this affiliate link: http://www.adorama.com/?kbid=66174. Their prices are competitive and their customer service is awesome!

5) If you are into blogging yourself, consider using WordPress and the Thesis Theme (great for SEO) and Hostgator for your hosting needs. Go on click on those affiliate links and sign up.

6) Help Me Spread the word! Tell your friends, blog about Tiffinbox, Tweet or use Facebook to mention a specific blog post.

7) Sponsor a series of posts in a particular month. Contact me for details on ways that I can help publicize your company in exchange as well.

The end goal at Tiffinbox is to create a community of passionate photographers who are looking to openly learn from each other, elevate their craft and thrive in their businesses together.

Thoughts, reactions, responses, suggestions or opinions? Sound off below in the comments. I would love to hear from you, especially if it is constructive. [grin]

Happy New Year To You All!