Hope you all had a wonderful Thanksgiving break. Did you splurge on Black Friday? What did you buy? I'll reveal my list of goodies soon. But with today being Cyber Monday, I wanted you all to get access to what I consider to be the three best deals for photographers:

Deal # 1: Web Marketing Guides For Photographers

Zach Prez is the prolific writer behind the best books on social media marketing for photographers. Yes, that's a testimonial based on my own experience. I have learned so much from Zach that I have decided to endorse his products here on Tiffinbox.

He is extending his Black Friday specials through the end of today. If you are struggling to get your social media groove on, you will be doing yourself a favor by diving in and buying one or all of his e-books.

Save 30% on my Web Design Guide $70 $49
Photographer's Guide to a Killer Web Presence has 122 pages that analyze the world’s top photography websites, blogs, Facebook and Twitter pages, and email newsletters to show you simple design tactics to attract new business.

Save 57% on my Intro Web Guide + Blogging Guide $58 $24.50

Save 50% on my Intro Web Guide $29 $14.50
usiness building recommendations focused on search engines (SEO), social media, and email marketing.

Save 50% on my Blogging Guide $29 $14.50
Photogrpahy Blog Success has 60 pages teaching photographers how to get more business from your blog.

Save 30% on my Self-Study Workshop $89 $62
Web Marketing for Photographers Workshop walks through SEO, blogging, social media, tracking, and everything you need for getting more sales online. Includes multiple ebooks, action worksheets, and videos.

Save 30% on Individual Coaching $500 $350 most savings
The fastest way to succeed is with personal phone consulting. I review your website and talk you through everything you need to know to excel in search. All my ebooks are included for your reference after our call.

Visit Photography Web Marketing Guide, to learn more about what Zach has to offer you.

Deal # 2: All Fundy Products at 30% Off!

Andrew “Fundy” Funderburg is the brains behind Album Builder, Image Brander, Prosper, Action Matic, Blog Collage, Workflow and Album Proofer. That's a dizzying array of products for sure and knowing Fundy, he is cooking up even more goodies for us in 2012. If you are a wedding photographer, you probably already know these products. He is offering them all up for 30% off today. Now, you've an even better reason to jump in and buy his products.

Click here to visit Fundy SOS and learn more about what he has to offer you and your business.

Deal #3: Kubota Tools: $50 Off Photoshop Products + Receive $50 Kubota Bucks!

Kevin Kubota and his team in Bend, Oregon sure know a thing or two about Photoshop actions. While I wrote about Lightroom and Photoshop Adobe Camera Raw presets yesterday, all … and I mean … all my images are retouched using Kubota's Photoshop actions. If you are interested in seeing some examples, ask me in the comments section below. For more details about this offer, please contact Kubota Tools.

I know I had said 3 deals, but I just stumbled across this last one and figured you should know about it.

Deal #4: Zack Arias' OneLight DVD

The opportunity to learn from a modern-day master of lighting is what I called a “no-brainer.” And that's what you'll be doing when you buy Zack's truly awesome DVD. You will learn the fundamentals of lighting. You will learn to be at ease with off-camera strobes. You will learn to not spend a crap load of money on useless doo-dads but keep things simple. This DVD liberated me personally from the fear … yes, I was afraid … of using my flash. At 50% off, it bears repeating … this is a no-brainer. You should get it. It's $75, but only till 11.59 pm EST. (btw, I don't make a dime for endorsing his DVD) Or, buy the OneLight Field Guide and save 25% off.

Disclosure Of Material Connection

Today's guest post is by Kate Anderson of Plumeria Album Design. Kate works with professional photographers to design clean, classic albums that wow their clients while giving the photographer some much needed free time. She lives in Minneapolis, MN. Follow her on Twitter.

Imagine a scene with me for a moment. It's 25 years or so in the future (cue the Back to the Future music now); a woman is looking through boxes in her closet. She's a bit upset, her son's new fiance is looking on. Finally, the woman finds what she's looking for. It's an old iPad, an antique from 2011. The woman looks at it with a loving smile.

“These are my wedding photos from when we were married. I haven't looked at this in so many years.”

Then the smile fades. The woman realizes there is a problem. The battery is long drained from disuse, and the charging cable is no where to be found. They've moved several times since the wedding, and as usually happens, things got misplaced and lost. Amazingly, there is a dvd, with a beautiful photo of wedding rings on it. The backup copy of the photos. But with no dvd drive in her possession for a decade, the woman can't even look at those. Her wedding photos are locked away in a digital purgatory. She can't show her future daughter in law her own wedding.

If you don't offer albums to your couples, this is a very likely scenario in the future. They probably have all the best intentions to print an album, probably at Blurb or Snapfish. But for many, it will get pushed to the back burner and neglected. So it's up to you, their trusted wedding photographer, to make sure they get an album, before it's too late. Printed books never become obselete, technology does. You don't want your brides and grooms to live on their harddrive forever.

But many photographers don't offer albums, for many of the same reasons that their clients won't get around to printing one themselves after they receive their shoot and burn disk. Albums take time if they're to be done well. They have to be put together with a storyteller's eyes. The right photos have to be selected, from hundreds. However, album design doesn't always have to be a panic inducing moment. Here's a few design tips and my process, to help you out.

Don't cram the album with photos

Less is more. Remember that. I like to have only a few photos per page for most spreads, usually around 2-3 per page. This lets each photo have it's own voice. Too many photos crammed on one page gives you a sense of confusion. Your eye darts around the page quickly, rather than calmly resting on each photo for a moment and moving on to the next. Too many photos fighting for your attention all at the same time means none get the attention they deserve, and the message that the photos tell gets lost. Look at a National Geographic magazine, or fine art book; then look at a tabloid magazine. Which feels calmer to your eye? Ignore the content of the tabloid vs the National Geographic.

But with all guidelines, there are exceptions. Some spreads work better with a bit of a denser layout. Spreads of the family groupings and wedding party, or spreads of reception dancing are examples. With family groupings, having several photos per page gives the sense of family continuity. Everyone is together, and the photos are likely to be very similar in composition. That consistency is calming to the eye even when there's many of them. Reception and dancing spreads a bit of the opposite to me. I usually want those to give a sense of energy and excitement. Using a denser layout gives that feeling.

Spreads meant to show action also may get a few more photos per page; the story of the first look can't always be told in a few photos. Spreads that focus on a scene, such as the ceremony site, sometimes need a denser layout also, to show the whole scene in one spread, as if the viewer were there and could walk around to look at different things.

Don't be afraid of the dark/white space

White space is a good thing. It focuses the eye on the photo and eliminates distractions. Think about iconic, high end brands, such as Chanel, Apple or Tiffany's. Their websites and print materials have one thing in common. White space, or negative space. Then think about lower end brands. Their websites and print materials have lots of stuff, everywhere. It's distracting and cheapens the feel.

Also, it's a lot easier to design with white space than to try and fill the page with photos. It's like putting together a puzzle. If you're not afraid of the white space, you can use only the photos that are perfect for the spread, rather than having to add or subract photos to make everything fit. In this spread, having any other photos would have been distracting and taken away from the focus.

Don't fluff up the album

Remember that “less is more” bit? That applies to how long the album is. An album is perfect when nothing can be removed without losing part of the story, and nothing can be added without feeling repetitive. Each spread should have it's own theme, or portray one event. While there may be dozens of great photos of the couple after the wedding in a field, the album doesn't necessarily need all of those photos in several spreads. Pick the best 3 or 4 and create one spread that showcases the best parts of the session. This scene had lots of awesome shots, and I could have easily used several more, it was hard to choose only a few. But adding more would have taken away from the simplicity of the moment.

Do keep it timeless

Wedding albums should be timeless. Simple and clean design is the only “trend” that stands the test of time. Think of the simple black dress, or the basic charcoal gray suit. Those work now, they worked 50 years ago, and they'll probably work 50 years from now. They are simple and clean clothing items. Your album should be the simple black dress. Extra graphics, photo layering, fading, and spot coloring may look cool now, but how are they going to look on the couple's 50th wedding anniversary to their grandkids? Don't give the kids anything more to snicker at besides the clothing and decor trends.

The 5-Step Design Process

Here's what works for me.

1) The first step for me is to download the photos and set up the folders for each album in a client's folder. Here's what my layout looks like:

2) I sort through the photos and make copies of the album selections. Each spread gets it's own folder with a theme/title, and the copied album selections are dropped in. I tag selections in red in Bridge so I don't duplicate, and the main photos of each spread get a star rating.

3) I use InDesign with the AlbumFlow script to design albums. You can also use Photoshop, and I've heard only good things about Fundy's Album Builder [aff] to speed things up. The debate of InDesign vs Photoshop is for another discussion. It's similar to Ford vs Chevy, Canon vs Nikon; they all get the job done in the end, one way or another.

4) Now I go through the finished design to eliminate any problems. I make sure the bleeds and margins are correct, that full bleed photos will be just that, and that all other photos are within the safety zone. I make sure all the photos line up and spacing is consistent. I double check that no one's head or an important detail is going to get trimmed off.

5) Last, the finished design is exported as a PDF using guidelines from AlbumFlow, to create the highest quality print. I then use Photoshop to create JPEGs from the PDF using ImageBrander from FundySOS [aff]. It's a super helpful plugin for easily watermarking and creating multiple sizes and resolutions. I can make full size JPEGs for the album company and smaller ones for the blog, all in one shot.

This isn't the first time we have addressed album design on Tiffinbox. Justine Ungaro talked about it in this post. My question for you is this – are you still stressing out about your album designs? Or, are you blissfully adding images to your pages willy-nilly and hoping that your clients don't notice. Trust me, clients are getting savvier and do know good design from bad. So, what are you going to do? You can hone your skills (if you have time) or you can farm the task out. What would you do? Tell me/us down below. It's not an easy decision. I do know that.

When it comes to Photoshop actions, I have a short stack of them that I depend on for retouching my portrait and wedding photography images. I go to these almost all the time, for all my images. We'll talk about which one of those actions made the cut, in a subsequent blog post. So please do remind me.

Jodi Friedman of MCP Actions sent me an email asking me to test a new set of Photoshop actions that she was launching called MCP Fusion Photoshop Actions. So, let me at the outset tell you that I received them gratis for the expressed purpose of reviewing and writing about them here.

The MCP Fusion Photoshop action set combines the most versatile and user-friendly workflow actions with beautiful color and black and white conversions, bringing you an action set with infinite possibilities.

It makes sense to review actions only when you have some really good examples. The image below is from a headshot portrait session I recently completed for my client Carole M.

Straight out of camera, otherwise known as SOOC:

Enhanced using the Liquify filter in Photoshop + MCP Actions' Eye Doctor and The Dentist:

Enclosed action:

Beach House action:

Sentimental action:

Pendulum action:

Color Fusion Mix-n-Match action – Peachy/Rustic/Sentimental/Shades Of Gray:

In addition to the usual actions to enhance color images, this set includes ways in which you can convert images to black & white. Most of the black & white actions I've seen online have been pretty heavy handed at this, but the Black & White Fusion Mix-n-Match is particularly useful because like its Color counterpart, you are allowed to turn on and off layers and of course dial in the opacity for those layers just to get your desired effect. I really enjoyed this level of control to consistently produce images.

Black & White Fusion Mix-n-Match action – One Click Black & White/Highlight Helper:

See more sample images on Jodi's site and check out this video to show you how you would set these actions up in Photoshop (18 minutes):

The Review:

I'll make this short and sweet. I had a lot of fun exploring these actions. Like any other set of Photoshop actions, I am likely to pick and use only the ones that feel natural to me and for what I want to deliver to my clients. In this regard, to each her/his own. There are several among the MCP Fusion Photoshop Actions have just been added to my short stack. Some of those actions you have just seen above. As I promised at the beginning of this post, I'll have a new article describing those to you in greater detail soon.

I almost never use any action at full throttle, that is the opacity is set to less than 100%. What is that magic number? It's very hard to pin down and kinda silly to even divulge because your images and tastes are different than mine. And these actions by MCP are no different. I toned it down several notches to meet my artistic sensibilities.

The mix-n-match actions were great, but even on a fast iMac, they took about 20 seconds to run. This isn't a shortfall of the action set, but I have to admit it did surprise me a bit. And as Jodi put it, that's 20 actions all running at the same time. If you are trying to get something done quickly, try then the individual actions that come bundled within this set. The mix-n-match is much too comprehensive and may be overkill for what you want to achieve. That said, I liked the multiple options the actions gave me. In my opinion, Photoshops actions are as perfect as you want them to be for your own workflow, sense of style or approach to photography.

Jodi's Photoshop actions are well-known in the industry for a reason – she consistently provides a quality product and her level of support via video tutorials, or in my case a quick email response to a quick question, was always greatly appreciated. If you are open to gaining some control back into how your images should look, you will want to get this Photoshop actions set.

Unsolicited words of advice:

1) Have a vision for how you want to retouch your images. What you present to the world says a lot about who you are as a photographer and an artist. Adding actions willy-nilly is no way to correct a badly exposed image. So start there first. No idea what I am talking about? Try this book by David duChemin. Figure out what the end product needs to be, how it will be applied and who your target audience is. Those answers will direct you into the appropriate use of these or any other Photoshop actions.

2) Make sure your monitor is calibrated. If you want WYSIWYG, this is one of the first steps you should take.

3) Use these actions on un-cropped, high-resolution images first. Then resize and sharpen at the very end of your workflow. The MCP Fusion Photoshop Actions include two nifty actions that will do just this for you, so rest easy.

4) Uncle Ben said it best: “With great power, comes great responsibility.” Just because you can use actions and mix-n-match them up, does not give you license to do so. Well, you could, but then your images are going to make your audience gag a bit.

5) Be aware that as you start adding more actions and you mix-n-match them as you can, your file size is going to inflate and your computer is liable to slow down to a crawl. So have lots of RAM and have a scratch disk for Photoshop to play nice.

6) Have fun. If you aren't having fun when using these or any other actions, that means you are just going through the motions of creating art for your clients and ultimately yourself. So, pace yourself, experiment and stick to the plan (ie. see number 1)

7) You are going to be naturally drawn to some actions over others. Let your gut instinct guide you. You'll know when you have crossed the line, or your friends or even clients may let you know pretty directly. Learn from these trials and move on. Don't cling to an action as the be-all and end-all of all your images. Keep making images and you will find Photoshop actions that are best used to enhance those specific frames. It is a learning process, so don't force it.

If you've enjoyed this post and want more like it, please let me know in the comments below. Also, please support this site by buying the e-books you see here. They have each been reviewed for quality and value and I am sure you will find them just as useful as I have for my photography business.