In The Beginning

Some six years ago, when I began playing with the idea of recognizing a photographer every year who was also a naturally gifted teacher, I had my doubts about how long I could keep it going.

While on the one hand it gives me an opportunity to highlight my birthday (yes I was born on August 23rd), it was infinitely more important to pay homage to those who consistently and generously give their time and skill as mentors to budding photographers.

Why? Well because things change. The industry definitely changes. Sometimes for the better and sometimes things can go south.

But people who at their core are committed to both photography and teaching do not. At least, that's been my experience. They truly love what they do and do both extremely well.

Tiffinbox Award Winner

This year's awardee is Megan DiPiero. She is based in Fort Myers, Florida. The first inklings of choosing her to receive The Annual Tiffinbox Award came to me several months ago as I was poring through her Facebook forum called Rise To The Top!

You see, her heart and mind are into photography, teaching, writing and workshops. At one point, I had to ask her if she was planning to write a book because her Facebook posts were so long and packed with useful, actionable information.

What I love the most about her posts is that her advice is the result of things she has tried for her own business first. There aren't any “maybe this will work” scenarios. Her confidence drills through, and her writing style is evocative. It's easy to sit up and take notice of her work as a mentor to so many photographers.

When it comes to marketing, sales or pricing, I tip my hat to Megan DiPiero. Her research is solid and so is her delivery in a workshop setting. I can say that because I was one of her students. If you ever get an opportunity to learn from her, don't miss it!

A Couple Of Questions For Megan

1) What are the major topics that have resonated with your audience?

Megan: I’m obsessed with teaching photographers how to succeed as world-class micro-enterprise business owners. Luxury pricing and sales, high-touch marketing, networking, and rave-worthy customer service are just a few of the hot topics we cover in our workshops and Facebook group posts. I love how we are connecting professional photographers across the globe– building community and support as we dream big and achieve big together.

2) Can you tell us in a few sentences about WHY it is so important for you to teach?

Megan: I can’t help but teach. I just adore it! On my days off, I’ll often wake up before the sun and flesh out a detailed mentor post to share what I’ve learned and what’s been successful for my business. The more I give, the more that comes back to me. Being a role model for others, pushes me to bring my best self to all I do. I love seeing other people put my practices into action and see their business grow as a result.

Megan DiPiero's Portfolio

Take a moment to look at her portrait work. Stunning right? Megan is finely tuned to her craft and is highly regarded in her field for the quality work she produces for her clients.

Megan's Mission

This quote from Megan sums up nicely what she truly stands for:

I want photographers to know their worth. I want to show photographers how to charge big so that they can live their dream of being successful, profitable artists. I want to share what I know that has made me successful. I want to encourage people to try new things and decide what works for them. I want clients to understand that they are beautiful, fabulous, and loved! I want professional photographers of all genres (particularly portrait and wedding pros) to see that they too can offer luxury and incredible service AND be rewarded for sharing these gifts!

Megan, congratulations … but more than that, thank you for what you do.

Learning From Megan

Help me applaud Megan DiPiero's work in our photography industry. Step up and comment below. Or, better yet, sign up to be a part of her Facebook group, Rise To The Top! with Megan DiPiero, if you are a professional photographer or emerging pro.

“Boutique Sales Success,” is a workshop that Megan will be launching in the very near future. Interested students can request info by emailing her here – info@megandipiero.com. Be sure to join the Facebook group for ongoing free education and workshop specials.

Past Tiffinbox Award Winners

Here are the links to the past winners of The Annual Tiffinbox Award:

David DuChemin

Spencer Lum

Jamie Swanson

Jenika McDavitt

Neil van Neikerk

Who will it be next year?

Marie's Soft-Touch Marketing Idea

The last time I interviewed Marie Masse, it was to introduce you to her awesome website Fearless & Framed.

If you are photographing families in your community, documenting their reality may be your thing as well, but how do you go about persuading people to work with you? What would convince them more than anything else that this genre of photography is a good fit for them?

“You teach them,” said Marie.

Jaw dropped, I said, “Say what? Can you tell me more about this?”

Marie suggests conducting timely but profitable photography workshops for moms (and I suspect dads are welcome too).

Teaching Sells

If you are a photographer, I am pretty sure you have had someone in the past roll up to you and asked you about a feature or two on their DSLR that they simply do not get. The fact is, most people who own DSLR's are using it in “P” mode or “A” mode and never in “M” mode.

As a professional photographer, you've been rocking your sessions on manual mode forever and feel very comfortable talking about the exposure triangle, the rule of thirds or anticipating peak moments.

You are a pro, after all.

But for most moms and dads there is a mismatch between what they envisioned their photographs of their children would be like and what their skill set is with their fancy cameras.

A photography workshop that you can offer them, bridges this gap, giving them the rudimentary skills to get going and most importantly to value what you do as a professional.

In some ways you are disabusing them of the notion that to create a photograph, of a quality worthy to be displayed on their walls, all they need to do is to push a button.

By teaching them the basic in's and out's of photography, you are in some ways letting them know that what you do isn't as easy as that; it takes years of training and experience and most of all patience.

When they come to value what you do and see the artwork that you create for other clients, there is an excellent chance they will recruit you to be their family photographer.

Bingo!

Structuring The Workshop

At this point you must be thinking, “do I have to teach them for free?” The answer is a resounding: NO!

Educate your potential clients from the very beginning that your time is valuable. So, conducting these photography workshops for moms and dads in your community could be a boost to your bottom line if you do it right.

You are going to want to publicize it and of course, launch your first photography workshop. I have done three so far at the local library, but you may want to choose a different spot in town. Regardless, there is a structure that you can and perhaps should follow to set it up correctly.

Marie Masse just launched a course called Profitable Photography Workshops For Moms and based on the webinars she has conducted over the last few weeks, it might be just the thing for you.

The Interview

We got together for another chat, specifically about this new resource for professional photographers like you:

Profitable Photography Workshops For Moms

From Marie's website, here is what you can expect to receive when you invest in Profitable Photography Workshops for Moms:

The Complete Guide to Running Photography Workshops for Moms ebook – this 50-page guide will walk you through everything you need to know, step-by-step. From planning the workshop, filling workshop seats, how to create an incentive plan to book workshops from workshops, running this workshop in-person as well as getting started with taking this workshop online, and how to make lasting connections AFTER the workshop that can turn into more business through running a Facebook Group (which will be a gold mine for information direct from your ideal clients). No topic was left behind in this guide!

Connective Email Templates – inside of the guide, you’ll get email templates to help you fill up your first workshop, welcome new students to the workshop and questions to get to know your new students before the workshop, keep your workshop hostess pumped up and on fire to fill her workshops up, a reminder email to students, and after-workshop communication emails to encourage a continued relationship through a photo challenge, a Facebook group, and recommended resources and equipment list. The how and the why behind all of this communication is laid out inside of the guide.

Marie’s Beginner Photography Workshop 4 part Video Series – listen to this real demo again and again until the content flows off your tongue with ease. Feel confident knowing Marie has sold out her workshops using this specific class. You’ll see Marie’s slideshow packaged and put together inside this demonstration video series.

Marie’s Workshop Video Transcript (aka Word-for-Word Demo Swipe Files!) – all four videos come with a transcript for you to read and use as your outline to practice your class demo until you feel confident

Clean & Simple PowerPoint Slideshow Template – Marie’s demo includes all of the words with a license for you to use, so all you have to do is drop in your photos to make this workshop your own. The template has a variety of slides from title and engagement slides to single image slides and collage slides. We kept the professional design of this slideshow minimalist and clean, so your images shine and the slideshow has a timeless look and feel.

Cheat Sheets for Students Galore – Camera Settings Scavenger Hunt (pdf), Light Guide Template (InDesign file so you can add your images to the light categories), Exposure Cheat Sheet (pdf), and My Photo Wishlist (pdf).

Workshop Planner to create your blueprint to launch your workshop in 30 days (pdf). The planner a fillable pdf for you to map out all of the details, your workshop plan and policies and even a slide planner to help you cull your photos. Get organized in no time flat!

Two Organization Tools: a Sign-In sheet & an Open Date sheet to use at your workshops to keep track of who showed up, collect email addresses and to inspire your students to book their workshop, advanced class or session.

Bonus: Real is the New Perfect Photo Challenge – the exact quiz, beautifully designed to challenge your students during the workshop to help inspire their documentary shooting ideas and potentially needs for their own session (pdf)

Bonus: Access to the Private Facebook Group just for Workshop Instructors to unite. The Facebook Group is a place for instructors to support one another and grow together through your ideas + success stories you bring to the table. The online group is a place to connect, problem solve and gets questions answered from other instructors. The Fearless and Framed team will be inside and active in the group answering some questions, but this is not a place to receive 1:1 support from Marie/Fearless and Framed.

Wowza! Marie pretty much sets you right up for success!

A Testimonial

This is what one reviewer said about Profitable Photography Workshops For Moms:

I’m naturally good at teaching and inspiring others, but the concept of creating a workshop was intimidating and therefore I’ve never gotten it off the ground. I didn’t know where to start, how in-depth to go on certain topics and only setting it all up from scratch was just not something I had the time for. So you could imagine my surprise and delight when I discovered that Marie had created the Profitable Photography Workshop for Moms bundle. Finally, I would be able to take the leap and do something that I’ve been afraid of doing for so long – and best yet it's practically all set up for me all I have to do is insert my images and branding, market it and bam, I’m done.

A Challenge & An Offer

So, here's my challenge for all of you – in the next 60 days will you launch your profitable photography workshop? What's stopping you from trying to reach an even greater number of people in your community who could very reliably become your clients for life! Comment below.

Here's my offer to you all. If you use this affiliate link to buy Profitable Photography Workshops for Moms, and you send me your receipt (seshu at tiffinbox dot org), I'll schedule a 30 minute Skype call with you to discuss your workshop plans. This offer is only for those of you who jump in and buy between now and July 31st, 2016, though.

Sound good? I look forward to speaking with you about your profitable photography workshop.

Pete Wright, a photographer, teacher, speaker and author, is obsessed with everything George Hurrell.

Glamor Portrait Photography

If you think of glamor and Hollywood these days, you might think of Annie Leibovitz and you wouldn't be wrong. But for Pete Wright, almost all of us portrait photographers need to tip our hat to Mr. Hurrell who was a pioneer in cinematic portraits.

Yet, Pete Wright has his own spin on the genre of cinematic portraits. He essentially wrote the book on the topic.

From Goodreads:

Pete Wright teaches you how to re-create mysterious, dark, and glamorous cinematic portraits reminiscent of those taken of 1920s’ and 1930s’ stars and starlets. The book contains 60 discrete sections which contain 60 of Wright’s most impressive, nostalgic black & white portraits, along with some alternate poses and lighting diagrams. In each section, the author details the steps taken to create the final portrait.

The Interview About Cinematic Portraits

When I found out that he was going to be presenting a workshop for CTPPA members on June 22nd, we hastily made arrangements to speak about cinematic portraits, his connection to Canon and how he is now on the road for most of the year bringing photographers full circle – teaching them about capture, processing and printing their artwork.

It's quite a mission and I applaud him and Canon for it. If you are in or near Connecticut on June 22nd and June 23rd, register for the workshop and do NOT miss this opportunity to learn from a master craftsman.

Pete Wright's Portfolio

Please visit Pete Wright's website for even more examples of his cinematic portraits. Here is a small sample for your viewing pleasure!

Register For the CTPPA Workshop

On June 22nd and June 23rd, you can learn the skills to create your own version of cinematic portraits. But you must register today!

In addition to Canon's sponsorship of Pete's presentation over the two days, we have to thank Elinchrom for making their studio strobe equipment available to participants.

If you have any questions for Pete Wright about cinematic portraits, please comment below.

It's a busy time of the year for Scott Wyden Kivowitz who is always ready to talk about a new WordPress service for photographers.

What is Imagely?

As the Blogging Wrangler and Community Liaison for Imagely, Scott will tell you they have some very ambitious plans to offer WordPress hosting, themes and plugins – all under one roof.

Why WordPress? Well, did you know that nearly 25% of the websites in the world run on the WordPress platform? That's a staggering number of websites and a great many photographers lean on a self-hosted WordPress themed website or blog for their business.

But not everyone has the time or the technical skills to work on the platform. Tiffinbox, for instance, was custom designed by someone who knows her way through the theme and its back end. Now, not everyone can have a custom designed site or needs to have it specifically designed for them. That can come later when the dollars start flowing in from sales, right?

Until then, though, you are going to need a WordPress service for photographers. And that's where Imagely comes in.

The Interview

WordPress Service For Photographers

If you act quickly, you can get in on a special offer Imagely provided photographers who signed up for WPPI.

Learn more about Imagely through their top-rated podcast too.

Can you see yourself having more time to make images, serve your clients better or chill out with your family rather than tinker with your WordPress website?

So, what will you do? Will you jump in and sign up for this WordPress service for photographers now?

The Backend Of Imagely

The Book Hunt

Go to your local bookstore or hit Amazon up and do a quick search for “photographing men.”

Seriously, go right now and do it. I'll wait. Cue the Jeopardy theme song.

Oh, back so soon? I am not surprised.

Until recently, you would have been able to only locate one book.

Seriously?

Unbelievable, right? A world full of guys and it would seem no one has had the vision to focus on that very obviously under-served niche.

Well, Jeff Rojas a portrait and fashion photographer based in New York City decided to do something about that. In a couple of weeks, he will be launching a new book titled, Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography.

Solving The Problem

Photographing Men

Now go take a look at Rojas' work, or cast your eyes below on a few samples:

The CreativeLive Courses

I don't know about you, but while I love books and my library is full of them, there is a certain thrill of learning in-person or if that doesn't work with your schedule, going online. It was Jeff Rojas' CreativeLive course, “Men's Portrait Photography,” that inspired me to contact him. Soon I also bought his shorter course, “How To Photograph Men.”

You see, I was working full time at an all-boys prep school in Connecticut and one of the most difficult things you will encounter as a photographer is to posing teenagers. First off, they may give off the vibe that they aren't into it but if you know what you are doing and you can put them at ease, they come alive and are eager to work with you. Jeff Rojas' courses came in handy because I was able to make these young guys look and feel good when they saw the final results. So, I owe it to Jeff Rojas and his courses for elevating my skills.

The Giveaway

If you have scrolled all the way down here, you deserve to be rewarded. But let's make this a game shall we? I have a code for Jeff's Men's Portrait Photography course on CreativeLive to give away to one lucky person who pre-orders his book between tonight and March 3rd. I will announce a winner on my Twitter account, so be sure to follow me there.

Pre-order the book using this link, then email me at seshu (at) tiffinbox (dot) org with your receipt. The subject line of the email should be “Photographing Men by Jeff Rojas – Giveaway”. In your email to me, please include your Twitter ID, so that I can mention it if you win! But the CreativeLive checkout code you see blurred out above will only be emailed to ONE winner. Capiche?

I am the final arbiter of this game. If you do win it's because you followed the simple rules and you are a good sport. Bonus if you leave a comment below telling me why the course would complement the book you just bought.

Remember, this is for any pre-orders of Jeff's book, only from tonight through March 4th, though. If you click on any of the links in this post mentioning the book, you will be directed to Amazon where you can easily order the book and have it delivered it you after it launches on March 15th.

Sound good? Good luck! And, here's to making a difference in men's lives by creating stunning portraits of them too!