This is a guest post by Andrew “Fundy” Funderburg, the creator of the Fundy Album Builder and Fundy Album Proofer. Please check out the free trials available at http://www.fundysos.com. If you were looking to design albums yourselves, I highly recommend Fundy's products.

I firmly believe that fine art albums are the finest representation of good photography available wedding and portrait market. They allow the photographer to to create a family heirloom that can be handed down through generations. In the age of digital where hard-drive crashes and the fact that DVDs and CDs erode over time, a fine art album is one of the few ways to truly preserve the story of the day. A finely crafted leather album printed on true photographic paper will last, literally, hundreds of years.

I want all of my clients to preserve their photos in fine art albums. Yet, with the cost of the album, plus the cost of design, these can be significant investments for clients. So, the question is, how can we help more of our clients choose these albums, which we firmly believe are the best way to preserve their story, their day and their family's memories.

Tip 1 – Show more albums

This may seem like a no brainer, but people only buy what they can see, touch and feel. I've hear of photographers complaining that they never sell anything beyond a 10″x10″ album. But, later I find out that they only show 10″x10″ albums and give the option to upgrade the size. But the client can't know what a 12″x12″ or 14″x14″ feels and looks like without holding that album. In the studio, photographers need to have samples of each and every size they want to sell.

Tip 2 – Show big and fancy

Samples should be big and fancy. Have at least one sample of the largest album your album company offers. If they offer a 12×18″ album, get a sample of it. To keep costs down, only put in the minimum amount of pages (usually 20 pages). If your album company offers cool metal covers, get one. If you like those cool, expensive plexiglass covers, get a sample. By offering larger albums with fancier covers, it validates the cost of the regular leather albums. And it shows to the client, the fine art capabilities your studio has to offer.

Tip 3 – Tell clients what “most” people are buying

Clients usually only get married once (well maybe twice) in their lifetime. For the most part, they don't know how to get married. They don't know what they should do with their photography, they don't know how to preserve it, how to show off their day. For portrait clients it's basically the same. Senior photos are taken once in a lifetime. Families usually only have nice professional portraits done once or twice before kids are grown up and out of the house. It is part of our job description to let them know what we can do and what other clients are doing. Tell them that “most people are getting an album like this.” or “An 8×8″ cloth covered album is our most popular portrait album.” or “A lot of people are getting our new leather options.” Let them know this information during the consultation or on the day of the shoot. People need to digest this information and see pricing before viewing the images. If you design beautiful albums, they will want one, but they need time to justify the cost.

Tip 4 – Shoot for the Album

If we, as photographers, need to shoot differently if we want to sell more albums, versus, individual prints. Albums are all about telling stories. If we have one fantastic shot, we need to take supporting shots. This philosophy is ingrained in most wedding photographers, but the same philosophy needs to be adopted by portrait photographers. When you have “the shot” set up, also take accent shots from different angles and with different lenses. A shot with a long lens, cropped into the subject may have a great accent shot with a wide angle showing the landscape around the subject. So, shoot once, move around and take 3 more shots.

Tip 5 – Use albums as hooks in your packages

If you want to sell more albums, make them the centerpieces of your packages. In all of your wedding packages offer album credit. In wedding packages, album credit usually works better than actual albums (e.g. a 30 page 10″x10″ album). With so many sizes and options to clients for wedding albums, credit allows clients to create their own ‘dream' album without confusing upgrade options. For portrait albums, using different sizes in different packages works well. For example, a 5×5, an 8×8 and a 10×10 option in three different packages. Additionally, you can offer upgraded covers (e.g. leather) in larger packages.

Tip 6 – Break down your workflow

Albums are big projects, especially when you get over 40 pages. They involve not only the design, but also the proofing of the album to the client. When designing albums, I have pre-made folders with page numbers on them (e.g. 0203) and I drag the images for those pages into their own folders. This helps me organize each spread separately and speeds up the design process. For proofing the album, I realized that proofing needed an organized, visual solution and that is why I created the Fundy Album Proofer. I did the same with my Album Builder. I needed an organized way to make gorgeous, high-end albums. When you choose your software tools for albums, make sure that they fit your workflow and will not only help you produce and proof gorgeous albums.

Tip 7 – Know your profits

While this is not necessarily related directly to selling more albums, it will affect your ability to provide albums in the future. If you are not charging enough for your albums, you'll quickly get bogged down in the work of offering albums and they will quickly become a drain on your business instead of a boon to your business. Add all of your costs together, the cost of the album, the cost of the extra pages, the cost of designing the album (the cost of your time to design the album) and the cost of meeting the clients and proofing (again, the cost of your time). What most photographers forget is to do is charge for their time. But we don't want to work for free, do we? Take all of these and add them together. Now, the PPA recommends a maximum of 35% cost of goods. This means that for every $1 you make, it should cost you no more than 35¢ to produce. The easy way to calculate this is take all of your costs, add them together and divide by 0.35. For example, if it costs you $350 to produce an album, you should charge around $1000 for it. If you are on the higher end of your market, you can go smaller, for example 25% or divide by 0.25.

I hope that these tips help you sell more albums and helps your clients discover the joys of having a fine art album for generations to come.

Yes, Fundy does have a Black Friday sale. So, click the image below to get 30% off of all his cool album making products. {affiliate partner}

This is a guest blog by Jessica Lewis, co-owner of KRAFT and JUTE, which provides personalized kraft-sleeves and wedding favors using 100% recycled paper. Co-owners Melisa and Jessica are hard working wives and mothers; Melisa is due with baby #2 in December! She is a professor of business and marketing at Edinboro University and is currently working on her doctorate. When not running around after toddlers, Jessica sews sample CD sleeves for clients and runs her own photography business – Live: Beautiful Photography. Melisa and Jessica happen to be cousins who grew up together in northwest PA and have fond memories of playing in the tractor-tire sandbox on their grandparent’s farm.

The process of starting a new photography business is overwhelming for many new photographers. Many get weighed down with setting up a website or blog, finding a proofing site, creating a good workflow, managing a business, designing a logo, developing their brand… oh yeah – and taking and editing pictures. It is a lot of work and with so many different options, it is easy to lose track of time and become frustrated with trying to find the best solutions.

This process of being overwhelmed and frustrated is what led us (Melisa and Jessica) to develop Kraft and Jute. Jessica, photographer of Live: Beautiful Photography, wasn’t happy with the choices of Digital Negatives/DVD Slideshow packaging. We tried using the standard slim jewel case, but it screamed “cheap.” We thought about buying a 5×5 trifold from White House Custom Color, but were overwhelmed with trying to put together artwork and figuring out a nice layout. We knew we couldn’t spend a fortune on really nice custom packaging, but at the same time, we understood the value of a great presentation to the client.

So what better way to solve your own problems – create something for yourself! And that’s just what we did.

We created our own custom, eco-friendly, packaging for digital negatives in which we drew a lot of inspiration from two different websites: Caroline Ghetes and The Paperieboutique

The whole process was organic. We had tons of different ideas swimming around in our heads, but decided (encouraged by economics) to use the resources that were around us – kraft paper, our printer and a sewing machine. The feedback and ideas from friends and family were also key in developing our own professional packaging solutions. We knew that whatever the end result, we wanted something that was simple, yet beautiful.

You can see where we are now in the process by visiting our website, KRAFTandJUTE.com. Yes, this is still a process! We first posted some listings of the packaging products we had created in our Etsy shop. The response from fellow photographers was overwhelming. We were very excited to see their logos and brands printed on our simple CD/DVD sleeves. They looked amazing! We strive to fulfill custom packaging requests from professionals like you that need something that will make their brand stick out (but not lose a fortune in packaging costs).

We continue to build on our standard packaging solutions but also work on a one-to-one level with photographers all over the world to make something that is unique, simple and beautiful for them.

Kraft and Jute products have expanded from the simple CD sleeve to now include: CD/DVD sleeves, double sleeves, custom printing, print sleeves, print folders, and deluxe gift bag packages (for the total presentation). There are so many more new product ideas in the works – just not enough time to do it all at once!

We have produced over 5,000 CD sleeves for photographers and brides since July 2010 and were just featured in the latest addition of Design Aglow's Issue 11, “Presentation Perfection: Packaging That Inspires.”

Our clients LOVE the eco-friendly kraft and jute packaging. We hope you will be inspired to discover or create something beautiful for your treasured clients too!

SPECIAL OFFER: Receive 10 free Simple Stitched CD sleeves with every order of $15 or more until November 30. Mention the following code: “PicSeshu”.

This is a guest post by Phyllis Cheung, co-founder of My Wedding Concierge, one of the hottest iPhone and iPad applications to help engaged couples find their perfect local wedding vendors.

What is My Wedding Concierge?

My Wedding Concierge is a one of a kind wedding blog search engine that allows brides to search for wedding inspiration in a visually stunning and relevant manner. She no longer has to filter through irrelevant posts from popular search engines nor does she have to visit multiple blogs looking for a certain idea.

How Can My Wedding Concierge Help Photographers?

We are always looking for new photographers to add to our search engine. The only way to get added to our search engine is by blogging. We index your entire blog back to the day you started and upload everything onto our site. You can easily do a search on My Wedding Concierge and see if popular locations in your area have been blogged about. If not, you’ll be very easily found on our site because brides are searching for everything from reception sites to different types of veils. You should have a minimum of one article on your blog titled “Wedding Photographer in City” – that will cover the brides searching for you in your city. All other articles pertaining to engagement shoots and weddings should be titled “Engagement Session – Location, Sam and Kelly.” A huge mistake photographers typically make when titling their posts is by naming it, “Sam & Kelly.” No bride is ever going to search for “Sam & Kelly” in Google and if they do, they probably aren’t looking for wedding photographers. Also, the more you blog, the more content you have indexed on our site increases your chances of being found by brides.

What is the Inspiration Engine App?

We’ve created an iPhone and iPad App for our search engine titled “Inspiration Engine.” They can be downloaded from the iTunes store. In the apps, we’ve removed all bias so when brides search for say, “Marriott Hotel in Los Angeles” and you have an article titled “Marriott Hotel – Los Angeles Wedding – Sam & Kelly,” you’ll probably show up near the top. The key to drawing the bride in is to have stunning photography because she won’t know who the vendor/blogger is until she clicks on the photograph.

In our apps, we also have location based advertising through our interactive map. Brides can click on a camera icon (for photographers) and have revealed to her your ad and blog. She can easily tap “blog” and have your entire blog feed added to her reader for future reference instead of finding your business via our search engine. Because our apps are available worldwide, it only made sense to make our map global as well. Thus, you can choose to advertise in any locale throughout the world and brides can easily see at a quick glance where our advertisers are located.

We are limiting the number of photographers per market to 10. This allows us to give our photographers the best exposure to our brides. We currently have 3 versions of the app out – a paid and free version of the iPad app and a paid version of the iPhone app. We will be releasing a free version of the iPhone app in the next two weeks. An app for the Android OS will be available early next year.

This is a guest blog by Sean Low, President of The Business of Being Creative which “provides practical business advice to those in the business of being creative.” You have got to follow Sean on Twitter.

Of all the issues confronting creative businesses, photographers included, pricing tops the list. Always. What to charge? How to charge? Can you charge? When to charge? If only there were a right answer. Unfortunately, there is not. However, there is definitely a wrong answer.

If you are not transparent and do not have a pricing model that supports your philosophy, you will go broke in a hurry. Why? You will never be able to create the trust with your client necessary for you to do your best (or even adequate) work. If you are trying to “bury” expenses and/or profit in a single number or “package”, your clients will sense it and will (rightfully) question your integrity. They will be waiting for the other shoe to drop, even if there is no shoe. So the better question to ask yourself is: have I communicated the value of my art and does the way I do things support that value.

You can earn a fair return if you a transparent with your pricing and your business model.

Fundamentally, photographers are in two businesses: 1) selling the act of creating the image; and 2) selling the products derived from the image (i.e., prints, albums, etc.). In a perfect world, a photographer would be able to make money on both businesses. However, in the digital age and with competition the way that it is, it is increasingly difficult to earn a fair return on your investment of time and energy in either business.

The pricing pressure on the act of creating the image has never been greater. You need only take a look at Groupon offerings by photographers to witness the price of creating an image approach zero. On the other hand, services like the Album Boutique make it very difficult to extract value from selling products associated with an image. Moreover, many clients are placing photographers in the very difficult position of having to give up control of their art and just turn over a CD of hi-res images. Just say no.

To move forward, you have to bring integrity to your process. You can earn a fair return if you a transparent with your pricing and your business model. You should be able to say to your client that this is what you need to create your images. If it means having a second or third shooter, then you should lay this out too. Despite what you might think, clients do know you are in business and have to pay things like rent, utilities, payroll, etc., so if you do tell them that you charge say fifty percent on your and your staff’s time they will probably accept it. Likewise, if you require a certain quality of album be purchased (it is the legacy of you and your art after all), they will likely accept that too. Again, you are entitled to earn a fair return on your investment of time and energy – enough to sustain your business. The key is to be transparent to what that is with your clients. Transparency builds trust and is really the only currency you trade in.

Ignore those that would compete with you solely on price. Focus on what you offer and why you do things the way you do. Be uncompromising when it comes to the integrity of your art and completely transparent in what it takes for you to create it. Your ultimate value has nothing to do with the price you charge and everything to do with how you communicate. Those clients who need (read: not just want) your vision will pay for it. It is up to you to move them from want to need.

It's your turn to sound-off. What are your challenges when presenting pricing to your clients? How do you approach pricing – is it transparent or do you make it difficult for your clients to get a good read on you and your business? What issues do you encounter when discussing pricing with your clients?

This is a guest post by Michael Rheaume, co-founder of SnapKnot.

SnapKnot is a website dedicated to helping engaged couples find the perfect wedding photographer. SnapKnot is photo-centric, showcasing the work of photographers such that a bride can compare and contrast style and quality side-by-side. Couples can select their location and budget range and browse through photographers who match their criteria.

SnapKnot is easy, fast, and fun to use, and free for interested couples to contact photographers they like.

SnapKnot was founded by Mike Rheaume and Reid Warner. We were freshman year roommates at Dartmouth College and have remained good friends since. Most people ask if we are photographers or have experience in the wedding industry – neither, in fact!

Reid was married in 2007, and he and his wife had a very frustrating experience trying to find a wedding photographer. They spent a lot of time and effort in their search, only to be disappointed time and again by photographers they liked who they later discovered had prices that were out of their budget. (Fortunately they ended up with a great photographer who they were very happy with: Jim Kennedy

Because of that largely frustrating experience, Reid felt that there was a better way for couples to start their search for a wedding photographer. This is how the SnapKnot idea started. Mike used to work for a small marketing firm, and was looking to use his knowledge and experience in a new venture. We jumped in with both feet from there!

We launched the site in February of 2010 and have experienced tremendous growth so far. We have just over 1200 photographers on the site worldwide. This makes the site a great resource for just about any couple planning a wedding in either the US or abroad.

Our primary focus over the last few months has been increasing our bridal-related traffic to the site, to get more potential clients to view photographers on the site. To this end we are engaged in a variety of strategies, including website SEO, online advertising, partnerships with bridal blogs/websites, and a particular emphasis on social media marketing through our presence on Facebook, Twitter, StumbleUpon and Flickr.

In fact, we have been pleasantly surprised by the number of photographers who range from active to *very* active in social media. Perhaps this is because of the largely independent nature of the business? We were immediately able to tap into an extended network of photographers, and in turn we are able to more easily promote new content such as new engagement shoots, weddings, special offers, and more to our own growing network of engaged couples. One of the benefits our Premium members receive is that SnapKnot acts as a marketing extension, effectively amplifying their brand's voice in the marketplace.

One of the benefits our Premium members receive is that SnapKnot acts as a marketing extension, effectively amplifying their brand's voice in the marketplace.

SnapKnot makes it easier for couples to find and contact photographers who match their criteria, and it's also quick and easy for photographers to create an account (5 minutes or less).

In addition to the online world of social media, we've also found that “old school” networking has worked wonders for us as well. Fresh out of the gate we made it to WPPI in Las Vegas this March, where we were fortunate enough to connect with some great people in the industry.

We met Becker of the [b] School, and recently appeared on his weekly Study Hall.

Mike was able to attend the Beantown Bride and Two Bright Lights event in Boston, in July.

Folks like Mark Stagi of Digital Photo Buzz, Chris Gampat of The Phoblographer, and the guys over at BridePOP have been very helpful and supportive as well.

We appreciate you all! It's a great industry to be working in.

We encourage any wedding photographers reading to at least create a Free account – test out the service and see how you like it.

For those interested in trying out the Premium version we are offering a special discount code for Tiffinbox readers: SESHU1 (only applies to new Premium accounts & upgrades; expires August 31, 2010). Use this code to receive 1/2 off your first month of Premium service for $24.95.

You can read about the details of Free vs. Premium features.

Please leave a comment below with any questions or general feedback, and also do not hesitate to email us: contact@snapknot.com