Did you know that at one time Orlando, Florida family photographer Isabel Azalia designed lasers? Now, she reads her client's minds.

Totally true!

More than what or how she does this, the question should be why she does it.

Isabel spent the last six years formulating client quizzes that she sends out in efforts to get to know them and ultimately serve them better. The better the experience, the thought process goes, the greater the chance they will buy more and refer future clients.

As a scientist, she needed something more precise and so she developed her personality tests and questionnaire that dives deep into a client's psyche so she can capture that family as they truly are and make the whole photography experience stress-free.

Interviw With Isabel

Intrigued by her client quizzes, I asked to speak with her to find out more. Here is our conversation about how she uses client quizzes in her family portrait photography business:

So tell me, how well do you know your clients? Be honest with yourself. When the phone rings you book a session, but more often than not, you have no clue who they are, what their likes and dislikes are, how they see themselves or what they ultimately want in photography artwork for their home.

Wouldn't you want to change that? You will get to serve your clients at a high level. In the process you'll create a sustainable business that is known in your community.

Client Quizzes

For more details about Isabel's client quizzes.

Customizing Your Quizzes

Isabel is making her client quizzes available to you so that you can customize them with your own logo and then share them with your clients before your next portrait session. Talk about a huge WIN.

What would knowing more about your clients do for your business? Will you use client quizzes to serve your clients?

Did you ever believe you could serve two different clients and still make branding your business a success?

A wedding and family portrait photographer based in Boston, Karen Kelly did just that!

Branding Your Business

Karen struck upon the idea of branding her business by committing to one mission: serving her clients for life! She will be speaking and teaching at Inspire Photo Retreats and her topic is “How to Brand Your Business for Success”. It's perhaps after structuring your business in the right manner, that branding it correctly must come next to make it a success.

The Interview

Soon after I learned that Karen was going to teach at Inspire Photo Retreats, I looked her up online and viewed the video on her “about me” page. I didn't waste a minute scheduling her for a quick chat about her business brand and positioning. We also talked about her presentation at Inspire Photo Retreats this year in Newport, Rhode Island.

We talk about:

– The joy she saw in people experiencing her photography inspired her to create a business
– What consumer problem are you trying to solve?
– How her degree in psychology and experience in advertising helps her business
– How photographing the lives of her clients, shapes her life too
– Teaching and creating community is key for Karen
– How her specialization in family history allows her to offer both weddings and family portraits

The Portfolio

Check out of Karen's fabulous work. It will you give you a sense of her style and also her branding (which, I hope you all know goes well beyond just using a fancy logo). Every frame shows her love for her clients. It's beautiful, soulful work.

So, are you coming to Inspire Photo Retreats this year? It starts TOMORROW. If you see me or Karen Kelly, stop by and say hello!

Why Are You In Business?

If you are in business, you should be making money at some point, right?

Jamie Swanson of The Moderntog has it dialed in when it comes to teaching photographers how to market their business – to move from mere passion into the sphere of profit.

If you are dedicated to your craft, you would have noticed how you have progressed due to your discipline and focus. The business side of the equation is no different. It too needs your constant attention. Ignore it at your peril and in a short time you will have nothing more than a hobby to call your own.

That might just be the ticket for a lot of people currently in the industry. Nothing wrong with being a hobbyist or a weekend photographer, while you still have your day job. For some photographers, the grass is always greener on the other side anyway and you living that life might mean a more comfortable and stress-free existence.

That said, if you are going all in, and you are going to spend the next 20+ years as a professional photographer, you are going to need to market your photography business and do so really well.

The Marketog Course

Back in 2014, I spoke with Jamie about Marketog and since then she has made a few additions to her tried-and-tested course.

Here are the six steps she covers in Marketog:

How to get more of the right kinds of clients
How to turn inquiries into clients: 6 game-changing strategies
How to turn your website into an inquiry-generating machine
How to get repeat clients and more word-of-mouth advertising
How to get other business owners to send you their best clients
Your marketing toolkit for effective marketing

Open Enrollment … Now!

Jamie is about to open enrollment for the course again, for a limited time (today through January 24th). Despite her busy schedule (look, she has five kids and home-schools them all), I managed to convince her to spend a little time with me being interviewed about the six-week commitment you are about to make for yourself.

The Free Sample

Grab this FREE sample lesson to get a sense of what you will learn from the Marketog course.

Follow Along At Your Pace

One other thing, while the course runs for six weeks, you have access to all the course materials for life. So, if you don't get to it as the course starts on January 25th, relax! Just log in when your schedule permits it, and walk through the modules step-by-step at your own pace. Jamie makes it super easy to follow along, but there is a good deal amount of work to be done. If you are spinning your wheels, pop into the Facebook group Jamie has set up for you to ask questions or share your successes.

Ready To Sign Up?

Are you ready to jump-start your photography business with a solid plan for marketing it? Will you enroll for Marketog now that you a little bit more about the course? Do you still have questions? What would get you off the fence? Tell me below in the comments section and I will do my best to help you out. You see, like you, I am enrolled in this course as well and honestly, I am lingering on module 3 right now. Come join and inspire me to complete all six modules of Marketog with you!

It has been about a week since I got back from Inspire Photo Retreats. The experience of being there, with 250 other photographers, is still reverberating through my brain. It was a relaxed and yet very informative conference. I highly recommend you go next year. Other than the fact that you and I will get to finally meet, you'll truly be inspired. I guarantee it. If you are following me on Facebook, you likely saw a few images from the event in Portland, Maine.

Getting to Inspire was a bit of an adventure. My friend, and fellow photographer, David Apuzzo, set out at about 10 am on Sunday. We had heard about a looming snowstorm that was going to pile in a foot or more of snow in Connecticut, Massachusetts and yes, all the way up to our destination, Portland, Maine.

Given that my wife had to go to work the next day, I insisted that she take the four-wheel drive, Subaru Forrester. I chose to take the Toyota Sienna, a minivan (with terrible tires, mind you), to Maine. The four hour trek was mostly uneventful until we hit Portsmouth, New Hampshire. We managed to evade swaths of snow. Dave excitedly pointed to the space in between packed clouds on his phone's weather app that we were threading through. It was exciting to race Mother Nature.

But when we got to Portsmouth, we got hit with snow coming at us sideways. The wipers on my cars which were functioning just fine started to give me some trouble. As the snow came down, I kept using the wipers and the wiper liquid to clear the front of the car. My visibility was diminishing and it became somewhat uncomfortable to drive. I noticed that while the passenger side of the windshield was getting cleared up quickly, the driver's side was not. Dave and I both assumed that we had run out of windshield wiper fluid. My wife had foreseen this issue and insisted that we carry a bottle of wiper fluid with us. And boy did that come in handy. The temperature in New Hampshire was down to 7 degrees Fahrenheit and my fingers were quickly going numb, but Dave helped me pour some of that wiper fluid in. In fact, Dave stepped up and bought two big jugs of it at the gas station.

But that didn't help one bit. The nozzle on the driver's side was either frozen or clogged up. What were we to do? We had at least another hour of driving ahead of us. Then it was Dave's brilliant idea that got us through. He suggested that I simply drive behind some of the other cars and big rig trucks. His rationale was the snow and spray flying off of the cars ahead of us would land on my windshield and all I would have to do would be to use my worn wiper blades.

Guess, what? It worked! Like. A. Charm. I probably owe Dave a beer or two just for that. (Do collect, Dave!)

Now, imagine you at the helm of your photography business. You can go at it alone or you can have a trusted advisor, like Dave was for me on the perilous trip. Which will get you there safer and faster? For my photography business in Connecticut, I lean on a few people to coach me.

I've already mentioned Jeff Jochum. If you aren't clear about what it is that you are meant to do, he will help you get there. It's not an easy process but his video coaching is top class in my opinion.

Steve Saporito is the other business coach, I listen to. He is based in Australia, but let that not stop you from listening to our recent conversation about what he does for photographers, why he believes his approach is the most natural and how his teaching can benefit you.

Steve and his business partner, Kelly Vanyai moderate a lively Facebook group (open to only those who have signed up for their courses) where if anyone has a question, all you need to do is to ask and either they or an eager bunch of peers will jump in to help you. I've found it very helpful so far and I am already seeing results. What I personally love about Steve and Kelly's approach is that there is nothing “salesy” about how they want us to work with our own clients. Just as much as Steve and Kelly are our trusted advisors, we in turn become our client's trusted advisors and help them make the very best image selections for their life.

On February 20th, 21st and 22nd, Steve and Kelly will be hosting an intimate workshop in New Haven, Connecticut, for a few select studios. Yes, I am going. Did you have to ask? Find out more about this unique opportunity in Connecticut to learn from them face-to-face here. They will also be at WPPI offering a similar workshop there.

Clearly I am not the only one reaching out and working with business coaches. Maggie and Jason Henriques just wrote a post. Go read it! Also, Jasen Arias also posted about working with Jeff Jochum and Steve Saporito here.

Of course, there are other business coaches and mentors helping photographers, but from my exhaustive search and perspective Jeff and Steve make up the one-two-punch that I needed to restructure my business. If you have any questions about them, feel free to post them below or ask me directly.

Jason Grubb, a wedding photographer in Denver, Colorado has strategically increased his Instagram followers and converted some of them into paying clients. Having a significantly smaller following on that social medial site, I was intrigued to learn more from him.

While our chat was short, I trust you will find a ton more useful and actionable information from Jason during his ShootDotEdit webinar on December 3. Find out more here.

Oh, and do follow him on Instagram too!

Lastly, do take a moment to check out Jason and Gina's wedding photography below.

I also invite you to visit their website. They are pretty specific about who they are, who they serve and what kind of photography they happen to create for those people they attract. This is “specialism” in action folks and I love how they have brought it all together.

Update: If you missed it, you can can the recorded version of the webinar with Jason Grubb here. Simply register on the site and you will be notified when it is ready to view.