This is a guest blog post by Leon Sandoval, Colorati's CEO. While he may be a tad bit too modest to say so, based in Carlsbad, CA Leon and his team provide the very best post production services in the business and help make for some very happy photographers.

Greetings, Tiffinbox community!

When Seshu and I had a conversation about content for a video tutorial I knew without a doubt we had to talk about file naming. Clearly, it's one of the workflow elements that seems to cause photographers the most trouble. There are no standards or guidelines and we all seem to have learned by trial and error.

What I've seen is that people either abandon file naming altogether or get too fancy. And sometimes we see a combination of naming conventions within one event that simply do more harm than good.

Good file naming will help you do the following:

a) Sort your files by file name in any software on any computer and see the timeline as it took place in real life.

b) Easily find the files you are looking for. Speed and efficiency are key here, so having unique “tags” can help.

c) Achieve more consistent results in regards to White Balance, Exposure, Contrast and other aspects of your visual editing.

Will this tutorial answer all of your questions and solve all of your problems? Unlikely. My hope is that it gets you thinking. Hopefully you'll walk away with a couple of tips that set you on the right path to a creating a system that works well for you.

Enjoy this exclusive Tiffinbox video tutorial from your friends at Colorati!

This guest post is by John Simoneau the founder of “The Directory of Specialized Photographers” at LocalPhotographyGuides.com. He says, “I am a proud husband and dad to 2 Disney Princesses and love to chat about photography.

Photographers. What if I was to tell you that search engine optimization (SEO) simply doesn't matter anymore? Don't worry about it! Stop link building, stop forcing keywords in your blog titles, don't worry about what “meta tags” are or even what Google's new “Caffeine” search index is. Just kick your feet up and relax. Use all that spare time to spend with your family or being creative as a photographer.

Well, unfortunately I'm not here to tell you that. Search engine optimization is the most practical way to gain new photography clients at this time. The reason why is that it is a “direct” marketing approach rather then a “creative” one such as print ads in magazines and coupon books. It's quite simple really. We live in a time that people use Google for anything and everything. When someone uses Google for the term “photographers,” they are looking for a photographer. When they purchase a magazine, see your vehicle graphics, or view some Google adwords, they are not looking for a photographer. Only problem with SEO is that it's so time consuming and that it's been figured out. Sometimes a couple hundred photographers in each city are all competing daily for the 1st page of 10 results that search engines provide. It's really quite stressful and something photographers shouldn't have to worry about!

Then we have Social Media. In 2009-2010 studies showed that 78% of people trust peer-to-peer recommendations rather than ads. Not only that but social media networks is a step ahead of SEO in the sense that you can actually attract new clients in BEFORE they are even looking for a photographer. They notice and remember your photography from a friend sharing on Facebook and other social networks. It's free “creative” advertising with no-telling how many thousands of impressions your branded portraits are getting. Social media sharing is also a quick way to get your photography noticed worldwide for traveling photographers. Search engines can be quite weak in some of these areas.

Coming from the photography industry myself, I really wanted to research, analyze, and embrace the very best method to combine as much of this as possible and build the very best resource on the planet for connecting photography clients with quality photographers. I wanted to create a system that could eventually take some of this unnecessary technical marketing weight off of our photographer's shoulders. The problem was that the photography industry is so riddled with websites trying to make photographers feel as though they have such a miracle solution that it was going to be a really tough sell.

Our team finally came to the realization that the strongest offering was going to be to build a photographer directory. The sound of it almost made me cringe after seeing so many others online who focus on ads, affiliates, selling links, giving links, etc. None of them seemed to be focusing on connecting clients to photographers and most of them had very poor quality of photographers listed. It was quite a mess and a scary idea to start but seemed like the only solution that could force this much needed and entirely new direct marketing approach into the photography industry. So “The Directory of Specialized Photographers” was born.

From our launch we had support from several very popular and highly talented photographers including Baby As Art, Daniela Degrassi, Ashley McNamara, Nicole Goddard and many more! We have even featured some of these photographers on our homepage in a very unique way by quoting their styles which helps in setting our theme. We've created profiles to highly complement any styles of photography that may be needed in the future. Our social media sharing buttons have brought many thousands of visitors to our website alone and has been a huge hit! We are search engine friendly and offer no ads to any vendor outside our own featured photographer banners. We have finally created a virtual photographer phonebook for clients to utilize that focuses 100% on showcasing each and every one of our featured photographer's talents!

Please join us in pioneering this new amazing photography product that is beginning to bypass photography clients from utilizing search engines entirely. Visit “The Directory of Specialized Photographers” at LocalPhotographyGuides.com (link) and request a free or featured listing anywhere in the United States! Some of our guides have just recently been released so if this is your 1st time visiting then you be sure to visit one of our more filled listing pages such as our Los Angeles Wedding Photographers or San Diego Newborn Photographers.

Some time in the future I'd love to speak a little about our brand new international community and how it integrates with our directory offering but until then please visit our forums to register and post an introduction. Your account will be upgraded to 6 Months of Pro Access FREE for the next week! I look forward to working with you!

What are you doing to be found locally? Please sound off in the comments section below.

This is a guest post by Stuart Sipahigil. He is an amateur photographer in the traditional sense of the word; that is, he does it for the love of the craft. His photographs have won awards, appeared in publications, and have made their way into homes and businesses around the country. Stuart also teaches workshops to help other amateur photographers find great photographs close to home. Stuart’s work can be found at TheLightWithout.com.

So, you're “just” an amateur photographer… but you've discovered that you have a love for making photographs and you seem to be pretty good at it. Your friends and family are telling you they love your photographs and several have said you are “good enough to be a professional.” Maybe you've entered a local photography contest or two, and you've done pretty well. Or perhaps you've even sold a few prints of your photographs to the local coffee shop or restaurant.

Now you're thinking to yourself, “maybe I could be a professional photographer,” and then, “how would I do that?” So you check out a couple of books about being a pro photographer — David duChemin's VisionMongers: Making a Life and a Living in Photography or Dane Sanders' Fast Track Photographer, for example — and discover that it's actually quite a bit of hard work. You already have a career right now and well, it's paying the bills and you're doing okay, even in this economy. Shifting gears to becoming a pro is a big change and would disrupt your life quite a bit. It might be doable, but it would be painful, and you're just not sure it would be worth it.

So now what do you do?

Traditionally, there were the only two paths available to you: turn pro, with all of the responsibilities that entails and the costs associated with it. Or remain an enthusiastic amateur, occasionally selling a print or two at your local art fair, or maybe shooting your cousin's wedding for a few hundred bucks (and thus, pissing off an entire group of professionals—but that's another story). However, I think there are several other choices you can make; several other paths you can trod that don't involve becoming a traditional “pro” to find satisfaction as a talented amateur photographer.

The Internet has changed everything. You have many more outlets for your work now than ever before. Traditionally, if you wanted to get your photographic work out into the public eye you had only a few choices; magazines, gallery showings, or stock photography, for example. Today, you can sign up for a blogging service and start your own photography blog, publishing your work to a worldwide audience in about five minutes. If you're a little more ambitious, you can self-publish your own “coffee table” book of your photographs using services like Blurb or Inkubook. Or publish a photography ebook, either on your own or through a publisher like Craft & Vision. All of these things were prohibitively expensive and perhaps even impossible to do on your own only five years ago.

There used to be an old saying, “Those who can, do. Those who can't, teach.” That's simply not true these days (and it never really was). Many professional photographers like Joe McNally, David duChemin, and Zack Arias — all terrific photographers — offer workshops and seminars about the vision, the craft, and the business of photography. But not everyone is ready for (or can afford) workshops with these big names.This can create an opportunity for you to step up and use your skills to help others that are as passionate about this craft as you are. Is there a local arts center in your town? This can be a great place to start and to hone your teaching skills. If you don't have that opportunity, why not just try leading a few photo walks, either on your own or in concert with Scott Kelby's Worldwide Photo Walk in July? Signing up to be a walk leader is easy and can get you started on the path to becoming a photographic instructor.

Are you good at talking about photographic tips and techniques? Do you think you can interview other photographers? Maybe you should start a photography podcast. In a few minutes, you can set one up in Apple's iTunes and publish it to a worldwide audience on a regular basis. The folks at Faded & Blurred have done just that, combining it with their own regular photo walks and a lively online community to create a terrific resource for passionate photographers.

If you are currently a professional photographer, you too can benefit from “going amateur.” I don't mean that you should give up your business and find something else to do, but to try to carve out a little time in your life to do some work for yourself. Personal projects are your connection back to why you started in the field to begin with: your love of photography, the feel of the camera in your hands, and the joy of seeing something that moved you appear on film or in the LCD. There is enormous value in removing the pressures of running a successful photography business and just do it for yourself.

Maybe there are other opportunities that you could use to expand your business (and reputation) as well. Matt Brandon, a professional travel and humanitarian photographer, publishes regular interviews with other pros like Ami Vitale, Gary S. Chapman, and Chris Orwig on his Depth of Field podcast. David duChemin created the Craft & Vision eBook publishing business by starting with a few of his own ideas about photography. Chase Jarvis has added The Best Camera, a best-selling book and phone app, as well as the Creative Live educational video series to his successful endeavors. Many other pros are adding to their repertoire of services by taking advantage of these new avenues.

And if your photography business isn't very successful, why not step back and take a fresh look? Is it just a production job for you now: prepare, shoot, post-process, deliver? Have you lost that love for the art that you used to make? Perhaps it's time to re-think photography as a professional career. That may seem a bit harsh, but I'm simply saying your photographic life might be more rewarding without the pressures of trying to make a living at it. Or perhaps you just need to shift gears and, like some of these other pros, add some new roles to your career, such as broadcaster or teacher. There may be opportunities available to you that you just haven't considered.

There are great rewards to becoming a professional photographer if you're willing and able to put in the time and effort it requires, but there is no shame in trying to be a great amateur photographer. Making money with photography doesn't always equate to making exceptional photography. If you love photography and want to do more than just make slideshows for your friends and family, there are more opportunities now than ever before. Overcome your doubt and hesitation, step out and see what you can accomplish as “just” an amateur.

Please support this site and buy Stuart's awesome e-book, Close To Home, through the Craft & Vision website. [affiliate link]

The Mystic Seminars run from January 6-9 and yes, that's in Mystic, Connecticut. Not terribly far from the famed aquarium, so you could really hit two birds with one stone, if fish is your thing. I assure you, that both will be fascinating, but the former will actually inspire your photography and may just make you more money in 2011.

So, my question to you is a simple one: are you attending the annual Mystic Seminars?

Here is the complete lineup of speakers:

Yervant, Jennifer Hudson, Jesh De Rox, Cliff Mautner, David Beckstead, Justine Ungaro, Michael Greenberg, Joseph Victor Stefanchik (JVS), Todd Laffler, Davina + Daniel, Chuck Arlund, Matt Mendelsohn, Sergio, Sean & Melanie McClellan, Angela Carson, John Edgar, Doug Gordon, Andrew “Fundy” Funderburg, Richard Esposito and of course Mystic Seminars' founder, Walter Van Dusen.

It's going to be quite a show. Some are well known names in the business. All of them have been around the block and know what's what in the industry. A few photographers on that list offer workshops and I have attended them (yes, on my own dime). Some, I can even claim to call my friends. But it isn't some freakish form of nepotism that makes me ask the question again: are you attending the annual Mystic Seminars?

If you have the usual gremlins asking, no, doubting your intentions for going to the Mystic Seminars this year, here are 5 reasons why you should attend this annual event:

1) You'll be inspired by what other photographers are doing – craft, vision and business.

2) If you consider yourself even a wee-bit shy, the seminar is a great place to break the ice and connect with other photographers. Think networking for referrals or 2nd shooter opportunities.

3) It will put the “social” back in social media. Do you follow some of the speakers I mentioned above on Twitter or Facebook? Well, there is no better opportunity than the seminars to step up and introduce yourself.

“Social media shouldn't replace being social in person. It should enhance it. Nothing beats face to face.” – Scott Stratten

4) Giving yourself the time to get out of the home-studio/cubicle for a few days to recharge your batteries is the sanest thing you will do for yourself and ultimately your business

5) It's at the very beginning of the year. What you are doing now and in the early part of the year for your business can make or break it.

If you are a wedding photographer or a portrait photographer, it just makes sense to register for this event. This year, the presentations will run over four days at the Mystic Marriott. Each of the photographers mentioned brings a completely different aesthetic to their approach. The diversity is intentional and I applaud Walter for bringing us a very well organized event year after year.

The cost for early-birds like me was $400. If you want to go now, it will be $600 and I say it's still worth it. If you can't make all 4 days, don't fret. Walter is offering day passes at a very reasonable $200, until TODAY or whenever they get sold out.

Yes, the event is in January. Brrr! Right? Well, thankfully the presentations are all going to be indoors. And I really have no excuse to miss it since this takes place right in my back yard (well, close to it).

So, who will I see at this year's Mystic Seminars? Sound off below. If I hear from a bunch of you, perhaps we can plan on doing dinner together? Let me know. I know it will be fun to connect with you all. Let's take this opportunity in early January to reinvigorate ourselves for what will be an incredible 2011 wedding and portrait season.