This is a guest post by Zach Prez who offers 1-on-1 coaching and SEO workshops. Follow him on Twitter and Facebook.

Everyone knows choosing the right keywords begins the SEO process (or at least you know now). After all, search engine optimization means optimizing keywords so you can rank for them. In this post I’ll refer to keywords as a phrase you want to rank for, and demonstrate how to find longer keywords where competition is less extreme. Even a new site or beginner can rank quickly.

Knowing Keywords is a Critical First Step

Without a keyword list it’s easy to optimize for the wrong words, repeat words, words nobody searches for, and words that don’t create new business. All of these take time away from your true talent (hint: not SEO) and are doomed for failure. Let me demonstrate some examples of what not to do. Feel free to bang your head against a desk for having fallen victim to one of SEO’s classic blunders such as:

1. Wrong words: optimizing for wedding binders won’t make you crazy cash like a successful rank for wedding albums. Go with words people actually use.

2. Repeat words: No need to put Los Angeles wedding photographer in all your blog titles and images. Do you really expect every one of them to rank for that phrase? A homepage will outrank a blog post for a main/primary phrase. Target one page per phrase please.

3. Words nobody searches for: Cool, you rank #1 for Arizona ocean photography but nobody has yet to search that in Google. Don’t waste time optimizing for that.

4. Words that don’t create new business: A #1 rank for celebrity photographer may build your online rep to Ashton Kutcher levels, but if you’re based in Minnesota and not willing to travel it probably won’t deliver new clients. Avoid the above by doing a little up front keyword research to find the most searched terms. We’ll put those terms into a list and map it to a content timeline.

How Longer Phrases Can Help SEO

Before you go picking the top 10 most difficult keywords in your niche, let me explain how Google works.
1. A user types a phrase into Google
2. Google looks for a page about that phrase
3. Google finds lots of pages about that phrase and ranks the page with the most authority at #1 (authority is mostly determined by the number of links pointing to the page or site)

Thus, Google looks for keywords on the page (in the title, then URL, then body copy and images). A phrase like Los Angeles wedding photographer appears on 3.5 million pages.

Rather than try to compete on authority for that phrase (or in addition to), find phrases like Hollywood Indian wedding photography ideas. No pages exist with that phrase, so if you optimize a blog post then you will easily rank very high. Plus you might even rank for different keyword combinations such as Hollywood Indian wedding, Hollywood photography ideas, etc. Even if only a handful of people search for that every month, that blog post provides exactly what they are looking for. Specific phrase + little competition = new client. Multiply the number of posts optimized for specific phrases and the traffic becomes significant. Look at this Google Analytics snapshot from a Sacramento Photographer. The main phrase Sacramento photographer was just 1 of 3,868 keywords that she ranked for and contributed to less than 1% of total traffic. Most of the few thousand phrases are very specific searches you would never imagine people would type.

Long-tail SEO is a strategy to find and capture search presence for the thousands of long phrases users will type to find you. Here’s how to locate and organize them.

Keyword List Worksheet

Start with a 4 column list on paper or spreadsheet using the following column headings

Adjectives: Indian best
Locations: Los Angeles Hollywood
Niches:  wedding photography
Nouns:  ideas

As the columns fill out, use various keyword combinations to develop the best phrases for your business.
1. Indian Hollywood wedding ideas
2. Best Los Angeles Indian wedding photography

Put the most important phrase at the top of the list. Next time you write a page or a post, take a look at the list and see if you can incorporate one of the phrases into your post idea. Or you can proactively start writing posts about each of your phrases. This week write about item 1, next week item 2, etc. Cross them off your list so that you don’t optimize for the same phrase twice.

Idea! Create a “best-of” post using content you already have written elsewhere. Take a paragraph here, and image there, and using old posts you can quickly create a new and optimized post.

How to Find Great Keywords

Two of my favorite 10 SEO Tools for Photography Keywords are free Google Keyword Tool and Traffic Travis PC software. Most everyone knows about the Google Keyword Tool for keyword research, but may be confused on how to get great ideas. I searched Los Angeles wedding photographer has 170 broad searches per month, meaning those 3 words were somewhere in the search criteria. Notice other keywords that users type as a part of their search phrase: Indian, top, ideas, photography. Add these to the keyword list worksheet for future use.

Yes, it is that simple. Looking up Hollywood Indian wedding photography ideas would not show any search volume, but we can see that users do search with those words in different combinations. If people are searching top wedding photographers, then they would also search for top in local searches as well. You don’t need 1,000 visits to grow your business. Rank high for something that 5 people search for each month and you can snag all of those clients ASAP. Traffic Travis just offers a second opinion. Another search uncovers more great keywords. I add the following keywords to my list: tips, best, destination, beach.

My next post might be something like “10 Photographer Tips for the Best Beach Wedding in Los Angeles” and capture users searching for beach wedding tips, best photographer tips, Los Angeles beach wedding, etc. The power of long-tail SEO gains a little traffic from a number of phrases.

Compare Two Keywords

The other time a keyword tool comes in handy is when comparing the search volume of two or more keyword phrases. If I’m a wedding photographer in Southern California it would help to know which cities have the most searches. After typing a few phrases (at the same time) into the Google Keyword Tool I find that Orange County is very highly searched. Optimizing for that location has a lot more potential than Beverly Hills, while Hollywood and Burbank have very few searches. The keyword list should reflect this priority with the majority of phrases going after Orange County and maybe only 1 or 2 for the other locations.

For the creative and visual learners out there this video speaks to some of the tactics above.

Take Keywords to the Next Level

Keywords are a small portion of search engine optimization strategy. My Photographers SEO Book and Blog SEO Zen ebook are quickly becoming the standard do-it-yourself guides for ranking photo and wedding businesses. Learn about site structure, link strategy, and tools with no technical knowledge needed.

This is a guest post by Dean Levitt, Mad Mimi‘s Chief of Culture. Based in Brooklyn, Dean spends altogether too much time thinking about email, people, music and hanging out in the park.

I've always been a huge fan of poetry, especially the sonnets of Edna St. Vincent Millay. I think that the “aha!” moment with poetry came to me at the Boston Museum of Fine Art while strolling through a photography exhibit. I saw some line somewhere about photography capturing a moment in emotion (or the other way around depending on your outlook) and it kinda hit me how similar the two arts are. Poetry (at least the kind of poetry I enjoy) is a wordy photograph.

No one understands better how one medium can be two things than photographers. There's a world of difference between a “photograph” and a snapshot, miles between prose and poetry and a gulf between an email that “markets” and an email that reaches out and connects. That's what we do! We connect… Think of your email marketing service as a way to share, touch, explore and exhibit. Whether your art form is expressed professionally as a portrait or wedding photographer or in purely aesthetic shots for the joy of it, you can utilize the available tools to stay visible and grow (as a business and as an artist).

Poetry is a wordy photograph.

Our entire culture has moved into a system of immediate sharing. Via Flickr, Facebook, Twitter and email, we're constantly sharing and updating. This only gets annoying when we're bombarded by advertising, marketing and spam. Anyone still use MySpace? It's like trying to add a slogan into a rhyming couplet! Take a step back and think about the beauty inherent in the social mediums rather than the possible benefit to yourself.

Building an email with Mad Mimi provides an easy way to share with hundreds (or thousands) of people in moments but it's only really sharing when it's personal and sincere. Take advantage of these tools in our lives to give a moment of your time to tell your friends, clients, customers and potential customers what's on your mind, what you're thinking and what is coming up professionally and personally. It makes receiving an email more like a coffee break with a good friend.

Emails provide a lovely way to exhibit your latest works by embedding images directly into the email accompanied by the story with it; whether is the story of a lifetime captured in a portrait, or the love shared at a wedding. Your email becomes a gallery. It's like a wormhole really – an gorgeous powerful email received at a desk whips the reader into a gallery where the photographs transport the viewers out of their moments into the moment captured by you.

So stop marketing and be a photographer, even when you're being an email marketer.

Please do email me and I'd be happy to help you with the boring technical bits of building lovely emails!

Dean and Mad Mimi have been instrumental in my launching MANTRA, a monthly e-newsletter about my wedding photography. While an in-depth review of the service and my experiences will be published soon here, I went ahead and became an affiliate of Mad Mimi. If you were to click the links or the image in this post, I do get a small commission. Thank you and thanks to Mad Mimi.

This is a guest blog by Boston-based photography consultant, Selina Maitreya.

For months many photographers have been laying low, few of them actively marketing citing financial setbacks and slow economic times. However proactive photographers have been working on their portfolios, updating databases, sending out direct and visual email and going on sales calls.

Who’s going to be in the running when the assignments start rolling in? My guess would be our proactive friends. No surprise there.

If you chose to cut back on your sales and marketing efforts in the last months or even years, NOW is the time reboot your business. Here is my checklist (in order) that you can use as a reference as you seek to re-charge your efforts.

VISUAL PRODUCT: Your body of work is your product. Make sure you have a deep body of work 25-40 images that represent your visual approach to your subject area. Go back and make sure all examples are current, and applicable to your vision. Edit and repaginate.

DATABASE: When was the last time you used your database? If it’s been a while, check with your provider and restructure your contact list. Make sure you have enough contacts for your outreach efforts (direct and visual email) to show a healthy return (1000-1500 names). If you don’t have a list. Invest in one. Contact AgencyAccess.com. They have a super team.

Develop Sales and Marketing Tools:

1) Get a print book fill it with the same images that is in your main web gallery and use it.

2) Choose locations 1 hour North, South, East and West of you and choose 75-100 contacts from your database and create an in person sales call list.

3) Set a goal for yourself for appointments you need to have per month and get going.

4) For my wedding folks your numbers for contacts will be smaller but if you look to see function hall contacts, wedding planners etc. you should have lots of in person leads.

5) Develop inexpensive post card mailers and plan on sending one every other month.

6) Develop and plan on sending out emails on month’s direct mail does not go out.

Social Networking:

If you have been a bit intimidated by social networking or only communicating with other photographers get your self-educated about the use of Twitter, Facebook and LinkedIn as business applications. These helpful contact tools cost nothing but your time and attention.

I’ve given you what may seem to be a very large task, but if you take these suggestions one at a time and facilitate them you will be in great shape when the economy turns, and my wish is that it turns in your favor!

Follow Selina on Twitter, connect with her on Facebook and or LinkedIn. She is also the producer and voice behind The View From Here, an audio (MP3) program for photographers. If you found Selina's post here useful, you are going to LOVE The View From Here. Simply use “FOSSES” when you check out, to get it for $199 $99! (Yes, that's an affiliate code)

Back in January, I posted about Selina Maitreya‘s audio program for serious photographers: The View From Here.

If you haven't had a chance to read it, I suggest you go there first and then come back here. It's a quick read and it will outline why you may want to buy this MP3 program for your photography business.

Recently, I had a chance to speak and record Selina (who now has an amazing blog called OneView). What you will hear below was my first attempt at recording a podcast (go easy on me will ya?), but the takeaway from it is still very good.

So, hit play, sit back and relax as you listen to Selina Maitreya talk about her background as a photo consultant and why she launched The View From Here for photographers like you and me.

Remember to use the code: FOSSES to get it for only $99 (original price is $199).

Full FTC disclosures: I received a complimentary copy of the entire program from Selina Maitreya. That, however, in no way alters my perception of it being a stellar product that you will find useful. If you use the code supplied above, I do receive a minor affiliate commission (enough to keep this website going every month).

[podcast]http://www.tiffinbox.org/tiffincast/042010/selina-maitreya-the-view-from-here.mp3[/podcast]

Did you like this podcast? Would you like to see/hear more from other photographers? Please let me know in the comments section below. I look forward to hearing from you.