Dustin Meyer is an internationally acclaimed wedding and portrait photographer with clients across the country. WPPI speaker, owner of MpactPhoto Blog, Collages.net CLASS leader, and contributor to the Pay It Forward Blog, Dustin is all about giving it back when it comes to marketing, social media, Lightroom, and sales techniques.

You’re nervous. As the barista brings you your latte, you glance at the clock in apprehension. The sound of your heartbeat fills your ears as you inspect your outfit yet again. Questions like “What if she doesn’t like me?” and “What if I sound like an idiot?” race through your mind as the door to the café opens and in walks the woman you came to meet.

Take a deep breath. You’re not on a date. You’re meeting with a potential bride. However, many times as we get prepared to meet with clients for the first time, it can feel just like your first date. Except, in the dating world, booking brides would be the same as competing on the Bachelorette. You’re not the only one hoping to shoot this wedding and therefore being yourself is more important than ever.

In most major cities, the wedding photography industry is pretty oversaturated. Everyone is grabbing a camera and calling themselves photographers. The frustration builds as the photo community begins to collapse on itself as we all try to compete with each other on pricing, style, and products.

In the beginning, our studio had booths at bridal shows and advertised in local wedding magazines. However, I couldn’t help but feel like a number as the overwhelming sea of brides passed our booth again and again. Identity can get lost as the crucible of marketing boils everything we have down to the numbers game. “How many images do you shoot per wedding” and “The guy three booths down can shoot my wedding for X dollars, how good can you do on that price” are questions that become so common it makes you want to just put down your camera and walk away.

But you’re not a number. You’re a photographer. Pricing and even photographic style don’t have a face attached to them. This is why it’s most important to get your personality out there.

Your personality is the one thing that other studios cannot copy. It’s who you are, along with the style and portfolio you’ve developed over the years. By letting go of the copycat game (mimicking another photographer’s Photoshop effects or stealing someone’s price sheet at a wedding expo) you free yourself to just be you. And that’s exactly what brides are looking for.

It’s easy to feel like the guy next to you must be doing it better than you, hence why so many people are doing the same thing. However, it’s far easier to just stand out by being yourself. By putting as much of your personality on your site, in your work, or in your presentation, you’ll find that the quality of your clients will increase dramatically.

As we all probably know, it was much better to be yourself back when you were dating. It’s the same when it comes to booking brides. The more you just act like you, the more compatible you are with your clients. So relax, have another sip of your latte, and be a pro at being you.

Got something on your mind after reading Dustin's blog post? Sound off below in the comments. We love to hear from you.

This is a guest blog is by Robyn Mayne, based in Sydney, Australia. She is a children’s portrait photographer, workshop facilitator and customer experience fanatic! Robyn owns Today is Different and provides photography courses, workshops, retreats and networking events for photographers. Follow Robyn on Twitter.

Who are your customers?

One of the basic elements of any good marketing strategy is a narrowly defined target market – a niche. In fact, a great approach is to start by defining your ideal or perfect customer – Your “right” customer!

Many photographers try to be all things to all people and find it hard to really focus their activity on appealing to their right customers.

Often this happens because someone is on the phone asking for help in an area that’s not really your thing. What tends to kick in here is a fear of saying no to the “wrong” customers. “What if I don’t get any calls from my right customers?”  

While it may seem like growth to take on a new customer, if that customer isn’t a good fit, it can actually take your focus away from real growth and may even create dissatisfied customers that expected something other than what you were able to provide. Dissatisfied customers WILL tell their friends. Do you have a well-defined target market? Or, is it something like…”anyone that we think will pay us”.

So how do you identify your ideal target client?

a) Take a good hard look at your past clients. Look for types of clients that you would love to do more with?
b) Which are your most profitable clients? Are there types of work or types of clients that traditionally produce profitable or unprofitable sales?
c) Do they “want” what you do? If they do not want it for one reason or another, then you are sunk. If you have to convince them of a need, then they are not a good target market.
d) Do they value what you do? Price shoppers will always be prices shoppers. Look for those who appreciate the extra they get from you.

Create a picture of your ideal client

One useful trick is to discover what that ideal client looks like in the most specific way possible and then go about building your entire marketing strategy around attracting more of them. The idea here is that you create a picture of your ideal customer. Give her, or him, a name and a set of characteristics. Consider things like: age; sex; occupation; geography; family; income; beliefs; values; interests; challenges etc.

Now whenever you are reviewing your business, think of a new idea or try a different approach you can ask yourself “Would this appeal to Fiona/Fred?”

What do you think? Have you defined your target market? Do you operate within a niche? Tell us. Discuss. Share. This is the place to do it.

This week, we'll have two blog posts from my friends from “down under.” Can you tell I've always wanted to use that expression? In all seriousness, though, this first one up is a guest post by David Robertson, a Canberra Wedding Photographer. Follow him on Twitter.

As photographers we’re fed this basic message that a bigger lens = better photos. Don’t get me wrong, I love shooting with good quality equipment but as soon as you replace a passion for knowledge with a passion for equipment you’ll find yourself frustrated when your photos aren’t improving and will get burnt out. As a young photographer I bought the gear that I had lusted after and spent thousands of dollars without even realizing that I can make some amazing photos when equipped with the right knowledge and understanding of light.

Lighting in photography is one of the most overlooked aspects by today’s photographers and even the ‘professional’ photographers. Amateurs and professionals alike are completely oblivious to the effects of light of the human body and how different lighting can reveal or hide things, tell a story and bring your subject to life. Through this article I’ll go over some very simple and basic natural lighting techniques that I use for 90% of the work I do.

Many photographers over chop their images to try to make up for their lack of ability to understand light. We’ve all seen those ‘professional’ wedding photos that really just make you cringe and die a little inside. The aim of my work is to provide a very exclusive and high end photography experience, not just great images and being able to utilize the available light to the best measures is absolutely essential to that.

Amateurs and professionals alike are completely oblivious to the effects of light of the human body and how different lighting can reveal or hide things, tell a story and bring your subject to life.

There are a few different factors to consider when you’re lighting for portraits; size, diffusion (hard or soft), color and angle. Before I take a single photograph I analyze the scene and choose one of the below based on the factors above.

Hard light – shoot into the sun with the subject in front of you. This prevents squinting, gives a great wrap around light and if exposed correctly can give you amazing results. If possible try avoid shooting with midday sun. I always get a few wedding clients every season boasting about how they’ve planned to have the ceremony at midday and how good the light is then. Truth is that it’s very hard to avoid making people look likes pandas when the sun is at its apex.

Soft Light – The easiest light to work with, there is usually no squinting of the eyes (important) and it gives really nice warm, soft skin tones. The clouds act as a massive softbox; it’s my preferred light to shoot with. Shoot with the subject facing the light source (sun behind clouds) to get the most of all the color in the eyes, catchlights from light source (sun) and the best skin tones.

Sounds too easy? Well, it kinda is really :)

I encourage you to buy a small mannequin or get a willing model and study the effects of light on the person in a room with a nice big window. Rotate around the model as you’re shooting and very carefully observe with your eyes all the subtle differences that occur when you change the angle of the light and position of yourself and the subject. You’ll soon find yourself being able to get familiar with the effects of light and in no time you’ll be a light connoisseur.

If I had known all the things I do now when I first started I could have saved myself a lot of stuffing around, I hope it helps you :)

Do you have a preference for hard or soft light? Sound off below and let us know. Tell us also why you like one over the other. What challenges do you face when photographing in different types of light.

This is a guest blog by Providence, Rhode Island-based documentary wedding photographer, Stacey Doyle. She documents weddings & families focused mainly in the New England area, though always willing to pack a bag & travel far and wide. Besides photography she really enjoys the art of sewing, specifically deconstructing older pieces and making them new again. If you don't find her behind her camera or sewing machine, you may find her perusing used book stores, thrift stores or at a local brewery surrounded by friends.

I was supposed to go to the Foundation Conference, held in Kansas City, this year. Circumstances at home prevented me from making the trip. When I came to know Stacey was going to be there, I lost no time in recruiting her to report back on her experiences at the conference. What you will read below are her impressions.

Walking into Foundation Conference 2, I was welcomed by friends. By hugs. By smiles. Open hearts & minds. An ego free zone.

From the speakers, to those coming along for a shot of inspiration, everyone there seemed to have a common thread, they see not only with their skillful eyes yet also with their hearts. They tell their stories using their individual visions fueled with their excitement to share, their ability to listen softly, their desire to infuse passion.

I heard Still Motion speak about how, a mere year ago they were creating images that were just good enough. They were pretty. But something was lacking. Something was missing. Something wasn't being said.
Inspired from last years Foundation Conference they decided to change all that. They now immerse themselves into their couples lives, they learn more about who they are, what they are about, what is really meaningful to them. They spend their time documenting what will speak to the true story of their couple, instead of focusing on details that mean nothing in the end. Even if that means skipping the makeup application in order to photograph a couple's beloved pups enjoying a morning swim. It's the images that truly matter, that's their goal. In the end they encouraged everyone to examine where you are right now and then ask yourself ‘Where do you want to be in one year?'

‘Suck less everyday'

DQ have always made me smile. They are a rich and giving couple, in their teachings, in their energy, in their commitment to the photography world. Dave and Quinn are one of the first people to run up and give you a warm genuine hug. Their excitement over showing you how to bring light into a scene to layer and transform a rather dull atmosphere into a whole different world is infectious! What I really adore is each time I've heard them speak, they both seem to glow when they talk about the other's abilities. Not ‘oh darn, Quinn one upped me' but ‘Heck yea did you see what she did?! So proud of her!'. Their motto that day was ‘Suck less everyday', which I quickly retweeted! However I really loved their son, Tobi's, quote ‘Making little moments go a long way'.

I found JVS‘s work years ago online and was floored. I couldn't believe someone could walk into a wedding and find images like that. His lighting skills are outstanding. I recently took his off camera flash workshop in Boston. I remember during his teaching that knowledge is important however what really stood out was if you are going to do something, don't half ass it. Do it right. His talk at the Foundation Conference was more introspective. He went through his life in pictures and in stories. He spoke of the moments that changed the way he viewed the photographic world he was in. He talked of the stories that had an impact, not only on his career but his heart. He spoke of being true to himself, his vision, the life he really wanted to be living, the work he really wanted to be producing. What shined through again was if you are going to do something do not go half way. Put your all into it. Don't be lukewarm about your approach. Mean it. And if you don't, maybe you need to examine what it is you really want to be doing in your life.

They wanted to create a playground where the mind-blowingly awesome photographers in their area could safely come together and, well, play!

The Wed Rockers are a group of established photographers from Mexico. They were looking for community, they were looking to help bring others with a similar desire to share and create, together. They wanted to create a playground where the mind-blowingly awesome photographers in their area could safely come together and, well, play! Their passion flowed out of them like warm sunshine. I was grinning the minute they started their talk and laughing and smiling and tearing up with them at the end. I believe they accomplished what it was they were trying to create: community. And they brought that feeling of sharing & encouragement to the hearts of all those that were there in that room listening that morning. Their talk made my heart swell, it made me want to share anything that I know with anyone that asks. Do you want to know what the secret ingredient is? Nothing. So do not be afraid to share. It's in the sharing where you will find your true self, your true vision.

It's hard for me to use just words to describe Anna Kuperberg‘s work, because when I see her pieces, all I can do is feel. Words may fail me, but my emotions do not. I respond within. I think it has a lot to do with her approach. Her talk during Foundation Conference spoke of being more childlike. Trying to tap into that long lost creative being we once were, until it was schooled, questioned, hushed out of us. And that's not an easy thing to do for some of us. I think ‘won't I look like a fool' but then I remember the little girl that I was flying down the street on my bike, not caring who or what saw me, just that I could fly (on two wheels, of course). I didn't care who heard me make-believing in the back yard with my Barbies and Strawberry Shortcake dolls. A whole magical world existed in my mind and I didn't feel like a fool, because it was fun. I didn't care enough about others opinions to not care about what felt good. I just played and I played well. And I believe that's what I took from Anna's talk; who cares if you mess up or screw up. It doesn't matter! Get back to caring about playing, playing well.

I had not heard of Candice C. Cusic nor seen her work before Foundation Conference. I am so glad I was there to experience her world, her approach and her imagery. Her emotional way of shooting, her steady courageous way of waiting it out until she knows she has what she wants. Her bold patience really struck me. Again, it's the idea of being overly concerned about what others are thinking of you as you work and allowing that to dilute your imagery. Don't let the thoughts of others get in your way. And don't read this wrong, Candace isn't being disrespectful of her subjects, no way! She calmly waits it out, where others might think ‘ok i'm probably bothering them so i should stop now', she's asking you ‘who says?' Don't ever assume you know what people will or will not let you photograph. Be patient, be bold, don't forget to tap into your heart, and then let go and shoot.

The local Kansas City contingent, Lemon & Lime, rounded out the talks. They spoke of their approach, creating one of a kind imagery, using their distinct vision to capture the story of their couples. How a fluke meeting a few years ago brought Neal & Eric together, and since then they have been able to immerse themselves in their creative process, in their couple's lives and in their business together. What struck me most was the way they talked about working with one another. How this collaboration has become so important to them both. The emotion that carried their words was heartfelt and true. I didn't feel as though they were talking just about a business, but a family they created. Once their talk was complete, I saw the other local photographers from Kansas City gather around them at the back of the room, each in turn hugging them both, congratulating them. Not doing this because they wanted those around them to know they ‘knew' them. This was real. There was a camaraderie there that I can only hope and pray others are blessed with.

And if you want to grow, the best thing you can do for yourself is get your butt in the hot seat. Now.

You may think of the Foundation Workshop Forum as just another photography forum. But that is so very far from the truth. It is a collection of brightly colored, vibrant, rich photographers threaded together with their deep desire to share with those around them who are equally passionate about the work they create. It isn't just a bunch of gear geeks talking numbers. These people are full of heart, they pay attention, they care. There is safety in knowing you are not going to get squashed by some self absorbed personality. However if you ask for a critique of your work, don't expect to be embraced warmly while they sugar coat their words. These people love what they do, they respect the art form far too much to give you a simple pat on the back. And if you want to grow, the best thing you can do for yourself is get your butt in the hot seat. Now. But let me assure you, having sat in that seat quite a few times, you will find no cruelty there. You will find not a single drop of snark. No one is there simply to beat anyone up. It is because they care, that they want to see you grow. They want to see you break free from the negative thoughts that anchor you. They want to see you soar.

Forums can most certainly be intimidating. However, you will find with the Foundation Workshop Forum group, that intimidation quickly melts away, as you are welcomed in by the warm generous souls that make up this great family.

This guest blog is by Ellen Petty, the Head Brandslinger at Identity Kitchen, a marketing and design studio specializing in photographers. She and her business partner Marty Thornley just launched a new line of affordable all-in-one WordPress portfolio sites designed specifically for professional photographers at PhotographyBlogSites.com.

Early in 2009, Marty Thornley and I sat down to discuss a more efficient way for photographers to display their work online. We had both, separately, been working with photographers, and discussed the idea of an all-in-one portfolio blogsite that looks and feels like a flash site, with all the SEO benefits of a WordPress blog. We made our wish list; social media integration, customization, easy-to-use backend, unlimited galleries, and integration of fantastic photography tools. After developing many, many custom blogsites for photographers, we saw our theories in action and set out to develop Photography Blogsites.

WE STARTED THINKING ABOUT WEB PRESENCE

Creating a web presence from scratch is simply too much work. You need a hosting account, a website, a blog, facebook, twitter, etc. etc… That's already 3 or 4 places to login and update. If you have a second or third branch of your business this could be multiplied over and over. Like any software, WordPress needs to be updated from time to time. While WordPress itself has become pretty easy to automatically upgrade, sometimes the theme and/or plugins you have been using are not up to date with the new version. So you go through the automatic upgrade and your site breaks. To do this correctly you would backup your database and all your files in case something goes wrong. The problem is, do you know how to backup a database and restore it when something goes wrong? And if you do, you know this process takes a while. Again multiply this by all of your sites. It's not fun.

We set out to make this faster, easier and less expensive, while still providing all the SEO benefits, the support, the security and backups, and the upgrades. All the difficult stuff becomes much easier because we are offering sites on a networked system. We can fix any problems, answer any questions and best of all, release exciting new features to everyone at once. You will always have the latest features immediately.

THEN WE PERFECTED THE FEATURES

a) EASE OF USE

Our system is a networked installation, called WordPress Multisite. We backup everything twice daily and upgrade all of our plugins and themes, as well as the core WordPress files ourselves to make sure they are up to date and will continue working without a hitch. The process is totally seamless to site owners, who will never see the upgrade messages or worry about backups or upgrades or broken sites.

There is no need for hosting. No need for installation of anything. Ever. You don't even need to check your email for a confirmation link. The signup process takes about thirty seconds and your site is ready to start using. From there, our free trial period lasts 7 days. You won't even be asked for any payment information from us unless you decide to activate a subscription plan.

b) ALL IN ONE SITE

One login gives you access to the portfolio site, the galleries, and the blog. Everything is all one. We offer unlimited galleries, unlimited informational pages, your blog, plus a hub for your social media marketing efforts. One address, one place to maintain so you can get back to taking photos, your passion, and the reason you got into this in the first place.

c) SEO

Search Engine Optimization (SEO) is a huge, often misunderstood, topic. What it comes down to is making sure that your site is as visible and findable as possible. While search engines like Google are a big part of this, you also need to be found on Twitter and/or Facebook. You need to be visible to iPhones and mobile devices. This means that your site should built 100% using HTML, and not Flash. There are varying arguments in the whole Flash vs. HTML debate. The only way for Flash sites to compete in the SEO world is to have secondary version called mirror sites for search engines, and a third site for mobile devices. Not only do visitors potentially see three different sites but these are three different pieces of code to maintain and worry about upgrading. Add to that a separate blog, sometimes on a different domain that opens in a different window.

One more argument for a Flash-free portfolio site, just last week Google announced a new feature called Instant Preview, which adds a snapshot of your site to the right of your search results. Unless, your site is Flash, which previews as a grey box. This will revolutionize how potential clients will do their searching. You can find out more information on our blog.

WordPress takes care of 90% of the on page SEO. We have put in some extra features to help take care of the rest. All of the standard SEO plugins are installed automatically: All in One SEO PAck, SEO Friendly Images, XML sitemaps are automatically generated and sent to Google, Yahoo and Bing. We have also developed a plugin in house specifically for photographers called SEO Image Galleries. The only WordPress gallery that uses 100% HTML (no Flash) and automatically adds valuable ALT attributes to every images.

d) EASY TO CUSTOMIZE

Out of the box, WordPress is not an automatic website/blog. You need to hire an outside programmer/designer to work a theme to your liking. That is where we come in. We created themes where just about every aspect can be easily customized by uploading patterns, logos, favicons, social media icons, blog post separators, your photos, or choosing from the options we have included in each theme. You can change the color or fonts on your menu, change the color the menu rollover the background. The possibilities are virtually endless.

e) COST

These sites replace a portfolio site, a blog and any hosting you might need for both. Our lifetime plans are a one-time payment, nothing else to buy ever, no monthly fees ever. Our monthly or yearly plans include everything – your full site, built in blog and hosting. For anyone totally happy with their current website, we also have a blog only versions of all of our themes.

f) SUPPORT

We have put together a support site focused on our sites, but is also a great resource for anyone using WordPress. We have detailed documentation, tutorial videos and a forum. If you have a question or concern, we have a built in ticket system that can be accessed directly from your site.

g) SECURITY & BACKUPS

To help prevent problems, we have enlisted a number of plugins and settings to make sure spam is kept to a minimum and the security of the site is as solid as possible. In the worst-case scenario that something does happen, the best way to protect a site is to have a good backup plan. We backup our database twice a day and all of our content once a day. The backups are stored both locally on our server and remotely.

h) AND FINALLY WE LAUNCHED

We are proud to announce our first three themes in both blogsite and blog-only forms: Latte, Espresso and Cuppa Joe. Because we believe in our product so much, we offer a 7-day free trial. Take our sites for a spin. You can upload your work, writes some posts, link your Twitter and Facebook, and even seamlessly switch between all our themes.

We are offering an introductory lifetime membership for $499. That includes all our themes (now and forever), 4 GB of hosting on our screaming fast servers, our support, maintenance and much, much more. For a full list of features visit our features section. This offer will end on November 30, 2010.

We’d love to hear your thoughts as we will keep developing our sites to be the best they can be. As always, thank you so much for your support!

Win on BLACK FRIDAY 11/26/2010! Photography Blogsites is generously offering ONE LIFETIME MEMBERSHIP (Worth $499) to a Tiffinbox subscriber. Here is how you may be able to win:

1) Follow @photoblogsites on Twitter

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“I just read about Affordable WordPress Portfolio Websites @Photoblogsites on @PicSeshu’s Tiffinbox. #photoblogsites Please RT!”

3) Comment below and tell me WHY you deserve to win. Don’t forget to mention your Twitter handle so that I can make sure you have done both. We need to see a minimum of 50 real, honest, entries before I can give this away on Black Friday 11/26/2010. So whatchawaitinfor?