Howdy Tiffinbox readers! My name is Marit and I'm the Creative Director for WeddingLovely – we help brides all over the world plan a stress-free wedding and find vendors that match up to their budget and location. That's where you come in! We have five vendor specific directories, one of them being WeddingPhotoLove, our directory and community dedicated to wedding photographers. We want to help you improve your business, and have a few tips to help you out!

There are lots of ways to increase traffic and customers to your website for free. Not everyone has huge budgets for advertising, so you have to get scrappy and promote yourself wherever you can! Here are some ways to increase your visibility:

Get Social!

Blogs are an awesome place to share your work — do you have one yet? Do a small teaser post for each wedding or engagement shoot you do, and get your clients to share it with their family and friends. 

There are many other ways to connect directly with customers and let your personality shine through. Create a Facebook page for your business and encourage your clients and friends to “like” you. Make sure to post your photographs in albums on Facebook for potential clients to browse and share! You might have a website, but let's face it– people love Facebook and will likely see your presence more there!

Twitter is also great for building an audience around your personality and likes/dislikes. Since Twitter is so time based, you can use it to drive traffic to your blog posts (make sure to post once in the morning and once in the evening so the most people will see your tweet). Also use Twitter to share industry related news and tips with fellow photographers.

Pinterest is somewhat new on the market, and there are a lot of worries about Pinterest stealing images and removing credit. We'd recommend to use it to share your very best work to promote yourself, and make sure it's watermarked just in case something goes wrong. Pinterest is amazing for driving traffic, so don't ignore it!

Create Free Profiles on Directories to Drive Traffic

We built WeddingPhotoLove because it sucks to search for a wedding photographer on the internet. With Google, you get a ton of results, but the results are overwhelming! Not to mention, most vendor lists on blogs cost a ton of money and only list a few photographers. We wanted a beautiful, easy-to-use directory that welcomes every wedding photographer, regardless of a couple's budget.

So of course, we'd recommend signing up for a free account on WeddingPhotoLove! In addition to traffic, your website is linked to directly, which can improve your SEO. Here are four tips for creating a compelling profile to maximize the number of people clicking through to your website:

1. Choose one image that shows your style. In a basic profile you are only given one image so choose one of your best — we made the images large so people can really see the detail in the photo!

2. Stand out from your competition. Take a look at what other people are sharing. Browse your favorite portfolio images and select the one that differentiates you from the rest. Revisit the site from time to time and update your image! This will draw attention to your profile from regular visitors.

3. Be personable. Let's face it. You're all making a profile for the same reason, which often results in profile descriptions sounding alike. Make sure you profile your company in a way that sets you apart from other photographers. Perhaps you can mention what you love most about weddings? Better yet, rather than profiling yourself – profile your ideal couple. Get creative and make it fun to read!

4. Contact past clients. Never underestimate the power of a review. Ask couples to post a review on your profile, whether it's a sentence or two about their experience or a detailed explanation on how awesome you are. 

Promote Your Weddings on Wedding Blogs

A lot of wedding bloggers love to promote beautiful weddings, and they'll link to you and send you extra traffic to boot! On the WeddingLovely Blog, we feature real weddings and engagement shoots, wedding photographer interviews (linked to your WeddingPhotoLove.com profile), as well as guest blogs from photographers for brides … since you're the expert in wedding photography, not us! 

There are a ton of other resources to submit photos to — we particularly like Two Bright Lights, which will take your submissions and let you send them directly to hundreds of bloggers. Two Bright Lights charges though, so if you have a budget crunch, try making a list of wedding bloggers and contacting them directly!

We Hope That Helped!

There are a lot of little things you can do to promote your business on the internet, and we hope our tips will help get you going!

If you'd like to become a WeddingPhotoLove vendor, we'd be stoked to have you join! To get a profile, just head here. And if you decide you want to upgrade your profile, here's a little gift for you: enter PARTNER20 in the promo field to receive 20% off forever. 

If you have questions or would like to give us more tips about using the internet to promote your business for free, you can email me directly at marit@weddinglovely.com. I'd love to hear from you!

Today's guest post is by Chris Cummins, a Kansas City photographer and owner of Glow Imagery. His passion is creating images that reveal the personalities, expressions and character of his subjects in beautiful images that become family heirlooms for his clients.

We can all accept that a better website means a better business. But what is a better website?

As a professional photographer specializing in weddings and portraits my definition of a better website is how well it answers a simple two-part question: Are the right people finding my website? Also, is the website doing its best to persuade as many of the right people as possible to contact me?

The website’s job is not to be the prettiest, get the design awards or get me the most compliments. Nor is its job to make the sale, that’s my job. I just want it to appeal to and persuade a specific kind of person enough to make them want to raise their hand and ask for more information. It’s a conversation starter, that’s all.

What works best to do that? The ideas are virtually unlimited and the questions are even more. For example. Is it best to put a short bio on your splash page? Does an automatically starting video of you talking about your art appeal to your visitors more than a beautiful slideshow gallery of images? Do written testimonials encourage your visitors to email or call you more? Do you want to require them to give you their phone number in your contact forms or is it better not to ask for that information? The challenges and unknowns are endless.

The trouble is what we want people to do on our website and what they actually are doing when visiting our website are so often two different things. So many of our assumptions are often wrong and we don’t even know it when it comes to our websites.

Whether you accept it or not, a business website has the task of herding cats. People get distracted, they don't think like us, they don't respond the same as us, their values are different, their means of experiencing your website can be very different (smartphones, some old version of Internet Explorer or the latest Chrome browser), simply put they are not us.

Accurate thinking is so critical to your success. Gut feelings, hunches and the simple desire to chase the herd are not good substitutes for making a better photography website. But how do you know the answer to these ongoing questions? Fortunately we can eliminate a lot of guesswork by using a variety of free and low-cost tools.

Many of the tools listed here track visitors and visitor behavior to your website, one even allows you to hear the opinions of visitors to your website. How cool is that?

Warning: This article assumes some working knowledge of how to get to the guts of your website code. Most of the tools described here require some basic familiarity with your website code in order to drop in chunks of special code that will install the ability to track your visitors.

1) Google analytics

Most people know about Google Analytics, but most photographers don't have a clue how to use the information. What the heck is bounce rate anyway? If you aren't using Google Analytics or some other equivalent form of tracking code then you haven't put any serious thought into your photography's web presence. Period. It’s time to change that.

To get started all you need to do is sign up for a GA account through google. Usually your gmail account information is sufficient. From there, google has tutorials that will walk you through how to set things up. Most portfolio website designs have some manner of copying and pasting the code into your web pages. Setting up a new checking account is harder.

With this information you can find out which parts of your website are performing well and which are performing poorly (i.e. lots of exits, poor time on page.) You can also track what online and offline marketing efforts are building your visit numbers through the traffic sources

Don't be thrown by the depth of information and complexity GA provides. It can be overwhelming the amount data it shows you so keep it simple at first. Get it set up and start tinkering with the data reports after a few weeks. Start off my just tracking basic visitors stats. Look at the “Traffic Sources” information to determine where most of your visitors are coming from. From there, just start tinkering a little bit at a time. Since its introduction in the mid 2000's Google Analytics has grown into an application just as complex as Photoshop but you don’t need all that to use it to help your web marketing.

It is a richly layered ocean of data about your website and what visitors are doing on it. Do you what to know how much time Android users are spending on your web page devoted to sleeping beagles? Google analytics will tell you. But don't let that complexity scare you.

Ratings: scale of 1 to 10

Cost: 10 (it’s free, what more do you want?)
Ease of set up: 7 (Google has a neat little verification function which will check to see if you have it set up properly)
Ease of use: 6 (The information is very detailed and little overwhelming, focus on basics and tinker with all those extra data points when you have the time and inclination.)

What do you do with this tool’s information? It tells you who, what, when, where and how of your website visitors. Track the overall visits and dig into the data to see what kind of affect your marketing efforts, both offline and online, are having on the web traffic to your site. Check and see what pages are experiencing high number of exits or a short time on page. Set up goals to track what pages contributed to the most completed goals (hint: those pages are doing their job) and see which ones are losing your visitors (time to fix those.)

2) Crazy Egg Web Analytics

We just started using this one. But we like it… a lot. Crazy Egg seems to know where Google Analytics struggles. Crazy Egg is made for photographers and other visual thinkers. Rather than pile on tons of data into your lap it shows a visual representation of what visitors are doing. It takes your visitor data and tells you where people are clicking on your site and which areas on a site page could use improvement through a series of visual tools. These visual tools show a copy of your web pages with a map overlay of where people clicked. It shows scrollmaps that have heated zones over the page to see where people's eyes have spent the most time on.

For visual people like us photographers, it is a very pleasant experience to look at a photograph of our website’s pages with blurbs of color representing hot zones where people are clicking. It just makes sense!

The set up is remarkably simple. Copy and paste the code into the page's code you want to track. If you can do Google Analytics you'll see that Crazy Egg is as easy. (If you are using a WordPress set-up, even better. There's a plug-in which allows you to enter the code once and every page on your wordpress platform has the code. Easy.)

I am not aware if most portfolio websites are equipped to take such a code, I know my Clickbooq site does not.

The only downside to this software is that it isn't free. But it is very affordable and includes a free 30-day trial. Their basic plan is nine bucks per month (billed annually at $108.) This gives you up to 10 pages to track and 10,000 visitors per month.

Why do you need this? The burden of expertise is a big risk and you are the expert. As someone who eats, breathes and sleeps photography portfolios, very often what you think looks great and makes perfect sense to you website presentations of photography makes no sense to the average person. Crazy Egg is among my faves because it is like sitting in a focus group of hundreds of users and observing what they do with your website. It can be humbling.

Ratings: scale of 1 to 10

Cost: 6 (it is free for 30 days, nine bucks a month afterwards for a basic plan but it is an excellent investment.)
Ease of Setup: 8 (may have some issues with the website portfolio template places that are popular out there.)
East of Use: 10 (it's fun and very simple to learn how to use)

What do you do with this information? Look at several important pages on your website and ask yourself, “what is it I want my visitors to do on this page?” and Crazy Egg will show you in a really visual way what your visitors actually are doing. This will help you to quickly identify any distractions or poorly designed features that may be interfering with that goal.

3) All-in-One SEO Pack (wordpress users only)

This is a champion of a little plug-in you can download for free. Activate this guy and give your on-page search engine optimization efforts a major boost in the arm. If you are not familiar with the virtues of search engine optimization, that subject is a huge discussion unto itself. But for now you can start here.

I'll just say this, SEO has been the single closest thing to a marketing magic bullet for my photography business. It beats the holy moly out of just about everything else I have tried. As a photographer, SEO can't be your only marketing effort but it is an essential piece in this day and age.

A well known trait to winning SEO is using the right titles and descriptions for pages and blog posts. You can do this through the regular title feature on WordPress but also through the plug-in’s interface. This helps you optimize for keywords and phrases you know your target market may be searching for.

The only downside is it for the WordPress platform and can only be used with wordpress content.

Ratings: scale of 1 to 10

Cost: 10 (it's free)
Ease of Set up: 8 (your basic WordPress plugin installation procedure will do.)
Ease of Use: 10 (every time you publish a page or blog post it is there for you to enhance the search-engine presence of your content.)

What do you do with this tool? Your blog is a tremendous opportunity to create attractive and interesting content that will earn you links and points with the search engines. This plug-in adds a little extra power to all those posts by helping you mix up some of the big items search engines use to evaluate where to rank your website when someone types in a search.

4) WordPress SEO by Yoast (wordpress users only)

It's not often you have a plug-in that educates its users as well as it provides an actual immediate benefit. I've begun to prefer this plug-in over the All-in-One SEO pack simply because it makes the dark science of SEO easier for just about everyone. Using both is a good plan.

Once you download and activate this plug-in, each post and page you write will have a handy snippet preview in the plug-in’s window that shows what your post will look like as a Google listing. It also helps you identify a focused keyword for your content and keeps a checklist of where your keyword is in the most SEO-smart places (i.e. Page URL, Content, title, etc.)

You can also click on a tab that does a page analysis which features lots of excellent helpful tips, warnings and kudos about your post. Absorb this information while working on your blog or website and you are way ahead of your competition in a short period of time.

Ratings: scale of 1 to 10

Cost: 10 (it's free)
Ease of Set up: 8
Ease of Use: 10

What do you do with this tool? This tool helps analyze your posts and page content to see what you can do to improve its potential to be ranked highly by search engines. More importantly, it educates you about the important set of habits you need to be forming when using the web to help your business grow. Kick ass SEO is about good habits repeated over and over.

5) Feedback Army

Rather than all kinds of code, data and scrollmaps, sometimes you just need to have real people use your website and provide you real feedback. I'm not talking about a group of photographers on some forum, either (don’t do that… please.) Photographers deal with photography on the web all the time and have that burden of expertise. What does a mom with three kids think when she sees your website? If your website's intended audience is the general public it really helps to get a reality check on a regular basis, enter Feedback Army.

For 20 bucks you can submit your website to a group of reviewers in which you can receive 10 responses. You will have the opportunity ask specific questions about your page and what it does, Feedback Army provides some useful tips for what to ask. Ask both general questions and specific questions.

Unlike Crazy Egg or Google Analytics you are hearing the impressions of real people about your website. A word of caution: they can be brutally honest so submit your site prepared for a frank list of what you haven't quite done right. While they can be tough they are almost always helpful.

Once in a while a reviewer doesn't seem to care and isn't helpful with their review, you can reject their review in favor of someone who seems to have taken some time to offer genuine help. All reviewers are from English speaking countries, too.

The surprising part of this services how fast the reviews are. I had ten reviews completed for me in just two hours. That's instant feedback.

The web gurus call it a usability test. I call it a reality check.

Ratings: scale of 1 to 10

Cost: 5 (It's $20 for 10 reviews of your website,the most expensive option on here, but still worth the occasional investment)
Ease of Set up: 9 (it took two minutes to submit my site)
Ease of Use: 9 (simple, simple, simple and the feedback is very fast)

What can you do with this tool’s information? Hear from real people their impressions and thoughts about the experience of viewing your website. This takes the guesswork out of what may be wrong or not helping you on your website. A word of caution: have a thick skin because the reviewers can be tough.

6) Google Website Optimizer

The very top performing websites out there like Amazon, Apple and Zappos are aggressive and constant testers of their web pages. They are always putting new ideas out there and testing them versus the old methods to determine which is better. Little guys like us can do it too. This is where Google Website Optimizer comes into play.

With GWO you can improve the effectiveness of your website by testing if changes to your website content are more effective in getting conversions. You choose what to test and which pages you want to examine.

Which is better? To have a large video autostart on your homepage or have a small video that visitors can click on if they want to watch? Is it better to have a contact form that requires visitors to submit their phone number or not? Use Google Website Optimizer to create two versions of the same page and it will send a portion of your site traffic to each version to help you determine which one your users respond to best. GWO provides reports and recommendations on which version you should use.

You can do A/B tests or multivariate testing. For photographers, I recommend sticking to an A/B test which is a classic marketing testing strategy. An A/B test means you have two versions of a specific page that have the same goal. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for real-world use.

The GWO reports are straightforward and not overloaded with information like Google Analytics sometimes is. Installing the code on your website is no more or less difficult than a lot of the other tools listed here. Google has a very easy to use verification test for the pages you are looking at testing with GWO.

The only downside is the tests do take time. You do need to get a wealth of visits to be able to make reliable conclusions from the data in a short period of time.

Ratings: scale of 1 to 10

Cost: 10 (it’s free)
Ease of set up: 8
Ease of use: 9 (straightforward reports, no extra bells or whistles needed)

What can you do with this tool’s information? Test the crap out of your ideas, designs, galleries, images and quickly discover what is getting the job done and what may need tweaking and what needs to be put in the recycle bin.

How do these tools benefit you as a photographer? One big reason is virtually no other photographers are using them. In this business, if you aren’t doing what everyone else is doing, you’re doing something right.

The other big reason: you're working your tail off to get people to visit your site but you are very likely losing prospective clients and buyers after they go to your website because something isn't pulling them towards the specific thing you want them to do. Sometimes it is a big issue across the whole site that is hemorrhaging away your hard won visitors, it may be a very small issue that can be fixed in seconds.

You don’t know until you can get useful data to make informed decisions. Otherwise … it’s just a guess and your assumptions.

Which of these tools do you already use? Which ones were new to you? Discuss below!

For a limited time – that's until December 31 of this year – when you sign up for AnimotoPro, you'll get 3 months added to your account. That's 15 months for the price of 12. Not too shabby, eh?

And, yes, full disclosure, I get something out of this too. For every one of you who signs up using my affiliate link, I also receive 3 months added to my account.

WHY ANIMOTOPRO?

It's simple. It's elegant. It's easy. It's customizable. You can set the video resolution from 360p to 480p to 720p (HD). It can drive traffic back to your site, especially if you embed your slideshows on Facebook. And who doesn't want quality clients these days, right?

So check AnimotoPro out to see if it is the slideshow program for you and your workflow. Once I process and retouch images, I save the images to a “slideshow” folder. I use AnimotoPro's classy interface to upload the images (this is perhaps what takes the most time). Then as it is uploading, you can choose one of the many songs (I found the selections to be diverse). The “Advance Settings” allow you to title and describe the slideshow and also hide the “Animoto” branding.

MY WISH LIST FOR ANIMOTO PRO

Here is my wish list for what Animoto could do better – 1) the ability to loop in two or more songs for a slideshow and 2) branding the slideshow with my own logo (you'll see below that I hacked my way through it by inserting an end slide with my logo and contact information).

A SAMPLE SLIDESHOW

Here is a sample slideshow I processed in about 15 minutes. I uploaded the images, chose a theme, decided on a song (you also have the ability to upload your own choice) and added text and other link backs to my website.

I am convinced that the service will pay for itself very quickly. Imagine the impact it will make with your clients. With AnimotoPro you can also download the slideshow, create a special DVD for your clients and either gift it to them or charge them for the added value you are providing them. In any event, it is a win-win.

THE DEAL ENDS ON DECEMBER 31, 2011

If you have been on the fence about working with Animoto, now is the time to get down to business. Between today and December 31, you and I will both get 3 months free if you decide to subscribe to AnimotoPro.

IF YOU SIGN UP …

If you sign up with AnimotoPro and use their service, please come back and leave a link to your slideshow in the comments below. I would love to see how you end up using it.

A few days ago, I ran out of space on my Dropbox account. It wasn't intentional but I received a pleasant reminder from the service to upgrade. While the service is exceptional (one can access files from any connected computer, iPad or iPhone), it's much too easy to simply throw all kinds of data up to it and then forget about it.

So, I looked at the upgrade options and felt that the 50gb at $99/year would make most sense. Then I wondered what I had “dropped” into that box. Most of the files were old – images I had shared with family or friends and were no longer needed. So, I went on a mission to simply prioritize and delete those large files one by one. Well, believe it or not, by the time I was done, I was back down to using only 1gb of space.

Did I now feel like I needed 50gb of space? Unlikely. So, that's how I saved myself $99.

All of this was inspired by a blog post and video that Musea posted called “29 Ways To Stay Creative.” Check it out.

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

One of the ways the video suggests one can stay in the creative zone is to have a clutter free desktop. More easily said than done but when I also read that studies have shown how a cluttered lifestyle can increase blood pressure, I got to really thinking about how I can pare things down around me and in the cloud.

So, the first thing I did was to deal with my Dropbox account. If I had sprung for the $99 upgrade and had 50gb to play with, I would have likely just stuffed that server with more data files. Was my approach creative or just practical? I think a little bit of both.

By the way, if you don't have a free Drobox account already and want one, click here. That 2gb of space may just be all that you need.

How do you stay creative? Do you have a process that you can share with us that works for you? Is exorcising clutter your goal too? Share your comments below. I am attacking my email inbox next.

One clear problem I see online is that websites are starting to all look the same. Web designers are no doubt busy working on new designs all the time, but take a quick look at what is available on a site like ThemeForest and you'll see what I mean. I am frankly quite bored with the choices there.

So, “what's the solution wise guy,” you ask. Simple. Distinguish yourself from your competition by creating or having a website designed that speaks to who you are and what your specific needs are.

Here are two examples of what I am talking about – Essential Imagery and Totally Rad Actions. These websites are an extension of their fun and may quirky personalities. They both produce great work but what's that little something that's making you stick around longer? Think about it. Think very hard about it.

So customizing your website is really your only option. But how do you go about doing that? Do you simply slap together elements willy-nilly and hope that it makes visual sense? No way, right? We all have a vision for what we would like to see, but there are very few photographers who are also good at design. I am a huge believer in working with experts who have the experience and street-cred to produce web sites that stand out.

One such person is Sarah J. Bray, a web designer and strategist based in Virginia Beach.

Here's a short interview with her:

She discusses what is required to differentiate yourself online and offers a program called Hot Dates With Your Website that will guide you through making all the right changes to your website.

The “Friday” Sarah refers to in the video is TODAY. If you want in, today is your day to do it. She is closing the program for some obvious reasons – 1) the more intimate the group, more gets done and 2) everyone will be working on about the same things on their websites so people can actually have meaningful conversations about their successes and challenges.

So, click the banner you see right above this line or visit Sarah's site.

Full disclosures – I paid for this program. Because I think the first few “dates” have been useful to me, I am recommending it to you through an affiliate link. You are going to see lots of changes here on Tiffinbox and it will all be wholly due to the hot dates I am having with my website.

If you do sign up for this, please comment below and I'll connect with you through the private Facebook group Sarah has set up for all of us.

Thanks to Kristen Kalp of BrandCamp for introducing me to Sarah.