Andrew “Fundy” Funderburg, is no stranger to Tiffinbox. Read his previous contribution about his album designing program for wedding and portrait photographers. In full disclosure I have to tell you that he and I are collaborating on SociRoll, the social media marketing tool he discusses briefly in this guest blog post.

I’d like to start off by saying that I am at the top of the list of haters of social media tools being used to spam people. Do not use social media to spam your followers.

So, the question is, why would I invent a program for automating Social Media marketing. The answer is simply that I have more things to share with my friends and followers than I have time in the day to share.

Social Media is all about making connections with people. For me it is about making deep connections. I’m not the type of person always tweeting and posting a ton of personal information. Sure, I’ll hop on Facebook and Twitter during the weekend and talk about the movie I’m going to see or whether my kids won their basketball games. But, during the week, I post a few personal things–mostly information about photography and the business of photography.

We strive to collect and provide some of the best content in the wedding and portrait industry. Content that we create and share today is still valuable in one or two months. If we manually update everything on Facebook and Twitter, all of this old content is lost. We constantly have new followers and friends and these new people will be just as interested in our old content as our new content.

Since August of 2010, we’ve written 150+ blog posts. More than 100 of these blog posts are related to the business of wedding and portrait photography. There are articles on everything from how to price wedding albums to how to sell portrait packages and everything in between. I want to make sure that our followers see this info.

It would be physically impossible for me to make sure that each one of these blog posts is featured in a tweet once a day. I would lose track of what I shared yesterday, probably miss some things, duplicate some things, etc. The point here is that if I have SociRoll auto post one of my blog posts every day, or even twice a day, we won’t repeat sharing a blog post for 3 months. And then we take into account the fact that if something doesn’t show up in your Twitter in the last five minutes, we won’t see it. The chances of someone seeing repeated Tweets is very low.

Now, let’s take a professional photographer. Let’s say the average wedding photographer shoots 30 weddings and 40 portraits a year. That’s 70 blog posts a year. Then let’s say they have been in business for 3 years. That’s more than 200 blog posts. Sharing one of these (or even two of these) events on their Facebook fanpage every day will seriously add to their brand and their site traffic.

So, do we set it and forget it? No. We let SociRoll do the heavy lifting for us, and we work hard to respond to people, retweet our friends, add personal touches, etc. But we know that our content that we’ve worked extremely hard to create is being shared among our friends and followers. Here's how to get started with SociRoll.

Going to try something new for Monday's – will give you all a weekly wrap up from the previous week, just in case you have missed reading a post or watching a tutorial or video interview.

Love The Products & Services Posted On Tiffinbox? talked about how some of the reviews of products and services mentioned on Tiffinbox have actually been very useful to you and your photography business.

Robert Norman wrote a guest blog post on How To Use CardMunch To Manage Business Cards, an application for your iPhone that will scan and save your data. Pretty cool!

Leon Sandoval from Colorati came back to Tiffinbox for another guest blog post about < a href="https://tiffinbox.org/how-do-you-keyword-your-digital-images/">keyboarding digital files. He had two short tutorials on using Lightroom or Bridge, whichever works best for your workflow.

Blair Phillips has a handle on using video to attract high school senior clients to his studio. In his guest blog, “Video Speaks Louder Than Words,” he tells us just how he goes about it.

Lastly, I had an opportunity to speak and interview David Hobby, the photographer/teacher behind Strobist, a veritable repository for off-camera flash users. David also spoke about his new project “HOCO360,” photographing the people and events in Howard County, Maryland. Check it out!

P.S. This weekly wrap idea was highly influenced by the awesome Copyblogger blog. You ought to check it out too.

Blogs began as personal journals – ones that were kept private or open to the world. Now they are so much more than diaries. They are a way of communicating with your clients. Call it “marketing” if you will, but it works. If you are in need of learning something specific, there is likely a blog that covers that niche.

Photography is no different, though there are tons of photography blogs out there, including this one. What I've envisioned, of course, is to make this site truly community driven. That means hosting guest bloggers, entertaining opposing viewpoints in the comments section and being open to suggestions on making this site better for everyone.

To an extent, I have to be careful about what I publish and even promote. I am contacted virtually every week by a vendor looking to have her or his products and services mentioned here. And I am happy to promote them if (and it's a big IF) the products and services are truly helpful for other photographers.

There are times when I am sent review copies of magazines, books, scripts and Photoshop actions. Obviously, once these are sent to me, I get to keep them. If I am sent camera equipment to test, I do have to return those of course. While I am open to receiving these gifts and opportunities to review items, I am clear on one thing – if the items do not meet my standards or aren't going to be very helpful for other photographers – I reserve the right to not mention it here. Does that sound fair to you? There is little or no point in berating a product or service in public when we all know that we are all just trying to make a go of it. I do and have in the past emailed the vendor privately with my thoughts. So, please be sure that I do act as a filter, for your benefit.

The blog post about creating blog montages was clearly helpful to Richard Esposito, a Connecticut-based wedding photographer. Read his testimonial below:

“Thank you for the suggestion with using Storyboard! I used to do these collage type blogs in the past and it was way too time consuming. I just gave up. I write actions like this all the time, but I didn't have the time to even think this up. The Storyboard script for Photoshop is beyond just an action with all it's options. I purchased it and it will now be a big part of my blogging workflow. As you know, I'm a bit of a workflow junkie. Thank you Seshu and Storyboard! I'm loving the Tiffinbox blog.”

Or, this one by Stacey Doyle on Twitter just today:

I am loving @brandcampblog's Circus Circus to help me with my writing! Thank you @PicSeshu for your review! http://bit.ly/ewlClz

So, here is my question to you – Do you love the products and services mentioned here on Tiffinbox?

Was it an e-book like Ed Verosky's series on Taking Portraiture To The Next Level or Stuart Little's recent tutorial on creating rounded corners in Lightroom 3?

Tell me which blog posts you have found useful. Would you like to see more reviews, tutorials, or both? Email me at seshu at tiffinbox dot org. I look forward to hearing from you all. If you have suggestions on products and services that you feel photographers would find useful, please contact me as well. I am always open to learning about what is out there.

I can't remember when I first joined the National Association Of Photoshop Professionals (NAPP). I do vividly recall thumbing through the slick, glossy Photoshop User magazine and drooling over the step-by-step tutorials, the featured artist and the succinct product reviews. The magazine was and is designed to inspire. There is no doubt about that. Each month, I look forward to the new issue, almost always wrapped in a plastic cover. And yes, I will confess to being a geek – I do read it cover to cover. Being an even bigger geek, I will also confess to still having every single issue of the magazine since I first joined the organization. For Photoshop and Lightroom information, the NAPP cannot be beat. It is THE place to go to first.

The Benefits Of Becoming A Member Of The NAPP

When I was starting in the photography business, the benefits of being a member counted where it mattered most – my wallet. As a photographer who occasionally bought camera equipment from B&H Photo Video, I shuddered every time shipping charges were levied to my final bill. Even though I live in Connecticut, the UPS shipment was almost in the neighborhood of $25 to $30. Well, with my NAPP membership, the same UPS ground shipping was $0. That's right. Four purchases in a year just about paid for my NAPP annual dues ($99). It was a no-brainer for me. Not only was I getting a valuable resource in a magazine that was chalk-full of great examples, I was also able to get my gear delivered to me at no extra charge. That shipping “discount” is also offered by Adorama.

What's Better Than A Ginzu Knife

But wait, there is more. Yes, lots more. Over the course of the next few months, I will present all of the other benefits and features for becoming a member of a community of creative people, including a whole bunch of photographers. The big announcement I alluded to on Twitter is this – The NAPP has tapped me to be one of their ambassadors. I am truly honored to serve in that capacity.

The Bonus

For a limited time, when you become a member of the NAPP and use this promotional code – “PicSeshu” – you will receive Matt Kloskowski's Lightroom 3 Power Session DVD (a $69.99 value), absolutely free PLUS get $10 off your annual membership fee.

My Promise To You

If you are a loyal subscriber you already know that I diligently apply the “credibility-test” before promoting products, services or vendors. Tiffinbox remains a no-shill zone. I promise to be transparent with you and will let you know if I directly or indirectly benefit from any transactions that I am asking you to embark on. In some, if not all, cases I will try the product, service or vendor before I will ask you to buy it. And in most cases, I pay for it by myself. When it is a gift, I will let you know.

In this case, let me candidly tell you that about a month back, I renewed my NAPP membership through 2014. This was before I was approached to become an ambassador. I paid for the renewal myself. When I did that, I received a couple of DVDs, including the one mentioned above. Having found it useful, I figured you would too when you sign up to become a member.

I want it also known that being an ambassador may present opportunities to get involved with Photoshop World or access to Kelby Training's online courses. If and when those things do happen and I happen to blog about them, I will be sure to let you know in advance.

So, I hope that my relationship with the NAPP is as clear as a sunny f/16 day.

If you have any questions, suggestions, opinions or otherwise friendly banter, pen your thoughts below in the comments section. I do want to hear from you. You voice is heard here. If you do decide to become a member of the NAPP, please let me know. “Welcome,” in advance!

Duluth, Minnesota-based photographer Max Caven posted this quick guest blog about using his iPhone and the WordPress application to publish articles to his blog.

I just wrote this short tutorial so that you may post anything to WordPress (your blog) from your iPhone. It doesn't have to be just images, however.

1. Grab your iPhone and download the WordPress app from the Apple app store. It's FREE!

2. On your computer head over to your WordPress Admin console, and click the ‘Writing’ section under the ‘settings’ tab. Check the box next to “XML-RPC” to allow mobile publishing.

3. Open up your newly downloaded WordPress app, click the ‘+’ button to add a blog, and then input your credentials.

4. Hit the ‘Posts’ button on the bottom on the screen, hit the new post button on the top right of the screen and write your post!

5. When you’re all done and ready to post, change the status from ‘Local Draft’ to ‘Published’, hit ‘Save’ and you’re all done!