This is Dr. Dhiraj Kacker's second guest blog post here. Read his first post on album manufacturing too. He is the CEO and co-founder of Canvera, an online digital photography company based in Bangalore, India. Dhiraj can be found online on Twitter, his company blog or his personal blog.

This post has been on my mind for a long time as I think a lot about the changing role of pro-photographers in the digital age. But in some ways I got beaten to the punch by a much more spunkier take on the issue by Allen Murabayash, CEO of Photoshelter, on his blog post “Rant: I Love Photography”. Please go read it. My post here will be much more sedate and boring! With that warning, let’s dive into it.

I have much more insight into the market where pros get hired for personal or corporate events (such as weddings, portraits, bar/bat mitzvahs, etc) so I will focus on that and not on commercial, editorial and stock photography which has its own set of dynamics in the digital world.

What do we all hear and say everyday: DSLRs are getting cheap, everyone has a camera, it’s getting tougher to earn a living being a pro! A lot of it is true. Digital Photography combined with the internet and cheaper and cheaper capture devices have made it simpler for all and sundry to take and share images like never before. Unshackled from the physical limitations of film and the cost of taking each picture everyone today can pretend to have some proficiency in photography. There are weekend wedding photographers who are taking business away from full time pros just based on price. There are pro-sumers who are building online galleries, showcasing their work and in fact selling their work.

But here’s the funny thing:

– For the first time in the history of pro-photography we have celebrity wedding photographers! Celebrity status was limited to fashion and editorial photographers, never to wedding photographers. How did this happen?

– Family portraits on the wall look like model shoots today, not just people saying cheese into a camera and accepting whatever came out. Perfect lighting, perfect smile are must!

– Corporate mug shots make management look like celebrities and anything lower quality doesn’t speak well of the company

– I am hearing more and more that right after a wedding date is fixed the first or second service provider that gets booked is the photographer; this used to be an afterthought

– Senior shoots are blurring the line between model portfolios and what was considered just pictures of the teenage years

– Parents want their kids’ sports pictures to look like shots from pro sports

– Never before have engagements & boudoir shoots been taking place in such large numbers. The smart photographers have also created the “trash the dress shoot” as well!

I don’t believe any of this was common a decade ago.

So what’s really going on? Let me talk a little from my personal experience. I had a run of the mill point and shoot film camera in the 90s and in 2000 bought my first 3MP digital camera – an Olympus 3000 for a $1000 (yes, a thousand bucks for a 3MP P&S camera). I remember the excitement of getting pictures back in the film world and just being able to relive those memories was amazing. At the time the pictures looked great but today, they look mediocre (and I am being generous). Too much sharpening, probably done by the minilab and too much contrast because of the film I bought. And of course I had no eye for composition or lighting. Initially I really liked my P&S digital camera – it was quite simply the excitement of digital. But my appreciation of photography kept going up and at some point that quality was just not good enough.

After my first kid was born, I finally invested in an SLR and for a few years managed with the default lens. And then I got fancier with the lens. It is safe to say that today with two young kids I shoot a lot of pictures, but here’s the kicker: unlike in the film world where I did not know any better, I can immediately tell how many decent shots I got. It takes me possibly 100 shots to get one really good one! I don’t have an eye for light or composition, and I rely on sheer volume to get lucky. So much so that on a recent birthday party I did the unthinkable: I called up a pro friend of mine to hire him to take pictures. By playing around a lot I have come to realize just how difficult it is to consistently take good shots. It is kind of like playing sports and developing a greater appreciation for the professional who plays the same sport. Isn’t it true that the omnipresence of little leagues and minors grows the business for the majors?

Here is what is happening: never before have average consumers been exposed to this much high quality imagery – web, mobile, magazines, hoardings, blogs – you name it. The quality of images on Pinterest or Tumblr is just mind blowing. Sub-consciously consumers have developed a greater appreciation for good images. Everything I’ve listed above is happening because of this trend. I believe that today consumers (like me) are experimenting a lot more with photography trying to reproduce the quality they observe. And like me they are coming to appreciate how difficult the art and craft of photography is. So when it comes to important life events (operative words being “important life events”), my prediction is that over the next decade pros will be hired in record numbers. Consumers will be spending in record amounts.

None of this means that things have not changed and pros can simply fall back to what they did in the 90s (which was essentially to build a physical portfolio and get referral business). Like a pro-sportsperson, they have to be savvy business people. I am writing on a photographer’s blog so I know that this audience is aware that from building a brand, to marketing to sales and operations, a pro has to do a lot more; a pro’s life has become lot more complicated. But boy, I don’t think there has ever been a greater appreciation for the art and craft of photography as it is today and I think we are at the start of a golden age of professional photography fueled by the omnipresence of images in our lives.

So, what do YOU think? Pen your thoughts below!

In the US, you are all just about ready to sit down and have a good meal with your family and friends. Here's wishing you a very Happy Thanksgiving, from my family to yours.

What comes next is usually considered the biggest SALE day of the year, or Black Friday. I haven't done that 2 am mall run in ages and have no desire to send you looking for stuff at such a witching hour either. Life isn't a scavenger hunt. Instead of buying “stuff” that will collect dust in no time, how about giving your brain a boost and learning some new techniques or getting your photography fundamentals down?

Full disclosure: Rob & Lauren of Photography Concentrate are friends. I love their products, I have used them myself and have learned a tremendous amount from them. Yes, even professionals need to keep learning. All the time. So the links you will find here are all affiliate links.

If you are just beginning to use your digital camera, consider buying Extremely Essential Camera Skills. Regularly priced at $49.95, if you buy it before November 29 (midnight), you'll save $19.98. I reviewed this gem of an ebook (comes with videos to explain a few necessary fundamental things about your camera) and everybody who has bought it through my affiliate link has thanked me later. With a whole lot of you buying cameras – be they point & shoot or DSLRs, you'll want to get this truly foundational course to get you going.

Once you have your photography skills down pat, you'll need help with editing them. The team at Photography Concentrate have a tutorial called Super Photo Editing Skills. It too is on sale. Instead of paying $79.95, you can buy it for $47.97, saving you $31.98. If you ever wanted to learn how to use Lightroom, this is a great video tutorial. What's awesome is that you can pause it, rewind and watch it again and again until the concepts and the steps make sense to you.

When you are done editing your images, you have a couple of choices. You can save them on hard drives or you can share them with the world. Albums are always a good choice because they have staying power. Awesome Album Design Skills, is another tutorial that Rob and Lauren have produced for portrait and wedding photographers. They show us how they use InDesign to quickly and efficiently create custom albums for their clients. This too will be selling for $47.97 through the end of November 29th, so you'll want to jump on this deal if you are ready to go pro. It's regularly priced at $79.95.

In addition to the sale, Photography Concentrate has a new free eBook – The Camera Buying Guide (do they just think of everything?) and giving away a Fuji Instax camera (brings you back in time to your Polaroid days doesn't it?).

Please remember that the sale starts NOW and ends on November 29th at midnight EST. If you do buy these products, please come back here and let me know what you thought about them. Your feedback is valued greatly.

Today's guest blog post is by Rosh Sillars, a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College of Creative Studies (CCS), Detroit. Rosh offers his services to traditional media, new media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and teaches photography at two universities and serves as a marketing and social media consultant for Synectics media. Rosh is also the coauthor of the book Linked Photographers guide to marketing and social media.Please visit his new project The Driven Business.

Is it really possible to increase dramatically your photography income?

Yes.

Photography has changed over the last 10 years. Digital cameras have made everyone a photographer; many of the basic point-and-shoot jobs have been lost. But, that doesn’t mean the opportunities are gone.

The truth is, there are more opportunities than ever. The secret is to make your competition irrelevant.

How?

Great photography and your creative ideas are the answer. Photography can be combined with writing, video, Photoshop, and other digital technologies to help you create unique offerings.

You must find your niche.

If you don’t have a good website, you are not in business. Make sure it is easy to use and well-optimized (If you don't know what that means, find out.) to attract the people who are searching for what you do. Don’t take search engine optimization lightly. Make sure you have a blog that is updated weekly with great images and text.

Get out of your home, office, or studio. Business is about people and developing relationships. Go to at least one networking event a week. Make sure you have business cards, portfolio cards, and your freshest images ready to share on your smart phone or tablet. Always have a portfolio available. You never know when opportunity will come knocking.

Follow up using the social web. Keep your new connections alive through social media. Develop new relationships using Facebook, LinkedIn and Twitter. Don’t sell to your followers, educate them. Teach them how to find leads for your business and you return the favor with opportunities and valuable introductions.

Create partnerships with companies that focus on the same target market. Develop packages and market your products in cooperation.

Don’t just sell your product. Sell the experience of working with you. You can’t hide behind your products. Photographers today need to understand that if they are going to be successful they are part of the product. Customers, in many cases, are buying the photographer more than the photography.

Make it easy for someone to do business with you. It is important to protect your copyrights. If copyrights were not important, people wouldn’t be working so hard to take them from you. Keeping your copyrights will increase your income by providing more opportunities to resell your images at the appropriate time. But, the issue of copyright, business practices, and contracts doesn’t have to be an us versus them battle. Keep it simple.

Unless you photograph events, you should be using the per-image-pricing model. Your rates should be based on the value of each image, not your time. It is much easier for customers to justify a few hundred dollars per commercial image than $1,500 a day for the photographer's time. This model can easily be adjusted and applied to portraits and family photography. Each image has value; never give away a valuable CD full of images.

Don't forget to follow up.

Communicate regularly with past clients. They are the best referral sources you have, so make sure you collect e-mails and addresses. Don’t let them forget what a great experience they had working with you. Keep them up-to-date with you newest images. Give them the tools and the opportunity to refer you.

The best marketing campaign you can participate in is to regularly send hand-written thank-you notes. People like to be appreciated. Your appreciation is often rewarded with additional income.

What strategies will you employ to grow your photography income? What are you trying now? Willing to share so that can learn from each other? Post your thoughts below!

This isn't a plug for the Fuji FinePix X100 camera. I am just posting this video clip up here just in case you are a street photographer like I was back in the day. This camera will quite likely be THE camera to have with you at all times. No, it doesn't look like it will fit in your pocket, but then again, what camera would you want at the ready – one that is slung over your shoulder or the one tucked into your pant pocket – to capture your next great image?

Tell me this doesn't look like an early Leica rangefinder camera. Yes, it's all digital. How I wish Fuji will come out with an all-black version of it. That would really bring back memories of my Leica M6.

So, what do you think? Will you consider buying this camera? Word is it won't be out till Spring 2011. As I told my friend Jigar on Twitter – I want it NOW! Brace yourself, though, as the retail price is likely to be close to $1000 or more.

Syl Arena is known around the world as much for his colorful persona as he is for his colorful hair. He freely admits that he has long been obsessed with light.

For the past year, Syl has been writing and shooting the Speedliter's Handbook which will be published later this fall. His first book, LIDLIPS: Lessons I Didn't Learn In Photo School is a collection of micro-essays on the philosophy of photography.

Each spring and fall, Syl travels the country teaching Speedliting seminars and workshops. He is also the founder and director of the Paso Robles Workshops. You should follow him on Twitter especially because he is giving away one lucky Tiffinbox subscriber a seat at one of his lighting workshops. Scroll down to read details about that awesome opportunity.

In case we've not met before, you should know that I'm a flasher… a long-time flasher. And I'm not shy about it. I am not one of those only-flash-when-it's-dark flashers. I like to flash in broad daylight. In fact, I often flash when the sun is high overhead and everyone can see me. The fact that it's really bright outside has never stopped me from flashing.

If you're not a flasher, ask yourself “why?” Is it because you think that flashing is wrong, or because you're shy, or because no one has ever showed you how to flash, or because you tried flashing once and didn't like the experience?

“I don't flash because…”
I’m always amused (and often concerned) when a photographer says, blogs, or Tweets, “I don’t use flash because…

“I'm a purist and only use available light.”
First, there is no such thing as pure photography. Every photograph is an abstraction. No photograph is a perfect record of the entire moment that passed in front of the photographer. The mere act of pointing the camera at one part of the scene and not another is artificial. The activation of the shutter at one instant over another is artificial. The conversion of light into long series of numbers or into layers of dye on a transparent substrate is artificial. The manipulation of digital files in a computer is artificial. The re-creation of the light on a computer screen or piece of paper is artificial. So, I see no reason to limit one's actions because of a philosophy that is as artificial as the actions it rails against.

“I don’t need flash because I can always turn the ISO up.”
Let's be honest about this one. Crappy light at ISO 12,600 is still crappy light. For a painter, having more colors does not automatically make one a better artist. It's knowing how to work the paint with a myriad of strokes that adds depth to the painter's ability to express herself. Photography is no different. A better digital sensor is no substitute for learning how to see and use light.

“I always shoot in bright light, so I don't need flash.”
If you think the main use of flash is to provide light when there is none, then you're missing out on half the world of flash. No camera today can record the full range of brights and darks that the human eye can see. Photographers often avoid shooting under full sun because details are often lost in the shadows. Even in full-auto mode, today's digital cameras and flashes are brilliant at adding just the right amount of fill light to reduce the contrast of the shadows. The brighter the ambient light, the greater the need is to add fill light to the shadows somehow.

“Flash limits the shutter speeds that I can use. A sync speed of 1/250″ is too slow.”
High-speed sync (aka: Auto-FP sync if you're a Nikonian) is a Speedlite-only mode that enables you to shoot at virtually any shutter speed. So, lighting your subject with a Speedlite means that you can use a fast shutter speed to freeze high-speed motion or to saturate the sky by underexposing the ambient. Contrary to the popular myths, you can't do HSS with studio flash. Nor is a neutral density filter a good substitute. For more details on HSS, check out these articles: Simple Truths About HSS, Dimming The Sun – Part 1, and Part 2.

“Flash is unreliable. It changes from frame to frame”
Even among shooters who like to flash, there is the concern that the automatic flash modes (E-TTL for Canonistas and I-TTL for Nikonians) are unreliable because the flash power changes. Well that's exactly what E-TTL / I-TTL is supposed to do: change the power. When your flash is close to your subject, then you need less light from it than you do when your flash is farther from your subject. While these auto-flash technologies are not perfect, they can be amazingly useful in situations, like weddings, where the subject-to-flash distance is always changing. The real root the problem is a lack of understanding by the photographer about how the camera meters for flash — which is especially tough at a wedding where in one frame the bride in her white gown is the dominant element and in the next frame the groom with his blackhole of a tux is the dominant element. Learn how your gear works and the consistency from frame to frame will improve dramatically.

“Flash always looks bad.”
This should be re-phrased as “On-camera flash often looks bad.” It's not the flash, it's the location of the flash that kills the shot. Anytime the dominant source of light goes right down the axis of the lens, then your subject will be lit equally on both sides. Without any shadows, there is no depth to the image — no shape to your subject. You don't need flash to flatten a shot; stand with the sun straight behind you and the same flat light will happen. When it comes to crafting great light with flash, the position of the flash and how you modify the flash is key. So, a bare Speedlite locked in your camera's hotshoe is a tough way to craft good light.

“Flash looks artificial.”
Once you move beyond the issues with on-camera flash, another huge complaint against the look of flash is that it does not blend with ambient light. The color temperature of flash is about the same as daylight at noon. If you light your subject with flash indoors under tungsten light, the ambient-lit background will appear very orange or your subject will appear very cool. Likewise, if you are using flash to fill shadows at sunset, the fill light will be very cool and unnatural. In both of the situations, the use of a CTO gel on the flash will change the color temperature of the flash so that it blends into the ambient more naturally.

So, while I'm proud to be a flasher, I believe that flash is just another tool in my toolbox. My photos go out into the world without me. What matters to the viewer is the light that was captured within the frame — not how it got there.

Other Articles I've Written About Flashing (Particularly Small Flash)

15 Insights For A New Speedliter

It's Where You Put The One Speedlite You Have That Matters

Deciding How To Start With Off-Camera Speedliting

Consider ZOOM To Be A Speedlite Modifier

Deciding Between E-TTL and Manual

Shadowing and Other Revolutionary Ideas

Twitter Contest: Learn To Flash ByTweeting To Win A Seat

PRIZE

Win a seat at any of my upcoming two-day Speedliter’s Intensives (value $200)

• Seattle, Oct. 2/3
• Boston, Oct. 30/31
• Austin, Nov. 6/7
• San Francisco, Dec 4/5

RULES

1. Follow @Syl_Arena on Twitter.

2. Tweet this exactly:  Hey @Syl_Arena I want to learn to flash at the Speedliter’s Intensive http://bit.ly/coPPUC. Contest on Tiffinbox.org > http://bit.ly/dsGLsP

3. Contest ends at 1:00pm PDT, Thursday, September 30, 2010.

4. One winner will be selected at random by Tweetaways.com and announced via my Twitter account Thursday afternoon.

5. Multiple Tweets will disqualify you from the contest.

6. The prize is the ticket to the Speedliter's Intensive. Transportation, lodging, meals, that lens you've always wanted, etc. are on your own nickel.

7. You can give the registration code to a friend if you want to attend the Speedliter's Intensive yourself.